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Giới thiệu Store Page dành cho người bán trên TikTok Shop

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Giới thiệu Store Page dành cho người bán trên TikTok Shop

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Published: 2023-07-25 · Source: crawler_authoritative

Tình huống

Người bán TikTok Shop cần hiểu về Store Page - không gian riêng trên ứng dụng TikTok để hiển thị sản phẩm, thông tin và Khuyến mãi

Insight

Store Page trên TikTok Shop là trang riêng dành cho người bán, bao gồm hai phần chính: Shop Information (Thông tin cửa hàng) và Tabs (Tab điều hướng). Shop Information chứa logo cửa hàng (hiển thị animation khi đang Livestream và dẫn vào phòng livestream khi click), tên cửa hàng kèm thông tin (logo, tên, nhãn Official, Reviews, tên doanh nghiệp, thông tin liên hệ đã ẩn danh), điểm đánh giá Shop Experience Score (trung bình điểm tất cả sản phẩm có trạng thái active, deactivated by seller, sold out; chỉ hiển thị khi số lượng đánh giá lớn hơn x và điểm lớn hơn 3.5; làm tròn 1 chữ số thập phân; quy tắc hiển thị sao: 0-0.25 → 0 sao, 0.25-0.75 → 0.5 sao, 0.75-1.25 → 1 sao, 1.25-1.75 → 1.5 sao, 1.75-2.25 → 2 sao…), tổng doanh số (chỉ hiển thị khi ≥100; <100.000 hiển thị số cụ thể; >100.000 hiển thị 100.000+), tài khoản TikTok liên kết, mục chăm sóc khách hàng và sự kiện livestream sắp tới. Tabs bao gồm: Products (hiển thị tất cả sản phẩm được duyệt, 4 bộ lọc: Recommend, Best sales, New release, Price với đầy đủ logic sắp xếp), Home (mặc định gồm các module: thông báo miễn phí Vận chuyển toàn shop, 3 Voucher khả dụng với ưu tiên theo quy tắc cụ thể, Flash Deal hiển thị 3 sản phẩm bán chạy nhất, Buy More Save More cho cửa hàng, Top Products 3 sản phẩm bán chạy nhất, New Arrival sản phẩm mới trong 14 ngày, Recommended for you, Categories với tiêu chí số sản phẩm ≥6), Campaign (hiển thị khi có chiến dịch đang chạy và đáp ứng tiêu chí). Điều kiện hiển thị Store Page: tài khoản Official liên kết với shop, shop active và được duyệt, vị trí người mua trong khu vực khả dụng của sản phẩm.

Hành động

Người bán cần đảm bảo shop đã active và được duyệt, tài khoản Official đã liên kết, cập nhật logo chất lượng cao, thiết lập các Voucher với ưu tiên phù hợp (không ngưỡng > có ngưỡng, giảm giá cao hơn > thấp hơn, ngưỡng thấp hơn > cao hơn, hết hạn gần > xa), tham gia các chương trình Khuyến mãi để hiển thị trên Campaign tab. Voucher chỉ hiển thị khi có trạng thái active, không hiển thị khi còn ở trạng thái upcoming.

Điều kiện áp dụng

Tính năng Store Page chỉ áp dụng cho người bán trên TikTok Shop. Tabs đang trong quá trình phát triển nên người dùng khác nhau có thể thấy tab khác nhau. Các entrance vào Store Page đang mở rộng và thử nghiệm.

Nội dung gốc (Original)

Introduction of Store Page07/25/2023What is Store Page?The Store Page is sellers’ exclusive spaces in TikTok app. Products, seller’s information, sales performance, promotions of the shop are comprehensively displayed to customers on the Store Page.Component of Store pageA Store Page is constructed of two parts: the Shop Information and the Tabs.Shop InformationIn the Heading, the following information is displayed:Shop logo: The store logo configured by the seller in the Seller Center. If the seller has not uploaded it, a default system logo will be displayed; if there is an ongoing live broadcast, there will be animation on the logo, which will bring buyers to the live room when they click.Shop name: Click it and you will enter the Seller Information page of the store, which contains the following information:Shop logo, Shop name, Official label and explanation (if any), Store rating and explanation, Business name, Contact information (desensitized)Store RatingShop Experience ScoreTake the average score (total score/total ratings) of all products of the shop whose “product status” is active, deactivated by seller, sold out .Only display when the number of ratings is greater than x and the score is greater than 3.5Display format:Round to 1 decimalThe rules of star display: 0-0.25 (inclusive) display 0 stars, 0.25-0.75 (inclusive) display 0.5 stars, 0.75-1.25 (inclusive) display 1 star, 1.25-1.75 (inclusive) display 1.5 stars, 1.75-2.25 (inclusive) display 2 stars, and so onSalesTake the sum of the sales data of all the accumulated products of the shopDisplay conditions: No display if the quantity is less than 100; Quantity <100.000, show the specific data; Quantity >100.000, display 100.000+;Linked TikTok Account (Official Account)Customer service entry: Click to enter the seller customer service chat pageUpcoming Live event: If there is an upcoming live event information, it will be displayed below the avatarTabsTabs are under development, so different users may see different tabs.ProductsDisplay all products that a store sells and shows which are in stock and have been approved. When a store has no products to display, a notice “the shop has no products” is displayed.There are four filters:Recommend: order by recommendation system. It’s the default filter for Products tab.Best sales: order by sales, from biggest to smallest;New release: order by product upload time, the newer the upper.Price: order shown by the original price and can be changed easily. Click to display the order of “low price to high price” and click again to display the order of “high price to low price”HomeSome sellers may have customized their own Home tab through the Store Design feature. Below are only for the default version of the Home tab that has not been personalized by sellers.The Home tab consists of the following modules: Whole-shop shipping fee discount notice: If there’s an ongoing whole-shop free shipping discount promotion, the info will be automatically displayed. Otherwise, the info will not be displayed.Seller Vouchers:Display 3 claimable/usable seller vouchers of the shop. If there are no coupons, the module is hidden. Click > to go to the secondary voucher list page to view all available seller vouchers.Priority of vouchers: no threshold>with threshold, higher discount > lower discount, lower threshold > higher threshold, nearer expiration time > further expiration timeSeller Flash Deal: Display three products of the highest sales volume under the nearest ongoing seller flash deal promotion. If the merchant flash deal has multiple slots, only the latest slot is displayed. If there are more than 3 products in the slot, click> to go to the secondary page to view all the products in the slot.TikTok Shop Buy More Save More: Products under Buy More Save More promotion. Title: The newest promotion titleIf there’s more than 1 promotion, only display the newest one.Three products in a row; not display when fewer than 3; click ”>” to enter promotion products pageOrder of products: in 30 day sales sequence (if sales are the same, the cheaper the higher)Seller Buy More Save More: products under an ongoing seller Buy More Save More promotion. Title: The promotion titleIf there’s more than 1 promotion, only display the first one.Three products in a row; not display when fewer than 3; click ”>” to enter promotion products pageOrder of products: in 30 day sales sequenceTop Products: Display three products with the highest sales ranking in the whole store. If products with sales are fewer than 3, the whole module will not be displayed. Click > to jump to the landing page of all popular products (orders of display: can sort by sales volume (or the product id when the sales are the same)New Arrival: Display the newest uploaded products within the past 14 days. If the number of new products = 0, the entire module will not be displayed; Click > to jump to the new products pageRecommended for you: All products sorted by recommendation system, same as Product Tab.CategoriesCriteria: the number of products that can be sold in the shop is >=6Category assembly logicAssembled by 1st degree categroyOrder of category: in the sequence of category idClick on the category name to enter the category products pageCampaignWhen there’s an ongoing campaign and the seller has met the criteria, the Campaign tab will be displayed. Example:Entrances to the Store PageThe entrances to the Store Page is still expanding and experimenting. The following ones are for reference only. Subject to changes.Entrances via Official Account Profile PageConditionsThe profile page should belong to the official account linked to the shopThe shop is active and approved by the review teamThe buyer ‘s location needs to be within the available areas of the productsDisplay of EntrancesEntrances via Shopping CenterThe entrance to the store page is still expanding, the following is for reference only. Subject to changes.FAQWhy is my shop voucher not displayed in the store page?Only the voucher with active status is going to be displayed. If your voucher status is still upcoming, it will be displayed when the status changes to active.Is the content above helpful?Next Shop Page Design Table of contentsWhat is Store Page?Component of Store pageShop InformationTabsProductsHomeCategoriesCriteria: the number of products that can be sold in the shop is >=6Category assembly logicAssembled by 1st degree categroyOrder of category: in the sequence of category idClick on the category name to enter the category products pageCampaignEntrances to the Store PageEntrances via Official Account Profile PageEntrances via Shopping CenterFAQ

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