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Quy Định Vi Phạm, Điểm Vi Phm Và Hành Động Xử Lý Trên TikTok Shop

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Quy Định Vi Phạm, Điểm Vi Phm Và Hành Động Xử Lý Trên TikTok Shop

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Published: 2025-09-19 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop cần nắm rõ các quy định về vi phạm, mức Vi phạm tương ứng và các hình thức xử lý vi phạm của nền tảng để tránh bị phạt hoặc đình chỉ tài khoản.

Insight

TikTok Shop quy định chi tiết về các lý do vi phạm và mức Vi phạm theo từng danh mục. Về Seller and Product Qualifications: Missing Qualifications (6-48 điểm), Expired Qualifications (4-48 điểm), Inauthentic Qualifications (12-48 điểm). Về Sở hữu trí tuệ Rights: IP Infringement (1-48 điểm), Hàng giả products (4-48 điểm), Knockoff products (0-4 điểm). Về Product Listing: Inappropriate Product Category (0-48 điểm), Listing or shipping Sản phẩm cấm Products (6-48 điểm), Listing or shipping Unsupported Products (0-48 điểm), Non-compliance to Listing Guidelines (0-48 điểm). Về Customer Service: Low 24-Hour Response Rate (1 điểm), Inappropriate/Prohibited Customer Communication (1-12 điểm). Về Seller Fulfilment: High Seller-Fault Cancellation Rate - SFCR (2-4 điểm), High Late Dispatch Rate - LDR (2-4 điểm), High Seller-Fault Return/Refund Rate (2 điểm), Shipping Items Significantly Not As Described - SNAD (1-48 điểm). Về E-commerce Content: Reproduced Content (48 điểm), Prohibited or Unsupported Product Promotion (6-48 điểm), Inconsistent Product Promotion (1-48 điểm), Activities Prohibited by Laws and Regulations (48 điểm). Các hành động xử lý bao gồm: cảnh cáo chính thức, đình chỉ đăng sản phẩm, xóa sản phẩm, hạn chế lưu lượng Livestream/video, giới hạn đơn hàng và sản phẩm, tạm hoặc vĩnh viễn thu hồi quyền lợi, đình chỉ tham gia Affiliates, đình chỉ quyền truy cập TikTok Shop, giữ hoặc hủy số dư, xóa tài khoản, hành động pháp lý. TikTok Shop có thể giữ số dư trong thời gian tối đa: (a) 180 ngày từ ngày thông báo đình chỉ; hoặc (b) cho đến khi hoàn thành điều tra. Người bán có thể bị yêu cầu bồi thường từ số dư cho các thiệt hại gây ra. Ví dụ vi phạm dẫn đến giữ số dư: SNAD, đơn hàng giả/fraud, truy cập trái phép, số dư âm, lạm dụng ưu đãi. Trong trường hợp hành vi tài khoản bất thường, TikTok Shop có thể đóng băng chức năng rút tiền ví. Người bán có thể khiếu nại theo Seller Appeal Guidelines.

Hành động

Người bán cần đảm bảo tuân thủ đầy đủ các quy định về quyền Sở hữu trí tuệ, chất lượng sản phẩm, dịch vụ khách hàng (đặc biệt tỷ lệ phản hồi trong 24 giờ), tỷ lệ hủy đơn do lỗi người bán SFCR, tỷ lệ gửi muộn LDR, và tỷ lệ Hoàn trả/hoàn tiền. Cần đảm bảo tài khoản Creator liên kết cũng tuân thủ chính sách nội dung. Nếu bị áp dụng hành động xử lý nhầm, người bán có thể nộp khiếu nại qua Seller Appeal Guidelines hoặc qua trang Account Standing của tài khoản creator liên kết.

Điều kiện áp dụng

Áp dụng cho tất cả người bán trên TikTok Shop. Đặc biệt quan trọng với người bán có tài khoản Creator liên kết vì có thể bị áp dụng joint enforcement actions.

Nội dung gốc (Original)

Violation Reasons, Points & Enforcement Actions for Sellers09/19/2025Shop HealthViolation Reasons and PointsBelow are non-exhaustive Violation Reasons and their corresponding range of Violation Points you may receive based on the severity of each violation.Violation Reason Violation PointsSeller and Product QualificationsMissing Qualifications6-48Expired Qualifications4-48Inauthentic Qualifications12-48Intellectual Property RightsIntellectual Property (IP) Infringement1-48Counterfeit products4-48Knockoff products0-4Product ListingInappropriate Product Category0-48Listing or shipping Prohibited Products6-48Listing or shipping Unsupported Products0-48Non-compliance to Listing Guidelines0-48Customer Service Low 24-Hour Response Rate1Inappropriate/Prohibited Customer Communication1-12Seller Fulfilment High Seller-Fault Cancellation Rate (SFCR)2-4High Late Dispatch Rate (LDR)2-4High Seller-Fault Return/Refund Rate2Shipping Items that are “Significantly Not As Described (SNAD)“1-48E-commerce ContentNote: TikTok Shop may take joint penalties on your account/shop if your linked creator account breaches our platform policies or guidelines. Reproduced Content48Prohibited or Unsupported Product Promotion6-48Inconsistent Product Promotion1-48Activities Prohibited by Laws and Regulations 48Enforcement ActionsIn addition to the Violation Points, we may take additional punitive actions such as: Formal warning messages.Suspension of listing privileges.Delisting products.Suppression of user traffic for your livestreams, videos and listed productsRemoving the your listed products’ eligibility for Shopping Center recommendations.Placing an order and product listing volume limit on your shop.Temporary or permanent withdrawal of seller benefits.Temporary or permanent suspension of your enrollment of Affiliates and other events.Temporary or permanent suspension of access to the TikTok Shop.Temporarily or in serious cases, permanently withholding any balance and/or cancellation of any transactions associated within your account.Cancellation or withdrawal of any promotions and/or subsidies offered to you.Deleting your account.Commencing legal action against you.Reporting you to the relevant regulatory authorities for prosecution (TikTok Shop reserves the right to provide any necessary information about your account to regulatory authorities).Removing your ability to review and approve customer-raised refund requests. The decision to approve a customer’s refund request will be handled directly by TikTok Shop on your behalf.Deducting any monies due and payable to you as compensation made by you for any loss or damage to TikTok Shop and/or affected buyer(s) or other relevant third parties.Withholding Balance In addition to the actions above, if we reasonably believe that you have violated any of our Policies or our Seller Terms of Service, then any monies due or that may become due to the seller (including but not limited to sales proceeds) (collectively referred to as “Balance”) may be temporarily withheld from you. This decision can be made at our sole discretion and without prior notice to you, although we will notify you if it places this restriction on your account.Such withholding of the Balance may be done for the longer of: (a) 180 calendar days from the date of our notification of the suspension; or (b) The completion of the Platform’s investigation into the seller’s suspected breach.If we determine that your breach of any of our policies has caused the us, customers or other third parties any loss or damage, including operating costs of any associated investigation, you may be required to compensate, out of the Balance, any of the affected parties. Once the compensation has been paid out, the remaining Balance will be returned to you.A seller may file an appeal against this enforcement action in accordance with the Seller Appeal Guidelines. If the appeal is successful, we will release the monies due to you. We may withhold your balance in the following, non-exhaustive violations:Significantly Not As Described (SNAD) productsFake or fraudulent ordersUnauthorised accessNegative account balancesAbuse of platform incentivesFreezing of Wallet Withdrawal FunctionIn the event of abnormal account behaviour, TikTok Shop may freeze the offending seller or user’s wallet withdrawal function to safeguard against potential fraudulent activity. The wallet withdrawal function allows a seller to withdraw their sales balance from TikTok Shop transactions.Once TikTok Shop has determined that the account is safe, our platform will unfreeze the wallet withdrawal function.Seller-Creator Joint Enforcement Actions We may also take enforcement actions against your shop if your linked creator account (such as a TikTok Shop Official Account or TikTok Shop Marketing Account) violates our content policies and guidelines. You are responsible for ensuring your linked creator accounts abide by our platform policies and guidelines. The enforcement action(s) taken against your shop will depend on the severity of your linked creator account’s violation of our policy or guidelines.You will be notified through the Seller Center if a joint enforcement action is issued. If you believe an enforcement action was taken against you in error, you can file an appeal via your linked creator account Account Standing page. For more information, please see the TikTok Shop Seller Performance Evaluation Policy.Is the content above helpful? PreviousViolation Points & Milestones for SellersNext Seller-Fault Cancellation Rate (SFCR)You may also be interested in2 lessonsAccount HealthLearn how to become a great seller on TikTok Shop and ensure your store is productive by understandi…1 lessonStore RatingLearn more about Store Rating, how it is calculated & how to maintain a good rating for your TikTok…Account Health Rating📌 Important Announcement Account Health Rating will be introduced in two phases: Preview Period: fr…Violation Points & Milestones for SellersWhat are Violation Points? Violation Points are points issued to sellers who breach our policies an…Unfair Behaviour and Terms of SaleHere at TikTok Shop, one of our main objectives is to create a trustworthy shopping environment for…Seller-Fault Cancellation Rate (SFCR)What is the Seller-fault Cancellation Rate (SFCR)? The Seller-fault Cancellation Rate is the percen…Order Volume Limit (OVL)What is an Order Volume Limit (OVL)? An Order Volume Limit (OVL) is a restriction that limits the to…Customer Review PolicyWhy is customer feedback (i.e., Ratings and Reviews) so important? Ratings and reviews of products/s…After-sales Handling Time[NEW] We’re introducing a new metric to help you deliver better after-sales service! From May 2026,…TikTok Shop Policy QuizWhat is the Policy Quiz? TikTok Shop’s Policy Quiz is a feature that aims to help you better underst…Table of contentsViolation Reasons and PointsEnforcement ActionsWithholding BalanceFreezing of Wallet Withdrawal FunctionSeller-Creator Joint Enforcement Actions

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