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Sản phẩm Chỉ Mời (Invite-Only) trên TikTok Shop

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Sản phẩm Chỉ Mời (Invite-Only) trên TikTok Shop

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Published: 2026-01-13 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop muốn bán các danh mục sản phẩm bị hạn chế yêu cầu quy trình onboard qua invite-only với việc nộp hồ sơ tại Seller Center.

Insight

TikTok Shop yêu cầu người bán phải qua quy trình invite-only để bán một số danh mục sản phẩm nhất định. Quy trình: vào My Account > Account Settings > Qualification Center để nộp hồ sơ.

Danh mục và yêu cầu:

  1. Sách, Tạp chí và Báo: Chỉ được bán các loại sách: Art, Babies’ Books, Biography, Calendars, Cook Books, Comics, Dictionary, Education, Entertainment, Fiction, Fitness, History, Law, Lifestyle, Literature, Medical, Parent’s Books, Professional, Technology, Teens’ Books, Textbooks, Toddler’s Books, Travel, Self-help, Science Fiction, Sport, Social, Study and Science. Tạp chí & Báo: Business, Fashion, Lifestyle, Teenage.

  2. Kính áp tròng: Cần nộp Declaration of Eligibility for Sale of Medical Devices, Announcement of Medical Device Qualification, Result of Medical Device Classification.

  3. Hoa tươi: Chỉ được bán nếu sử dụng chức năng “Seller Own Fleet”.

  4. Thực phẩm tươi và đông lạnh có ràng buộc logistics: Bao gồm cream (baking cream, whipping cream, heavy cream, sour cream, double cream, cooking cream, light cream), bánh mì, bánh ngọt, trứng, thực phẩm đông lạnh, trái cây, kem, bộ meal kits, thịt, nấm, thịt chế biến và hải sản, đậu phụ, rau củ, thịt chay. Cần ít nhất một trong các giấy chứng nhận: Chứng nhận cơ sở đủ điều kiện ATTP, Chứng nhận OCOP 3 sao trở lên, Chứng nhận Vietgap, Cam kết sản xuất và kinh doanh thực phẩm an toàn, HACCP, ISO 22000.

  5. Trang sức và Phụ kiện: Chứa đá quý (ruby, sapphire, emerald) hoặc kim loại quý (gold, silver, platinum, palladium). Cần Business License, Gem Identification Report, Jewellery Report, Gold Certification Report, hình ảnh sản phẩm kèm chứng chỉ.

  6. Sản phẩm media: Cassette Tapes, CDs & DVDs, Vinyl.

  7. Thẻ SIM di động: Cần Business license, Distribution agreement, License for Provision of Telecommunications Services, hoặc 1st-Level Distribution Contract, hoặc Authorized Distributor Agreement.

  8. Xe máy: Cần Business license, điền các thuộc tính bắt buộc khi đăng bán.

  9. Sản phẩm đã qua sử dụng: Chỉ tài khoản quản lý mới được đăng ký. Bao gồm điện thoại, tablet, laptop, máy tính đã tân trang; túi xách và phụ kiện; một số sản phẩm Baby & Maternity.

  10. Vitamin & Thực phẩm bổ sung Baby & Maternity: Cần Product Announcement Registration, Confirmation of receipt of Product Announcement Registration, Confirmation of Conformity Declaration to Food Safety Regulations, hình ảnh sản phẩm. Lưu ý: Marketing sữa công thức cho trẻ bị cấm trên TikTok Shop.

  11. Pin: Với danh mục pin, cần bật “Seller Own Fleet” trước khi đăng ký: Automotive & Motorcycle > Motorcycle Parts > Batteries & Accessories; Automotive & Motorcycle > Auto Replacement Parts > Batteries & Accessories; Tools & Hardware > Power Tools > Power Tool Accessories. Không cần hồ sơ bổ sung.

Hành động

Người bán cần:

  1. Truy cập Seller Center > My Account > Account Settings > Qualification Center
  2. Nộp các giấy tờ theo yêu cầu của từng danh mục
  3. Với một số danh mục (hoa tươi, pin), cần bật chức năng “Seller Own Fleet” trước
  4. Nếu Vi phạm, có thể bị áp dụng hành động thực thi. Vi phạm lặp lại sẽ bị phạt nặng hơn
  5. Nếu cho rằng bị xử phạt sai, có thể khiếu nại qua Seller Center theo Seller Appeal Guidelines

Kết quả

Vi phạm có thể dẫn đến enforcement actions. Vi phạm lặp lại sẽ bị phạt nặng hơn.

Điều kiện áp dụng

Chính sách áp dụng cho tất cả người bán trên TikTok Shop muốn bán các danh mục invite-only. Sản phẩm Pre-Owned chỉ áp dụng cho tài khoản quản lý (account-managed sellers).

Nội dung gốc (Original)

Invite-Only Products01/13/2026Manage ProductsWhat are “Invite Only” Products?Invite Only Products are those that you can only sell if you have been onboarded via an “invite-only” process, which requires submitting relevant required documentation through the Seller Center as follows: My Account > Account Settings > Qualification Center.Books, Magazines and NewspapersBooks - You may only apply to sell the following categories of books: Art, Babies’ Books, Biography, Calendars, Cook Books, Comics, Dictionary, Education, Entertainment, Fiction, Fitness, History, Law, Lifestyle, Literature, Medical, Parent’s Books, Professional, Technology, Teens’ Books, Textbooks, Toddler’s Books, Travel, Self-help, Science Fiction, Sport, Social, Study and ScienceMagazines & Newspapers - You may only apply to sell the following categories of magazines & newspapers: Business, Fashion, Lifestyle and TeenageContact Lenses You will be required to submit the following documentation when applying to sell contact lenses.❗ Required documentationDeclaration of Eligibility for Sale of Medical DevicesAnnouncement of Medical Device QualificationResult of Medical Device ClassificationFresh FlowersYou can only sell fresh flowers if you are able to fulfil orders using the “Seller Own Fleet” function.Fresh and Frozen Food that have Logistics Constraints You may only sell the following fresh and frozen food after submitting relevant documentation in the Qualification Center:Cream. This includes but is not limited to cream used for baking, whipping cream, heavy cream, sour cream, double cream, cooking cream and light cream.All fresh and frozen food items. This includes but is not limited to bread, cakes and pies, eggs, frozen food, fruit, ice cream, meal kits, meat, mushroom, pastries, processed meat and seafood, tofu, vegetables, and vegetarian meat alternatives.❗ Required documentationAt least one of the following:Certificate of Facilities eligible for Food Safety Conditions OR OCOP Certificate with 3 stars and above OR Vietgap Certificate OR Commitment to the Production and Trading of Safe Agricultural, Forestry, and Aquatic Food Products ORHACCP Certification ORISO 22000 CertificationJewellery and AccessoriesThis category includes jewellery, or accessories containing gems (such as ruby, sapphire and emerald) or precious metals (such as gold, silver, platinum and paladium).❗ Required documentationBusiness License that indicates eligibility for trading jewelleryApplicable certificates or testing reports:Gem Identification Report Jewellery ReportGold Certification ReportPictures of product attached with certificate or reportMedia ProductsYou may only apply to sell the following physical mediaCassette TapesCDs & DVDsVinylMobile SIM CardsThis category includes any kind of mobile SIM Cards❗ Required documentationBusiness licenseDistribution agreement with the relevant service providerLicense for Provision of Telecommunications Services; ORThe 1st-Level Distribution Contract; ORAuthorized Distributor Agreement for Telecommunication Products and Services.MotorcyclesYou will be required to submit the following documentation when applying to sell motorcycles. When listing motorcycles, you will also be required to fill in several mandatory attributes.❗ Required documentationBusiness licensePre-Owned/Secondhand ProductsPre-Owned/Second-hand products are products that have been previously used or owned before being sold to another entity. ❗ Only account-managed sellers may apply to sell these products.The following types of Pre-Owned Products can be sold if a seller has been onboarded by submitting required documentation to their Account Managers:Refurbished phones, tablets, laptops and desk computersBags and accessoriesSelect Baby and Maternity Products You will be required to submit the following documentation for Baby & Maternity Vitamins & Supplements❗ Required documentationProduct Announcement RegistrationConfirmation of receipt of Product Announcement Registration Confirmation of Conformity Declaration to Food Safety RegulationsProduct imagesNote: The promotion and marketing of infant milk formula is prohibited on TikTok Shop. This includes but is not limited to discounts, vouchers and flash sales.Batteries To seller Batteries-related categories below, you will be required to enable the “Seller Own Fleet” function before applying for Category Qualifications. No additional documentation will be required. Automotive & Motorcycle > Motorcycle Parts > Batteries & AccessoriesAutomotive & Motorcycle > Auto Replacement Parts > Batteries & AccessoriesTools & Hardware > Power Tools > Power Tool AccessoriesWhat happens if I breach these guidelines?If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, please raise an appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Please click here to read our TikTok Shop Restricted and Unsupport Products Guidelines.Is the content above helpful? PreviousRestricted ProductsNext How do I apply for Category Qualification?You may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.1 lessonWhat causes Incomplete Information in product listings? (Inf…Best practices to avoid Incomplete Information violationAdding Existing Products from TikTok ShopGetting your products live is the first essential step to succeeding on our platform. While we offer…Branded Products Listing GuidelinesWhat are Branded Products? Branded products are products bearing a brand. The brand and its features…Price DiagnosisThis feature will help sellers to review their product price competitiveness in TikTok Shop and full…Trademark InfringementWhat is a Trademark? 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