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Live Auction Policy

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Live Auction Policy

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Published: 2026-07-03 · Source: crawler_authoritative

Tình huống

TikTok Shop Vietnam triển khai tính năng Live Auction (đấu giá trực tiếp) cho phép người bán có tài khoản Official và Marketing bán sản phẩm đấu giá trong phiên LIVE. Định dạng này phù hợp cho các sản phẩm sưu tầm, hàng xa xỉ second-hand, giày sneaker, trang sức và các sản phẩm khan hiếm/không tiêu chuẩn.

Insight

Live Auction là định dạng mua sắm tương tác real-time cho phép người bán đặt giá khởi điểm và người xem đấu giá, người trả giá cao nhất sẽ giành quyền mua. Có hai loại listing: temporary auction product (tạo dưới 2 phút, có đánh số picking để giảm lỗi đóng gói, không tái sử dụng được cho Livestream khác) và normal product listing (dùng cho các Thương hiệu xa xỉ không được phép tạo temporary listing). Điều kiện để tham gia: Store Rating tối thiểu 3.0 hoặc chưa có Store Rating, Vi phạm Points dưới 24, Account Health Rating trên 100, shop đã vượt qua New Shop Adjustment Period, không có hành vi rủi ro/gian lận. Chính sách sau bán hàng đặc biệt: người bán được quyền quyết định hủy đơn (không auto-approve trừ trường hợp Vận chuyển muộn hoặc delay logistics), không áp dụng auto-approve và Hoàn tiền nhanh cho return/refund, không cho phép đổi/trả lại (exchange và reshipment). Auction order vẫn áp dụng Seller Fault Cancellation Rate và Seller Fault Return Rate. Auction GMV từ tự mua hoặc tài khoản liên kết bị loại khỏi Creator ranking boards. Có thể chỉnh sửa/xóa listing trước khi đấu giá bắt đầu hoặc sau khi kết thúc, không thể sửa/xóa khi đang diễn ra. Có thể chỉnh sửa giá khởi điểm, thời lượng đấu giá và định dạng đấu giá. Phải gắn ít nhất một sản phẩm thường để duy trì trạng thái Shoppable Live. Không dành cho Tiếp thị liên kết creators.

Hành động

Các hành động khuyến nghị (Do’s): Chọn đúng danh mục sản phẩm khan hiếm, sưu tầm, hàng xa xỉ cũ hoặc hàng tồn cuối; duy trì môi trường đấu giá công bằng và minh bạch; công khai cơ chế đấu giá và phương thức chọn người thắng trước và trong Livestream; thông báo rõ điều khoản đấu giá (giá khởi điểm, quy tắc đấu giá, điều kiện sau bán hàng) ngay đầu livestream; chủ động chặn buyer có hành vi đặt giá gây rối; luôn gắn ít nhất một sản phẩm thường để giữ EC Live status. Các hành động cấm (Don’ts): Không đề xuất hoặc thương lượng giá ngoài quy trình đấu giá chính thức; không chuẩn bị listing vào phút chót mà nên chuẩn bị trước; không đấu giá Hàng giả/không chính hãng; không hủy đơn sau khi đấu giá kết thúc vì không hài lòng với giá bán. Các quy tắc nội dung chung: sản phẩm quảng bá phải khớp với listing, không được cơ bạc/gamification, không hứa hẹn sai sự thật (quà tặng, ưu đãi không có thật), tránh tuyên bố gây hiểu lầm đặc biệt với mỹ phẩm/sức khỏe.

Điều kiện áp dụng

Chỉ áp dụng cho seller có tài khoản Official và Marketing tại TikTok Shop Vietnam. Không áp dụng cho Tiếp thị liên kết creators. Các Thương hiệu xa xỉ nhất định không được tạo temporary product listing nhưng vẫn có thể đấu giá nếu dùng normal product listing. Temporary auction product chỉ tồn tại trong Livestream được tạo, không tái sử dụng.

Nội dung gốc (Original)

Live Auction Policy07/03/2026Applies to:VietnamLivestream TipsProductLivestreamWhat is Live Auction? Live Auction is a real-time, interactive shopping format where sellers can sell auction-listed items during LIVE and set a starting bid price. Viewers can then bid a specific price for the item and the highest bidder wins the right to purchase the product at the bidded price. This format is ideal for collectibles, luxury resale, sneakers, jewelry, and other non-standard or scarce products where market-driven pricing maximizes valueWhy use Live Auction? 🔥 Increased EngagementReal-time interaction helps in building a loyal customer base who feel personally connected to the seller. Build a community that returns to your livestream as loyal viewers and regular buyers.⏰ Encourage TransactionsCountdown timers and limited inventory push shoppers to act fast, turning browsing into immediate purchases.💰 Maximize ConversionAs multiple buyers bid at once, prices can get pushed above expectations. Let the market decide their buying price, while you enjoy a quicker inventory turnover.📦 Simplified Fulfillment with Temporary AuctionCreate auction product listings in under 2 minutes and streamline fulfillment with numbered picking that reduces errors and speeds up packing.Note: Certain luxury brands may not be listed via temporary product listings. However, they can still be used for LIVE auctions if listed as a normal product listing.Click here to view the step-by-step guide on how to set up your Live Auction.What do I need to qualify for Live Auction? Live Auction is available to sellers with Official and Marketing Accounts. To qualify, sellers must meet all of the following conditions:Your Store Rating must be at least 3.0 or no Store Rating availableViolation Points must be less than 24Your Account Health Rating score must be greater than 100Your shop must have passed the New Shop Adjustment PeriodYour shop is not engaged or flagged in any risk or fraudulent behavioursAftersales for Live Auction Orders At TikTok Shop, we are committed to creating a fair shopping experience for both sellers and buyers. As a winning bid in an auction is considered a binding purchase commitment, certain exceptions apply to the aftersales process for Auction orders. These protections help support a trusted auction experience and reduce behaviours that may negatively impact sellers and the auction process.Seller-led cancellation decisions - Sellers are empowered to decide on whether to allow the cancellation. Auto-approvals for cancellation will only be done on exceptional circumstances, such as late dispatch or significant delivery delays caused by the seller or logistics provider.Seller-centric return and refund policy - Auto-approval and speedy refund do not apply to live auction orders. Claims are assessed more carefully, giving sellers a fair opportunity to contest before any resolution is issued.Controlled exchange and reship handling - Live auction order are not eligible for exchange and reshipment, protecting sellers from exploitation after a competitive bid.Best Practices for Live Auction Do’sLead with the Right CategoriesLive Auction performs best for scarce, collectible, second-hand luxury, or tail-inventory items where buyers are motivated by uniqueness and value discovery.Promote an Unbiased Auction EnvironmentMaintain fairness and transparency by treating every bidder equally, stating all terms and conditions upfront, and avoiding any actions that favour specific participants.Provide Transparency in the Auction ProcessClearly communicate all auction mechanics and winner selection methods to participants before and during the livestream. Set Expectations Clearly In-StreamCommunicate your auction terms, ie. starting price, bidding rules, and aftersales conditions, at the start of your livestream. Block Disruptive Buyers ProactivelyIf you identify buyer accounts placing suspicious or disruptive bids, use the blocking feature to prevent those accounts from participating in your auctions.Bind a regular product to maintain EC Live statusIn addition to your auction product listings, always bind at least one regular product to your livestream. This ensures the stream remains Shoppable Live and not revert to non-Shoppable Live once bidding activity ends.Don’tsOffer or Solicit BidsDo not suggest, negotiate, or pre-arrange prices outside of the formal bidding process. All pricing must come through legitimate competitive bidding only.Prepare Listings at the Last MinuteWhile temporary auction products supports fast creation during a stream, preparing your auction products in advance reduces friction and allows more time to engage with viewers.Promote Counterfeit ProductsDo not create an auction product with the intention of obtaining bids for a non-genuine or counterfeit item. Only authentic products may be listed for auction.Cancel Orders After the AuctionDo not cancel an order after the auction has ended due to dissatisfaction with the final selling price. Sellers are expected to honour all completed auction transactions.Common practices for a good livestream still applies When running a LIVE auction, you are expected to uphold the same content standards as any other selling format. Key practices to keep in mind:Match your product to your listing. What you promote on LIVE must accurately reflect the actual listing and what the customer receives. Misrepresenting products — even in a live setting — falls under misleading content policies.Click here for more informationNo gambling or gamification mechanics. Avoid incorporating chance-based or game-like elements into your auction format that could be considered gambling or manipulative engagement tactics.Click here for more informationNo false promises. Do not make commitments you cannot keep, such as promising free gifts, bonus items, or special deals that are not genuinely available to buyers.Click here for more informationAvoid misleading claims. This is especially important for health and beauty products — steer clear of exaggerated or unsubstantiated claims about a product’s benefits, results, or efficacy.Click here for more informationFAQs Can affiliate creators use Auction during their livestream? No, Auction is currently available to sellers with official and marketing accounts only.Can an auction product listing be edited or deleted after it’s created? Yes, an auction product listing can be edited or deleted before an auction starts or after an auction ends. Once the auction is ongoing, it cannot be edited or deleted. Sellers can edit the starting bid price, auction duration and auction format.Can auction products be sold directly as a regular-priced product without any user bidding process? No, auction product listings can only be sold through a LIVE Auction. Can I reuse a temporary auction product listing in my next livestream? No, temporary auction product listings only last within the livestream it was created in. If you start a new livestream, simply create a new temporary auction product listing again.Can a buyer cancel after winning an auction? Auction orders have stricter cancellation terms than standard orders. Change-of-mind cancellations are not auto-approved. Auto-approvals for cancellation will only be done on exceptional circumstances, such as late dispatch or significant delivery delays caused by the seller or logistics provider. Buyers are notified of this when they win.Will auction sales count towards my standard performance metrics? Auction orders are tracked separately where applicable. Auction-related GMV from self-purchases or linked accounts is excluded from creator ranking boards to prevent artificial inflation of rankings or incentive calculations. Seller performance metrics such as Seller Fault Cancellation Rate and Seller Fault Return Rate still apply to auction orders.Is the content above helpful? PreviousPlatform Incentive AbuseNext Sexual Wellness Products Listing GuidelinesYou may also be interested inLATEST UPDATE ON TIKTOK SHOP MALL SELLER BENEFITS FROM Q2 20…Latest updates & attractive vouchers

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L…Table of contentsWhat is Live Auction?Why use Live Auction?What do I need to qualify for Live Auction?Aftersales for Live Auction OrdersBest Practices for Live AuctionCommon practices for a good livestream still appliesFAQsCan affiliate creators use Auction during their livestream?Can an auction product listing be edited or deleted after it’s created?Can auction products be sold directly as a regular-priced product without any user bidding process?Can I reuse a temporary auction product listing in my next livestream?Can a buyer cancel after winning an auction?Will auction sales count towards my standard performance metrics?

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