Hướng dẫn đăng bán sản phẩm refurbished/second-hand trên TikTok Shop
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Published: 2025-11-06 · Source: crawler_authoritative
Tình huống
Người bán trên TikTok Shop muốn đăng bán các sản phẩm đã qua sử dụng hoặc refurbished. Các sản phẩm này thuộc nhóm “Invite-only” — chỉ những người bán được mời mới được phép bán.
Insight
TikTok Shop cho phép bán một số loại sản phẩm second-hand cụ thể: Túi xách & phụ kiện túi, Điện thoại di động & máy tính bảng, Laptop & máy tính để bàn, All-in-one desktops và Servers. Người bán phải đăng ký qua quy trình “invite-only” bằng cách gửi tài liệu cho account manager. Tiêu đề sản phẩm phải bắt đầu bằng [Second-hand], (2nd hand), Second hand -, [Đã qua sử dụng], (Đã qua sử dụng), hoặc Đã qua sử dụng -. Sản phẩm phải được đặt đúng danh mục con trong nhóm “Pre-Owned - Refurbished Phones & Electronics” hoặc “Pre-Owned - Bags”. Người bán phải điền đầy đủ product attributes và chọn đúng Product Condition từ dropdown. Các cấp độ tình trạng gồm: Refurbished (Grade A/B/C), Second-hand (Like New, Lightly Used, Well Used, Heavily Used). Thông tin bảo hành bao gồm loại (international warranty, manufacturer warranty, supplier warranty, no warranty) và thời hạn. Mô tả sản phẩm phải bao gồm thông số kỹ thuật (dimensions, weight, processor, RAM, storage, display, connectivity, battery, camera, audio, software features) và mô tả chi tiết tình trạng vật lý (scratches, dents, cracks, rust). Hình ảnh và video phải phản ánh chính xác sản phẩm thực tế.
Hành động
Người bán cần: 1) Đăng ký qua quy trình invite-only với tài liệu tương ứng cho account manager. 2) Đặt tiêu đề theo format bắt buộc với prefix [Second-hand] hoặc [Đã qua sử dụng]. 3) Phân loại đúng danh mục Pre-Owned (ví dụ: Mobile Phones vào Pre-Owned - Refurbished Phones & Electronics - Mobile Phones). 4) Điền đầy đủ product attributes trong dropdown. 5) Chọn Product Condition phù hợp từ các cấp độ được định nghĩa. 6) Chọn warranty type và warranty duration phù hợp. 7) Cung cấp product specification đầy đủ. 8) Mô tả chi tiết physical condition kèm hình ảnh các khuyết điểm. 9) Upload hình ảnh/video chân thực phản ánh sản phẩm thực nhận được.
Kết quả
Người bán tuân thủ đầy đủ các hướng dẫn sẽ được phép đăng bán sản phẩm refurbished/second-hand. Vi phạm có thể bị áp dụng enforcement actions; tái phạm sẽ chịu penalties nghiêm trọng hơn. Có thể appeal qua Seller Center nếu cho rằng enforcement action là lỗi hệ thống.
Điều kiện áp dụng
Chỉ áp dụng cho một số loại sản phẩm cụ thể được phép: túi xách, điện thoại, máy tính bảng, laptop, máy tính để bàn, all-in-one desktops và servers. Yêu cầu đăng ký invite-only trước khi bán.
Nội dung gốc (Original)
Refurbished/Second-hand Product Listing Guidelines06/11/2025Listing RestrictionsWhen listing refurbished or second-hand products, you are required to follow certain criteria. Refurbished/second-hand products are classified as “Invite-only” products which refer to specific products that sellers can only sell if they have been onboarded through an “invite-only” process. This involves submitting relevant required documentation to your account managers.For more information about the application process, please refer to “How to apply to be an “Invite-only” Seller”.Note: The current second-hand products allowed for sale on our platform are: Bags & Bag AccessoriesMobile phones & tabletsLaptops & desktop computersAll-in-one desktops & serversProduct title All the second-hand/refurbished titles must begin with [Second-hand], (2nd hand), Second hand -, [Đã qua sử dụng], (Đã qua sử dụng), Đã qua sử dụng -.For example, a secondhand mobile phone can be titled “[Second-hand] Xiaomi Redmi 9”.Product Category All second-hand mobile phones, laptops, tablets, desktop computers, all-in-one desktops, servers, bags and bags accessories must be placed under the right category as below:Type of productsCategoryMobile PhonesPre-Owned - Refurbished Phones & Electronics - Mobile PhonesLaptopsPre-Owned - Refurbished Phones & Electronics - LaptopsTabletsPre-Owned - Refurbished Phones & Electronics - TabletsDesktop ComputersPre-Owned - Refurbished Desktop Computers - Desktop ComputersAll-in-One DesktopsPre-Owned - Refurbished Desktop Computers - All-in-One DesktopsServersPre-Owned - Refurbished Desktop Computers - ServersProfessional & Technology BagsPre-Owned - Bags - Professional & Technology BagsBucket BagsPre-Owned - Bags - Bucket BagsMessenger BagsPre-Owned - Bags - Messenger BagsCrossbody BagsPre-Owned - Bags - Crossbody BagsShoulder BagsPre-Owned - Bags - Shoulder BagsTote BagsPre-Owned - Bags - Tote BagsMini BagsPre-Owned - Bags - Mini BagsTop Handle BagsPre-Owned - Bags - Top Handle BagsBackpacksPre-Owned - Bags - BackpacksBelt BagsPre-Owned - Bags - Belt BagsSmall Leather GoodsPre-Owned - Bags - Small Leather GoodsClutches & WristletsPre-Owned - Bags - Clutches & WristletsBag AccessoriesPre-Owned - Bags - Bag AccessoriesProduct attributes Product attributes of refurbished or second-hand mobile phones, laptops, tablets, desktop computers, all-in-one desktops and servers must be filled.Product Condition From the drop-down menu, please select “PRE-OWNED”. The purpose of the “Product Condition” requirement is to provide more clarity on the secondhand product’s quality and condition for customers, so they can properly assess if they want to buy it. Please take reference from criteria below when selecting your Product Condition.ConditionGradesDefinitionRefurbishedRefurbished Grade AIn near-mint condition Cosmetic aspect is excellent, and they show next to no signs of previous use No scratches, cosmetic damage Tested, and no software issues Refurbished Grade B2nd best conditionOnly light cosmetic scratches, scuffsSigns of light usage and in workable conditionTested, and no software issuesRefurbished Grade CLowest cosmetic conditionMay have visible and obvious cosmetic scratches, scuffs, dentsSigns of heavy usage but still in workable conditionTested, and no software issuesSecond-handLike NewUsed once or twice. As good as new. No physical damage.Lightly UsedUsed with care. Barely noticeable physical flaws such as scuff marks.Well UsedHas minor flaws or defects.Heavily UsedHas obvious signs of use or defects.Warranty typeWarranty types include ‘international warranty’, ‘manufacturer warranty’, ‘supplier warranty’ or ‘no warranty’. This information can guide customers in determining the appropriate point of contact for addressing warranty-related inquiries and managing their expectations accordingly.Warranty Duration The duration of a warranty sets expectations for how long the product is eligible for repairs or replacements. It is your responsibility to choose the appropriate warranty duration for the product being offered. This helps both sellers and customers to manage their expectations regarding the extent of protection provided.Product description Product specification Product specifications provide customers with detailed information about the product, allowing them to make a more informed purchase. Please provide the following information where applicable.For mobile phones, tablets, laptops, desktop computers, all-in-one desktops and servers:Type (non-exhaustive)DefinitionDimensions and WeightPhysical size and weight of the deviceTechnical SpecificationsInformation about the processor, RAM, storage capacity, operating system, and other internal componentsDisplaySize, resolution, type (LCD, LED, OLED), and any additional features such as touch capabilities or HDR supportConnectivitySupported network bands, Wi-Fi standards, Bluetooth version, ports (USB, HDMI), and any other connectivity optionsBatteryCapacity, type, and estimated battery lifeCameraResolution, aperture size, sensor type, and any additional features like optical image stabilization or AI enhancementsAudioSpeaker configuration, audio formats supported, headphone jack availability, and any audio enhancement technologiesSoftware FeaturesPre-installed apps, software features, and compatibility with third-party software or appsFor bags and bag accessories:Type (non-exhaustive)DetailDimensions and WeightPhysical size and weight of the productCompartmentsTotal number of compartments of the productOther informationMaterial, color, storage instruction, originPhysical condition You must provide a detailed description of the product’s physical condition, emphasizing any imperfections like scratches, dents, or cracks on any part of the item. It is advised that sellers include images of the affected areas.Example:Dent: Laptop corners are slightly dentedScratches: Minor scratches on the top right of the screenCracks: No chips or cracks on the screenRust: The small zipper inside the bag is slightly rustedImage & Videos Uploaded product images and videos need to be an authentic reflection of what customers will receive once a purchase is made. Please follow the requirements set out here.What happens if I breach these guidelines? If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see our TikTok Shop Seller Performance Evaluation Policy article for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please click here to read our TikTok Shop Product Listing Guidelines.Is the content above helpful? 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Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=383957212661520
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