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Chính sách Giai đoạn Điều chỉnh Shop cho Người bán mới trên TikTok Shop

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Chính sách Giai đoạn Điều chỉnh Shop cho Người bán mới trên TikTok Shop

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Published: 2026-03-04 · Source: crawler_authoritative

Tình huống

Người bán mới trên TikTok Shop cần hiểu về Giai đoạn Điều chỉnh Shop - chương trình tạm thời giới hạn đơn hàng và đăng tải sản phẩm khi bắt đầu hoạt động.

Insight

Tất cả shop mới trên TikTok Shop đều bắt đầu ở Giai đoạn Điều chỉnh Shop (Shop Adjustment Period). Chương trình này đặt giới hạn tạm thời nhằm đảm bảo đăng tải sản phẩm chính xác, xử lý đơn hàng đúng hạn và mang lại trải nghiệm mua sắm tốt cho khách hàng. Giới hạn sẽ được tăng tự động khi shop thể hiện hiệu suất nhất quán và tuân thủ quy định nền tảng. Có 4 cấp bậc: Beginner cho phép tối đa 100 đơn/ngày và tối đa 1.000 sản phẩm; Standard cho phép tối đa 200 đơn/ngày và tối đa 2.000 sản phẩm; Premium cho phép tối đa 300 đơn/ngày và tối đa 3.000 sản phẩm; Pro là cấp tốt nghiệp khỏi chương trình, không còn giới hạn đơn hàng hoặc đăng tải sản phẩm. Đơn hàng đã giao hướng đề cập đến các đơn đã hoàn thành thành công; các đơn bị hủy trước khi Vận chuyển không được tính. Vi phạm tuân thủ là các vi phạm chính sách TikTok Shop bao gồm bán Hàng giả hoặc vi phạm quyền Sở hữu trí tuệ (IPR), hoặc đăng tải Sản phẩm cấm. Store Rating phản ánh hiệu suất tổng thể và trải nghiệm khách hàng, hiển thị từ 0 đến 5 điểm.

Hành động

Để kiểm tra cấp bậc và giới hạn hiện tại: vào Seller Center > nhấp vào widget Shop Adjustment Program ở góc trên bên phải. Để tìm bài kiểm tra New Seller Quiz: Seller Center > Account Health > Learning Center. Để kiểm tra Vi phạm: Seller Center > Account Health > Shop Health. Để kiểm tra Store Rating, shop cần có ít nhất 30 đơn hàng đã hoàn thành trong 60 ngày gần nhất. Nâng cấp cấp bậc là tự động, không cần đăng ký thủ công. Shop không cần đi qua từng cấp theo thứ tự - đủ điều kiện Pro tier là hoàn thành Giai đoạn Điều chỉnh.

Điều kiện áp dụng

Áp dụng cho tất cả người bán mới trên TikTok Shop chưa hoàn thành Giai đoạn Điều chỉnh. Nâng cấp lên Standard: ít nhất 10 sản phẩm đang bán, đạt bài kiểm tra New Seller Quiz, ít hơn 5 Vi phạm trong 30 ngày, Store Rating từ 2.5 trong 60 ngày. Nâng cấp lên Premium: ít hơn 3 vi phạm trong 30 ngày, từ 30 ngày sau khi đăng ký, Store Rating từ 3.0 trong 60 ngày, tổng 100 đơn đã giao, tổng 10 người mua duy nhất. Nâng cấp lên Pro: dưới 1 vi phạm trong 30 ngày, từ 30 ngày sau khi đăng ký, Store Rating từ 3.5 trong 60 ngày, tổng 200 đơn đã giao, tổng 20 người mua duy nhất.

Nội dung gốc (Original)

Adjustment Period for New Shops03/04/2026Registration & OperationAccount ManagementNew Shop Adjustment Period All new shops on TikTok Shop start in the Shop Adjustment Period. During this period, your shop will have temporary limits on orders and listings while you get started and build your shop. These limits are adjusted automatically as your shop meets the criteria to progress through each tier.Why Shops Start in the Adjustment Period The Shop Adjustment Period helps new shops get started smoothly on TikTok Shop. It sets temporary limits to ensure:Product listings are accurateOrders are fulfilled on timeCustomers have a good shopping experienceAs your shop shows consistent performance and follows platform rules, limits will be increased automatically.What Each Tier Allows Beginner: You can receive up to 100 orders per day and upload up to 1,000 products.Standard: You can receive up to 200 orders per day and upload up to 2,000 products.Premium: You can receive up to 300 orders per day and upload up to 3,000 products.Pro: Your shop has graduated from the Shop Adjustment Period and is no longer subject to daily order or product listing limits under this program.How to Progress Through Tiers Your shop will progress through tiers based on its performance. Tier upgrades are automatic and do not require manual application. Once your shop meets all the criteria for a specific tier, it will remain in that tier until it moves to a higher tier or completes the Shop Adjustment Period. Shops do not need to progress through every tier in sequence, meeting the Pro tier criteria completes the Shop Adjustment Period.Beginner All new shops automatically start at the Beginner tier after completing shop onboarding. No additional action is required.Standard Your shop can progress from Beginner to Standard once all of the following are met:At least 10 live listingsPass the required New Seller QuizFewer than 5 compliance violations in the last 30 daysStore Rating is at least 2.5 in the last 60 daysPremium Your shop can progress to Premium once all of the following are met:Fewer than 3 compliance violations in the last 30 daysAt least 30 days since shop onboardingStore Rating is at least 3.0 in the last 60 daysAt least 100 delivered orders in totalAt least 10 unique buyers in totalPro Your shop can progress to Pro once all of the following are met:Fewer than 1 compliance violation in the last 30 daysAt least 30 days since shop onboardingStore Rating is at least 3.5 in the last 60 daysAt least 200 delivered orders in totalAt least 20 unique buyers in totalImportant Notes Delivered orders refer to orders that are successfully completed. Orders that are cancelled before delivery are not counted.Compliance violations refer to breaches of TikTok Shop policies, including selling counterfeit or IPR-infringing products, or listing prohibited products.Store Rating reflects your shop’s overall performance and customer experience. It is displayed on your shop page as a score from 0 to 5. For more details, refer to the Store Rating guide.How to Track Your Shop Status You can track your current tier and limits in Seller Center.Go to Seller CenterClick on the Shop Adjustment Program widget in the top-right cornerOn the page, you can view your:Current tierDaily order limitListing limitFrequently Asked Questions How long does the Shop Adjustment Period last? There is no fixed duration. Shops do not need to progress through each tier sequentially and may skip tiers if they meet the required criteria. A shop will graduate from the adjustment period as soon as it meets the pro tier performance and compliance requirements.Does the Shop Adjustment Period negatively impact my shop? No. The Shop Adjustment Period is a temporary starter phase that supports new sellers as they learn TikTok Shop’s requirements and best practices. It is not a violation and does not affect your shop health.When can I start receiving orders on TikTok Shop? After your shop is activated and your products are successfully listed, you will be able to receive orders. During the Shop Adjustment Period, daily order limits apply based on your shop adjustment tier.Where can I find the New Seller Quiz? You can find the onboarding quiz in Seller Center: Account Health > Learning CenterHow can I check if I have received any violations? You can access your violation records on the Shop Health page:Seller Center > Account Health > Shop HealthFor more details, refer to the Violation Points & Milestones guide.How can I check my violation records? You can view your violation records in Seller Center: Account Health > Shop Health.For more details, refer to the Store Rating guide.Why can’t I find my Store Rating? Your Store Rating is only available after you have at least 30 completed orders within the last 60 calendar days. Once this requirement is met, your Store Rating will be displayed automatically.For more details, refer to the Store Rating guide.Is the content above helpful? PreviousRegistration Process - Corporate SellersNext Seller Registration FAQsYou may also be interested inCài Đặt Hồ Sơ Người Bán TikTok ShopAccess My Account at Seller Center to set seller profile. SETUP SELLER PROFILE - BASIC To start sell…How To Register a TikTok Shop Account In Vietnam – Step-by-S…I. 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You can register as either a…Table of contentsNew Shop Adjustment PeriodWhy Shops Start in the Adjustment PeriodWhat Each Tier AllowsHow to Progress Through TiersBeginnerStandardPremiumProImportant NotesHow to Track Your Shop StatusFrequently Asked QuestionsHow long does the Shop Adjustment Period last?Does the Shop Adjustment Period negatively impact my shop?When can I start receiving orders on TikTok Shop?Where can I find the New Seller Quiz?How can I check if I have received any violations?How can I check my violation records?Why can’t I find my Store Rating?

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