TikTok Shop Product Listing Guidelines
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Published: 2026-03-16 · Source: crawler_authoritative
Tình huống
TikTok Shop Singapore đã ban hành quy định chi tiết về yêu cầu đăng sản phẩm cho người bán, nhằm xây dựng môi trường mua sắm tích cực và đảm bảo trải nghiệm tin cậy cho khách hàng. Quy định áp dụng cho tất cả người bán trên nền tảng.
Insight
TikTok Shop Product Listing Guidelines Singapore bao gồm các hạn chế và yêu cầu chi tiết sau:
Hạn chế về nội dung sản phẩm:
- Không được đưa thông tin sai lệch (False Display of Information): mô tả, giá, hình ảnh, tên Thương hiệu, thuộc tính phải nhất quán với sản phẩm thực tế
- Cấm phóng đại (Exaggerated Promises): không dùng “NO.1 product”, “the best”, “the first”, “the only”, hoặc tuyên bố chữa bệnh thần kỳ, kết quả làm đẹp không thể xác minh, hiệu quả tức thì
- Cấm so sánh với sản phẩm hoặc trang thương mại điện tử khác (ví dụ: “rẻ hơn ABC website”)
- Cấm giá Khuyến mãi phóng đại (Exaggerated Promotional Prices) và so sánh giá không có cơ sở
- Cấm tuyên bố sai sự thật về giải thưởng, chứng nhận, liên kết sản phẩm
- Mỗi thị trường đích có thể có yêu cầu bổ sung riêng
Cấm click-bait:
- Bán sản phẩm với đơn vị bất thường (ví dụ: khăn giấy bán theo “tờ” thay vì “gói”)
- Thay đổi tiêu đề, hình ảnh, thuộc tính để sản phẩm giống sản phẩm khác
- Pricing lừa dối: gộp nhiều danh mục sản phẩm trong một listing, gộp sản phẩm khác nhau cùng danh mục, gộp sản phẩm chất liệu/kích thước khác nhau với giá khác nhau, gộp sản phẩm và phụ kiện chênh lệch giá lớn, gộp sản phẩm mới và cũ, gộp bộ sản phẩm và sản phẩm lẻ
- Đăng sản phẩm không tồn tại hoặc không có ý định bán
Cấm Switched or Recycled Listing: không được thay đổi đáng kể tiêu đề, danh mục, hình ảnh, mô tả để đại diện cho sản phẩm khác biệt đáng kể. Thay đổi nhỏ được phép.
Cấm tuyên bố quản lý cân nặng (Weight Management Claims): không được quảng bá hình ảnh cơ thể không lành mạnh, tuyên bố giảm/gain cân dễ dàng hoặc đảm bảo, hứa sản phẩm đơn lẻ dẫn đến giảm cân không cần ăn kiêng/tập thể dục, hình ảnh “trước và sau”, hoặc nêu giá trị calo/mức giảm cân cụ thể.
Cấm nội dung gây sốc (Sensational and Shocking Content): không hình ảnh máu me, kinh dị, ghê rợn (chất lỏng tình dục, phân thải, bùn từ lỗ chân lông), bạo lực con người/động vật (đánh nhau đổ máu, động vật bị hành hạ), hành vi nguy hiểm không bảo hộ an toàn, tục tĩu, hành vi hại môi trường.
Sự kiện nhạy cảm (Sensitive Events): TikTok Shop có thể gỡ bỏ hoặc hạn chế quảng bá sản phẩm lợi dụng thảm họa tự nhiên, khủng bố, khủng hoảng sức khỏe công cộng.
Sản phẩm không tuân thủ (Non-compliant Products): cấm sản phẩm Vi phạm luật pháp nơi người mua ở; cấm yêu cầu phí Vận chuyển thêm (trừ phí đơn hàng nhỏ của nền tảng); cấm yêu cầu chi tiêu tối thiểu.
Sản phẩm không an toàn/chất lượng kém (Unsafe or Poor-Quality Products): cấm sản phẩm tiềm ẩn rủi ro an toàn không có hướng dẫn sử dụng; sản phẩm gây thương tích vật lý, hóa học, cá nhân; sản phẩm lỗi, hư hỏng, khiếm khuyết.
An toàn trẻ em (Minor Safety): cấm nội dung thuyết phục/trẻ em yêu cầu bố mẹ mua sản phẩm; nội dung ảnh hưởng tiêu cực đến an toàn trẻ em.
Vi phạm quyền hợp pháp (Infringement of Lawful Rights): cấm sử dụng thương hiệu/logo vì lợi ích thương mại không có phép; hình ảnh/tên người vì mục đích thương mại không có phép (bao gồm người nổi tiếng).
Thông tin đặt hàng thay thế (Alternative Ordering Information): cấm liên kết, số điện thoại, mạng xã hội, email, QR code hoặc lời kêu gọi hành động để khách rời TikTok Shop đặt hàng.
Điều kiện không công bằng (Imposing Unfair Conditions):
- Hành vi đe dọa, lạm dụng để khách hành động có lợi cho người bán hoặc ngăn Reviews trung thực (“khách để đánh giá xấu sẽ bị bỏ qua”, “yêu cầu Hoàn tiền sẽ bị hậu quả”)
- Cấm mua chuộc đánh giá tốt bằng quà/voucher/giảm giá
- Cấm điều khoản bán hàng thay thế chính sách TikTok Shop hoặc quyền người tiêu dùng theo luật địa phương (“không hoàn tiền/trả hàng trong mọi trường hợp”, “chỉ hoàn tiền trong 3 ngày”, “yêu cầu video mở hộp”, “hủy đơn nếu mua ít hơn XX”, “chỉ Hoàn trả nếu đánh giá 3 sao trở lên”, “hủy chỉ trong 10 phút”, “bảo hành vô hiệu nếu không đánh giá 5 sao”)
Danh sách hư cấu (Fictitious Listings): cấm sản phẩm không có chức năng thực tế, không có ý định bán thật: “điện thoại tàng hình”, “UFO”, “giày chống trọng lực”, “thuê bạn trai”, “nhận nuôi người”, “váy chống gió túi nilon”, “ly giấy 9.999 SGD”, “không khí để bán”. Hậu quả: gỡ sản phẩm, hủy liên kết với Tiếp thị liên kết Creators.
Hạn chế bổ sung: cấm thao túng nền tảng để tạo traffic giả (bot, mô tả thương hiệu không liên quan); cấm đánh giá khách Hàng giả, sửa đổi đánh giá; cấm tuyên bố đánh giá từ khách đã mua/sử dụng khi chưa xác minh.
Yêu cầu chi tiết trang sản phẩm:
Tiêu đề sản phẩm (4.1): phải chính xác, ngắn gọn, đầy đủ thông tin (thương hiệu có phép, loại sản phẩm, chất liệu, đặc điểm, số lượng). Cấm: marketing/khuyến mãi, URL/tên người bán, thương hiệu “TikTok” không phép, nền tảng TMĐT khác, ký tự đặc biệt. Sản phẩm second-hand phải bắt đầu bằng ‘(secondhand)’, ‘(pre-owned)’, ‘(refurbished)’ hoặc ‘(preloved)‘.
Mô tả sản phẩm (4.2): tối thiểu 30 từ; mô tả đặc điểm chính, thông tin an toàn, thông số, cảnh báo. Sản phẩm second-hand phải ghi tình trạng.
Danh mục sản phẩm (4.3): chọn đúng danh mục, chọn sai bị coi là vi phạm.
Thương hiệu (4.4): chỉ dùng tên thương hiệu khi có ủy quyền.
Hình ảnh & Video (4.5): hình ảnh tối thiểu 600x600 pixel, không che khuất sản phẩm, màu sắc, chất lượng cao, mỗi hình góc độ khác nhau, tối đa 9 hình vuông. Hình chính: nền màu đồng nhất (khuyến nghị trắng), sản phẩm chiếm ít nhất 60% khung, hiển thị toàn bộ sản phẩm, mặt trước. Video: tối đa 1 video, không quá 5MB.
“What’s in the Box” (4.6): liệt kê sản phẩm và phụ kiện đi kèm.
Trọng lượng và kích thước (4.7): cung cấp chính xác theo hướng dẫn Seller Center.
Thuộc tính sản phẩm (4.8): SKU phải chính xác (màu sắc, kích thước, hoa văn). Có thuộc tính bắt buộc tùy danh mục. Hàng nguy hiểm (Dangerous Goods) phải khai báo: pin lithium (sạc dự phòng, laptop, smartphone), chất lỏng ăn mòn/dễ cháy, aerosol, chất oxy hóa. Không khai báo có thể bị tịch thu/phá hủy, hủy đơn.
Định giá (4.9): phải ghi rõ tổng giá, thuế, các thành phần giá; giá niêm yết phải cao hơn giá bán; tuân thủ luật pháp. Cấm: giá bất thường cao/thấp hơn thị trường, biến động giá mạnh trong thời gian ngắn, giá ship bất thường cao, đăng giá thấp/giảm giá không có ý định bán/fulfill đơn.
Ngôn ngữ (4.10): phải là ngôn ngữ TikTok Shop hỗ trợ ở quốc gia đích.
Đăng nhiều sản phẩm (4.11): mỗi trang chỉ một sản phẩm; cấm trùng lặp listing; SKU variations (size, màu, vị) gộp trong một listing; cấm gộp sản phẩm không liên quan (thương hiệu, danh mục, series, model khác nhau). Bán theo bộ/phân loại khác nhau phải ghi rõ trong từng SKU. Cấm đăng lại sản phẩm đã bị cấm/xóa.
TikTok Shop có quyền kiểm tra bất kỳ lúc nào; vi phạm sẽ bị xử lý theo Merchant Terms of Service.
Hành động
Người bán TikTok Shop Singapore cần thực hiện:
- Kiểm tra và đảm bảo tất cả listing tuân thủ Product Listing Guidelines và Sản phẩm cấm/Restricted Products Guidelines
- Đảm bảo thông tin sản phẩm chính xác, nhất quán giữa tiêu đề, mô tả, hình ảnh, giá và sản phẩm thực tế
- Tránh hoàn toàn các từ ngữ phóng đại tuyệt đối (“best”, “first”, “only”, “NO.1”) trừ khi có bằng chứng xác minh
- Không so sánh giá với các trang TMĐT khác trong listing
- Không sử dụng chiến thuật click-bait về đơn vị, giá, gộp sản phẩm không liên quan
- Không đăng sản phẩm liên quan đến giảm cân, hình ảnh before/after
- Đảm bảo hình ảnh/video không gây sốc, không máu me, không bạo lực
- Không yêu cầu thông tin liên hệ thay thế, không điều hướng ra khỏi TikTok Shop
- Không đưa điều khoản bán hàng thay thế chính sách TikTok Shop hoặc quyền người tiêu dùng
- Không mua chuộc hoặc đe dọa khách hàng về Reviews
- Tiêu đề: bao gồmm Thương hiệu (có phép), loại, chất liệu, đặc điểm, số lượng; sản phẩm second-hand ghi nhãn phù hợp
- Mô tả: tối thiểu 30 từ, đủ thông tin an toàn, thông số
- Hình ảnh: 600x600px, nền đồng nhất, sản phẩm 60% khung, 9 hình vuông tối đa, hình chính mặt trước toàn bộ sản phẩm
- Video: 1 video, tối đa 5MB
- Khai báo hàng nguy hiểm (Dangerous Goods) đúng cách
- Pricing hợp lý, giá niêm yết > giá bán, không biến động mạnh
- Mỗi trang một sản phẩm, gộp biến thể SKU hợp lệ, không trùng lặp listing
- Kiểm tra trang này thường xuyên vì quy định được cập nhật định kỳ
- Tìm kiếm tư vấn pháp lý độc lập nếu có thắc mắc về luật pháp liên quan đến sản phẩm
Điều kiện áp dụng
Áp dụng cho người bán trên TikTok Shop Singapore. Người bán cũng chịu trách nhiệm tuân thủ luật pháp hiện hành nơi người mua ở. Hướng dẫn này không đầy đủ và không phải lời khuyên pháp lý. TikTok Shop không chịu trách nhiệm bồi thường thiệt hại từ hành động thực thi do Vi phạm hướng dẫn.
Nội dung gốc (Original)
AcademyAgreement CenterOnline AgreementSeller & Creator PoliciesTikTok Shop Product Listing Guidelines03/16/2026Applies to:SingaporeManage ProductsOverview 1.1 Introduction The TikTok Shop Product Listing Guidelines have been drafted with the express purpose of:Building a positive shopping environment on TikTok Shop; andProviding a shopping experience that customers can have confidence in.All sellers who offer products for sale via TikTok Shop must do so in accordance with these guidelines and applicable laws.1.2 Scope These TikTok Shop Product Listing Guidelines cover product listing requirements for sellers who wish to list their products on TikTok Shop.Important Note: Sellers are also responsible for ensuring that the listing, sale, and provision of products on TikTok Shop comply at all times with applicable laws and regulations. These guidelines are intended to facilitate seller compliance. They are not exhaustive and not intended as legal advice. We encourage sellers to seek independent legal advice if they have questions about the laws and regulations concerning their products.In addition to these product listing guidelines, we have separately published our Prohibited and Restricted Products Guidelines. Sellers must ensure they also comply with these guidelines before listing any products.These product listing guidelines are updated periodically. Sellers are responsible for checking this page regularly to ensure that they comply with our current guidelines.Definitions Seller refers to any individual or corporation that sells items on TikTok Shop. Content refers to all forms of media that can be uploaded by creators/sellers to TikTok Shop. This includes all available formats such as e-commerce shop windows, videos, and live streams. Product Listing Restrictions When viewing product listings, customers expect the information contained within the listing to be fair, accurate, verifiable, honest, and not misleading. Sellers must comply with these guidelines as well as all applicable laws and regulations when creating product listings. The following guidelines outline content or behaviors that are prohibited on TikTok Shop.3.1 Misleading Product ListingsProduct listings must not mislead customers in any way. Below are some guidelines for sellers to follow. 3.1.1 False Display of Information All product descriptions (listings) and related media must be consistent with the actual product sold.All product descriptions must not be misleading by statement or omission.Sellers are prohibited from displaying misleading information, such as inconsistent prices or discounts, images, brand names, descriptions, attributes, models, selling attributes, product guarantees, or warranties. All product attribute(s) provided by the seller must be complete, accurate and consistent with the product’s description, name and images on its TikTok Shop listing page. All product descriptions and attributes must also be truthful to the product the customer will receive.Sellers must not display any false information related to services that facilitate the sale of products (including but not limited to delivery and logistics services, return and refund services, and customer services).Sellers must not display any misleading information related to themselves (e.g. Seller characteristics or ownership of intellectual property rights). 3.1.2 Exaggerated Promises Product listings must not contain exaggerated descriptions or absolute claims unless such claims are accurate and verifiable. For example:“NO.1 product”“the best…”, “the first…”, “the only…”, and other descriptions of similar natureExaggerated claims of miracle cures, the ability to cure medical conditions or promising unverifiable cosmetic resultsExaggerated claims of instant effects or results within a specified time limit3.1.3 Comparisons Product listings must not contain comparisons with other products or e-commerce sites. For example:This product is XX cheaper than the ABC website.Falsely claiming that a product or service can improve or cure medical conditions is considered misleading. For example:‘Before’ and ‘After’ images e.g. showing the alleged results of acne-clearing creams, slimming creams or weight loss supplements.3.1.4 Exaggerated Promotional PricesProduct listings must not have exaggerated promotional prices or make unsupported price comparisons.All price claims, including promotional prices, must be accurate and compliant with applicable laws.3.1.5 False ClaimsProduct listings must not make false claims about a product. For example: False claims that a product has won awards or possesses various certifications.False claims that a product is affiliated with other products.3.1.6 Country-Specific Product Listing Requirements In addition to the examples above, there may be additional requirements for certain types of product claims in each destination market. Sellers must review the destination market’s relevant guidelines and applicable laws to ensure that their product listing is fully compliant with such requirements.3.1.7 Using Click-bait Tactics to Attract TrafficSellers must not circumvent or abuse our platform systems, policies, or guidelines by using click-bait tactics or deceptive product listing behavior. Click-bait tactics include but are not limited to the following:Listing products in unconventional or abnormal quantities or units. For example, tissues are generally sold in “packs,” but the seller sells them in “sheets.”Changing a product’s title, image, key attributes or listing description to make it appear to be another/different product to deceive users into clicking on a listing.Using deceptive pricing practices to attract traffic or clicks. This includes but is not limited to the following:Listing products of different categories for sale in one product listing. For example, listing a t-shirt and a necklace in the same product listing. Listing completely different items from the same category for sale in one product listing. For example, listing a short-sleeved shirt and a long-sleeved shirt in the same product listing. Listing products made of different materials, specifications and other attributes that correspond to different prices for sale in one product listing. For example, listing a gold and silver necklace at different prices in the same product listing. Listing products and product accessories with large price differences in one product listing.Listing non-existent products or products that are not intended for sale. Listing sets of products and individual products for sale in one product listing.Listing secondhand or unsatisfactory items alongside new items in one product listing. Any other pricing practice that is untruthful or otherwise misleads users into clicking on product listings. 3.1.8 Switched or Recycled Listing (Significantly Altered Listing)Significantly altering key product information such as the product title, category, images or description to represent a significantly different product from the original listing is prohibited. Minor changes to the product listing are permitted.3.2 Weight Management ClaimsProduct listings must not contain any weight management claims. In particular, product listings must not: Promote an unhealthy body image or an unhealthy relationship with food.Claim that losing or gaining weight is easy or guaranteed.Promise or guarantee that a particular product alone, without proper dieting or exercise, can lead to weight loss or gain. Include any media illustrating the “before and after” effect of a particular product on a person’s weight.Specify the calorie value of a particular product or how much weight a person might gain or lose from consuming that product.3.3 Sensational and Shocking ContentProduct listings must not contain sensational/shocking content or imagery that may cause discomfort to viewers. Below are some guidelines for sellers to follow.Product listings must not display bloody, gruesome or graphic images that are likely to shock or scare customers. For example:A crime scene or images of accidents.A horror scene or bloody stills.Product listings must not contain disgusting imagery that may cause an uncomfortable user experience. For example:Visuals of sexual fluids or human/animal waste.Visuals that show dirt coming out of pores of the face or hair being pulled out of the drainage.Product listings must not contain content that displays crime, cruelty, or gratuitous violence towards humans or animals, for example:Real fighting with bloody scenes.Animal cruelty, such as cock or dogfighting.Product listings must not display dangerous behaviors without proper safety protection.Product listings must not contain vulgarities, or insulting actions.Product listings must not display any behaviour that could harm the environment.3.4 Sensitive EventsSensitive Events refer to unforeseen or developing situations that may impact our ability to maintain a safe and trustworthy environment. These may include, but are not limited to, civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.When a Sensitive Event occurs, TikTok Shop may remove or limit the promotion of products that appear to exploit or endorse the situation, including products used to drive engagement or generate profit from the event.3.5 Non-compliant Products We do not allow sellers to offer goods that do not comply with the laws applicable in the jurisdiction where the buyer is located. Do not list, post or upload:Listings related to products that are not fully compliant with applicable laws, regulations, standards, and practices. Listings related to products where the content depicted is misleading, incomplete, or otherwise deceptive.Listings that request customers pay additional fees for delivery. Note: this does not include small order fees stipulated by our platform. Listings that require customers to meet a minimum spending amount. Note: this does not include small order fees stipulated by our platform. Do:Comply with the TikTok Shop Prohibited Products Guidelines.Comply with the TikTok Shop Restricted Products Guidelines (where applicable).Comply with all applicable TikTok Shop Policies and Guidelines.3.6 Unsafe or Poor-Quality Products Sellers must ensure products listed comply with all applicable laws and safety standards. In addition, sellers are not allowed to list: Any product that is a potential safety risk to customers, without clear instructions on the appropriate use of the product.Any product that may cause physical, chemical, or personal injury.Any product that is faulty, damaged, defective or dysfunctional. 3.7 Minor SafetyWe do not allow any kind of product listings or commercial offers to be made to, or directed to minors. For example:Any content that persuades or could potentially persuade children to purchase products or services.Any content that induces or could potentially induce children to request their parents to purchase products.Any content that may have a negative effect on child safety.Sellers must ensure that their uploaded content and products comply with all relevant laws and regulations.3.8 Infringement of Lawful RightsSellers must not publish or distribute content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others. Any content that uses brands or logos for commercial gain (unless they have the rights holder’s express permission to do so).Images and names of people (for commercial purposes) without the express permission from the individual themselves. This includes product endorsements, merchandise, and the use of celebrity images or collections.Please refer to our TikTok Shop Intellectual Property Policy for more details.3.9 Alternative Ordering Information As TikTok Shop cannot guarantee the safety of other websites or landing pages. Product listings are prohibited from including any links or references to alternative ordering information. This includes but is not limited to links to other websites to place orders, phone numbers, social media handles, email addresses, or QR codes. They must also not contain any “calls to action” that encourage customers to leave the TikTok Shop to order. 3.10 Imposing Unfair Conditions3.10.1 Unfair Behaviours or Customer Conditions Sellers are prohibited from stating, suggesting or imposing unfair conditions of sale to customers in their product listings. This includes but is not limited to all information contained in product images and descriptions. Unfair customer conditions and prohibited behaviours include:Intimidating, abusive, threatening, or inappropriate statements with the intent to get customers to act in the interest of the seller or prevent them from giving honest feedback. Examples include: “Customers who leave a bad review will be ignored.”“Customers who request a return/refund will face consequences.”“Customers who leave negative ratings/reviews will be reported.”Soliciting, incentivising, or offering customers monetary or non-monetary rewards in exchange for a good review. “You will get a free gift/voucher/discount for your next purchase if you rate us 5 stars!”To learn more, please refer to our TikTok Shop Customer Review Policy. 3.10.2 Unfair Terms of SaleSellers are prohibited from displaying or imposing any terms of sale that state or suggest that their sales services supersede or replace TikTok Shop’s policies or any consumer rights afforded to customers by local law. Examples include but are not limited to displaying any of the following or similar content in product listings or messages to the customer: “The product is not refund/returnable under any circumstances.”“Customers can only raise a return/refund request within 3 calendar days of the delivery date.”“An unboxing video is required for a return/refund.”“No refund, No Return!”“If a customer buys less than XX items, we will cancel the order.”“If you give 3 stars or above, only then can you return the product.”“Cancellation can only be done 10 minutes after the order has been placed.”“Product warranties will be voided if customers do not rate 5 stars”3.11 Fictitious ListingsFictitious listings are products that have no realistic function, purpose, or genuine intent to be sold as legitimate goods. These listings may mislead buyers, negatively impact platform integrity and therefore are strictly prohibited on TikTok Shop. Examples of fictitious listing include but not limited to:Non-existent, impossible, or meaningless goods listed purely as jokesExamples: “Invisible phone”, “UFO from space”, “Magic anti-gravity shoes”Listings involving the sale of humans or human relationships, which are strictly prohibited and harmfulExamples: “Rent a boyfriend”, “Adopt a person”, “Order a bride” Objects posted as stunts, memes, or comedic content that lack practical use or genuine valueExamples: “Anti-wind dress made from plastic bag”, ” Paper cup sold for 9,999 SGD” , ” Air for sale”Listings identified as Fictitious Listings may result in enforcement actions such as product removal or unbinding of the product for Affiliate Creators.3.12 Additional Listing Restrictions Sellers must not attempt to misuse or manipulate the TikTok Shop platform in order to artificially generate traffic to product listings. This includes using irrelevant or misleading descriptions of brands, key attributes in product titles, or artificially simulating customer traffic via the use of bots or similar techniques. Sellers must not display false customer reviews and must not modify any customer’s reviews in order to promote products. Sellers must not make claims that the reviews of their product(s) are made by customers who have actually used or purchased the product without having taken the necessary steps to verify it. Sellers are prohibited from displaying any content on their product detail page that infringes upon local laws, regulations, culture, and other social conventions. Product Detail Page Requirements Product listing information, including text, videos, and images, must accurately represent a true description of the product’s main characteristics and include all relevant information required by applicable laws.The following information must be provided when listing products on the TikTok Shop.4.1 Product Title All product titles must be accurate, concise, and include all essential information needed for customers to make an informed purchase.We encourage sellers to include information such as the brand (provided they have obtained the relevant authorizations from the brand owner), product type, material, key features/ characteristics, and quantity within the product title. For example, a product titled “Little Lamb valley series pure cotton white table cloth (150cm x 150cm), pack of 2” is a better title than “white table cloth”.The following should not be included in the product title:Marketing material, promotions, or any other information that is not descriptive of the product itself (for example, “x% off”).A seller URL, or seller name.Branding or references to “TikTok” (without TikTok’s prior authorisation), or other e-commerce platforms or websites.Bad data such as symbols or special characters.Note: Product titles of second-hand products must start with ‘(secondhand)’, ‘(pre-owned)’, ‘(refurbished)’ or ‘(preloved)‘. For example, a secondhand mobile phone can be titled “(secondhand) Mobile Phone”.4.2 Product Description A product’s description allows sellers to provide additional information about the product. Customers must receive all the information he or she can reasonably expect from the seller inorder to make an informed purchase decision. Sellers are also responsible for ensuring that the product description contains all product information required by applicable laws and regulations. All product descriptions, listings and images must:Describe the main characteristics of the product(s) (e.g. features, functions, components, quantities).Be no less than 30 words.Be clearly written to help customers make an informed decision.Include all applicable product safety information, specifications, and warnings. This is particularly relevant for certain product categories (for example food supplements).Note: Product descriptions of second-hand products must also include the product conditions of these products. Please refer to our article on Mandatory Product Attributes on how to assess the product condition of a second-hand product.4.3 Product CategorySellers must select the appropriate product category when listing their products. Choosing the wrong category will be considered a breach of these guidelines and may result in enforcement actions being taken against the seller (see “Further Information and Audit” below). 4.4 Brand Sellers may only include brand names on their product detail pages if they have the necessary authorization from the brand owners (or are otherwise permitted to do so by applicable law). Please see the TikTok Shop Intellectual Property Policy for further details.4.5 Images & VideosAll uploaded product images and videos must: Accurately represent the product(s) for sale.Be an authentic reflection of what customers will receive once a purchase is made. In particular, it must be ensured that customers are not misled by untrue images, videos or omissions.The following technical requirements apply to all images and videos included in product listings on TikTok Shop:All imagesMust be at least 600 x 600 pixelsProduct must not be obscuredImages must be in colourImages must be high-quality (not blurry or pixelated)Each image must show a different angle of the productSellers may upload up to 9 square images.They must select one image to be the primary product image. This image must show the front view of the physical product.Additional images must show the side, back, and other details of the product, including product accessories (if any).Primary image (the first image displayed to users)Product image background must be in a solid color (white is recommended)The product should take up at least 60% of the image frameProduct image must show the product(s) in its entirety (i.e. must not be cropped to show only a portion of the product).Sellers must display the front view of the product for saleVideo(s)Sellers may upload up to 1 video for each product listing, which must not exceed 5MB.Important Note: In addition to the above requirements, our TikTok Shop Content Guidelines also apply to all images and videos where applicable.4.6 “What’s in the Box” Sellers must state the product and all accompanying accessories. For example, if a wireless speaker is sold together with a USB charger, each item must be listed clearly.4.7 Package Weight and DimensionsSellers must provide accurate package weight and dimensions in accordance with the instructions in the Seller Center.4.8 Product Attributes4.8.1 Selling Attributes (Stock Keeping Unit Information)Sellers are required to maintain accurate Stock Keeping Unit (SKU*) information and clearly list their product and its attributes. For example, information on color, size, pattern, and other key attributes may be required to be listed for certain types of products. Sellers must follow the instructions on the Seller Center when inputting their product’s SKU and selling attributes. Note: Stock Keeping Units or SKUs refer to one product having different sizes, colours, flavours, etc., included in one listing. They appear as variations of the original product that customers can choose based on their preferences. For example, a t-shirt (product) with varying sizes (each different size is an SKU). 4.8.2 Mandatory Product Attributes For certain product categories, sellers will be required to fill in specified product attributes. Sellers will be able to see what product attributes are required when they select their product category in the Seller Center.Note: TikTok Shop will not be responsible and/or obligated to compensate for any damages, losses, or impact arising from enforcement actions due to violations of these guidelines.4.8.3 Dangerous GoodsSellers are required to declare if their goods are ‘Dangerous Goods’ during product listing.A dangerous good is any product capable of posing a risk to health, safety, and property during shipping, storage, and handling. Some common dangerous goods include, but are not limited to: Lithium battery products (such as powerbanks, laptops or smartphones)Corrosive or flammable liquids (such as household cleaners)Aerosol products (such as insecticides, or air fresheners)Oxidising products (such as fertilizers)Failing to declare these product(s) as “dangerous goods” may result in parcels/product being seized, and/or destroyed by authorities, as well as order cancellations. 4.9 Product Pricing Sellers are responsible for setting their own prices on TikTok Shop. When displaying pricing, sellers must abide by the guidelines below.Sellers must always specify the total price, all other taxes and all otherprice components. The listed price (i.e. the reference price), sale price (i.e. any applicable promotional price), and any applicable shipping fee(s) must be clearly displayed to customers. A product’s list price must always be higher than its sale price. Sellers must ensure that their product pricing practices are compliant with applicable laws.Sellers must follow the instructions in Seller Center on how to input price information correctly. Sellers play an essential role in retaining customer trust. Pricing practices that harm customer trust are prohibited on TikTok Shop. Harmful pricing practices include but are not limited to: Setting an abnormal or significantly higher/lower price than the current market rate. This includes but is not limited to setting an abnormal price on a product that is significantly higher/lower than recent prices offered on the market. Fluctuating or altering prices dramatically within a short period of time.Engaging in pricing practices that are not compliant with applicable laws.Setting abnormal or significantly high shipping prices. Sellers must not list products at a low or discounted price without the intention of selling or fulfilling the customer’s order. Engaging in any behaviors or similar practices mentioned above will be considered a breach of these Product Listing Guidelines and may result in enforcement actions by TikTok Shop (see “Further Information and Audit” below). 4.10 Language All product descriptions, listings, and images must be in a language currently supported by TikTok Shop in the seller’s destination country.4.11 Listing Multiple Products Only one product may be included within one detail page. Listing multiple products within one single detail page is prohibited. Duplicate product listings are not allowed, e.g., each product may only have one product listing.Products with SKU variations (i.e., they are available in different sizes, colors, flavors, etc.) should be included within one product listing. For example, T-shirts that come in different sizes and colors should be displayed on one detail page that allows customers to select their preferred color and size on the same page. Listing the same T-shirt in 4 different colors as 4 separate products is prohibited.Irrelevant products (i.e., products that contain different brands, categories, series, models, etc.) are prohibited from being included in one single product listing. For example, different brands of lipsticks should not be displayed on one singular product listing. If a seller intends to sell bundled products or products packed in different sets, the details of all the included products must be clearly stated in each individual SKU. Sellers must not re-list products that have been previously banned or deleted by our platform.Further Information and Audit TikTok Shop may review and audit product listings at any stage. If a product listing violates these guidelines, sellers may be subject to various enforcement actions as set out in our Merchant Terms of Service.MenuOverview 1.1 Introduction 1.2 Scope Definitions Product Listing Restrictions 3.1 Misleading Product Listings3.1.1 False Display of Information 3.1.2 Exaggerated Promises 3.1.3 Comparisons 3.1.4 Exaggerated Promotional Prices3.1.5 False Claims3.1.6 Country-Specific Product Listing Requirements 3.1.7 Using Click-bait Tactics to Attract Traffic3.1.8 Switched or Recycled Listing (Significantly Altered Listing)3.2 Weight Management Claims3.3 Sensational and Shocking Content3.4 Sensitive Events3.5 Non-compliant Products 3.6 Unsafe or Poor-Quality Products 3.7 Minor Safety3.8 Infringement of Lawful Rights3.9 Alternative Ordering Information 3.10 Imposing Unfair Conditions3.10.1 Unfair Behaviours or Customer Conditions 3.10.2 Unfair Terms of Sale3.11 Fictitious Listings3.12 Additional Listing Restrictions Product Detail Page Requirements 4.1 Product Title 4.2 Product Description 4.3 Product Category4.4 Brand 4.5 Images & Videos4.6 “What’s in the Box” 4.7 Package Weight and Dimensions4.8 Product Attributes4.8.1 Selling Attributes (Stock Keeping Unit Information)4.8.2 Mandatory Product Attributes 4.8.3 Dangerous Goods4.9 Product Pricing 4.10 Language 4.11 Listing Multiple Products Further Information and Audit
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CTR (Tỷ lệ nhấp) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-sg.tiktok.com/university/essay?role=1&knowledge_id=7651420421883649&from=other&article_type=agreement&identity=1
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