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Campaign Season Policy Tips & Tricks for TikTok Shop Sellers

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Campaign Season Policy Tips & Tricks for TikTok Shop Sellers

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Published: 2025-10-11 · Source: crawler_authoritative

Tình huống

TikTok Shop sellers wanting to boost sales during campaign seasons. Platform requires meeting specific eligibility criteria for Store Rating, Vi phạm points, product quality metrics, and return/refund performance before joining campaigns.

Insight

Comprehensive seller eligibility requirements and best practices for campaign season participation on TikTok Shop. SELLER QUALIFICATION: Store Rating must be above 3.0, and Vi phạm Points must be below 36. PRODUCT QUALIFICATION: Product Negative Reviews Rate (past 30 days) must be below 1.5%, applicable only if there are more than 5 orders with negative reviews. Seller-Fault Return/Refund Rate (past 7 days) targets vary by category: Electronics below 7%, Home & Living/Fashion below 8.8%, Health/Beauty/Personal Care/Grocery/Mom & Babies below 7% — applies only if 5 or more orders with seller-fault returns/refunds. BRANDED PRODUCTS: Must state Thương hiệu name in product title, use authentic images showing brand logo, ensure brand field/title/description/images display same brand name, and apply for Brand Qualification before listing. New packaging requires updated listing images. CUSTOMER CHAT: 1 in 4 shoppers abandon purchases when sellers don’t respond. Reply to all messages within 12 hours including weekends and holidays. Enable chat notifications via PC Settings > Personal Settings > Message Notifications or App Settings > Push Notification > Chat Notification. Use automated greetings, chatbot, reply recommendations, and automated order updates. CONTENT: Stay clearly visible on camera, zoom to show product details while remaining on screen, demonstrate from different angles, verbally introduce products with personal experience. During livestreams, actively respond to comments and read them aloud. Avoid looping/slideshow videos, filters, or silent content. PACKAGING: Use proper inner/outer packaging, wrap fragile items with 2-3 layers protection, tape liquid caps to prevent leaks, choose sturdy packaging, seal tightly before shipping. AFTERSALES: More than 50% of shoppers won’t buy again after poor aftersales experience. Accept returns if item is in good condition, reject if worn or cannot be resold. High-value items will not be auto-approved for returns. Monitor return/refund reasons to maintain low Seller-Fault Return/Refund Rate.

Hành động

Check campaign eligibility before joining any campaign. Meet Store Rating (above 3.0) and Vi phạm points (below 36) thresholds. Keep Product Negative Reviews Rate below 1.5% and Seller-Fault Return/Refund Rate within category-specific targets. Enable chat notifications on both PC and App. Prioritize chats transferred from chatbot. Use TikTok’s automated tools for faster replies. When listing branded products, state Thương hiệu name in title, use authentic product images with logo, ensure consistency across all listing fields, and apply for Brand Qualification. For Livestream content, stay visible on camera, zoom to show details while remaining on screen, demonstrate from multiple angles, and actively respond to comments. Use the PAUSE function if away for more than 2 minutes (up to 5 minutes maximum) — navigate to ’…’ then click PAUSE LIVE. End session and start new livestream if gone longer than 5 minutes or pause used 3 times. Package items securely with proper inner/outer packaging, protect fragile items with multiple layers, tape liquid caps, and ensure sturdy sealed packaging. For returns, accept items in good condition, reject worn items. Submit appeal for review if return was auto-approved and you disagree. Maintain low Seller-Fault Return/Refund Rate to protect shop performance.

Điều kiện áp dụng

Product Negative Reviews Rate requirement applies only if more than 5 orders with negative reviews exist. Seller-Fault Return/Refund Rate targets apply only if 5 or more orders with seller-fault returns or refunds. High-value items are not automatically approved for returns — sellers always have review opportunity first. PAUSE function maximum duration is 5 minutes with maximum 3 uses per session before ending Livestream is required.

Nội dung gốc (Original)

Campaign Season Policy Tips & Tricks for Sellers11/10/2025CampaignLooking to boost your sales this campaign season?Follow these quick tips to stay compliant, avoid violations, and reach more customers.Check your campaign eligibility Before joining any campaign, make sure your shop and products meet the latest requirements.Seller QualificationStore Rating: Above 3.0Violation Points: Below 36Product QualificationProduct Negative Review Rate (past 30 days): Below 1.5% (applies only if there are more than 5 orders with negative reviews)Seller-Fault Return/Refund Rate (past 7 days): Meet these targets based on your product category: Electronics: Below 7%Home & Living / Fashion: Below 8.8%Health, Beauty & Personal Care / Grocery / Mom & Babies: Below 7%*Applies only if there are 5 or more orders with seller-fault returns or refundsNote: Don’t have a Store Rating? Click on ‘Learn more’ below to see what applies to you.Learn moreEnsure your products meet the requirements for affiliate collaborations Stay eligible for Affiliate Collaborations — ensure your shop and products meet the requirements:Learn moreList branded products the right way When selling branded products, make sure your listings are clear, accurate, and comply with intellectual property laws.✅ DOState the brand name in your product title.Use authentic product images that clearly show the brand logo.Ensure the brand field, title, description, and images display the same brand nameApply for Brand Qualification before listing a branded product.If your product has new packaging, update your listing images so customers know what to expect, for example:❌ DON’TDon’t hide or blur the brand name or logo.Don’t mention other brands without permission.Don’t mislead customers by implying that an unbranded product is branded.If your product has new packaging, avoid falsely suggesting that older packaging versions are counterfeit products.Learn moreRespond to customer chat within 12 hours to drive sales 1 in 4 shoppers abandon their purchases when sellers don’t respond to chat.Most shoppers just need a quick reply — often about colour, fit, or delivery details. A fast reply can make the difference between a sale and an abandoned cart.✅ DOReply to all customer messages within 12 hours (or earlier!) — every day, including weekends and holidays.Enable chat notifications so you never miss one:PC: Settings > Personal Settings > Message NotificationsApp: Settings > Push Notification > Chat NotificationPrioritize chats transferred from chatbot — these shoppers didn’t get their answers and still need help.Use TikTok’s built-in tools for faster replies:Automated greetingsChatbot and reply recommendationsAutomated order updatesLearn morePost engaging, high-quality content ✅ DOStay clearly visible on camera — avoid overlays or images that block your face or body.Zoom in to show product details but stay on screen so viewers can see you interacting with it.Demonstrate the product from different angles to highlight its features.Verbally introduce the product, highlighting its key features and your personal experience with it.During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.❌ DON’TAvoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product. Don’t hide behind filters, overlays, or looping edits.Don’t stay silent or rely only on background music or on-screen text.Pro-Tip: Use the PAUSE Function When Needed During a LivestreamIf stepping away briefly, continue talking to stay connected with your audience.Use the PAUSE button if you’re away for more than 2 minutes (up to 5 minutes).To use the PAUSE function, navigate to ”…” (bottom right) and click PAUSE LIVEIf you’re gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.Learn morePack your products securely to prevent damage ✅ Package items securelyUse proper inner and outer packaging to prevent damage.Wrap fragile items with 2–3 layers of protection.Tape liquid caps to avoid leaks.Choose sturdy packaging — give it a shake to ensure nothing moves.Seal your package tightly before shipping.Learn moreHandle aftersales smoothly to keep customers coming back More than 50% of shoppers won’t buy again after a poor aftersales experience.A smooth aftersales process keeps customers happy and protects your shop’s performance through the busy season.📌 How to Handle ReturnsAccept returns if the item is in good condition.Reject if the item is worn or cannot be resold.If a return was auto-approved by TikTok Shop, you can submit an appeal for review.Note: High-value items will not be automatically approved for returns. You’ll always have a chance to review these cases first.Pro-tip: Pay attention to return and refund reasons that could impact your Seller-Fault Return/Refund Rate. Keep this rate low to maintain strong shop performance.Learn moreFor more campaign season policy tips:Campaign Season Policy Tips & Tricks for CreatorsFashion Sellers: Campaign Season Policy Tips & TricksHealth & Beauty Sellers: Campaign Season Policy Tips & TricksIs the content above helpful? PreviousFashion Sellers: Campaign Season Policy Tips & TricksNext Star Shop+ (Star Shop Plus) ProgrammeYou may also be interested inLivestream CampaignsThis article teaches you how to use Livestream Campaigns to increase traffic and conversions in your…Co-Funded CampaignsThis article teaches you how to use Co-Funded Campaigns to increase sales in your store with high RO…Product CampaignsThis article teaches you how to participate in platform product campaigns to increase sales in your…Voucher Extra ProgramThis article teaches you what Voucher Extra are, how it works, as well as how the Voucher Extra Prog…Thứ 6 Extra - Voucher thả ga - ELHA & HL Campaign Objective A unique selling day that aims to create centralized, interactive shopping experi…Thứ 6 Extra - Voucher thả ga - FMCG & FA CampaignCampaign Objective A unique selling day that aims to create centralized, interactive shopping experi…#TikTok Lifestyle - Smart Living, Hot Summer Sale_Only 29/03…The Home & Living and Electronics Super Sale Campaign “#TikTok Lifestyle - Smart Living, Hot Summer…Campaign One-Click RegistrationProduct registration across multiple sub-campaigns under a parent campaign is repetitive and time-co…Video 5: Data TrackingVideo 4.1: How to Create Your own PromotionsTable of contentsCheck your campaign eligibilityEnsure your products meet the requirements for affiliate collaborationsList branded products the right wayRespond to customer chat within 12 hours to drive salesPost engaging, high-quality contentPack your products securely to prevent damageHandle aftersales smoothly to keep customers coming back

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