TikTok Shop Official Account - Đăng ký và Vận hành
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Published: 2024-11-05 · Source: crawler_authoritative
Tình huống
Người bán TikTok Shop muốn thiết lập tài khoản chính thức (Official Account) đại diện cho cửa hàng trên nền tảng TikTok.
Insight
TikTok Shop Official Account là tài khoản TikTok đại diện cho danh tính chính thức của cửa hàng, hưởng quyền tích hợp giữa tài khoản và cửa hàng. Khi liên kết, tài khoản sẽ là đại diện chính của cửa hàng trên TikTok, sản phẩm tự động đồng bộ sang Shop Page (trang trung tâm hiển thị và Khuyến mãi sản phẩm). Tài khoản chính thức giúp tích lũy fans và tăng tỷ lệ mua lại - người dùng theo dõi có thể dễ dàng tìm thấy lối vào cửa hàng qua trang cá nhân. Ngoài ra, người dùng có thể tìm kiếm sản phẩm qua chức năng tìm kiếm TikTok và thêm trang cửa hàng mới vào toàn bộ chuỗi bán hàng trong phòng Livestream. CÁC QUY TẮC QUAN TRỌNG: Mỗi cửa hàng chỉ được liên kết một tài khoản chính thức; tên cửa hàng và tài khoản phải thống nhất (khi đổi tên cửa hàng, tên tài khoản sẽ thay đổi đồng thời); có thể unlink sau 48 giờ kể từ khi bind thành công, tối đa 3 lần unlink; khu vực tài khoản phải trùng với khu vực cửa hàng; cùng một tài khoản không thể vừa là Official Account vừa là Marketing Account của cùng một cửa hàng; tài khoản chính thức chỉ được quảng bá sản phẩm từ cửa hàng liên kết. SỰ KHÁC BIỆT VỚI MARKETING ACCOUNT: Official Account chỉ có 1, hiển thị sản phẩm dạng Shop Page với tính năng thiết kế cửa hàng, đồng bộ tự động, không hiển thị sản phẩm Tiếp thị liên kết. Marketing Account có tối đa 4 tài khoản, hiển thị dạng showcase, không tự động đồng bộ, có thể quảng bá Product Marketplace khi đủ điều kiện.
Hành động
CÁCH BIND QUA SELLER CENTER WEB: Đăng nhập Seller Center > My account > Linked TikTok Accounts > Official Account > Quét QR code trên TikTok App > Authorize > Hệ thống kiểm tra các hạn chế > Confirm Binding > Chờ phê duyệt. CÁCH BIND QUA SELLER CENTER APP: TikTok Seller App > Settings > Linked TikTok Accounts > Official Account > Nhập username TikTok > Check đồng ý agreement > Authorize > Return app > Link > Chờ phê duyệt. CÁCH UNBIND: TikTok Seller Center > My account > Linked TikTok Accounts > Official Account > Unlink Official account (sau 48 giờ kể từ khi bind thành công).
Điều kiện áp dụng
Áp dụng cho tất cả người bán TikTok Shop. Lưu ý: tối đa 3 lần unlink, phải chờ 48 giờ sau khi bind mới có thể unlink, tên tài khoản phải trùng với tên cửa hàng.
Nội dung gốc (Original)
Shop Official Account11/05/2024Registration & OperationAbout Shop Official Account The TikTok account that represents the official identity of TikTok Shop is called the TikTok Shop official account. This kind of account enjoys the integrated rights of the account and the shop.Functions of Shop Official Account Once the TikTok account is linked as the shop’s official TikTok account, it will be the main representative of your shop on TikTok. The products in your shop will be automatically synchronised to Shop Page. The Shop Page will also act as the central page for product display and promotions.Accumulate store fans and increase repurchase rateAfter binding the store’s official TikTok account, the official account and the store’s fan user group can be connected. After users follow your store’s official TikTok account, they can easily find your store’s entrance on the account’s profile page through the store’s official TikTok account, helping the store to attract traffic and increase the repurchase rate.Improve store exposure and precipitate trafficUsers can easily search for products in your store through TikTok’s search function, and add a new store page entry for the whole link of sales in the live broadcast room to help your products and stores gain more exposure on TikTok.Official accountShop PageContentFunctionOnly products from your own shop can be displayed on the Shop PageSeller can sell products from his own shop and through AffiliateRules for the Official TikTok Shop Account Each shop can only be bound to one official account.The shop name and the bound official account’s name must be consistent, and when the store name is modified, the official account name will be changed simultaneously. Please be careful when changing the shop name.The official account can be unbound once 48 hours after the official account is successfully bound，please note official account can only be unlinked 3 times；The account region needs to be the same as the shop region.The same account cannot be bound as the official account and marketing account of the same store at the same time.Official accounts can only promote products from the linked shop. If the account is intended to promote products from other shops or the Product Marketplace, it must be bound as a Marketing Account and meet the affiliate permission criteria.How to Bind TikTok Shop Official Account Seller Center Web Seller Center - My account - Linked TikTok Accounts - Official AccountStep 1 Step 2 Step 3Scan the QR code in the TikTok App with the official account you want to bind, and click “Authorize” Step 4In Seller Center, the system verifies the restrictions on the bound account. After all of them are passed, click “Confirm Binding” to enter the review of the binding relationship. Step 5View the bound account information: After the approval, the binding relationship between the store and the official account is established. On the Official Account interface, you can view the official account’s avatar, username, nickname, mobile phone number, binding time and other information Seller Center App TikTok Seller App - Settings - Linked TikTok Accounts - Official AccountStep 1:Click “Official Account” to enter the binding processStep 2:Enter the username of the TikTok account you want to bind, and check “I have read and agree to the XX agreement”Step 3: Arouse the login status of the corresponding account of the TikTok App and click “Authorize” Step 4: Return to the TikTok Seller App, click “Link” and enter the binding relationship review process Step 5:View the bound account information: After the approval, the binding relationship between the store and the official account is established. On the Official Account interface, you can view the official account’s avatar, username, nickname, mobile phone number, binding time and other information Differences between Shop Official Account and Marketing Account?Both the official account and the marketing account are directly bound to the store and serve as the store’s self-selling account, but the two have the following differences:You can have only one official account, yet you can bind at most 4 TikTok accounts as your marketing accounts. The official account displays shop products on the TikTok account’s profile page as a Shop Page, and you can use the store design function for branding. A marketing account displays shop products in the form of a showcase, and you need to manually add products to the account showcase.The name of the official account must be consistent with the shop name after upgrading, which will enhance the trust of the account to the user, but the marketing account is not limited to naming.Official accounts can only promote products from the linked shop and are not allowed to promote products from Product Marketplace to earn commission. In contrast, marketing accounts can apply affiliate permission to promote products from Product Marketplace when the account meets the affiliate permission criteria.Account typeSeller CreatorsAffiliate creatorsOfficial accountMarketing accountsNumber that can be linked to your shop14No limitProduct display methodShop PageShowcaseShowcaseSales channelsVideo, LIVE, Store PageVideo, LIVE, showcaseVideo, LIVE, showcaseShop design featureYesNoNoCan display Affiliate productsNoRequires eligibility checkYesAutomatic product sync to shop page or showcaseYesNoNoShop and account name consistency requirementYesNoNoHow to Unbind the Official AccountYour official account can be unbound 48 hours after the binding is successful.TikTok Seller Center - My account - Linked TikTok Accounts - Official Account - Unlink Official account Is the content above helpful? 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Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837780084786945
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