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Hướng Dẫn Thêm Và Quản Lý Sản Phẩm Trên TikTok Shop

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Hướng Dẫn Thêm Và Quản Lý Sản Phẩm Trên TikTok Shop

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Published: 2026-09-04 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop cần thêm và quản lý sản phẩm trên Seller Center

Insight

TikTok Shop hỗ trợ thêm sản phẩm đơn lẻ và hàng loạt (tối đa 1.000 sản phẩm). Hình ảnh sản phẩm: tối đa 9 ảnh, tỷ lệ 1:1, kích thước tối thiểu 600x600px, dung lượng tối đa 10MB. Video (tùy chọn): tỷ lệ 1:1, 9:16, hoặc 16:9, dung lượng tối đa 20MB. Có thể chỉnh sửa ảnh trực tiếp trên Seller Center như xóa nền, đổi màu nền, điều chỉnh tỷ lệ. Mỗi điểm bán hàng nên viết riêng paragraph, tổng mô tả dưới 250 ký tự, tối đa 30 banner hoặc ảnh liên quan. Có thể dùng AI để gợi ý mô tả sản phẩm bằng ngôn ngữ địa phương. Nhà bán có thể tạo biến thể sản phẩm (màu sắc, kích thước), chỉ biến thể đầu tiên mới thêm được ảnh. Đặt giảm giá khi đăng sản phẩm mới mặc định trong 30 ngày. Có thể đặt giới hạn mua tối thiểu/tối đa (cần gửi yêu cầu kích hoạt, xử lý trong 7 ngày). Trọng lượng gói hàng cho phép 1-100 kg. Tiêu đề sản phẩm tối thiểu 25 ký tự. Nên tải ít nhất 3 ảnh với độ phân giải trên 300x300px, không trùng lặp. Quản lý tồn kho qua Stock Dashboard và kích hoạt cảnh báo khi hết hàng.

Hành động

Để thêm sản phẩm đơn lẻ: vào Add New Product, điền Basic Information (hình ảnh, tên, danh mục, thuộc tính), Product Details, Sales Information (biến thể, giảm giá, giới hạn mua), Shipping. Lưu nháp hoặc Publish để gửi duyệt. Để thêm hàng loạt: Products > Manage Product > Bulk Action > Bulk Listing. Bước 1: Tải template theo danh mục. Bước 2: Điền thông tin (không thêm/xóa hàng/cột). Bước 3: Tải lên spreadsheet. Nếu thất bại, tải ‘precheck error reasons’ để xem lỗi và sửa lại (tối đa 5.000 SKU bằng online editor). Với biến thể, mỗi SKU trên một dòng riêng, Variation 1 bắt buộc (màu sắc), Variation 2 tùy chọn (kích thước). Thông tin chung phải giống nhau trừ thông tin biến thể, giá, số lượng, SKU. Để chỉnh sửa hàng loạt: Batch Tool - Bulk Edit Products, lọc sản phẩm (theo trạng thái, danh mục, tên/ID/SKU), tải template (5 loại: Sale info, Basic info, Shipping info, Images info, All information), sửa và tải lên (tối đa 5.000 sản phẩm mỗi lần). Đặt hạn chế khu vực bán: Bulk Manage Sales Restrictions, chọn sản phẩm và giới hạn theo mã bưu điện hoặc tỉnh (đến cấp quận/huyện).

Điều kiện áp dụng

Áp dụng cho tất cả người bán trên TikTok Shop Seller Center. Sản phẩm phải tuân thủ Sản phẩm cấm Products Guidelines và Restricted Products Guidelines.

Nội dung gốc (Original)

Add and Manage Product04/09/2026Manage ProductsIn this article, you will learn how to add and manage your product seamlessly. Managing your products is a crucial part of your success. Firstly, take a look at the process overview below to see the overall steps on how to manage your product.Manage Products In this section, you can search for products by Seller SKU, category, and price as well as edit, delete, copy, deactivate, change price and stock of products one by one or in batch. You can also easily manage your products that have been classified based on various product statuses.Entry point: Products > Manage ProductsImportant: All products must comply with the following product guidelines.Prohibited Products GuidelinesRestricted Products GuidelinesSeller can easily find those links to the guideline in the ‘Category’ section when adding a new product.Add Single Product Currently, Seller Center supports single product uploads and batch product uploads that can display up to 1,000 products online.Add a single product by using the Add New Product feature:Basic Information Basic information including Product Image, Product Name, Product Category and Attributes.Systems will also give recommendations for your product name and category based on images that you have uploaded.For ImageSellers can utilize Media Center to store their product images and use it anytime during product upload for up to 5GB.Maximum 9 images per product 1:1 Image ratio Minimum image size is 600 x 600 px The maximum image file size is 10MB For Video (optional)Suggested video ratio is 1:1, 9:16, or 16:9 The maximum video file size is 20MB Sellers can now directly edit their image in Seller Center, such as removing the background, changing the background colour, and adjusting image ratio.Product Details To make it easy to read, it is suggested to fill each selling point in separate paragraphs, preferably with auxiliary images. Avoid information redundancy, the total description of a single selling point should be less than 250 characters. Other recommendations:Describe a product with text and bullet points Add up to 30 related banners or images. Add size chart image (if needed) on the product descriptionAI function could help give suggestions of product descriptions (in local languages) based on the keywords inserted by sellers.Sales Information This section allows sellers to set up variations for their product.Sellers can choose the available variant option or write any new variants freely on the variation name. Note: Only the first variation can add images.DiscountSellers can set up a discount when listing a new product by entering the discount percentage (%) on the Sales Information section. The discount will be applied by default for 30 days. Sellers can later adjust the discount through the Promotion Page or Edit Product Page.For products that were listed earlier without discount settings, discounts can only be configured through the Promotion Page, and not via the Add New Product Page.Product Purchase LimitYou can now set minimum and maximum purchase limits per product to better manage your inventory and sales!If you’d like to activate this feature in Seller Center, simply submit your request using the form below, we’ll process it within 7 days.Once activated, you’ll find the new setting on both the Add Product page and the Edit Product page.Submit Request HereShipping This part is for sellers to define their product’s size, which could affect their shipping fee and type of delivery options.The allowed package weight is 1-100 Kilograms.Save Draft or Publish Save as a draft: Save current description but product will not be submitted to the review process. Sellers can continue to edit this product later.Publish: Product will be submitted to the review process and will be active right after get approved.In the left hand side section sellers can also see the preview of how the product will be displayed on the Product Detail Page of Shopping Center, LIVE, or search result page.Add Multiple Products You can add multiple products to TikTok Shop in one go by using the Bulk Action feature under Manage Products section. For guidance, follow the step-by-step process below:Batch Publish Product Go to Products - Manage Product - Bulk Action - Bulk ListingFollow these 3 steps to easily upload your products in bulk:Step 1: Download the Template Download a template by selecting the product category you want upload. To find the related category, you can search by product keyword or select from the Browse. It is recommended to add a product brand and have the brand authorized because it can help sellers gain trust from buyers, and then download the template.Currently, you can only select one category for each template.Step 2: Fill in the Information Important: Do not add or delete any rows or columns in the template.The mandatory field will be highlighted in red boxesProduct level info（mandatory）Product NameProduct DescriptionMain Product ImageShipping info（mandatory）Parcel Weight SKU level info（mandatory）Variation 1Retail Price WarehouseQuantityThere will be dropdown field with validation capabilities on excel template Read this table below for more details on how to fill the template:Step 3: Upload Spreadsheet If Products Fail to Upload If any of your products failed to upload, click “Download precheck error reasons” to see the details.Open the “result” document, and the failure reason(s) will be displayed in the last column. Please follow the instructions to adjust your template and upload it again.Note:Duplicate templates can only be uploaded once;“Failed Entries” only includes the failed products, and the products that have been uploaded successfully do not need to be uploaded again.You can fix the error products from the excel file or directly edit them in Seller Center Online Editor. Sellers can correct a maximum of 5000 SKUs using the online bulk editor.If the product you want to upload has multiple different variants, such as colours, sizes, etc., referring to the following tips and examples can help you fill out the template more effectively.Tips”Utilize Product Media Centre for uploading product pictures on batch tool”Batch tool requires seller to embed url of a product picture that seller wants to upload on their product information, to minimize failure in uploading picture through the batch tools. We suggest our sellers utilize our product media centre feature to upload and retrieve the url provided by our system as this is the most reliable method to obtain product picture urls”Variation 1” is mandatory for multiple variation products.1) “Variation 1” is required. Please enter the names of different variants on a new row, such as “White”, “Black” and “Grey.”2) “Variation 2” is only required if you need two tiers of variations, such as colours and sizes.3) “Variation 1” will be regarded as “Colour”, and “Variation 2” as “Specification” by default.4) Same product’s variation values have to be different.Each SKU should be placed on a separate row.1) If the product comes in 3 different colours, there will be 3 SKUs, with each SKU on a separate row.2) If the product comes in 3 different colours and 2 different sizes, there will be a total of 6 SKUs (3 colours × 2 sizes), with each SKU on a separate row.Product common information should be kept exactly the same.Except for variation information (variation name and variation image), retail price, quantity, and seller SKU, please ensure that the other product information is exactly the same. Otherwise, we cannot consider those items as different variants of the same product.Examples TypeSeller Center screenshotTemplate file for referenceProduct with 3 different coloursTemplate - Product with 3 colors.xlsxProduct with 3 different colours and 2 different sizesTemplate - Product with 3 colors and 2 sizes.xlsx*Cells requiring exact content consistency have been highlighted in red within the template.Batch Edit Product Products - Batch Tool - Bulk Edit Products Select ProductsFilter the products, the filter conditions are:Product status: Active/Inactive/DraftProduct Categories Product Name/Product ID/Seller SKU Select the product to be modifiedMethod 1: Click designated products Method 2: All products that meet the filter conditions can be selected（Maximum 50000 Products）Download TemplateSelect “Template”, the editable content of 5 templates will be different:Sale information: Editable-price/quantity/SKU Basic information: Editable-Product name/Product description/Affliate commission Shipping information:Editable-weight / length, width, height / Warranty Period /Enable COD Images information: Editable-Images links Product properties informationAll information (Recommended): a combination of the 4 templates. The above information can be modified at the same time Click “Generate” templateClick “Download” templateNotes: Editable content and whether they support editing will be displayed when you hover each template Up to 5000 products information can be downloaded in a single template If the seller selects 50000 products and then clicks Generate , it will be split into 10 templates for download. Upload TemplateModify the product information in the downloaded template Upload the template which has been modified View template upload status: “Upload history ”will display Number of completed products Number of failed products: Click “download failed entries” to view the reason for the failure, and modify according to the prompts, then please upload again. Batch Edit Images Products - Batch Tool - Bulk Edit Product Images Select ProductsProduct Status: Active/InactiveProduct Categories Product Name/Product ID/Seller SKU Up to 200 products can be selected Edit PictureClick single or multiple products Upload product materials in bulk: Product images product description Product video Product Variation’s images Click “Publish” Manage Sales Restrictions Area To improve delivery efficiency and avoid areas not covered by sellers, you can set up regions that you are unable to serve due to certain limitations. Buyers located in those areas will not be able to purchase the product.Product > Manage Products > Bulk Action > Bulk Manage Sales RestrictionsClick Add Rule.Select specific products or all products in your shop as needed, then choose restricted regions by Postal Code or State (up to level 4 area, i.e., district).Product Statuses Manage your products that have been classified based on various product statuses which are separated by following tabs:AllShow all products with various statusesSellers can do:Edit ProductDeactivate ProductCopy ProductChange Price & StockDelete ProductLiveShow all products that are visible online and can be purchased by customersSellers can do:Edit ProductDeactivate ProductCopy ProductChange Price & StockDelete ProductDeactivatedProducts that sellers make them offlineSellers can do:Activate ProductEdit ProductDelete ProductSuspendedProducts are being suspended due to some reasons.Failed: Product information does not comply with product guidelines. Sellers can resubmit after making some adjustmentsFrozen: Products that are illegal, harmful, or counterfeit. For this product, sellers cannot resubmit or modifyDraftShow products that the information has been filled with but not submitted yetSellers can do:Edit ProductDelete ProductDeletedShow products that have been deleted by sellers and will not be displayed to customersSellers can return deleted products to the deactivated product list by clicking “Recover”FAQ How to fill in the product title?The product title requires a minimum of 25 characters, while there is no restriction on flash sales. Newly released products have a text alert on the product release page. The products in stock won’t be affected, but you’re required to meet the conditions in the next edit before submission. How to fill in the product attributes?It’s recommended that sellers fill in the product attributes as detailed as possible to present more complete product information to customers. You can fill them on the Edit Product page, or you can use the Batch Tool. Any requirements for uploading product images?We recommend all sellers to upload no fewer than three images of a product. Ensure you do not upload duplicate images, and that the resolution exceeds 300 x 300 pixels. How to manage product stock?Managing product stock is really crucial to keeping your customer’s satisfaction high. You can monitor your stock update in Stock Dashboard on Seller Center and activate stock alert to give you reminder every time the stock is running low. You can learn more on how to do it in detail through our article about Inventory Management.What is “image URL”? An image URL is a web address that specifies the location of an image, and must link directly to the image. It typically ends with or includes a file extension that indicates the image format, such as “.jpg” or “.png”. Here are some examples of an image URL: https://example.com/images/picture.jpghttps://example.com/images.jpeg.abcd1234How can I get the image URL?If images are stored on your computer:The most straightforward way is to use our “Media Center” on Seller Center. After uploading product images, you can copy the image URL directly.For online images:Right-click on the imageSelect “Copy image address/URL/location” in your browserPaste the URL where neededIs the content above helpful?Next Smart Suggestion for Managing ProductsTable of contentsManage ProductsAdd Single ProductBasic InformationProduct DetailsSales InformationShippingSave Draft or PublishAdd Multiple ProductsBatch Publish ProductStep 1: Download the TemplateStep 2: Fill in the InformationStep 3: Upload SpreadsheetIf Products Fail to UploadTipsExamplesBatch Edit ProductBatch Edit ImagesManage Sales Restrictions AreaProduct StatusesFAQ

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