KakaFlow KB

Quy định về sản phẩm Surprise-Based và LIVE Breaks trên TikTok Shop

6 phút đọc

Quy định về sản phẩm Surprise-Based và LIVE Breaks trên TikTok Shop

Trust: ★★★☆☆ (0.90) · 0 validations · factual

Published: 2026-03-20 · Source: crawler_authoritative

Tình huống

Người bán và Creator trên TikTok Shop muốn kinh doanh hoặc tham gia LIVE breaks với sản phẩm surprise-based như mystery boxes, blind boxes, trading card packs

Insight

TikTok Shop cho phép bán surprise-based products (mystery boxes, blind boxes, golden eggs, advent calendars, trading card packs) và LIVE breaks với điều kiện: sản phẩm phải được sản xuất tại nhà máy, không tự assemble, không chứa items cấm, giá trị dưới USD$100, hiển thị rõ possible products và giá trị MSRP, chọn đúng danh mục. LIVE breaks phải tuân theo phương thức được phép, không được dùng format mà kết quả ngẫu nhiên hoặc không rõ ràng. Có các biện pháp bảo vệ người mua: giới hạn độ tuổi 18+, giới hạn 8 giao dịch/ngày cho người dưới 25 tuổi, và thời gian chờ 15 phút sau 20 giao dịch trên toàn TikTok Shop.

Hành động

Đăng ký và bán sản phẩm surprise-based theo đúng quy định: chọn danh mục được phép, hiển thị đầy đủ thông tin sản phẩm có thể nhận kèm giá trị MSRP, tuân thủ giới hạn giá trị USD$100, sử dụng phương thức LIVE break rõ ràng minh bạch.

Điều kiện áp dụng

Áp dụng cho tất cả người bán và Creator bán sản phẩm surprise-based hoặc tổ chức LIVE breaks trên TikTok Shop. Không áp dụng cho randomized bundles tự lắp ráp. Danh mục sản phẩm có thể chưa được kích hoạt tại một số thị trường.

Nội dung gốc (Original)

Surprise-based Products and LIVE Breaks 03/20/2026Live TipsWhat are Surprise-Based Products & LIVE Breaks? Surprise-Based Products refers to products where the buyer knows the possible items but cannot know the exact item(s) they will receive until the product is opened (e.g., Mystery Boxes, Golden Eggs, Advent Calendars, Blind Boxes, and Trading Card Packs). “LIVE breaks” (also called blind box breaks / card breaks) are livestreams where a seller/creator opens sealed surprise-based products on camera—like trading card packs/boxes/cases or blind boxes—and then allocates and ships the pulled items to buyers based on the break rules.All Surprise-Based Products and LIVE breaks must meet the requirements below.You must also ensure you comply with all applicable local laws with respect to Surprise-Based Products and LIVE breaks.Requirements for Surprise-Based Products Surprised-Based Product Listings must follow the following guidelines:The product must be manufactured in a factory and cannot be assembled by brands, sellers or creators. They should be purchased and resold in the manufacturer’s original packaging and content without any alterations. Randomised bundles self-assembled by brands/sellers/creators are strictly prohibited.The surprise-based products must not be, or contain any prohibited or unsupported items. Include the following information clearly in the product listing description: Images showing the possible products (and their respective values based on their Manufacturer’s Suggested Retail Price (MSRP), if applicable) the customer may receive in the surprise-based product listing.The quantity, category, and variation of products the customer may receive. The value of the product(s) that the customer will receive. The total value of the Surprise-Based Product must be less than USD$100. You must select the appropriate product category for your products. Click here to learn more.Requirements for LIVE Card/Blind Box BreaksLIVE Card/Blind Box breaks are permitted. However, sellers & creators must ensure that they meet certain conditions. In summary, you should be aware of the following:List products under the permitted categoriesAvoid prohibited break formatsBe aware of buyer protection measures that may impact salesPermitted Product CategoriesIf you intend for your products to be used for LIVE card breaks/blind-box opening, you must select the categories as follows.Note: Not all of these categories may be enabled for your market. Do not list/sell your products until the category is made available to you. If you require further support, please raise a ticket via the Seller Center. For sellers with an Account Manager, please reach out to them directly. If you carry out LIVE breaks without correctly categorising your product, you may receive enforcement actions.LIVE Break MethodsAvoid any break format where the buyer’s outcome is random or unclear—buyers should know exactly what they may receive (e.g. products and their respective values) and how it’s determined.Customer ProtectionsThese products are subject to purchase restrictions. These protections are progressively being rolled out to users.Age restrictionBuyers must be 18+ to purchase.Daily transaction capBuyers under 25 are limited to 8 transactions per day.Cool-off periodAfter 20 transactions, buyers must wait 15 minutes before making another purchase. This cooldown applies across all TikTok Shop stores (e.g., 10 transactions in Store A + 10 in Store B triggers the cooldown).What happens if I breach these guidelines? If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Sellers: Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Creators: Please see our Creator Enforcement Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Please click here to read our TikTok Shop Product Listing Policy.Is the content above helpful? PreviousIrregular Third-Party DownloadsNext Giveaways and Purchase-Based IncentivesYou may also be interested inMisleading ContentTo protect customers and maintain trust, TikTok Shop prohibits any content that could mislead buyers…Non-Interactive Content - How to Avoid ViolationsUnderstanding “Non-Interactive Content” Violations and Why It Matters Non-Interactive content is a f…Avoid Inconsistent Product PromotionWhat is Inconsistent Product Promotion? Inconsistent Product Promotion occurs when the product being…Campaign Season Policy Tips & Tricks for CreatorsLooking to boost your sales this campaign season? Follow these tips to avoid violations, boost your…Table of contentsWhat are Surprise-Based Products & LIVE Breaks?Requirements for Surprise-Based ProductsRequirements for LIVE Card/Blind Box BreaksPermitted Product CategoriesLIVE Break MethodsCustomer ProtectionsWhat happens if I breach these guidelines?

Liên kết

Xem thêm:

Sơ đồ

Liên kết ngược