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TikTok Shop Affiliate Partnerships Overview - Hướng dẫn theo dõi hiệu suất đối tác liên kết TAP

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TikTok Shop Affiliate Partnerships Overview - Hướng dẫn theo dõi hiệu suất đối tác liên kết TAP

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Published: 2025-04-17 · Source: crawler_authoritative

Tình huống

Nhà bán hàng trên TikTok Shop đang hợp tác với các đối tác liên kết TikTok Shop (TAP) và cần theo dõi, Reviews hiệu suất chiến dịch. Tính năng cho phép đánh giá đóng góp của TAP vào hiệu suất tổng thể của shop, xác định video, sản phẩm và chiến dịch hàng đầu.

Insight

Trang Tiếp thị liên kết Partnerships Overview trong Affiliate Center cung cấp 2 tab chính: Key Metrics và Performance by TAP. Tab Key Metrics chia thành 3 loại: Revenue & Agencies (GMV, Paid Orders, Settled Orders, Est. Commission base, Actual commission base, Est. Total Commission, Actual Total Commission, Collaborated Agency Number, Cumulative Agency Number), Products & Campaigns (Products in TAP Campaign, Product with Sales, 14 Day Content Post Rate, Product GPM, Collaborated Campaigns, Cumulative Campaigns), Content & Creators (Videos, LIVE Videos, Video VV, Product Video GPM, Creators with Added Showcase Products, Creators with Samples, Creators with Posted Content, Creators with Sales). GMV là số tiền thanh toán cho đơn hàng bao gồm Hoàn tiền. Paid Orders là số đơn SKU từ link liên kết. Settled Orders là số đơn đã thanh toán không bao gồm hoàn tiền. Est. Commission base tính theo doanh số đơn đã thanh toán bao gồm hoàn tiền. Actual commission base tính theo doanh số settled orders. 14 Day Content Post Rate là tỷ lệ phần trăm mẫu từ 14 ngày trước đã có video hoặc LIVE được đăng trong 14 ngày tiếp theo. Product GPM là doanh thu trung bình từ 1.000 lượt xem sản phẩm. Bật nút “Trend” để hiển thị biểu đồ xu hướng tối đa 2 metrics trong khoảng thời gian chọn. Dữ liệu có thể xem từ tháng 1 năm 2025 trở đi.

Hành động

Truy cập Tiếp thị liên kết Center > Work with Partners > Partnerships Overview. Sử dụng 3 tab để xem tổng quan: Revenue & Agencies, Products & Campaigns, Content & Creators. Bật Trend để xem biểu đồ xu hướng. Cuộn xuống xem Top 20 Videos, Top 20 Products, Top 20 Campaigns được Store Rating theo GMV cao nhất đến thấp nhất. Mỗi video frame hiển thị: Agency profile photo, Agency name, Play video button, Video GMV, Video Views, Product Name. Click Export để tải Excel với chi tiết video ID, video name, video link. Xem Top 20 Products để xác định sản phẩm bán chạy, đảm bảo tồn kho đủ. Xem Top 20 Campaigns để xác định TAP agency hiệu quả, cân nhắc xây dựng quan hệ mạnh hơn bằng ưu đãi độc quyền cho Creator liên kết. Click vào tên campaign để mở Campaign Details page. Tab Performance by TAP cho phép xem chi tiết từng agency, mặc định xếp theo Est. Commission cao nhất, sử dụng search bar để tìm agency cụ thể.

Điều kiện áp dụng

Tính năng chỉ hoạt động khi đã có chiến dịch hợp tác với TAP agency. Dữ liệu available từ tháng 1/2025. Nếu không có chiến dịch hoặc không chọn đúng khoảng thời gian có chiến dịch, trang sẽ không hiển thị dữ liệu.

Nội dung gốc (Original)

Affiliate Partnerships Overview04/17/2025Find Creators & Creator AgencyThis guide will walk you through on how sellers can now track and monitor performances when collaborating with TikTok Shop Affiliate Partners (TAP) via the Affiliate Partnerships Overview page on Affiliate Center. This enables sellers to evaluate how TAP campaigns are contributing towards overall shop performance, easily identify top videos, products and campaigns, and also zoom into individual TAP agency-level performances. Please note, all screenshots provided in this guide are for illustrative purposes only, and the data displayed is not real.How to Access Affiliate Partnerships Overview Navigate to: Affiliate Center > Work with Partners > Partnerships OverviewThere are 2 main tabs on this page:Key metrics: View various performance metrics split by Sales & Agency, Product & Campaign or Content & Creators.Identify Top 20 Videos, Top 20 Products and Top 20 CampaignsPerformance by TAP:Evaluate performance by individual agency-level to deep dive into which TAP agencies are driving high or low Affiliate GMV, and moreContinue reading below to learn more on how to utilise these 2 tabs!Evaluate Overall Agencies Performance Firstly, sellers can toggle between 3 tabs to view the overall performances based on metric category type:Revenue & Agencies: View metrics related to monetary aspects such as GMV, commission, orders, and moreProducts & Campaigns: View metrics related to product or campaign aspects such as number of products with sales, number of collaborated campaigns, and moreContent & Creators: View metrics related to content aspects, such as video views, number of LIVEs, number of creators with sales, and moreTo get a visual display of up to 2 metric performances across the selected time period, simply toggle on the “Trend” button to display the trendchart below! Learn more about the full list of performance metrics available in each tab here:TabMetricMetric DefinitionRevenue & AgenciesGMVThe amount paid for orders including returns and refunds.Paid OrdersThe number of product SKU orders generated by an affiliate partner link.Settled OrdersThe number of paid SKU orders from affiliate partner collaboration excluding returns and refunds. Est. Commission baseThe number calculated based on the sales amount of paid orders including returns and refunds.Actual commission baseThe number calculated based on the settled sales amount of paid orders excluding returns and refunds.Est. total commissionProduct sale price multiplied by the number of sold products from created orders multiplied by the total commission rate.Actual total commssionProduct sale price multiplied by the number of sold products (excluding returns and refunds) multiplied by the total commission rate. Total commission from settled orders (paid + pending paid) will be counted.Collaborated agency numberThe number of agencies that have ongoing campaigns with sellers. When selecting a date period, the last day’s data will be displayed.Cumulative agency numberThe number of agencies that have ever collaborated with sellers on campaigns. When selecting a date period, the last day’s data will be displayed.Products & CampaignsProducts in TAP campaignThe number of products that have been nominated and approved in ongoing campaigns whether or not the agency has generated product links for them to share with creators. When selecting a date period, the last day’s data will be displayed.Product with salesThe number of products that have generated sales.14 day content post rateAmong samples received by creators 14 days ago, the percentage of samples which have videos or LIVE videos posted in the following 14 days. If no creators received samples 14 days ago, this metric will be 0.Product GPMThe average revenue generated from 1,000 product views.Collaborated campaignsThe number of ongoing campaigns in collaboration with agencies. If n agencies are nominated in one seller campaign, it will be counted as n. When selecting a date period, the last day’s data will be displayed.Cumulative campaignsThe number of campaigns that have ever been in collaboration with agencies. If n agencies are nominated in one seller campaign, it will be counted as n. When selecting a date period, the last day’s data will be displayed.Content & CreatorsVideosThe number of videos posted during the selected time period.LIVE videosThe number of LIVE videos posted during the selected time period.Video VVThe number of views a video received during the selected time period.Product video GPMThe average revenue generated from 1,000 product views from videos.Creators with added showcase productsThe number of creators who have added your campaign’s products to their showcase.Creators with samplesThe number of creators who have received your product samples.Creators with posted contentThe number of creators who have posted LIVE or video content for your products in collaboration. Creators with salesThe number of creators who have generated sales for your campaign.Identify Top 20 Videos, Products & Campaigns After analysing your overall performance, scroll down to have a glance at your Top 20 videos which are ranked by highest to lowest GMV by default. At a glance, you will be able to see 5 videos. To view more, simply click on the ”>” icon to scroll to the next page of videos!Within each video frame, you will be able to identify:Agency profile photo & Agency name: See which agency this video was tied toPlay video button: Click on the play button to watch a replay of this video.Tip: Watching these top videos gives you insights into how creators are capturing their audiences’ attention via different methods (e.g. hooks, pacing, transitions). If you are a seller conducting your own LIVEs, consider adopting these best practices to make your videos more engaging!Video GMV: Total GMV this video generatedVideo Views: Total views this video generatedProduct Name: Name of product that was featured during this video. Click on the product name to open the product PDP page for more information.To analyse more details offline, simply click Export to download an Excel file where you’ll have access to more details such as video ID, video name, video link, and more.ModuleDescriptionTop 20 ProductsHere, quickly identify your top performing products based on highest to lowest GMV. To view more products or campaigns, click along the scroll bar below or Export an offline Excel file for more detailed analysis.Tip: By knowing which products affiliates are pushing, you gain insights into market trends. This can help you see what’s currently in demand and which products are getting the most attention from consumers. Ensure your stock balances remain sufficient for these popular products!Top 20 CampaignsHere, quickly identify your top performing campaigns based on highest to lowest GMV, and identify the TAP agency behind these successful campaigns! Tip: Keeping track of which TAP agencies continue to have strong performances can influence your strategy on which TAP agency to continue engaging with. Build stronger partnerships with these agencies by offering exclusive deals for their affiliate creators.Click on the campaign name to open the Campaign Details page, where you can find more insights on that particular campaign performance. Analyse Individual Agency Performance The Performance by TAP tab gives you a breakdown list of all TAP agencies you have collaborated with and the individual performance of each agency. By default, the list here is ranked from highest to lowest Est. Commission.To quickly check on a particular agency, simply key in the agency name using the search bar.FAQ I am unable to view any data on the Partnerships Overview page. Why is that?It could mean that:a) You have not had any campaigns in collaboration with any TAP agencies before, orb) During the time period selected, there were no campaigns in collaboration with any TAP agencies. Simply start a new campaign with a TAP agency, or select a different time period to view data.How far back can I check data based on collaborations with TAP agencies? You are able to check data based from January 2025 onwards.Is the content above helpful? Previous[Video] Affiliate Collaboration OverviewYou may also be interested inHow to Request TikTok Shop PartnersIn this guide, we’ll walk you through the new process that allows sellers like you to connect and co…Connecting with Creators at AffiliateIn this article, we will teach you how to message and contact your Affiliate Creators in the Seller…Find Creators for AffiliateThis article will guide you on how to look for Creators to work with for your Affiliate Collaboratio…How to Join Affiliate Partner CampaignsThis guide will walk you through how you, as a seller, can join affiliate partner campaigns to colla…Creator Ranking List This article will teach you how to understand and navigate the “View Rankings” page in the Affiliate…Creator Level for SellersWhat is Creator Level System? Creators are classified into L0 to L8 and their level will be refreshe…Manage CreatorsThis article will guide you on how to use and explore the “Manage Creators” page in the Affiliate Ce…Table of contentsHow to Access Affiliate Partnerships OverviewEvaluate Overall Agencies PerformanceIdentify Top 20 Videos, Products & CampaignsAnalyse Individual Agency PerformanceFAQ

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