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TikTok Shop Affiliate Marketing - Tiêu Chí Đủ Điều Kiện và Hạn Chế cho Người Bán

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TikTok Shop Affiliate Marketing - Tiêu Chí Đủ Điều Kiện và Hạn Chế cho Người Bán

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Published: 2026-03-19 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop muốn tham gia chương trình Affiliate Marketing (Tiếp thị liên kết) để hợp tác với các Creator quảng bá sản phẩm. Chương trình này hoạt động theo mô hình hoa hồng dựa trên hoa hồng, trong đó người bán có thể thiết lập kế hoạch hoa hồng ( Commission Plans) để mời hoặc cho phép creator quảng bá sản phẩm.

Insight

TikTok Shop Reviews người bán hàng ngày trên các tiêu chí: (1) Điểm đánh giá cửa hàng (Store Rating) phải đạt tối thiểu 3 sao, không có điểm phạt liên quan đến Hàng giả trong 60 ngày gần nhất; (2) Không có Vi phạm liên quan đến đánh giá tiêu cực về dịch vụ; (3) Tỷ lệ đánh giá tiêu cực liên quan đến sản phẩm theo danh mục: Electronics <1.5%, Lifestyle và Fashion <1.3%, FMCG <1% (áp dụng khi sản phẩm có ít nhất 5 đánh giá tiêu cực); (4) Tỷ lệ hoàn/trả hàng do lỗi người bán theo danh mục: Electronics <3%, Lifestyle và Fashion <2.8%, FMCG <2.5% (áp dụng khi sản phẩm có ít nhất 5 đơn hoàn/trả). Người bán có thể chọn giữa hai loại kế hoạch Commission: Open Plan (sản phẩm hiển thị công khai cho tất cả Creator) hoặc Targeted Plan (mời creator cụ thể).

Hành động

Để tham gia Tiếp thị liên kết Marketing, người bán cần truy cập trang Affiliate Marketing trong Seller Center, đáp ứng tất cả tiêu chí hàng ngày và thiết lập kế hoạch Commission phù hợp. Khi cửa hàng bị hạn chế (restriction), người bán vẫn có thể chỉnh sửa kế hoạch hiện có nhưng không thể tạo kế hoạch mới. Cửa hàng bị loại khỏi chương trình (disqualification) khi: Store Rating <2, có từ 3 Vi phạm Hàng giả trở lên trong 60 ngày, nhận nhiều khiếu nại khách hàng, hoặc tài khoản bị vô hiệu hóa. Sản phẩm bị loại khi có từ 7 Reviews tiêu cực trở lên với tỷ lệ vượt ngưỡng (Electronics ≥2%, Lifestyle/Fashion ≥1.8%, FMCG ≥1.5%) hoặc tỷ lệ hoàn/trả do lỗi người bán vượt ngưỡng (Electronics ≥3.5%, Lifestyle/Fashion ≥3.2%, FMCG ≥3.0%). Đối với trái cây dễ hỏng (avocado, cam quýt, sầu riêng, nhãn, vải, rambutan), Điểm hài lòng sản phẩm phải đạt tối thiểu 3.

Kết quả

Cửa hàng hoặc sản phẩm bị hạn chế có thể khôi phục khi đáp ứng lại tiêu chí. Cửa hàng bị loại vĩnh viễn sẽ mất tất cả kế hoạch hiện tại và phải tạo lại từ đầu. Sản phẩm bị loại do tỷ lệ Reviews tiêu cực hoặc hoàn/trả cao có thể được khôi phục nếu đáp ứng tiêu chí.

Điều kiện áp dụng

Hướng dẫn áp dụng cho tất cả người bán trên TikTok Shop tại Singapore, Việt Nam, Malaysia, Thái Lan, Philippines, Indonesia muốn sử dụng Tiếp thị liên kết Marketing. Danh mục Electronics bao gồm Computers & Office Equipment, Household Appliances, Phones & Electronics. Fashion bao gồm Fashion Accessories, Jewelry Accessories & Derivatives, Luggage & Bags, Menswear & Underwear, Muslim Fashion, Shoes, Sports & Outdoor, Womenswear & Underwear. Lifestyle bao gồm Textiles & Soft Furnishings, Home Supplies, Sports & Outdoor, Kitchenware, Tools & Hardware, Furniture, Home Improvement, Toys & Hobbies, Books, Magazines & Audio. FMCG bao gồm Health, Food & Beverages, Baby & Maternity, Pet Supplies, Beauty & Personal Care.

Nội dung gốc (Original)

TikTok Shop Affiliate Marketing (Seller and Product Qualification) Guidelines03/19/2026Affiliate PlanAffiliate OrdersOverview 1.1 Introduction These TikTok Shop Affiliate Marketing (Seller and Product Qualification) Guidelines have been formulated with the express purpose of: Building a positive shopping environment on TikTok Shop; Providing a shopping experience that consumers can have confidence in. All sellers who offer products for sale via TikTok Shop must do so in accordance with these guidelines.1.2 Scope These TikTok Shop Affiliate Marketing (Seller and Product Qualification) Guidelines outline the requirements sellers need to meet to qualify for TikTok Shop’s Affiliate Marketing arrangement and the criteria that disqualifies them from the same.These guidelines are updated periodically. Sellers should check this page regularly to ensure they are in compliance with our current guidelines. Affiliate MarketingAffiliate Marketing is a commission-based partnership arrangement between sellers and creators. It includes the following features:A seller can commission creators to promote products that qualify for Affiliate Marketing (“Affiliate Products”) on their behalf.Creators can search for a seller’s Affiliate Products to promote them and earn commission.TikTok Shop may specifically recommend a seller’s Affiliate Products to creators for promotion.2.1 Accessing Affiliate MarketingThe Affiliate Marketing page can be accessed via the Seller Center under the “Affiliate Marketing” tab.Sellers do not need to request to view the Affiliate Marketing page. However, they must consistently meet our Affiliate Marketing Qualification Requirements in order to be able to use Affiliate Marketing and its functions.TikTok Shop reserves the right to disqualify or restrict Affiliate Marketing access to sellers or products if they fail to meet our Affiliate Marketing Qualification Requirements.Affiliate Marketing Commission PlansAffiliate Marketing Commission Plans are commission plans that sellers can use to engage creators to promote their Affiliate Products. Sellers can choose from one of two types of Affiliate Marketing Commission Plans.Type of PlanDescriptionOpen PlanCollaborationUnder this plan, a seller’s Affiliate Products are visible to all Affiliate Creators. Interested Affiliate Creators can apply to promote the seller’s Affiliate Products. They can do so once the seller approves their application. Targeted PlanCollaborationUnder this plan, a seller can invite specific Affiliate Creators to promote their products. Affiliate Creators who accept the seller’s invitation can begin promoting the seller’s Affiliate Products. To learn more about the Affiliate Marketing Commission Plans, please click here.Affiliate Marketing Qualification RequirementsIn order to qualify for Affiliate Marketing and its functions, a seller’s shop will be assessed on its performance in the following metrics:AreaMetrics Shop Store Rating (Singapore, Vietnam, Malaysia, Thailand, Philippines, Indonesia)Counterfeit Penalty Score (Singapore, Vietnam, Malaysia, Thailand, Philippines, Indonesia)Note: This score will comprise the Violation Points a shop incurs for counterfeit-related breaches of our policies and guidelines. However, it will not include points incurred for Missing Brand Qualification.No violation from Service-related Negative ReviewsProduct Product-related Negative Review Rate (Singapore, Vietnam, Malaysia,Thailand, Philippines, Indonesia)Note: Product-related Negative Review Rate refers to all product-related negative reviews of a specific product as a percentage of the total delivered orders of that product over a 30 calendar day period.Seller-fault Return and Refund Rate Note: Seller-fault Return and Refund Rate refers to all seller-fault return and refund orders of a specific product as a percentage of the total created orders of that product over a 30 calendar day period.4.1 Specific Requirements TikTok Shop monitors a seller’s shop’s performance in the areas outlined above on a daily basis. To qualify for and maintain its eligibility for Affiliate Marketing, the shop must meet the following requirements every day:Shop Metric Requirements Product Metric Requirement (must meet both criteria)The shop must not have received any counterfeit-related Violation Points in the last 60 calendar days.The shop’s Store Rating must be at least 3To promote highly perishable fruits, your shop’s Product Satisfaction Score must be at least 3.Highly perishable fruits include avocado, citrus, durian, longan, lychee, and rambutan.Product-related Negative Review RateFor Electronics, < 1.5%.For Lifestyle and Fashion, < 1.3%.For FMCG, < 1%.Note: This applies to products that have received at least 5 product-related negative reviews.Seller-fault Return and Refund RateFor Electronics, <3%For Lifestyle and Fashion, < 2.8%For FMCG, < 2.5%Note: This applies to products that have received at least 5 seller-fault returns and refund orders.Remarks :Electronics includes products in the following categories : Computers & Office Equipment, Household Appliances, Phones & ElectronicsFashion includes products in the following categories : Fashion Accessories, Jewelry Accessories & Derivatives, Luggage & Bags, Menswear & Underwear, Muslim Fashion, Shoes, Sports & Outdoor, Womenswear & UnderwearLifestyle includes products in the following categories : Textiles & Soft Furnishings, Home Supplies, Sports & Outdoor, Kitchenware, Tools & Hardware, Furniture, Home Improvement, Toys & Hobbies, Books, Magazines & AudioFMCG includes products in the following categories : Health, Food & Beverages, Baby & Maternity, Pet Supplies, Beauty & Personal Care4.2 Restriction Criteria for Affiliate Marketing When a shop or product which has previously qualified for Affiliate Marketing breaches the qualification thresholds, the shop or product will be restricted. Sellers will not be able to create new Affiliate Marketing Commission Plans associated with the restricted shop or product. However, the seller can access and edit their existing plans (including, but not limited to changing the commission rate, managing creators and deleting plans). Sellers may also create new plans for products and shops that are not restricted. Restrictions will be lifted when the shop or product no longer breaches the qualification thresholds.A shop or product may be disqualified from Affiliate Marketing if they continue performing poorly and meet the Disqualification Criteria under Section 5.Affiliate Marketing Disqualification CriteriaEither a shop or a specific product can be disqualified from Affiliate Marketing.5.1 Disqualification Criteria for ShopsA shop will be disqualified from Affiliate Marketing if it meets any one of the three criteria listed below:Shop Performance If the seller shop’s Store Rating is less than 2.Violation of TikTok Shop’s IPR Policies or GuidelinesThe shop’s counterfeit-related violations >= 3 within the last 60 days. For example, a shop with 3 counterfeit-related violations will be disqualified if it accumulates at least 3 more counterfeit-related violations in the next 60 days. Customer ComplaintsIf the shop receives a high volume of customer complaints, e.g., empty parcels, counterfeit goods, or suspected fraudAccount DeactivationIf the seller’s account is permanently or temporarily deactivated due to a violation of our TikTok Shop policies and/or guidelines.Important Note: In this situation, the seller will be permanently disqualified from Affiliate Marketing.Important Note: When a shop is disqualified from Affiliate Marketing, all current Affiliate Marketing Commission Plans associated with it will terminate and the seller will not be able to create new plans involving it. When the shop re-qualifies for Affiliate Marketing, its previous plans will not be available and the seller will need to start new ones.5.2 Disqualification Criteria for ProductsWhen a product is disqualified from Affiliate Marketing, its seller will not be able to create new Affiliate Marketing Commission Plans involving it. A product will be disqualified under any one of the following scenarios:High Product-related Negative Review Rate If the product has at least 7 Product-Related Negative reviews and Product-related Negative Review Rate is:For Electronics, Product-related Negative Review Rate, ≥ 2%For Lifestyle and Fashion, ≥ 1.8%For FMCG, ≥ 1.5%Note: Products that have been disqualified due to high Product-related Negative Review Rate may have their Affiliate status reinstated if they meet the qualification requirements set out in Section 4.1.High Seller-fault Return and Refund RateIf the product has at least 7 Seller-Fault Return and Refund orders and Seller-fault Return and Refund Rate is: For Electronics, ≥ 3.5%For Lifestyle and Fashion, ≥ 3.2%For FMCG, ≥ 3.0%Note: Products that have been disqualified due to high Seller-fault Return and Refund may have their Affiliate status reinstated if they meet the qualification requirements set out in Section 4.1.Violation of TikTok Shop Policies or GuidelinesIf the product is delisted or frozen due to a violation of our TikTok Shop policies and/or guidelines.Important Note: In this situation, the product will be permanently disqualified from Affiliate Marketing. Remarks :Electronics includes products in the following categories : Computers & Office Equipment, Household Appliances, Phones & ElectronicsFashion includes products in the following categories : Fashion Accessories, Jewelry Accessories & Derivatives, Luggage & Bags, Menswear & Underwear, Muslim Fashion, Shoes, Sports & Outdoor, Womenswear & UnderwearLifestyle includes products in the following categories : Textiles & Soft Furnishings, Home Supplies, Sports & Outdoor, Kitchenware, Tools & Hardware, Furniture, Home Improvement, Toys & Hobbies, Books, Magazines & AudioFMCG includes products in the following categories : Health, Food & Beverages, Baby & Maternity, Pet Supplies, Beauty & Personal CareA shop or specific product may be restricted from Affiliate Collaborations if they receive a high volume of Service-related Negative Reviews.Is the content above helpful? PreviousTikTok Shop Policy QuizNext Fashion Sellers: Campaign Season Policy Tips & TricksYou may also be interested in3 lessonsAffiliateActivate Affiliate Marketing now to increase your chances of earning more revenue from TikTok Shop’s…Affiliate AnalyticsThis article will teach you how to navigate the Analytics tab located in the Affiliate Center on Des…Affiliate OrderAffiliate Order Page This article introduces an overview of the Affiliate Order Page,covering its co…Affiliate Creatives for Ads (ACA), for SellersThis guide will focus on affiliate operations, which entail setting up your Shop Ads Commission Rate…Affiliate CollaborationThis article will teach you how to use the Collaboration feature (Formerly known as Plans) in TikTok…Automatic Opt-In for Open CollaborationWe have launched a one click solution for sellers to fully enroll in our Open Collaboration affiliat…Affiliate Commission SettingsThis article will tackle features in the Affiliate program that enables the user to edit the commiss…[Video] Affiliate Collaboration OverviewThis video will provide a brief explanation about Affiliate Collaboration and its two versions: Open…Affiliate Collaboration with Tiered CommissionsIn addition to the same rate commission model for all orders, you can now offer Tiered Commission—a…External Traffic Program (ETP) Guide for SellersIn this article, we will teach you how External Traffic Program (ETP) works and how it can help your…Table of contentsOverview1.1 Introduction1.2 ScopeAffiliate Marketing2.1 Accessing Affiliate MarketingAffiliate Marketing Commission PlansAffiliate Marketing Qualification Requirements4.1 Specific Requirements4.2 Restriction Criteria for Affiliate MarketingAffiliate Marketing Disqualification Criteria5.1 Disqualification Criteria for Shops5.2 Disqualification Criteria for Products

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