🔥 Latest Policy Updates 🔥

Trust: ★★★☆☆ (0.90) · 0 validations · factual

Published: 2026-07-01 · Source: crawler_authoritative

Tình huống

Nền tảng TikTok Shop tại Việt Nam cập nhật hàng loạt chính sách mới và cảnh báo tuân thủ trong tháng 7/2026, bao gồm các quy định về Quảng cáo sản phẩm chuyên ngành, xác thực danh tính NFC, tính toán chỉ số Vận chuyển chậm LDR mới, chấm điểm sức khỏe tài khoản AHR, giải quyết khiếu nại PII, và các quy tắc mới cho Creator về xác thực NFC, thông tin thuế, giới hạn tài khoản, chính sách quản lý cân nặng, cũng như cấm simulcasting/multicasting.

Insight

Nội dung là bài viết tổng hợp chính sách cập nhật đa chủ đề của TikTok Shop, áp dụng cho người bán và Creator tại Việt Nam. Dưới đây là các điểm chính đã được trình bày:

Tháng 7/2026 - Người bán:

1. Tính năng mới: Tải lên Xác nhận nội dung Quảng cáo (Ad Confirmation Upload) - Có hiệu lực từ 08/07/2026. Theo Luật Thương mại điện tử 2025 của Việt Nam, người bán có nghĩa vụ cung cấp chứng nhận bằng văn bản về nội dung quảng cáo cho một số hàng hóa được quy định trước khi phát sóng trực tiếp. Từ ngày 08/07/2026, nếu muốn quảng bá sản phẩm thuộc diện quản lý trong Livestream (tự bán hoặc qua nhà sáng tạo), người bán có thể tải lên tài liệu Xác nhận nội dung quảng cáo (Xác nhận nội dung quảng cáo) do cơ quan có thẩm quyền cấp trong trang tạo liệt kê sản phẩm. Các danh mục áp dụng bao gồm: Thực phẩm (bao gồm thực phẩm bảo vệ sức khỏe, thực phẩm dinh dưỡng y tế, thực phẩm cho chế độ ăn đặc biệt, và thực phẩm bổ sung - trừ những sản phẩm chỉ chứa vitamin và khoáng chất không có tuyên bố về sức khỏe); Sữa và sản phẩm dinh dưỡng cho trẻ em 36 tháng tuổi trở xuống (không bao gồm sữa thay thế sữa mẹ cho trẻ dưới 24 tháng và thực phẩm bổ sung cho trẻ dưới 6 tháng, vốn đã bị hạn chế quảng cáo). Danh sách này có thể được sửa đổi theo quy định pháp luật. TikTok Shop có quyền hạn chế sản phẩm không có tài liệu cần thiết được quảng bá trong livestream.

2. Cập nhật cách tính Tỷ lệ Vận chuyển chậm (Late Dispatch Rate - LDR) - Có hiệu lực từ 15/06/2026, hành động thực thi bắt đầu từ tháng 7/2026. Công thức cũ: (Đơn hàng giao chậm) ÷ (Tổng đơn hàng đã giao). Công thức mới: (Đơn hàng giao chậm vượt SLA + Đơn hàng chưa giao vượt SLA) ÷ (Tổng đơn hàng hết hạn trong kỳ). Người bán cần giữ hàng tồn kho chính xác, ưu tiên đơn cũ (FIFO), kiểm tra Seller Dashboard hàng ngày cho banner “Action Needed”, và xác nhận phương thức thu gom với LSP.

3. Xác thực danh tính bắt buộc qua NFC cho người bán mới - Từ 01/07/2026, tất cả người bán mới tại Việt Nam phải hoàn thành xác thực danh tính bằng công nghệ NFC. Áp dụng cho: Người bán cá nhân, Người bán hộ kinh doanh, Người bán doanh nghiệp. Yêu cầu: Thẻ CCCD 12 số hợp lệ có gắn chip, thiết bị di động có tính năng NFC bật sẵn. Thẻ CCCD 9 số hoặc không có chip không được hỗ trợ.

4. Sản phẩm theo lời mời: Sexual Wellness - Từ 30/06/2026. Các sản phẩm: Chất bôi trơn, Bao cao su, Thực phẩm chức năng tăng cường sinh lý. Chỉ áp dụng cho người bán doanh nghiệp. Yêu cầu: Ảnh chụp sản phẩm đang bán trên nền tảng TMĐT khác; Nhãn sản phẩm có SLH (Số Lưu Hành) cho chất bôi trơn và bao cao su; Nhãn sản phẩm có DKSP (Số Đăng ký Sản phẩm) cho thực phẩm chức năng tăng cường sinh lý. Nộp qua Seller Center > My Account > Account Settings > Qualification Center.

5. Cập nhật danh mục sản phẩm không được trả lại - Từ 12/06/2026 (đề cập “from 6.6” và “from 11 June 2026”). Áo ngực (bras) và áo bralette sẽ được trả lại cho người bán - ngoại lệ mới khỏi danh sách không trả lại. Các danh mục không trả lại khác giữ nguyên: Thực phẩm & Đồ uống - Bơ & Phô mai, Thực phẩm Tươi & Đông lạnh, Sữa chua; Cải thiện Nhà ở - Vườn & Làm vườn; Sản phẩm Ảo - Dữ liệu di động, Nạp tiền điện thoại; Thời trang Nữ & Đồ lót - Đồ lót (trừ Bras & Bralettes); Sức khỏe - Sexual Wellness; Đặt chỗ & Voucher - Voucher vật lý.

6. Cập nhật chính sách Hoàn trả “Đổi ý” (Change of Mind) - Từ 11/06/2026. Lý do “No Longer Needed” đổi tên thành “Change of Mind”. Người bán không còn có thể chọn lý do kháng cáo “Buyer claim incorrect” cho các khoản trả “Change of Mind”. Người bán phải kiểm tra chất lượng sản phẩm trả lại trước khi từ chối.

7. Triển khai dần Account Health Rating (AHR) - Bắt đầu 15/06/2026, thay thế hệ thống Vi phạm Points. Đến 01/07/2026, AHR sẽ có sẵn cho tất cả người bán.

8. Thực thi nghiêm ngặt hơn về vi phạm thông tin cá nhân người mua (PII) - Các hành động bị cấm: Chuyển hướng người mua ra khỏi nền tảng bằng cách chia sẻ thông tin liên hệ; Thu thập PII người mua qua bất kỳ kênh nào trừ khi được TikTok Shop ủy quyền; Sử dụng hoặc chia sẻ PII vượt quá giao dịch cụ thể; Giữ PII vượt quá nhu cầu thực hiện đơn hàng. Vi phạm có thể dẫn đến đình chỉ tài khoản hoặc vô hiệu hóa vĩnh viễn.

9. Người mua có thể chuyển một số cuộc trò chuyện sang Dịch vụ Khách hàng - Từ tháng 7/2026. Chỉ khả dụng nếu chatbot được bật. Người bán vẫn có thể trả lời trong phiên đang diễn ra. Bật chatbot tại Seller Center > Customer messages > Automation Tools > Automated replies > Toggle on Chatbot.

10. Tính năng mới cải thiện Store Rating - Xem trước trước khi có hiệu lực đầy đủ trong tháng 7/2026. Bao gồm: Thanh tiến trình đơn hàng cho người bán chưa có Store Rating; Công cụ Metric Diagnostic để phân tích từng chỉ số; Xuất danh sách đơn hàng ảnh hưởng đến hiệu suất chỉ số thấp.

11. 12-Hour Response Rate (12HRR): Bắt đầu thực thi 6/7/2026 - Tỷ lệ phản hồi cuộc trò chuyện do khách hàng khởi xướng trong vòng 12 giờ trong 30 ngày lịch gần nhất. Bao gồm: cuối tuần, ngày lễ, ngoài giờ làm việc. Loại trừ: holiday mode, chat do người bán khởi xướng, chat giải quyết bằng trả lời tự động và FAQ, chat từ khách hàng bị chặn. Nếu 12HRR dưới 85%: 75%-84%: cảnh báo; 51%-74%: 2 Violation Points hoặc trừ 10 điểm AHR; ≤50%: 4 Violation Points hoặc trừ 20 điểm AHR. Chỉ áp dụng cho cửa hàng nhận >2 chat trong 30 ngày.

Tháng 7/2026 - Nhà sáng tạo:

12. Giới hạn tài khoản mới cho đơn đăng ký TikTok Shop Creator - Có hiệu lực 25/06/2026. Mỗi giấy tờ tùy thân chỉ có thể tạo tối đa 5 tài khoản thương mại điện tử TikTok Shop.

13. Cập nhật chính sách quản lý cân nặng - Có hiệu lực 7/07/2026. Cấm các tuyên bố: sản phẩm hoạt động như thuốc giảm cân (“Nature’s Ozempic”, “GLP-1 booster”, “GLP-1 support”); khuyến khích tập thể dục không an toàn; khuyến khích sử dụng sai sản phẩm; tuyên bố sản phẩm thay đổi hình dạng cơ thể bằng cách thay đổi cấu trúc cơ thể bên trong (ví dụ: đai nịt bụng); quảng bá cân cơ thể hoặc cân thực phẩm với tuyên bố quản lý cân nặng rủi ro cao.

14. Cấm Simulcasting và Multicasting - Simulcasting (phát cùng lúc trên TikTok Shop và nền tảng khác) và Multicasting (phát cùng lúc trên nhiều tài khoản TikTok Shop) không được phép. Có thể live trên nền tảng khác nhưng không cùng lúc với TikTok Shop LIVE.

15. Xác thực Creator nâng cao qua NFC và Nộp thông tin thuế bắt buộc - Từ 01/07/2026. Creator phải hoàn thành xác thực danh tính nâng cao bao gồm quét NFC thẻ CCCD 12 số có chip. Người sáng tạo nước ngoài dùng số hộ chiếu làm mã thuế. Không hoàn thành xác thực: hạn chế quyền tài khoản bao gồm hạn chế hoặc xóa quyền kiếm tiền hoặc livestream bán hàng. Không nộp thông tin thuế: thuế sẽ bị khấu trừ tại mức thuế khấu trừ cao nhất áp dụng.

Các cập nhật khác từ tháng 5-6/2026:

• Cập nhật thời gian thanh toán - Có hiệu lực 9/06/2026. Hệ thống 4 tầng mới: Express Settlement (1 ngày) - TikTok Shop Mall với Store Rating ≥4.5 hoặc đủ điều kiện Star Shop+; Accelerated Settlement (3 ngày) - mặc định cho shop đã qua New Shop Adjustment Period; Standard Settlement (8 ngày) - mặc định cho shop chưa qua New Shop Adjustment Period; Extended Settlement (15 ngày) - dựa trên rủi ro tài khoản. Có thể kéo dài tối đa 30 ngày trong trường hợp hoạt động bất thường.
• Thương hiệu Circumvention Policy mở rộng - Có hiệu lực 28/05/2026. Bao gồm cả chiến thuật né tránh dựa trên văn bản: viết sai chính tả, chèn ký hiệu, số, hoặc khoảng trắng (ví dụ: “Nik3”, “N!ke”, “N i k e”, “Addidas”).
• Instant LDR và Same-day LDR mới - Có hiệu lực 28/05/2026. Tính toán trong cửa sổ 7 ngày lăn, đo lường đơn hàng chưa đánh dấu ‘Awaiting Shipment - Ready for Collection’ trước hạn chót thực hiện. Giữ dưới 5% để tránh hạn chế dịch vụ. Chỉ thực thi nếu nhận >5 đơn hàng đủ điều kiện trong kỳ xem xét.
• Live Auction (Sắp ra mắt) - Chỉ cho người bán và nhà sáng tạo đủ điều kiện với tài khoản Official và Marketing. Yêu cầu: Store Rating ≥3.0 hoặc chưa có Store Rating; Violation Points <24; AHR score >100; Shop đã qua New Shop Adjustment Period; Không có hành vi rủi ro hoặc gian lận.
• CHR point resets có thể muộn hơn thường lệ - Do vấn đề kỹ thuật, một số reset CHR point 90 ngày có thể muộn. Dự kiến hoàn thành các reset chậm trước 15/07/2026.

Hành động

Người bán cần thực hiện các hành động sau dựa trên các cập nhật chính sách:

1. Ad Confirmation Upload: Khi tính năng có sẵn, rà soát liệt kê sản phẩm cho các danh mục đủ điều kiện (thực phẩm bao gồm TPBVSK, thực phẩm dinh dưỡng y tế, thực phẩm chế độ ăn đặc biệt, thực phẩm bổ sung; sữa và dinh dưỡng cho trẻ ≤36 tháng tuổi) và tải lên tài liệu Xác nhận nội dung Quảng cáo để tránh gián đoạn Livestream. Liên hệ Help Center nếu cần hỗ trợ.

2. LDR Calculation Update: Giữ chính xác hàng tồn kho, ưu tiên xử lý đơn cũ nhất (FIFO), kiểm tra Seller Dashboard hàng ngày cho banner “Action Needed”, xác nhận phương thức thu gom với LSP, đảm bảo bưu kiện được quét trước mặt nhân viên và giữ biên lai thu gom có ghi thời gian để kháng cáo.

3. NFC Identity Authentication: Chuẩn bị thẻ CCCD 12 số có chip và thiết bị di động có NFC bật sẵn trước khi bắt đầu quy trình xác thực. Lưu ý thẻ 9 số và thẻ không chip không được hỗ trợ.

4. Sexual Wellness Invite-Only: Nếu là người bán doanh nghiệp đủ điều kiện, liên hệ Account Manager hoặc gửi ticket qua Help Centre. Nộp ảnh chụp sản phẩm trên nền tảng khác và nhãn có SLH (chất bôi trơn/bao cao su) hoặc DKSP (thực phẩm chức năng tăng cường sinh lý) qua Seller Center > My Account > Account Settings > Qualification Center.

5. Non-Returnable Categories: Cập nhật quy trình hậu mãi để chấp nhận trả lại bras & bralettes từ ngày 12/06/2026 (hoặc “from 6.6” như đề cập). Đảm bảo các mặt hàng trả lại được vệ sinh kỹ lưỡng trước khi bán lại.

6. Change of Mind Returns: Kiểm tra chất lượng sản phẩm trả lại cẩn thận trước khi từ chối. Không còn có thể chọn “Buyer claim incorrect” làm lý do kháng cáo cho khoản trả “Change of Mind”, phải chọn lý do đúng và áp dụng được.

7. 12-Hour Response Rate: Kiểm tra 12HRR hiện tại qua Shop Health trong Seller Center. Nếu dưới 85%, cải thiện thời gian phản hồi, cân nhắc bật Chat Automation Tools và sử dụng Holiday Mode khi không thể giám sát cửa hàng.

8. Live Auction: Kiểm tra đủ điều kiện (Store Rating ≥3.0 hoặc chưa có, VP<24, AHR>100, qua New Shop Adjustment Period, không rủi ro/gian lận). Tìm hiểu chính sách hậu mãi cho đấu giá và danh sách Do’s and Don’ts trước khi live.

9. Store Rating New Features: Truy cập trang Store Rating trong Seller Center để khám phá công cụ mới: thanh tiến trình đơn hàng, công cụ Metric Diagnostic, xuất danh sách đơn hàng.

10. Chat Transfer to Customer Service: Bật chatbot tại Seller Center > Customer messages > Automation Tools > Automated replies > Toggle on Chatbot để tính năng chuyển chat khả dụng.

11. PII Compliance: Rà soát quy trình xử lý dữ liệu, giao tiếp và thực hiện đơn hàng. Nếu dùng third-party Vận chuyển hoặc dropshipping, xác nhận các thỏa thuận không Vi phạm PII.

12. Creator NFC & Tax: Chuẩn bị CCCD 12 số có chip (người sáng tạo địa phương) hoặc số hộ chiếu (người sáng tạo nước ngoài) cho xác thực và thông tin thuế. Bật NFC trên thiết bị di động.

13. Weight Management Policy: Tránh các tuyên bố bị cấm về thuốc giảm cân, GLP-1, tập thể dục không an toàn, sử dụng sai sản phẩm, thay đổi cấu trúc cơ thể, quảng bá cân với tuyên bố rủi ro cao.

14. Simulcasting/Multicasting: Không phát live cùng lúc trên TikTok Shop và nền tảng khác, hoặc trên nhiều tài khoản TikTok Shop.

15. Creator Account Limit: Không vượt quá 5 tài khoản thương mại điện tử TikTok Shop cho mỗi giấy tờ tùy thân.

16. CHR Delayed Resets: Kiểm tra trang CHR thường xuyên để theo dõi thay đổi điểm và lịch sử reset. Truy cập: TikTok Shop Creator Center > Account health > Learn more > Rating history tab.

17. Payment Settlement: Tối ưu hóa để đạt Accelerated (3 ngày) hoặc Express (1 ngày cho Mall ≥4.5/Star Shop+).

18. Brand Circumvention: Rà soát liệt kê để đảm bảo không viết sai chính tả, chèn ký hiệu/số/khoảng trắng vào tên Thương hiệu.

19. Instant/Same-day LDR: Ưu tiên đơn Instant và Same-day, cấu hình giờ làm việc chính xác trong cài đặt vận chuyển.

Điều kiện áp dụng

Áp dụng cho người bán và Creator trên TikTok Shop tại Việt Nam. Một số chính sách có hiệu lực từ ngày cụ thể từ tháng 5-7/2026. Một số yêu cầu chỉ áp dụng cho người bán doanh nghiệp (Sexual Wellness), Mall sellers (Express Settlement 1 ngày), hoặc creators đủ điều kiện (Live Auction). Thẻ CCCD 12 số có chip là bắt buộc cho NFC verification (không hỗ trợ thẻ 9 số hoặc không chip).

---

Nội dung gốc (Original)

🔥 Latest Policy Updates 🔥07/01/2026Applies to:VietnamLast Updated: 01 July 2026This article outlines our latest policy updates. Follow this page to keep up to date!July 2026 Updates Sellers[NEW] [Effective 08/07/2026] New Feature Launch: Ad Confirmation Upload for Sellers [Coming Soon] New Feature Launch: Ad Confirmation Upload for SellersUnder Vietnam’s new E-Commerce Law 2025, you are obligated to provide written certification of advertising content for certain regulated goods before going live. From 08 July 2026, if you wish to promote qualifying products in livestreams — whether by yourself or through creators — you can upload the required Ad Confirmation (Xác nhận nội dung quảng cáo) documents issued by the competent authorities in your product listing to comply with the prevailing regulation.What is this new feature?The listing creation page for selected products (listed below) will include a new product qualification section, where you can upload an Ad Confirmation document during the listing process, enabling these products to qualify for livestream activities.Food (including health supplements, medical nutritional foods, foods for special diets, and dietary supplements — except those containing only vitamins and minerals with no health claims)Milk and nutritional products for children 36 months old or younger (excluding breast milk substitutes for children under 24 months and dietary supplements for children under 6 months, which are already restricted from advertising)For clarity, the above list may be amended from time to time in accordance with applicable laws. You are wholly responsible for identifying the impacted products for your compliance.What this means for youA new section will be added to your product listing to allow Ad Confirmation uploads. Providing these documents helps ensure your products meet the advertising requirements that may apply to certain categories under applicable law. For products where the required documentation is applicable but not provided, TikTok Shop reserves the right to restrict certain products from being promoted in any livestream, including by affiliated creators. We highly encourage you to use this feature to avoid enforcement action from the platform and/or the regulators.Action requiredWhen this feature becomes available, please review your product listings for any qualifying categories and, if applicable, upload the relevant Ad Confirmation documents to avoid any livestream disruption. If you have any question or require support, please contact the Help Center. Thank you,TikTok ShopJune 2026 Updates Sellers[NEW] [Policy Reminder] FIFA World Cup 26™ Reminder: Product Listings & Custom JerseysSellers should not use FIFA World Cup 26™, FIFA, World Cup, or other protected terms in product listing titles, descriptions, or images unless they are officially authorised.Custom or self-made jerseys are also not allowed if they include controlled logos, tournament branding, national team marks, or any FIFA-related intellectual property.Not allowed:Listing titles that mention “FIFA”, “World Cup”, or “World Cup 26”Self-made jerseys using FIFA, tournament, or official team logosProducts that imply official association with FIFA World Cup 26™ without authorisationReview your listings and remove any unauthorised FIFA-related terms or logos to avoid enforcement action.[NEW] Review the IPPC Reporting Guide Today!The IPPC is a platform for Intellectual Property (IP) rights owners to protect their IP rights on TikTok Shop. Rights owners can use the IPPC to:Register their IP assets (by submitting relevant documents, registrations, certifications, etc.)Search TikTok Shop products, videos, and livestreams to identify possible IP infringementsSubmit and track the progress of their complaints about possible IP infringementsWe’ve prepared a comprehensive guide covering how to:Create an accountCreate or join an organization & verify identityRegister your IP assetSearch products & e-commerce content for IPR infringementSubmit a complaintMonitor the outcome of your complaintClick here to learn more![Policy Reminder] Outdoor Lighting and Fan Sellers: Review and Correct Product Listing Information by 20 June 2026Dear Sellers, Please review your product listings and ensure that all product descriptions, attributes, and promotional claims accurately represent the products being sold. Sellers who fail to make the necessary corrections by 20 June 2026 may be subject to enforcement measures in accordance with platform policies.[Effective 15 Jun 2026] Late Dispatch Rate (LDR) Calculation UpdateFrom 15 June 2026, TikTok Shop is updating how Late Dispatch Rate (LDR) is measured to improve fulfillment transparency and customer experience. To support a smooth transition, enforcement actions based on the new calculation will not take effect until July 2026.What’s changing?Old: (Orders shipped late) ÷ (Total orders shipped)New: (Orders shipped late beyond SLA + Orders sill unshipped beyond SLA) ÷ (Total orders expiring within the period)Example:What this means for youYour LDR score may increase under the new calculation if you have orders sitting unshipped beyond their SLA. A higher LDR can affect your store health status and may result in penalties.Action requiredTo keep your LDR healthy ahead of the July 2026 change:Keep inventory accurate and ready to fulfill.Clear oldest orders first (First-In, First-Out).Check your Seller Dashboard daily for the “Action Needed” banner for pending orders.Confirm collection method with your Logistics Service Provider (LSP), ensure parcels are scanned in front of staff, and keep timestamped pick-up records for appeals.Click here to learn more[Policy Update] Mandatory Identity Authentication via Near Field Communication (NFC) Scan for Newly Onboarded Sellers from 1 July 2026To comply with local regulatory requirements and ensure sellers are properly identified, TikTok Shop will require all new sellers in Vietnam to complete identity authentication using Near Field Communication (NFC) technology from 1 July 2026.This requirement applies to all seller types, including:Individual SellersBusiness Household SellersCorporate SellersWhat You Need to DoFrom 1 July 2026, newly onboarded sellers must complete identity authentication by scanning a valid identity document during the verification process.For Vietnamese nationals, this requires:A valid 12-digit National Identity Card (Căn cước công dân – CCCD) with an embedded microchipCompletion of the Near Field Communication (NFC) scan when prompted during verificationImportant:Use a mobile device with Near Field Communication (NFC) feature turned on before starting the verification process.Prepare a valid 12-digit National Identity Card (Căn cước công dân – CCCD) with an embedded microchip. Please note that 9-digit ID cards and identity cards without an embedded microchip are not supported for NFC verification.Please read the article below to learn more about the verification process: Seller Registration Thank you,TikTok Shop[Policy Update] New Invite-Only Products: Sexual WellnessTikTok Shop is expanding its category offering to include sexual wellness products. From 30 June 2026, new invite-only products below will be available for eligible sellers:LubricantsCondomsSexual Performance Enhancer SupplementsWhat are Invite-Only Products? Invite Only Products are those that sellers can only sell if they have been onboarded via an “invite-only” process, which requires submitting relevant required documentation through the Seller Center as follows: My Account > Account Settings > Qualification Center.Lubricants and condoms - RequirementsApplicable to corporate sellersFor category qualification: eligible sellers need to submit snapshots of products sold on other e-commerce platformsProduct certification: Product Labeling with SLH (Số Lưu Hành) Sexual Performance Enhancer Supplements - RequirementsApplicable to corporate sellersFor category qualification: eligible sellers need to submit snapshots of products sold on other e-commerce platformsProduct certification: Product Labeling with DKSP (Số Đăng ký Sản phẩm)What this means for you These categories are available by invite only and only eligible sellers may apply to sell these products. You must submit all required documents before listing any products. Failure to provide complete documentation may result in your application being rejected or an unsuccessful listing.Action required If you are an account-managed seller, please contact your Account Manager to learn more about eligibility and the application process. For other sellers requiring additional support, please submit a ticket through the Help Centre.Click the link below to learn more.Invite Only ProductsThank you, TikTok Shop[Policy Update] Non-Returnable Product Categories Updated from 6.6From 12th June 2026, bras & bralettes will be eligible for returns to the seller — a new exception to our non-returnable product list. No other categories are changing.What’s changing Previously, bras & bralettes fell under the non-returnable Underwear category. From 11 June 2026, buyers may return these items to you, and disputes will follow standard return/refund handling.What’s not changing All other non-returnable categories remain refund-only. For reference, these are:Food & Beverages – Butter & Cheese, Fresh & Frozen Food, YoghurtHome Improvement – Garden SuppliesVirtual Products – Mobile Data, Mobile Top-upsWomenswear & Underwear – Underwear (excluding Bras & Bralettes)Health – Sexual WellnessBookings & Voucher – Physical VoucherAs always, any returned items across all categories must be thoroughly cleaned before resale.Action required Update your after-sales process to accept returns for bras & bralettes from 6.6. Non-Returnable ProductsThank you,TikTok Shop[Policy Update] Change of Mind Returns: New Name, Rejection Rules & Appeal Reason UpdateWe are updating our returns policy to make the process clearer for sellers and customers. From 11 June 2026, the return reason “No Longer Needed” will be renamed “Change of Mind,” sellers must review return product quality before rejecting, and the appeal reason “Buyer claim incorrect” will no longer be available for “Change of Mind” returns.What are these changes?There are two updates to be aware of:Rename: “No Longer Needed” is now called “Change of Mind” to make the return method more intuitive for both sellers and customers.Appeal reason removed: From 11 June 2026, sellers may no longer select “Buyer claim incorrect” when filing an appeal for “Change of Mind” returns. Please ensure you select the correct and applicable reason when submitting an appeal.What this means for youYou will need to carefully inspect returned items. If a return has already been approved by the platform and you disagree, you may raise an appeal — but “Buyer claim incorrect” will no longer be a selectable reason.Learn more about this policyThank you,TikTok Shop[Starting 15 Jun 2026] Account Health Rating Gradual RolloutWe are introducing a new way to measure your shop’s policy compliance: Account Health Rating (AHR). Starting 15 June 2026, AHR will gradually replace the current Violation Points system. AHR will be rolled out gradually, so not all sellers will see the change at the same time. By 1 July 2026, AHR will be available to all sellers.Learn More[Policy Update] Stricter Enforcement on Buyer Personal Information (PII) ViolationsTo protect buyer trust and safety, TikTok Shop is enforcing stricter actions against sellers who misuse Buyer Personally Identifiable Information (PII). Violations may result in account suspension or permanent deactivation.What is Buyer PII?Any information that can identify a buyer, including:Full name, phone number, email address, or delivery addressSocial media handles or usernames (e.g., TikTok username)Payment information or national identification numbersOrder details that, combined with other data, could re-identify a buyerProhibited ActionsRedirecting buyers off-platform by sharing contact details (phone, email, social handles, URLs) in any seller-to-buyer communication, listing, or fulfillment materialSoliciting buyer PII through any channel (chat, listings, packaging, post-purchase communications) unless authorized by TikTok Shop for fulfillmentMisusing or sharing buyer PII beyond the specific transaction it was provided for — including contacting buyers outside TikTok Shop channels, sending unsolicited marketing, disclosing PII to third parties, reusing PII across transactions, or fulfilling orders via external platforms that contact buyers directlyRetaining buyer PII beyond fulfillment needs — delete or anonymize PII once the transaction and any return or dispute window has closedWhat This Means for YouPII violations carry more severe enforcement than standard violations, including immediate account suspension or permanent deactivation for repeated or serious breaches.Action RequiredReview your data handling, communications, and fulfillment practices to ensure compliance. If you use third-party fulfillment or dropshipping, confirm these arrangements do not expose you to PII violations.Learn more about this policyThank you,TikTok Shop[From July 2026] Customers May Transfer Certain Chats to Customer Service (LSP or TikTok Shop)Buyers may see an option to connect with a Logistics Service Provider or TikTok Shop Customer Service for certain inquiries. This helps route logistics and aftersales-related questions straight to the right team, so you can focus on running your shop and spend more time serving your customers.You will still be able to reply to the buyer in the ongoing session as usual.This feature is only available if your chatbot is enabled.To turn on your chatbot, go to Seller Center > Customer messages > Automation Tools > Automated replies > Toggle on Chatbot.Please continue using Chat Automation Tools to manage chats efficiently and keep your customer communication metrics strong.Click here to learn more[Policy Update] New Features to Help You improve your Store RatingWe’ve introduced new features on your Store Rating page to help you better understand your performance and take action quickly. These tools are now available for preview before they fully take effect in July.What’s new?Depending on your current status, here’s what you can access:If you don’t have a Store Rating yet:Use the order progress bar to track how many more completed orders you need before your Store Rating becomes available.If you already have a Store Rating:Identify top issues — See a quick overview of the top metrics dragging down your Store Rating, right from your Store Rating page.Metric Diagnostic Tool — Click “Analyze Performance” on individual metric to understand how each metric is calculated and view the target benchmarks you should be aiming for.Export orders — Export the list of orders contributing to lower metric performance to review specific issues and take targeted action.Visit your Store Rating page in TikTok Shop Seller Center to explore these new tools. Click here to learn more[Effective 6 Jul 2026] 12-Hour Response Rate: Enforcement Starts 6 Jul 2026We are strengthening our customer service standards to help ensure buyers receive timely responses across TikTok Shop. From 6 July 2026, enforcement actions will be taken if your 12-Hour Response Rate (12HRR) falls below the target threshold.What is 12-Hour Response Rate?The percentage of customer-initiated chats you respond to within 12 hours, measured over the last 30 calendar days.What chats are included & excluded in 12HRR calculation?Included:Chats on weekends and public holidaysChats outside of the Shop working hours set by the Seller (e.g. at night)Excluded:Chats received while in holiday mode.Chats initiated by the Seller (including broadcasts).Chats resolved by automated replies and FAQs.Chats from customers you have blocked.What does this mean to you?If your 12HRR falls below 85%, the following enforcement actions may apply:12HRR 75%-84%: A warning will be issued.12HRR 51%-74%: 2 Violation Points or a deduction of 10 Account Health Rating (AHR) points.12HRR ≤ 50%: 4 Violation Points or a deduction of 20 Account Health Rating (AHR) points.Note: Enforcement actions apply only to shops that have received more than 2 chats within the last 30 calendar days.Action requiredCheck your current 12HRR now via Shop Health in Seller Center. If your rate is below 85%, take immediate steps to improve your response time. Consider enabling Chat Automation Tools and using Holiday Mode when you are unable to monitor your shop.Click here to learn more[Coming Soon] Live Auction - Only for Eligible Sellers & CreatorsTikTok Shop is launching LIVE Auction, a new selling mechanism that lets eligible sellers and creators run real-time bidding during LIVE sessions. LIVE Auction is available to sellers and creators with Official and Marketing Accounts, provided they meet the eligibility criteria.What is LIVE Auction?Live Auction is an interactive shopping format where sellers set a starting bid price for listed items during a LIVE. Viewers place bids in real time, and the highest bidder wins the right to purchase the item at their bid price.What you need to do?Check your eligibilityReview the eligibility criteria before setting up your first auction.Your Store Rating must be at least 3.0 or no store rating availableViolation Points must be less than 24Your Account Health Rating score must be greater than 100Your shop must have passed the New Shop Adjustment PeriodYour shop is not engaged or flagged in any risk or fraudulent behavioursUnderstand the aftersales policyFamiliarise yourself with how cancellations, returns, refunds, and disputes are handled for auction transactions before you go LIVE.Familiarise yourself with the Do’s and Don’tsReview the full list of permitted and prohibited practices in running LIVE auctions to ensure your streams remain compliant.Click here to learn moreCreators[NEW] [Effective June 25] New Account Limit for TikTok Shop Creator ApplicationsStarting June 25, each identity document can be used to create up to 5 TikTok Shop e-commerce accounts.If this limit is reached, you will not be able to complete verification or apply to become a TikTok Shop Creator using the same identity document.This applies when creators complete identity verification. Existing TikTok Shop Creator accounts may be impacted if they are required to complete verification in the future.Click here to learn more[NEW] [Effective 7 July] Weight Management Policy UpdatesWe are updating our policy for weight management and muscle gain content to help creators and sellers promote Health and Wellness products responsibly.What’s changing?Additional weight management claims and behaviours are not allowed and may lead to violations. This means sellers and creators should be more careful when promoting products with weight loss, fat loss, or muscle gain benefits.What to avoid❌ Avoid claims that a product works like weight loss medicine.“Nature’s Ozempic”“GLP-1 booster”, “GLP-1 support”❌ Avoid encouraging unsafe exercise for weight loss or muscle gain, despite injury or illness.”I have a bad flu but I still need to run to lose weight""No rest days, even when you’re injured""Push through the pain to burn fat”❌ Avoid encouraging misuse of a product for weight loss or muscle gain.”The label says take 2, but I take 4 for faster results""Double the dose to slim down faster”❌ Avoid saying a product can change someone’s body shape by altering internal body structure.”Wear this waist trainer and you’ll become skinny""Use this waist trainer to tighten your body and create curves”❌ Avoid promoting body scales or food scales with high-risk weight management claims or idealised body appearances.”Track every gram of food to get skinny fast""I use these food scales to restrict my diet to very low calories”Click here to learn more[NEW] Beware of Blue Badge Scams!Click here for more helpful tips![NEW] [Policy Reminder] Simulcasting & Multicasting are not allowedA quick reminder on how to keep your TikTok Shop LIVEs compliant and high-performing.What’s not allowedSimulcasting — streaming the same LIVE session on TikTok Shop and another platform at the same time.Multicasting — streaming the same LIVE session across multiple TikTok Shop accounts at the same time.Why it mattersSplitting your attention across screens weakens your connection with viewers, creates confusing or inconsistent promotions, and lowers the quality of the shopping experience. Focusing on one TikTok Shop LIVE helps you build trust, drive engagement, and protect your sales.Can you still stream elsewhere?Yes. You’re free to LIVE on other platforms — just not at the same time as your TikTok Shop LIVE.What happens if you breach thisViolations result in enforcement action against your content or account. Repeat offences carry heavier penalties.Click here to learn more[Policy Update] Enhanced Creator Verification via NFC and Mandatory Tax Information Submission from 1 July 2026To support creator eligibility checks and compliance with Vietnam’s local tax requirements, TikTok Shop is introducing two important requirements for creators in Vietnam. From 1 July 2026, creators must complete the following when prompted:Enhanced Creator Verification, including NFC scanning Tax Information Submission.Creators who do not complete the required identity verification may face account permission restrictions, including restriction or removal of creator monetisation or sales livestream permissions. Creators who do not submit the required tax information may have tax withheld from their earnings at the highest applicable withholding rateEnhanced Creator Verification Now Requires NFC ScanCreator Verification helps ensure that all TikTok Shop creators are eligible and properly identified before conducting monetisation activities, such as sales livestreams.From 1 July 2026, creators must complete enhanced identity verification when prompted*. For local creators, this includes NFC scanning of a valid 12-digit National Identity Card (Căn cước công dân - CCCD) with an embedded microchip. *New creators who obtain e-commerce permissions in June 2026 will be prompted to complete enhanced identity verification with NFC scanning during onboarding. Existing creators may be prompted to complete enhanced verification as part of remediation later this year.Tax Information Submission Is MandatoryAll creators must submit valid tax information to ensure commissions and other monetisation earnings are processed in accordance with local tax requirements.For local creators, the 12-digit CCCD number will be used as the tax code.For foreign creators, a valid tax code (passport number) must be submitted during the tax verification process.For more information, please refer to the article: Tax Information Required for TikTok Shop Creators.What This Means for YouBoth Creator Verification and Tax Information Submission are mandatory.Creators who do not complete identity verification may be unable to access relevant creator permissions on TikTok Shop, including monetisation or sales livestream permission.Creators who do not submit their tax information may have tax withheld from their earnings at the highest applicable withholding rate.Action RequiredWhen prompted to complete verification, please ensure that you:Use a mobile device with Near Field Communication (NFC) feature turned on before starting the verification process.For local creators, please prepare a valid 12-digit CCCD with an embedded microchip. For foreign creators, please prepare a valid passport number for tax information submission.Please read the article below to learn more about the verification process: [Learn More About the Verification Process]CHR point resets may happen later than usualCHR points are valid for 90 days. Due to a technical issue, some CHR point resets may have taken place later than the usual 90-day period. As these delayed resets are processed, you may see a larger-than-usual change to your CHR points.We expect to complete the delayed resets by July 15. Until then, you may notice further changes to your CHR points.Check your CHR page regularly to track your point changes and reset history.To view your point adjustment history:Go to TikTok Shop Creator Center.Scroll to the bottom and click Account health.Click Learn more at the top right corner.Go to the Rating history tab to view your point adjustment history.Learn more [CHR article]May 2026 Updates Sellers[Policy Update] Account Re-verification for Sellers with Increased ViolationsTo keep TikTok Shop safe for all buyers and sellers, we may require you to re-verify your account if we detect risk signals from your shop. If triggered, you must complete re-verification to continue operating your shop.What is Account Re-verification?Account Re-verification is a process where TikTok Shop asks sellers to reconfirm their identity or business credentials. It may be triggered by:A spike in negative customer reviewsPolicy violations detected on your shop or productsOnce triggered, you will be notified to complete the process via the Qualification Center in Seller Center.What information will I need to provide?Depending on your seller type:Individual Sellers: ID Card Document, ID Card Number, Full Name, Date of Birth, Residential Address, and Face ScanCorporate Sellers: Business Registration Document, Business Registration Number, Company Name, and Registered Address. Sole Proprietors and Business Households must also provide UBO identity and face scan details.Note: Only the Owner Account with admin access can submit re-verification. Sub-accounts are not eligible.Action requiredIf prompted, go to TikTok Shop Seller Center > My Account > Account Settings > Qualification Center. Click “Verify Now” on the “Verify your qualifications” banner to begin. Complete the liveness check in a well-lit environment, ensure your face is clearly visible, and follow all on-screen instructions.If your re-verification is approved, existing enforcement actions may be automatically revoked at the platform’s discretion. If unsuccessful, you may resubmit within the specified timeframe.Click here to Learn more[Effective 9 Jun 2026] Changes to Payment Settlement PeriodsWe are updating our payment settlement structure to better support sellers at every stage. From 9 June 2026, a new four-tier settlement framework will replace the existing three-tier systemWhat is a Payment Settlement Period?The payment settlement period is the number of calendar days between the date your order is delivered and the date your earnings are released to you.What’s Changing?BEFORE (Current)Express Settlement: 3 calendar days — for eligible shops meeting specific criteriaStandard Settlement: 7 calendar days — default for non-TikTok Shop Mall sellersExtended Settlement: 15 calendar days — default for TikTok Shop Mall sellers, or applied to shops with elevated riskAFTER (Effective 9 June 2026)[Updated] Express Settlement: 1 calendar day — TikTok Shop Mall with a Store Rating of at least 4.5, or qualified for Star Shop+[New] Accelerated Settlement: 3 calendar days — default for shops that have passed the New Shop Adjustment Period[Updated] Standard Settlement: 8 calendar days — default for shops that have not yet passed the New Shop Adjustment Period[Updated] Extended Settlement: 15 calendar days — applied based on account risk, activity evaluation, or policy violationsSettlement periods are assessed dynamically and may change over time as your shop’s performance evolves. In cases of abnormal or potentially harmful activity, the settlement period may be extended up to a maximum of 30 calendar days.What does this mean to you?Most established sellers who have passed the New Shop Adjustment Period will move to Accelerated Settlement (3 days) by default. Eligible TikTok Shop Mall sellers can qualify for the new 1-day Express Settlement. New shops will remain on Standard Settlement (7 days) until they complete the New Shop Adjustment Period. Creator commissions will continue to be paid out after the seller’s orders are settled, so payout timelines for creators will reflect these updated periods.Click here to learn moreBest regardsTikTok Shop [Effective 8 June 2026] Mall Sellers: Protect your metrics with the Order Handling Capacity ToolWe’re excited to extend the Premium feature of the Order Handling Capacity (OHC) Tool to Mall sellers starting from 08 June 2026. The OHC Tool lets you take on extra orders beyond your usual daily capacity, while giving those additional orders an automatic 2 working day fulfillment deadline extension (Premium version).This protects your Late Dispatch, Fast Dispatch, Next-Day Delivery, and Auto-Cancellation timelines.Premium benefits for Mall Sellers:Eligibility: All Mall sellers are eligible for the premium features of the OHC Tool.Eligibility is reviewed on a weekly basis.Sellers must maintain their Mall seller status to retain access to the premium features.Action requiredEnable the Premium OHC Tool from 8th June 2026 to manage order surges while protecting your fulfillment metrics. Please visit the article below to learn how to set up the tool in Seller Center: Order Handling Capactiy ToolBest regardsTikTok Shop 6.6 Campaign Policy Reminders

        FIFA Season Reminder - Do Not Use FIFA Names, Logos, or Branding Without Authorization[Policy Update] Unsupported Brands on TikTok ShopAt TikTok Shop, we are committed to maintaining a marketplace that customers can trust. To protect the customer experience, TikTok Shop will be restricting the sale of certain brands that have consistently received high rates of negative customer feedback. Effective 22 May 2026, listings featuring these brands are no longer permitted for sale and will be removed from the platform. You may review the list at the link below:Brands with high negative customer feedback rates What counts as negative feedback?Negative feedback includes different types of customer actions that may affect your shop if they point to issues with your product or service. TikTok Shop considers three main sources of feedback that may impact your performance:Low Product Ratings (1-2 Stars)Return and Refund ReasonsCustomer ComplaintsClick here to learn moreWhat this means for youIf you continue to list products from these brands, your listings may be subject to enforcement actions, which can include removal of listings or further account-level consequences.Action requiredPlease remove any active listings featuring these brands immediately. Review the Prohibited & Unsupported Products policy before creating new listings to ensure full compliance.Thank you,TikTok Shop[Effective 28 May 2026] Brand Circumvention Policy: Expanded Definition Now Includes Text-Based Evasion TacticsTo strengthen intellectual property protections on TikTok Shop, we have updated our Brand Circumvention Policy. From 28 May 2026, brand circumvention will explicitly include text-based evasion tactics, in addition to existing physical and digital obstruction methods.What's newBrand circumvention now covers misspelling brand names or inserting symbols, numbers, or spaces to evade detection — for example, "Nik3", "N!ke", "N i k e", or "Addidas" instead of "Adidas".What this means for youListings, videos, or content that disguise brand names through altered spellings, symbols, or spacing may be removed and may result in enforcement action against your account. This applies to all product listings, live streams, and short video content on TikTok Shop.Action requiredReview your current listings and content to ensure brand names are not misspelled or altered using symbols, numbers, or spacing.  Learn more about this policyThank you, TikTok ShopThe new Account Health Rating preview is now availableWe are introducing a new way to measure your shop's policy compliance: Account Health Rating (AHR). Starting 12 May 2026, you can preview your AHR score and understand how your shop's actions impact it. During this preview period, the AHR score will be for reference only, and all enforcement actions will continue to be based on the old Violation Points system.AHR will gradually replace the Violation Points system starting mid-June and will fully replace it by July 2026.
          
            
              
				
              
            
          
        Best regards,TikTok Shop[Effective 28 May 2026] New Metrics: Instant Late Dispatch Rate and Same-day Late Dispatch RateFrom 28 May 2026, TikTok Shop will track two new metrics: Instant Late Dispatch Rate (LDR) and Same-day Late Dispatch Rate (LDR). These metrics are separate from your Standard delivery LDR and will not affect it.How it works?The metrics are calculated over a rolling 7-day window, measuring orders not marked 'Awaiting Shipment - Ready for Collection' by the fulfilment deadline. Keep your Instant LDR and Same-day LDR below 5% to avoid service restrictions. Enforcement applies only if you received more than 5 qualifying orders in the review period.What to doMonitor your Instant LDR and Same-day LDR in Seller Center under Shop Health and Order Management.Prioritise Instant and Same-day orders to meet fulfilment deadlines.Configure your business hours accurately in shipping settings to avoid avoidable violations.[Learn more about these new metrics]Creators6.6 Campaign Policy Reminders[Policy Reminder] Creator Health Rating points are valid for 90 daysCreator Health Rating (CHR) points help you track your account health and policy compliance on TikTok Shop.This is a reminder that Creator Health Rating (CHR) points are valid for 90 days. This means:Earned points will expire automatically after 90 days.Point deductions will reset automatically after 90 days.You can continue earning Creator Health Rating (CHR) points through:Eligible contentPost policy-compliant LIVEs or short videos that generate at least one eligible order within 180 days. You can earn up to 5 points per week from eligible content.Eligible ordersGenerate completed orders from your content. You can earn 1 point for every 50 completed orders within 180 days, up to 5 points per week.Policy quizzesIf you receive a violation, you may be able to complete the related Creator Policy Quiz. Score a perfect result to earn 5 points and learn how to avoid similar issues in the future.Keeping track of your CHR can help you maintain a healthy account and avoid enforcement actions. Creator Health Rating [Policy Reminder] LIVE Break Methods: Ensure Buyers Know What They May ReceiveTo protect buyer trust and ensure transparency, TikTok Shop requires that all LIVE break formats clearly show buyers what they may receive and how outcomes are determined. Any break format where the buyer's outcome is random or unclear is not permitted.What are Surprise-based Products and LIVE Breaks?LIVE breaks are formats where sellers open trading card packs or similar products in their LIVE and assign or distribute contents to buyers. Examples of prohibited breaks: Random Card BreaksDraft Style BreaksBounties Breaks: Pull Games BreakPoints Program BreakTrain GameKing of the HillHP BattleAny other breaks involving prohibited gambling or chance-based gamification techniquesClick here for more detailsWhat this means for youIf you are found to violate these guidelines, enforcement actions may be taken against your account. Repeated offenses will result in more significant penalties.Action requiredReview your current LIVE break formats and ensure all formats clearly communicate to buyers what they may receive and how it is determined. Avoid conducting prohibited breaks in your livestreams. Thank you,TikTok Shop[Effective Immediately] Bait-and-Switch Pricing Policy Update To protect buyers and maintain trust on TikTok Shop, we have updated our Bait-and-Switch Pricing guidelines. Starting from today, all creators must ensure that promotional claims, flash sale messaging, and voucher communications are accurate, transparent, and not misleading.What are Bait-and-Switch Pricing practices?Bait-and-Switch Pricing refers to misleading practices that create false impressions about prices, discounts, promotions, or purchase conditions. The following practices are prohibited:LIVE Flash Sales without the Flash Sale ToolDo not promote “limited-time” LIVE flash sale prices without using the official Flash Sale tool. Creators must use the Flash Sale tool so buyers can clearly view the promotion details and duration.Inaccurate Voucher ClaimsDo not promote unavailable vouchers or misrepresent how buyers can obtain them (e.g. claiming viewers will receive a voucher by following your account when no Seller Live Coupon has been set up).Only promote valid vouchers during your LIVE session. For better clarity, we recommend pinning the relevant voucher card during the session so buyers can easily view the details.Fake Storylines About Low PricesDo not fabricate stories such as “system bug”, “pricing error”, or “accidental price drop” to justify low prices. Creators should accurately describe the reason for the promotion (e.g. “This item is part of today’s limited-time LIVE promotion.”).Deceptive COD or Free Shipping ClaimsDo not make false or misleading claims about how buyers can unlock Cash on Delivery (COD) or shipping fee discounts. Only share accurate information, such as “COD availability depends on your location and eligibility shown at checkout.”What this means for youViolations of these guidelines may result in enforcement actions against your account. Repeated or severe violations may lead to stricter penalties.Action requiredReview the updated Bait-and-Switch Pricing policy and ensure that all LIVE promotions, voucher communications, and pricing claims comply with the updated guidelines. Click the link below to find out more.Bait-and-Switch Pricing TacticsDo Not Use FIFA Content or Branding Without AuthorizationHow to work with a Multi-Channel Network (MCN)Partnering with a Multi-Channel Network (MCN) can help you get additional support for your TikTok Shop content and activities.Learn how to manage MCN linking requests and commission-sharing arrangements in the TikTok app:How to link and unlink with Multi-channel networks (MCN)How to set up commission sharing with Multi-channel networks (MCN)Star Creator Assessment Period UpdateStarting in June, creators' Star Creator status will be reviewed and updated on the 15th of each month, based on their performance over the previous 30 days.If you meet all requirements during the assessment period, you'll receive the Star Creator badge for the next cycle, along with its exclusive benefits.Learn more about how to become a Star CreatorApril 2026 Updates

SellersStore Rating UpdateWe’ll be updating the way Store Rating is calculated starting July 2026.Starting from May, you will be able to preview of your new Store Rating starting before it takes effect in July, giving you time to understand and manage your rating.What’s changing on your Store Rating page?Metric Update: Customer Complaint Rate will be replaced by 60-day After-sales Handling Time (AHT), focusing on how quickly you resolve after-sales requests. Learn more about After-sales Handling Time (AHT)Upgraded Store Rating Page: Get clear visibility into your store rating, including which areas need improvement and recommended actions to take.Sellers with a NULL score will be able to track how many more orders they need to fulfill before receiving a Store Rating.Fairer Comparison: Your shop will now be compared more accurately with same category sellers for Negative Review Rate and Seller-Fault Return/Refund Rate metrics.What is After-Sales Handling (AHT) Time?AHT is your average response time across all after-sales requests over the past 60 calendar days. Your target is to keep it below 20 hours.Action requiredReview your current AHT score in Seller Center under Account Health → Store Rating → Preview New Score and optimise your aftersales processes.For a full breakdown of these changes, please visit our Store Rating article.Learn more about After-sales Handling Time.[Policy Update] Clearer Return Reasons and Expanded Partial RefundsTo improve the after-sales experience for buyers and sellers, TikTok Shop is updating return and refund reason options and expanding partial refund tools for sellers. These changes take effect in May 2026.What’s changing?Return & Refund ReasonsNew and updated reasons will appear when buyers raise a request:“Product/Package is damaged” splits into “Outer packaging damaged” and “Item leaked, scratched, or broken""Received parcel, but some items were missing” splits into “Main item missing” and “Free gifts or accessories missing”Click here for more detailsPartial Refund ToolsSeller-initiated partial refunds for Refund Only requests are now available.Sellers should negotiate with the buyers prior to using this function, and only offer a partial refund if the buyer agrees to it.For Return & Refund requests, You can propose a partial refund earlier in the process, as long as the item has not been shipped back yet. Should the buyer reject, or fail to accept your proposal, you will be required to proceed with the return.A new “Negotiate with Buyers” filter in Seller Centre surfaces active counter-offer ticketsClick here for more details What this means for youBuyers will be guided toward more accurate reason selection, reducing incorrect seller-fault classifications. If a buyer accepts your partial refund counter-offer before escalation, that case is excluded from your Seller-Fault Return Rate.Action requiredNo action needed before launch. Familiarise yourself with the new reason categories and consider which after-sales cases in your shop are good candidates for partial resolution.Learn More - Returns & RefundsSeller-to-Customer Returns: What to Do When You’re Asked to Send an Item BackTikTok Shop is introducing a formalised process to ensure fair outcomes for buyers and sellers after disputed returns. From May 2026, if a return is rejected and certain conditions are met, you may be required to send the item back to the buyer — even if no refund is being issued to them.What is Seller-to-Customer Returns?After a dispute is resolved, TikTok Shop may determine that the buyer should receive their item back. This applies in two situations:TikTok Shop sides with you after a buyer dispute, ORThe buyer does not raise a dispute at allIn either case, you’ll only be asked to return the item if at least one of the following conditions is met:The buyer simply wants their item backThe item was custom-madeThe return did not qualify as a Change of Mind returnA customer service agent will contact you directly — you don’t need to take any action before that.What this means for youOnce contacted, you have 3 business days to pack and ship the item using any budget courier that provides a tracking number. TikTok Shop will reimburse your shipping costs, provided you submit all required documents within the 3-business-day window. Economy shipping is fully covered; premium couriers (e.g. DHL, FedEx) are reimbursed only up to the original order shipping fee.If you do not comply:The case will be closed against youTikTok Shop will rule in the buyer’s favourA full refund will be issued to the buyerYou will not be reimbursed for shipping, even if you ship laterYou will lose your right to appealAction requiredWait for a customer service agent to reach out to you. Once contacted, ship the item within 3 business days and submit your documents via Seller Center → ”?” → “Chat With Us”. You’ll need to provide: courier name, tracking number, shipping receipt, and a photo of the packed parcel with the shipping label visible.Learn more about this policyAlready Have the Brand Owner’s Direct Approval? Apply for Brand Qualification Without a Written LOA!Have an agreement with a Trademark Owner to sell their products, but no written Letter of Authorisation (LOA)?Starting 1 May 2026, if you already have the Trademark Owner’s agreement to sell their products, you can apply for Brand Qualification without a written LOA.Here’s how it works:Confirm agreement with the Trademark Owner, then submit your Brand Qualification application and select “I don’t have written authorisation”The Trademark Owner will receive a notification to log into the Intellectual Property Protection Center (IPPC) portalOnce they approve your application, your qualification will be processed. Processing may take up to 7 calendar days.This removes the need for a formal LOA document, making the process faster for both you and the Trademark Owner.View the full step-by-step guideFIFA World Cup 26™ RemindersFIFA’s official marks/assets (e.g., logos, words/titles, symbols, slogans, and other identifiers) are protected by law. Only FIFA Rights Holders and authorized licensees may use Official IP for commercial purposes.To sell branded football products or use brand elements in your listings (e.g. club names, team names, FIFA-related terms), you must have valid authorization and approved Brand Qualification (BQ).❌ No unauthorized commercial associationsDo not imply you are affiliated with FIFA or the Tournament (e.g., “official sponsor/partner/licensee”) unless you are authorized.Avoid using FIFA marks/logos/slogans in listing images, packaging, storefront branding, or promotional creatives.Avoid using “official / partner / sponsor / licensed / authorized” without authorization.💰 Official FIFA World Cup 26™ IP is not allowed on products unless licensedDo not sell merchandise bearing Official IP unless authorized.#️⃣ Adding hashtags? Official IP use is restrictedUsing FIFA World Cup 26™ IP in hashtags for commercial benefit may create unauthorized commercial associations, and is restricted to FIFA and FIFA Rights Holders only.📣 Promotions using Official IP or tournament tickets are prohibited unless authorized.Unless authorized by FIFA (or run in partnership with a FIFA Rights Holder), sellers must not:Run competitions / games / lotteries using Official IP or creating a commercial association.Use tournament tickets for giveaways, prize draws, incentives, or auctions.How to apply for Brand QualificationOn Seller Center, go to My Account > Account Settings > Qualification Centre > Brand Qualification > Add Brand QualificationHow to Apply for Brand Qualification [Policy Reminder] Illegal Products Are Prohibited From SaleWe’d like to remind sellers that illegal products are prohibited from sale on TikTok Shop. What do we consider “Illegal products”? Products that may not be compliant with local laws, regulations, product qualifications, certifications, technical standards, or standard requirements or determined unsafe by the relevant local authoritiesProducts that may not be lawfully imported into the country where the buyer is located counterfeit or fraudulent in nature, or infringe upon intellectual property rights.Any other products that are prohibited from sale according to applicable laws and regulationsTikTok Shop reserves the right to judge whether or not a listing is appropriate. If we determine that a product is prohibited, potentially illegal, or inappropriate, we may remove it from our platform.What do I need to do?Please review your listings to ensure compliance with TikTok Shop policy and remove non-compliant listings. Click here for more detailsFIFA Season Reminder: Ensure Valid Brand Qualification (BQ) for Branded MerchandiseTo sell branded football products or use brand elements in your listings (e.g. club names, team names, FIFA-related terms), you must have valid authorization and approved Brand Qualification (BQ).✅ DOsOnly use brand names, logos, slogans, or mascots in your listings if you have valid Brand Qualification. Examples include:Club names (e.g. “Manchester United”)Country teams (e.g. “Canada Men’s National Soccer Team”)FIFA-related names (e.g. “FIFA World Cup”)Apply for Brand Qualification (BQ) before listing or selling branded productsRegularly review your listings to ensure compliance with IPR policies❌ DON’TsDo not use brand names, logos, slogans, or mascots in your listings without authorization. Do not use brand names or logos in your shop name or shop logo without authorizationHow to apply for Brand QualificationOn Seller Center, go to My Account > Account Settings > Qualification Centre > Brand Qualification > Add Brand QualificationLearn moreAccount Health Rating LaunchWe are introducing a new way to measure your shop’s policy compliance: Account Health Rating (AHR). AHR serves the same purpose as the current Violation Points system, but uses a different scoring scale to provide clearer visibility into your account health.Starting May 2026, you can preview your AHR score and understand how your shop’s actions impact it. AHR will eventually fully replace the current Violation Points system from July 2026.Click here to find out more[Policy Reminder] Weight Management Product PromotionSellers & Creators are reminded to adhere to the Community Guidelines and TikTok Shop’s Policies when listing and promoting Weight Management Products, or making Weight Management Claims.Remember, Community Guidelines apply to all TikTok content, including livestreams and short videos. Refer to the links below for detailed do’s and don’ts.Relevant Links:Community GuidelinesFor Sellers: Weight Management ProductsFor Creators: Weight Management Claims[Effective 01 April] Star Shop+ : Updated Benefits for New AdvertisersStarting 01 April 2026, we are introducing updated benefits designed to help New advertisers grow faster on TikTok Shop. Updated Rewards for NEW Advertisers New advertisers: Spend on ads and get rewarded with cashback in ad creditsReceive ad credits directly in your account to keep your momentum going and scale fasterAll Star Shop+ Sellers will still have Free Premium access to the Order Capacity Management Tool, allowing you to:Customized daily order limit Extend fulfilment deadlines by up to 2 business daysFind out more about Star Shop+ program here [Effective 16th April] Buyers may Inspect Cash-On-Delivery Orders Before Making PaymentWe’re introducing a new policy that allows customers to inspect COD parcels before making payment, applicable to orders shipped via J&T.How it works: Upon delivery, customers may open the outer packaging and inspect their order. After inspection, they can choose to accept and pay, or reject the parcel without payment. The courier will video-record the entire unboxing process with the customer’s consent.Key conditions:Orders over 500,000 VND and Fresh & Frozen Food are excluded. Customers may only open the outer packaging — they may not try/test products or break manufacturer seals. If original packaging or seals are damaged during inspection, the customer must accept the order. For multi-item deliveries, customers must accept or reject the entire order.What to expect as a Seller:Rejected orders will appear as “Failed Deliveries” in Seller Center and will be returned unboxed. If you notice any issues with these returns (e.g., damage or missing items), you may raise an appeal.NOTE: This policy is currently in a testing phase. You will be notified before any changes take effect.Learn more[Effective 20 April] Affiliate Qualification Update: Highly Perishable FruitsStarting 20 April, shops must meet the following requirements in order to promote highly perishable fruits:Store Rating of at least 3Product Satisfaction Score of at least 3 (new requirement)Perishable fruits include avocado, citrus, durian, longan, lychee, and rambutan.Affiliate Marketing GuidelinesCreators[Policy Reminder] Do not over-promote or misrepresent products in your contentAlways ensure your content is truthful, accurate, and aligned with the product listing to avoid enforcement actions.This applies to all content formats, including AI-generated (AIGC) content.What counts as misleading content?Examples of misleading content include:Presenting false or inaccurate informationExaggerating product claims or resultsUsing deceptive visuals or unrealistic promisesPromoting products inconsistently with the linked listingWhat happens if you violate?TikTok Shop may temporarily freeze a creator’s commission earnings from specific content for up to 90 days while the issues are being reviewed.In more severe or repeated cases, TikTok Shop may also freeze a creator’s commission earnings from all content for up to 90 days. This includes violations involving:Deceptive or misleading behaviourAbusive, fraudulent or manipulative activityIllegal conduct or actions that put customers, creators, or TikTok Shop at risk.Misleading ContentCreator Enforcement Policy[Policy Reminder]: Avoid Non-Interactive ContentFrom 24th April, TikTok Shop will be stepping up enforcement against low-quality, non-interactive content. This includes content with mostly still images and a lack of real-time verbal interaction.Action RequiredReview the policy articles below to learn what to avoid, and enhance your content.Non-Interactive Content - How to Avoid ViolationsHigh-Quality Content - Tips & TricksMarch 2026 Updates SellersChanged your packaging? Keep your product listing accurateUpdated your product packaging recently? Make sure your product listing reflects the latest design. This helps customers recognize your product and prevents confusion or complaints.What to checkShow the latest packaging in your main product image.If the packaging design has changed, include an additional image comparing the previous and updated designs to help customers recognise the difference.Add short notes in titles like “New Packaging” or “Updated Label Design.”If you sell multiple sizes or variants, list all options (e.g., 100 ml / 150 ml / 200 ml).Avoid statements falsely suggesting products with older packaging are counterfeit.Branded Product Listing GuidelinesPolicy Update: Affiliate Marketing Qualification RequirementsTo ensure a positive customer experience, updates have been made to Affiliate Marketing guidelines, effective 6 April:To qualify for Affiliate Marketing, shops must not have violations related to Service-related Negative Reviews.Service-related NRR refers to the percentage of Service-related Negative Reviews out of all delivered orders within the last 30 calendar days.Shops may be disqualified if they receive a high volume of customer complaints, such as:Empty parcelsCounterfeit goodsSuspected fraudulent activityAffiliate Marketing Guidelines[Effective 25 March] Accurate Pricing for Mobile Phone ProductsSellers are required to list mobile phone products at reasonable and realistic prices that reflect the actual product value.Listing mobile phones at prices significantly below the market rate may mislead buyers and is considered a violation.For example: Listing a smartphone normally sold for 1,000 USD at 150 USDSuch pricing may create false expectations and negatively impact buyer trust.Violations may result in enforcement actions, including removal of the product and traffic restriction. Helpful tips for sellers when listing a mobile phone product: Ensure prices accurately reflect the productAvoid unrealistic or misleading pricing strategiesMaintain transparent and trustworthy listingsClick here to learn more about Harmful Pricing Practices[Effective 25 March] Fictitious Listings and Fictitious Listing Promotion are Prohibited Fictitious Listings are strictly prohibited. This includes any products that lack a realistic function, practical use, or genuine intent to be sold as legitimate goods. Listings created primarily as jokes, memes, or stunts are not allowed on the platform.Common examples include:Non-existent or impossible products(For example: “Invisible phone”, “UFO from space”, “Magic anti-gravity shoes”)Listings involving humans or human relationships(For example: “Rent a boyfriend”, “Hire a friend”)Meme or stunt items with no genuine value(For example:“Air for sale”, “Paper cup sold for 9.999.999 VNĐ”)Listings or content identified as Fictitious Listings/Fictitious Listing Promotion may result in enforcement actions such as product removal or unbinding of the product for Creators.Click here for more details[Effective 20 March 2026] Mandatory Product Attributes Starting 20 March 2026, sellers will be required to provide additional mandatory product attributes when listing products in Seller Center.Mandatory for All Product CategoriesSellers must provide the following information when creating or updating product listings:Country of OriginManufacturer or Trader NameManufacturer or Trader AddressAdditional Requirements for Selected CategoriesFor products under the following categories: Beauty & Personal Care, Health, Baby & Maternity, and Food & Beverages, sellers must also provide the following product license details:Product License TypeProduct License NumberDate of IssuancePlace of IssuancePlease ensure all required information is accurately completed when listing your products to avoid potential listing issues or delays in product approval.Click here to learn more about Product AttributesRegardsTikTok Shop [Effective Today!] LIVE Card/Blind Box Breaks: What You Need to KnowLIVE Card/Blind Box breaks are permitted. However, sellers & creators must ensure that they meet certain conditions. In summary, you should be aware of the following:List products under the allowed categoriesAvoid prohibited break formats (creators)Be aware of buyer protection measures that may impact salesAllowed product categoriesProducts must be listed under the following product categories.Collectibles > Trading Cards and AccessoriesSports Trading CardsSports Cards RepacksSports Cards BreaksSports Cards Boxes and PacksNon-Sports Trading CardsNon-Sports Cards RepacksNon-Sports Cards BreaksNon-Sports Cards Boxes and PacksLive-Opened Sports Trading CardsLive-Opened Non-Sports Trading CardsPre-Owned > Collectible Trading CardsSports Trading Card BreaksSports Trading Card Packs & BoxesNon-Sports Trading Cards BreaksNon-Sports Trading Card Packs & BoxesCollectibles > EntertainmentBlind BoxNote: Some of these categories will only be enabled in the future. Do not list/sell your products until the category is made available to you.If you carry out LIVE breaks without correctly categorising your product, you may receive enforcement actions.Prohibited break formats (creators must avoid)Random card breaks: buyers are assigned a random team/player/card/spot.Draft-style breaks: buyers take turns selecting teams/cards/hits after the break.Bounty breaks: extra rewards/prizes are offered if specific cards are pulled.Buyer ProtectionsSellers should also note that these products would be subject to customer protection. These protections will be rolled out to users progressively.Age restriction: buyers must be 18+ to purchase.Daily transaction cap: buyers under 25 are limited to 8 transactions/day.Cool-off period: after 20 transactions, buyers must wait 15 minutes before purchasing again (applies across all TikTok Shop stores).Click here to learn moreCreators[Policy Reminder] Sexually suggestive content is prohibitedTikTok Shop does not allow content that features sexually suggestive actions, language, or behaviour when promoting products.Content with severe violations, such as featuring sexual activity or severe nudity, may lead to enforcement actions including but not limited livestream interruption, removal of products, and lose of access to certain programs or platform opportunities.Focus on appropriate, non-sexualized product demonstrations.Click here for more detailsReminder: Do not over-promote or misrepresent products in your contentAlways ensure your content is truthful, accurate, and aligned with the product listing to avoid enforcement actions.This applies to all content formats, including AI-generated (AIGC) content.What counts as misleading content?Examples of misleading content include:Presenting false or inaccurate informationExaggerating product claims or resultsUsing deceptive visuals or unrealistic promisesPromoting products inconsistently with the linked listingWhat happens if you violate?TikTok Shop may temporarily freeze a creator’s commission earnings from specific content for up to 90 days while the issues are being reviewed.In more severe or repeated cases, TikTok Shop may also freeze a creator’s commission earnings from all content for up to 90 days. This includes violations involving:Deceptive or misleading behaviourAbusive, fraudulent or manipulative activityIllegal conduct or actions that put customers, creators, or TikTok Shop at risk.Misleading ContentCreator Enforcement Policy[Effective 30 March] Content Posting Limit UpdateStarting 30 March, a video posting limit will be applied if you publish 5 or more non-interactive or misleading TikTok Shop videos within the past 7 days. When a posting limit is applied:You can publish up to 7 TikTok Shop videos within the next 7 days.Any additional TikTok Shop videos will still be published, but their product links will be hidden.🚫 What to AvoidNon-interactive videos: Low-quality videos that lack meaningful on-screen activity or real-time engagement.Misleading videos: Content that may confuse or misinform viewers, such as:Inconsistent product promotionMisleading functionality or effectsSympathy-based promotionsThis also applies to AI-generated content (AIGC) if it includes any of the behaviours above.Click here to learn moreFebruary 2026 Updates SellersCampaign Reminders for SellersAs campaign season kicks off, keep these quick reminders in mind to deliver a great customer experience.Reply to your customers ASAPTurn on chat notifications so you never miss a message.Use automated greetings, quick replies, and order updates to respond faster.Confirm ALL items are packedDouble-check bundles, multi-item orders, and any free gifts.Use a packing checklist before sealing the parcel.Make sure the packed item matches the order (colour, size, variation).Pack securely to prevent damageUse proper inner and outer packaging.Wrap fragile items with 2–3 protective layers.Tape liquid caps to prevent leaks.Learn moreFulfillment, Return and Refund Timeline Extension during Lunar New Year 2026Dear Seller, Please take note of the following information regarding timeline extension during the Lunar New Year 2026 TikTok Shop and logistic partners are making every effort to pick up and deliver orders to ensure operations continue smoothly before Tet (Lunar New Year).In cases where sellers are affected due to logistic partners not processing orders on time, sellers are advised to collect supporting documentation including: delivery attempt records, confirmation documents of late pickups, or chat confirmations of late pickups from the logistic partners to file an appeal. TikTok Shop will review and process these appeals to avoid negatively impacting the seller’s store performance metrics.Reminder: Prohibition of Gambling-Related Promotions on TikTok Shop During Lunar New YearDear Creators and Sellers ,As the Lunar New Year (Tết Nguyên Đán) is approaching, we would like to take this opportunity to remind all creators and sellers in Vietnam to strictly comply with TikTok Shop policies while conducting selling and promotional activities on the platform.Please note that gambling and gambling-related activities are strictly prohibited on TikTok Shop, including but not limited to the following practices:Giving away red packets (lucky money) or cash to buyers upon purchase“Purchase and have a chance to win” activities involving money, gold, or precious stonesLucky draw or chance-based mechanics such as wheel spinning, guess the card, or similar gamesGiving vouchers, gifts, or rewards that are determined by random chance or luck-based outcomes for selected ordersAny other promotional activity that may be considered gambling, betting, or lottery-style mechanicsPlease watch the following videos from TikTok Shop to find out more: Free Giveaway and Purchased based-Incentives. Gambling content on videos/LivestreamRelated policy on TikTok Shop Academy: Giveaways and Purchase Base-Incentive Gambling ContentProhibited and Unsupported ProductsPlease be aware that violations of these policies may result in enforcement actions, including content removal, restriction of shop or account privileges, or other penalties in accordance with TikTok Shop regulations.We encourage all creators to celebrate the Lunar New Year with compliant and transparent promotions that provide value to buyers without involving chance-based or gambling-related elements.Thank you for your cooperation and continued partnership with TikTok Shop. Wishing you a successful and prosperous Lunar New Year.TikTok Shop![Effective 5 February] - Selected Sellers will be required to enable Two-Step AuthenticationActivate Two-Step Authentication and Protect Your Account Today!Dear Sellers,To help protect your account and strengthen overall platform security, we encourage all sellers to enable Two-Step Verification. This security measure adds an extra layer of protection to prevent unauthorized access and keeps your shop, data, and earnings safe.From 5th Febuary 2026, selected sellers will be required to enable at least two modes of Two-Step Verification or face account restrictions. Impacted sellers will receive a notification via Seller Inbox, Emails or Pop-Ups in the Seller Center.Learn More Thank you!TikTok ShopUpdates to the New Shop Adjustment PeriodLaunching across February, we’ll be making updates to how the New Shop Adjustment Period works.This update applies to shops that are currently in the Shop Adjustment Period and will be launching progressively in February.What’s changing?Shops will progress through four tiers as part of the New Shop Adjustment Period:Beginner: Applied automatically after onboardingStandard: Unlocked after meeting basic setup and compliance requirementsPremium: Achieved after demonstrating stronger performance and order historyPro: Completes the Shop Adjustment Period and removes daily order limits 🎉These updates will be applied automatically to your shop in February.Once live, you can check your current tier on the New Seller Probation page in Seller Center.How tier progression worksTier upgrades are automaticYou may skip tiers if you meet higher-tier requirementsAs your shop progresses to each tier, your order and listing limits will increase automatically.Learn moreCreatorsCampaign Reminders for CreatorsReady for the next campaign? Don’t miss these creator tips:Use the official LIVE Giveaway featureRun giveaways only through TikTok Shop’s built-in LIVE Giveaway tool. Avoid manual entry methods like comments or DMs.Be clear and accurate about pricingAlways state when the promo price applies, for example: “Special price for Ramadan campaign” or “Sale from March 1–3 only.”Add products to your LIVE shopping cart earlyAdd products at least 3 minutes before going LIVE so viewers can browse as soon as they join.Learn more[Update] Star Creator ProgramWhat’s New?We’ve updated the Star Creator Program requirements to better recognize creators who consistently deliver high-quality content and experiences for shoppers:Exclusive Star Creator BenefitsStar Creators earn an exclusive badge that builds trust with viewers and helps them stand out during LIVE streams. You’ll also unlock additional benefits — including a Promote Coupon to boost your shoppable content and grow your reach.Learn more[Policy Guidance] Check your CHR violation records in Account HealthTo help you better understand your Creator Health Rating (CHR), you can review your TikTok Shop violation records in TikTok Shop Creator Center > Account Health > Creator Health Rating. This page shows:The exact number of points added or removedReasons for each violationAny enforcement actions takenSuggestions to help you avoid future violationsAn option to submit an appeal if you believe a decision was made in error[Policy Reminder] Creators must avoid Bait-and-Switch Pricing PracticesCustomers make purchasing decisions based on pricing shared by creators. Misleading pricing harms sales, erodes customer trust, and creates a poor shopping experience. Here are 3 things you need to know when promoting the prices for your products:Click here to find out moreUsing AI-Generated Content? Take note of these Do’s and Dont’s to protect yourself!

        Click here to learn moreJanuary 2026 Updates

Sellers[Effective 15 Jan] “No Longer Needed”/“Change-of-Mind” Policy UpdatesFrom 15 Jan, some customers may see “Change of Mind” instead of “No Longer Needed” as a return reason. Other customers may see both terms displayed together. This update is intended to make the return reason clearer and easier to understand.Sellers are reminded to only reject Change of Mind returns when they have a valid reason to do so.Unreasonable rejection of returns may result in enforcement actions, including but not limited to buyer compensation.Click here to learn more[Effective 27 Jan] Order Cancellation UpdatesEffective 27 Jan 2026, customer order cancellation deadlines will be updated. This update allows customers to request cancellation if an order has not been delivered by the Expected Delivery Date, even when the order status is “Out for Delivery”.These cancellation requests will be reviewed and approved by the logistics service provider (LSP).Once approved, the cancelled items will be returned to you and will not impact your SFCR, unless the order was shipped after the Late Dispatch timeline.Note: These orders will be counted as failed deliveriesPlease refer to the updated timelines below:Click here to learn more. [Effective 18 Jan] Cash-On-Delivery UpdatesCash-on-Delivery UpdateFrom 18 Jan 2026 eligible Cash-on-Delivery (COD) orders shipped via J&T to selected provinces in Vietnam may be unboxed (outer packaging only) before payment and choose to accept or reject the order.Note: This policy is in a testing phase and may change. Sellers will be notified of any updates.Key points for sellers:Applies only to COD orders shipped via J&T in selected provincesAn Giang, Bac Lieu, Ben Tre, Ca Mau, Can Tho, Dong Thap, Hau Giang, Kien Giang, Long An, Soc Trang, Tien Giang, Tra Vinh and Vinh LongOrders above 500,000 VND and Fresh & Frozen Food are not eligibleRejected orders will appear as “Failed Deliveries” in Seller CenterSellers may raise an appeal if returned items are damaged or missingPlease refer to the full policy article for detailed rules and inspection conditions.Learn more[Effective 26 Jan] Refund-Only requests will be Auto-Approved for Deactivated Products/Closed ShopsRefund-Only Request UpdateFrom 26 Jan 2026, refund-only requests will be automatically approved in the following cases:The product has been deactivated by the platform, orThe shop has been closed due to policy violationsThis update helps protect the customer experience and ensures timely aftersales resolution.What sellers need to knowCustomers must submit this request within the aftersales period.If a refund-only request was approved, but the related violation is later revoked, you may appeal via Seller Center.To reduce disruptions, please review and follow our policies regularly in the TikTok Shop Academy.Creators[Policy Update] Star Creator Program - Requirements UpdateWe’re updating the Star Creator Program eligibility requirements to better align with creator performance.What’s changingAfter Creator Health Rating (CHR) is enabled for your account: CHR score of at least 200 pointsNote: CHR is launching gradually from 12 January. Until CHR is enabled for your account, Violation Points (VP) will remain the eligibility metric.These updates will be applied in the January assessment period for February Star Creator status.Click here to learn more[Effective 19 Jan] New Content Posting Limits for Non-Interactive ContentFrom 19 Jan 2026, content posting limits may apply if creators repeatedly publish low-quality or non-interactive videos.How it worksIf you post 5 or more non-interactive TikTok Shop videos within 7 days, a posting limit may apply.With the posting limit, you can only post up to 7 TikTok Shop videos in the next 7 days.Once the limit is reached, additional TikTok Shop videos will not show product links.This applies only to TikTok Shop videos with product links (LIVE streams and non-shop content are not affected).To avoid posting limits:Be on camera and actively interact with viewers.Avoid non-interactive formats such as still images, text-only slides, or rotating displays.Click here to learn more[Feature Update] Creator Account Health PageCreators can now view both TikTok Shop violations and general TikTok violations that are related to Community Guidelines directly on the Account Health page. This unified view makes it easier to track your account health at a glance.Click to learn moreDecember 2025 Updates Creators:Creator Health Rating (CHR) Preview Now Available Creators can now preview the new Creator Health Rating (CHR) in Creator Centre!To access it: go to TikTok Shop Creator Centre > scroll to Account Health > click to open. The CHR preview button will be at the top.The CHR data shown is sample data only and does not reflect a creator’s actual account health.The existing Creator Violation Points system remains fully active during this preview period.Preview CHR and familiarise yourself with how the new system works ahead of its launch from January 12, 2026.Click here for more detailsComing Soon: Creator Health Rating (CHR) Hi Creator,We’re introducing a new way to help you manage your account health on TikTok Shop: Creator Health Rating (CHR). This new system will replace Violation Points when it launches from January 12-19, 2026. CHR gives you more ways to earn points and supports stronger long-term growth. All creators will start fresh with 200 points at launch.See how CHR worksTo help you understand the change, here’s a quick comparison of Violation Points vs. Creator Health Rating:Thanks for being part of TikTok Shop! — TikTok Shop Team[Policy Guide] Get Ready for 12.12!

        Sellers: Sensitive Events Policy 

To maintain a safe and trustworthy environment, TikTok Shop may remove or limit product listings and content that appear to make use of Sensitive Events to drive engagement or profit.Sensitive Events refer to unforeseen or developing situations that may impact community safety or trust, such as civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.Listing policyContent policy[Policy Reminder] - Avoid Missing or Incorrect Products This is a reminder to ensure all orders are packed accurately before shipment. Missing or incorrect products can lead to order issues, returns, and negative customer experiences.Verify every order before packing to ensure all items and the correct variations (e.g. size, color, model) are included.Keep inventory organized and use FIFO/FEFO methods where applicable to improve traceability.Standardize your picking process (single-order, batch, or zone picking based on volume).Use barcode scanning where possible to reduce human error.Train staff and follow clear steps for picking and packing.Click here for more details[Policy Reminder] - Electronic products must meet local safety certification This is a reminder to make sure all electronic products meet local safety certification and attribute requirements before listing or selling. These certifications are required to help protect both sellers and customers by ensuring products sold on the platform are safe and compliant with applicable local regulations.Key actions to takeNew products: Upload mandatory product attributes and certifications where required via Seller Center > Add new product > ‘Product Attributes’ and ‘Product Compliance’ sections in order to successfully list the products.For existing products: Update the products, attributes and certifications via Seller Center > Manage Products > Edit > ‘Product Attributes’ and ‘Product Compliance’ sections. To ensure that the products listed on our platform are safe for consumers and comply with local laws.To avoid product deactivation, please verify and ensure that all product attributes and certifications are complete, accurate and valid. Mandatory attribute/certificates will have a star (*) at the beginning of its name.Products must comply with platform policies and local laws. Selling uncertified electrical products may lead to listing removal or enforcements based on TikTok Shop policies and local laws.Learn more about Product Certificates & AttributesBest RegardsTikTok Shop [Effective 14 Dec 2025] - Updated Returns and Refund Reasons Buyer Return/Refund ReasonsFrom 14 December 2025, we’ll be updating the list of return/refund reasons available to buyers. These updates are designed to help you better understand buyer concerns and address issues more efficiently. Being aware of these reasons can also help you optimise your current operations to reduce customer returns.What you need to doReview the return/refund reasons that could impact your Seller-Fault Return/Refund Rate (SFRR). Optimise your fulfilment and order processing to reduce these returns/refunds.If believe that a submitted reason is inaccurate, you may reject the request or submit an appeal only if you have valid evidence. For reasons that do not impact your SFRR, you may only reject the request or submit an appeal if the return condition is unsatisfactory (e.g., the product seal is broken or the product is not in sellable condition)When buyers select “No Longer Needed”, they will also be shown the following message:Return item, including free gift or accessory, in unused condition. Electronic seal or fashion label must remain intact.*Note: These reasons will only have an impact on SFRR if they are not due to the Logistics Service Provider.If you have any questions, please feel free to reach out to us.Happy Selling!TikTok Shop[Policy Guide] Get Ready for 12.12!

        [Effective 03 Dec 2025] - Star Shop+ is now Live - Check your status and discover exclusive benefits

We’re excited to share that the Star Shop+ Program - Free trial is now live on TikTok Shop!Star Shop+ is an upgraded tier of the existing Star Shop Program, designed to recognize top-performing Star Shop sellers who consistently deliver exceptional commercial and operational results.If your shop meets the eligibility criteria, you can now view your Star Shop+ status and exclusive benefits directly in Seller Center → Star Shop page.✨ Exclusive Star Shop+ Benefits:Advertising coupons with 50% discount up to 150 Million VND to promote your products[Available soon] Free Premium Access to the Order Capacity Management Tool, allowing sellers to increase their daily order limit by up to 5 times and extend fulfilment deadlines by up to 2 business days through the Order Capacity Management Tool Eligibility is assessed monthly, and a free trial is available at launch.👉 Visit Seller Center today to check your Star Shop+ status and explore your new benefits!Find out more here Best regards,TikTok Shop [Policy Reminder] After-sales Policy: What you need to knowNovember 2025 Updates Creators:Policy Reminder - Avoid False Claims regarding “TikTok PayLater” Customer trust is difficult to gain, and easy to lose. Ensuring that your content is accurate and honest will help you to become a reliable and trustworthy face on the platform, and attract more sales!Please be reminded to avoid making any false claims regarding platform features, such as the TikTok PayLater feature.Clearly state that TikTok PayLater eligibility varies by user, and creators cannot influence approval.Do not make false claims (e.g., buying or engaging with LIVE increases approval chances).Guide users to check their eligibility on key TikTok Shop pages (Home, Product Page, Order Center, Order Completion).Remind viewers that TikTok PayLater is optional and other payment methods are available.Click here for more detailsPolicy Reminder - Irrelevant Promotional Content is ProhibitedIrrelevant Promotional Content refers to posts that don’t clearly promote the listed product. This includes:Showing a product not mentioned in the listingNot clearly displaying or promoting the productLivestreams with no commercial intent or product discussionIrrelevant Promotional Content is prohibited on TikTok Shop.Policy violations may lead to enforcement actions including but not limited to Violation Points.Click here for more detailsPolicy Reminder - Sensational & Shocking Content is ProhibitedWe expect our creators to be respectful and responsible when promoting products; this includes avoiding all forms of sensational and shocking content. We have updated our policy article to elaborate on the following prohibited content:Uncomfortable or unpleasant visuals such as visuals of real/realistic blood, human or animal waste, or dirt being removed from drains.Graphic close-ups of skincare or bodycare procedures that may cause discomfort to viewers, such as pimple or blackhead extraction, earwax removal, tongue-scraping, skin-peeling, waxing, or blood extraction.Policy violations may lead to enforcement actions including but not limited to Violation Points.Click here for more details[Policy Tip] Get the blue check to build trust with your audience A verified badge helps shoppers know your account is authentic and trustworthy – whether you’re a creator, brand, or business. If you meet the requirements, consider applying for verification to enhance your account and boost shopper confidence.How to get verified on TikTok [Policy Tip] Keep your content visible only where it’s shoppable To create a better buyer experience, make sure your shoppable videos are only shown in regions where users can shop.Go to Profile > TikTok Shop Creator Center > Settings > Privacy settings > toggle “Show content only in shoppable regions”Campaign Season Policy Tips and Tricks for Creators Hey sellers, it’s time to prepare for one of the biggest sales seasons of the year! We’ve gathered some policy tips to help you stay violation - free and reach more audience! Click here to view the tips and tricksSellers: Free Trial Star Shop+ with Enhanced Benefits for Star Shop SellersStarting from 3rd December 2025, we’re excited to introduce a free trial of Star Shop+ , an upgraded tier of the existing Star Shop Program, designed to recognize and reward top-performing Star Shop sellers.As a Star Shop+ seller, you now have the opportunity to enjoy exclusive benefits, including:Advertising coupons with 50% discount up to 150 Million VND to promote your products[Available soon] Free Premium Access to the Order Capacity Management Tool, allowing sellers to increase their daily order limit by up to 5 times and extend fulfilment deadlines by up to 2 business days through the Order Capacity Management Tool The Star Shop badge shown to customers and creators will remain unchanged.Eligibility criteria:To qualify for Star Shop+, sellers must:Be a Star Shop seller for the past 3 monthsAchieve Store rating subscores (Product Satisfaction, Fulfilment & Logistics, and Customer Service) of at least 3.5Participate in the Voucher Extra Program (VXP) (Mandatory)Your performance will be automatically reviewed each month for Star Shop+ eligibility. Star Shop+ free trial will be available at launch until further notice. The original Star Shop Program will continue to be available to all sellers, offering core benefits that recognize and support sellers who consistently perform well on TikTok Shop. Find out more here (link to the article)Effective 01 Jan 2026 - Aftersales Approval Tool ActivationTo help sellers improve customer experience, we may activate the “Auto-Approval Tool” in certain cases (as below). The tool helps to speed up order cancellation & return/refund request approvals.How will this work?If sellers do not review >90% of received order cancellation and return/refund requests in time for 1 month, the auto-approval tool for the respective requests will be activated.Only requests meeting the certain criteria will be auto-approved using the tool.Customers may only trigger the tool up to 3 times per month.The tool will be activated for a minimum of 15 calendar days, but can be deactivated after 15 calendar days through the Fulfillment Settings (Order Cancellation | Returns & Refunds) page.Learn more about this PolicyOrder Cancellation | Returns & RefundsLearn more about the Auto-Approval Tool Order Cancellation Tool | Returns & Refunds Tool[Effective 05 November] Update on Seller Appeal SLA To improve the efficiency of the aftersales process, TikTok Shop has reviewed and optimized the Seller Appeal SLA for cases in which a refund has been issued by the platform to the buyer, but the returned item has not yet been received by the seller.When can I raise an appeal?If you disagree with TikTok Shop’s decision to refund a buyer, you may submit an appeal through Seller Center or the TikTok App within the specified timeframe below.What’s changing?Scenario 1: Order returned, but item not received by seller (e.g., delayed, lost in transit)For drop-off or pick-up returns: You may submit a “Return but Not Received” appeal 5 calendar days after the buyer has shipped the returned item.For self-arranged returns: You may submit an appeal within 15 calendar days from the date the buyer shipped the returned item.Scenario 2: Order returned and item received by sellerFor drop-off or pick-up returns: You may submit an appeal within 7 calendar days after the returned item is delivered.For self-arranged returns: You may submit an appeal within 15 calendar days from the date the buyer shipped the returned item.💡 Pro Tips!The “Appeal” button will only be visible once the appeal window opens.If the button does not appear, it may be because:The appeal window has not yet opened, orThe appeal window has already closed (e.g., more than 7 calendar days after return delivery, depending on the scenario).You can check the remaining time to submit an appeal directly in Seller Center.Thank you for your continued partnership and cooperation in maintaining a smooth and seamless aftersales experience on TikTok Shop.Campaign Season Policy Tips and Tricks for Sellers Hey sellers, it’s time to prepare for one of the biggest sales seasons of the year! We’ve gathered some policy tips to help your shop stand out and stay violation-free this season.Click here to view the tips and tricks[Effective 01 December 2025] Adjustments to our NDDR & FDR TimelinesFrom 1 December 2025, the order fulfillment timelines used to calculate your Fast Dispatch Rate (FDR) and Next-Day Delivery Rate (NDDR) will be updated. Please review these changes carefully as they may affect your shop’s metrics.What is changing?The changes below impact FDR & NDDR calculations:Orders placed before 18:00H (previously 16:00H) must be shipped within the same working day.Orders placed after 18:00H (previously 16:00H) must be shipped by 11:59H (previously 23:59H) the next working day.Our goal is to ensure a smoother experience for both sellers and buyers. The new cut-off times reflect updated courier schedules and buyer delivery expectations, helping maintain faster, more predictable deliveries.How can I optimise my delivery?To maintain a high FDR and NDDR:For same-day pickup:Change the order status to “To Ship – Awaiting Collection” by 19:00H to increase the chance of pickup by 23:59H on the same day.For next-day pickup:Change the order status to “To Ship – Awaiting Collection” by 09:00H the next working day to increase the chance of pickup by 11:59H.Updated FDR & NDDR Deadlines⚠️ Failure to meet Next-Day Delivery timelines will impact your Next-Day Deliver Rate and lead to fewer orders being tagged with the Next-Day Delivery label, which may impact sales.⚠️ Failure to meet Fast Dispatch timelines may affect your Fast Dispatch Rate and Store Rating. Thank you,TikTok ShopOctober 2025 Updates Creators:[Effective 10 Oct 2025] Irrelevant Promotional Content UpdateOn TikTok Shop, customers rely on promotional content such as product photographs, videos, and descriptions to make their shopping decisions. As a creator, your job is to showcase the listed product clearly and originally.What’s new?From 10th October 2025, the product must be mentioned verbally, or displayed in content. Only mentioning the product using text overlays will not count.What is Irrelevant Promotional Content?Irrelevant Promotional Content refers to posts that don’t clearly promote the listed product. This includes:Showing a product not mentioned in the listingNot clearly displaying or promoting the productLivestreams with no commercial intent or product discussionIrrelevant Promotional Content is prohibited on TikTok Shop.Click Here to Learn More!Regards,TikTok Shop[Policy Update] Campaign Eligibility RequirementsCreators must now have less than 8 Violation Points to qualify for TikTok Shop Campaigns.Quick recap: To be eligible for TikTok Shop Campaigns, creators must meet the following criteria:No Content Violations in the past 30 days in the following areas:Unoriginal or Reproduced ContentContent featuring prohibited, unsupported or restricted productsContent infringing minor or child safetyTotal Violation Points must be less than 8Promotion Quality Points (PQP) must be at least 3.5 (for Affiliate Creators only)Learn More[Policy Update] Follow the Creator Code of Conduct Dear Creators,We’d like to remind all creators to follow the TikTok Creator Code of Conduct. If you’re participating in any of TikTok’s Creator Activities—including E-Commerce programs or creator management initiatives—you are expected to uphold the integrity of the platform and help maintain a safe environment both on and off TikTok.Creators who violate the Code of Conduct may become ineligible for Creator Activities and monetization features, including E-Commerce Creator status. Serious violations may also result in the removal of TikTok Shop Creator privileges.Creator Code of ConductThank you for helping us keep the TikTok community safe and respectful.Best regards,TikTok ShopSellers: [Policy Update] Affiliate Collaboration Policy UpdateStarting 20 October 2025, shops that receive a high volume of serious customer complaints — such as those involving empty parcels, counterfeit goods, or suspected fraud — may be disqualified from Affiliate Collaboration.Depending on the severity, Affiliate Collaboration access may be suspended for 14 to 30 days.Learn More[Policy Update] New! Submit a Violation Correction to Avoid EnforcementStarting November, you will be able to correct select violations directly through Seller Center before enforcement actions take effect. Once your correction is approved, the violation will be cancelled.Learn More11.11 Campaign Eligibility GuidelinesCampaigns are a great way to attract new customers and grow your sales. By participating, you can also benefit from increased visibility and additional platform support during the campaign period. To qualify, your shop and products must meet the below performance standards. Be sure to check back regularly, as these guidelines are updated from time to time.Learn More[Policy Update] - Returns and Refund To help you serve customers better, we have introduced key aftersales updatesNew Return/Refund reasons for faster issue identification and fairer metrics.Clearer rejection reasons with defined evidence requirements.New appeal options for disputed platform decisions.Evidence guidance with examples to strengthen your submissions.Read the Returns & Refunds policy to learn more. September 2025 Updates [Policy Reminder] 3 Features to Help You Stay Violation-Free!Spend less time worrying about violations and more time growing your sales. TikTok Shop has features built in to help you catch issues early and fix them quickly. Here are 3 features that every creator should know:Policy Risk ReminderWhen you bind certain products to your video, you may see a short reminder about the most common policy risks for that product type. Think of it as a quick checkpoint before you go live.Violation Pre-CheckRun your video through this feature before posting and get alerts on possible policy risks within minutes, plus tips to fix them.Find it here: Creator Center > TikTok Shop Toolkits > Video Pre-Check⚠️ This tool may not catch every violation. Please review our policies to stay fully compliant.Violation SnapshotIf you do get a violation, you’ll see clear snapshots with timestamps showing exactly where the issue occurred in your content. This helps you avoid repeating the same mistake in future content.Read the full guide here.Thanks for helping keep TikTok safe, fun, and full of great content!TikTok Shop.[Policy Reminder] Do’s and Don’ts for Using the LIVE Giveaway ToolDo’s and Don’ts for Live GiveawaysRunning a LIVE Giveaway is a powerful way to boost engagement, gain followers, and increase your average watch time. 🎉To make the most of this feature — and to stay compliant with TikTok Shop’s policies — follow these best practices and avoid common pitfalls:Following these tips can enhance your customers’ experience and prevent disruptions to your Livestreams. For more information, please refer to the following articles:LIVE Giveaway ToolGiveaways and Purchase-Based IncentivesHappy Selling!TikTok Shop[Effective 19 Sep] Prohibited Content Editing Techniques Prohibited Content Editing TechniquesTo keep our platform safe, fair, and enjoyable for all users, we want to inform you of stricter enforcement against certain content editing techniques that attempt to hide unoriginal material. This includes:Sandwich Frames – Adding unrelated pictures or videos above and below the main video, so the promoted content sits in the middle. This makes the video appear different to detection systems but provides no value to viewers.Subtle Frame Insertion – Inserting very quick flashes of random images inside a video. Viewers often can’t see these, but they change the video’s digital “fingerprint” to bypass detection.These edits do not make content original. They only serve to evade detection and can disrupt the viewing experience. Going forward, videos that use these methods may face enforcement actions.Click here to learn more about Unoriginal ContentWe encourage you to focus on authentic, original content that adds value for your audience. For example, you can:Add captions, voiceovers, or overlays that explain your product.Include relevant B-roll footage or demonstrations to enhance your video.Thank you for helping us maintain a trusted and safe community.Best regards,TikTok Shop[Policy Update] Unoriginal ContentFrom 15th September 2025, Unoriginal Content may lead to increased enforcement actions.What is Unoriginal Content?Unoriginal Content refers to any content you didn’t create yourself, such as material taken from other creators or sources. Examples of Unoriginal Content include:Stitching a product review video without any new commentary.Uploading screen recordings from a movie or TV show and blurring the original logo or watermark.Using the stitch, duet, or overlay function without providing any verbal or in-text promotion of the product.Switching between livestreaming and playback of pre-recorded clips.Recreating a video that directly mirrors the actions of another creator’s content.Merging content that is not your own without permission with your personal original content.What happens if I breach this policy?Breaching this policy may lead to enforcement actions such as:Violation PointsCommission Freeze Removal of traffic/exposure/platform recommendation for the violating contentIf you think an enforcement action has been taken against you in error, appeal via the TikTok App. You may submit the following as evidence:Option A: Proof of Ownership (if you own the content)Option B: Proof of Authorization (if another creator has given you permission to use their content)Please read our Creator Appeal Guidelines article for more information.Click here to read our Unoriginal Content Policy, and learn some helpful tips and tricks![Policy Update] Repetitive Non-Engaging Content Publishing[Policy Update] Repetitive Non-Engaging Content PublishingFrom 25th September 2025, TikTok Shop will take enforcement actions against Sellers and Creators who publish repetitive, non-engaging short videos in bulk. These types of videos reduce content quality on the platform and negatively impact customer trust and engagement.Why are we taking action against this?Our goal is to maintain a high-quality content environment that helps Sellers showcase products effectively, Creators build authentic connections, and Customers make confident purchase decisions. By avoiding repetitive, non-engaging posting practices, you contribute to a healthier and more trustworthy ecosystem on TikTok Shop.What is Repetitive Non-Engaging Content Publishing?Repetitive and Non-Engaging Content Publishing involves repeatedly posting near-identical product videos that add little informational or entertainment value. Examples include:Large volumes of nearly identical videos with minimal creative variationVideos showing only products or hands, with no faces, voices, or personal contextOveruse of generic narration (e.g., text-to-speech, basic text overlays) without meaningful creator input or commentaryPosting similar videos across multiple accountsExamples:What happens if I breach this policy?Breaching this policy may lead to enforcement actions including but not limited to:Temporary suppression of trafficPermanent suppression of traffic (for severe or multiple repeat offenses)Removal of E-commerce Access (for severe or multiple repeat offenses)Thank you for helping us keep TikTok Shop engaging, authentic, and safe.Regards,TikTok Shop[Policy Update] New Affiliate Collaboration Qualification CriteriaDear Sellers, To improve the quality of products promoted by creators, TikTok Shop will update the Affiliate Collaboration Qualification criteria effective 15 September 2025. What’s changing?To qualify for Affiliate Collaboration, your products must meet the following Seller-Fault Return & Refund Rate (SFRR) thresholds:For Electronics, <3%For Lifestyle and Fashion, <2.8%For FMCG, <2.5%Note: This applies to products that have received at least 5 seller-fault returns and refund ordersA shop or specific product may be restricted from Affiliate Collaborations if it receives a high volume of serious customer complaints (e.g., empty parcels, counterfeit goods, suspected fraud).Click here to view the full Affiliate Marketing Guidelines.Regards,TikTok Shop[Policy Update] Negative Balance Policy From 26th September 2025 onwards, we will be simplifying our enforcement actions against Negative Balances. What’s new?Negative balances exceeding US$100 may lead to a suspension of seller benefits (previously ranged from US$100 - US$500 with different restrictions depending on the size of the negative balance)Freezing of Wallet Withdrawal & Account Deactivation will now take place only when your negative balance exceeds US$250 and US$500 respectively (previously US$100)What can I do to reduce the chances of a negative balance?Negative balances may occur when miscellaneous platform expenses exceed shop revenue. The following reasons may contribute to a negative balance.Please continue to monitor your account balance, and ensure a timely top-up of funds if you’re running a negative balance. We thank you for your cooperation.Click here to learn more.Happy Selling!TikTok ShopAugust 2025 Updates [Policy Updates] Shipping Fee Updates Shipping Fee Updates — Effective 3 September 2025Starting 3 September 2025, the forward shipping fees (delivery fee incurred to deliver the orders from seller to buyer) for the following cases will be settled by sellers (Standard orders: capped at 40,000₫ per order; Instant delivery orders: capped at 20,000₫ per order). Our goal is to support your sustainable growth by focusing on continued investment in programs that potentially increase your revenue.Failed-Delivery OrdersIf a failed delivery is caused by the logistics service provider, you may submit a complaint within 7 working days through Customer Service with supporting evidence.Customer Returns (including, but not limited to, “No Longer Needed” returns)For these returns, the forward shipping fees will be settled by sellers after discounting any shipping voucher covered by the platform.What Won’t Be ChargedYou will not be required to settle forward shipping fees for:Partial Return Orders — when a buyer returns only part of an order.Refund-Only Orders — when the order is refunded without a physical return.“Shipped by Seller” Orders — where the seller arranges delivery independently.We understand changes like these can impact your business and we’re committed to supporting you through the transition. In October 2025, we’re launching an optional program designed to help you offset these costs and protect your margins. More details on how to join will be shared soon.Thank you for your cooperation,TikTok Shop[Policy tips] 8.8 Campaign Prep: Utilise these Seller Tools Today to Optimise your Aftersales Service!Utilise these Seller Tools Today to Optimise your Aftersales Service!1. Reduce Manual Work - Set up Automatic Cancellation Rules!Automating your aftersales processes can save you time and provide a smoother experience for buyers — all while keeping you in control. You’re in control - set your own rules to suit your operations!CLICK HERE TO LEARN MORE2. Reduce Manual Work - Set up Automatic Refunds/Returnless Refund Rules!Setting up automatic refund & returnless refund rules can save you money! For cheaper products, it might be easier to allow returnless refunds to save on shipping fees. Review your costs and choose a price point that makes sense for your operations.CLICK HERE TO LEARN MORE3. Resolve issues smoothly with full/partial refunds!Spot an issue with your order? You can negotiate and offer full/partial refunds to keep customers happy. No return request needed. Perfect for missing items or minor damage. This reduces the steps needed for customers to receive a refund.Use these seller tools to streamline your operations, build customer trust, and get the most out of the 8.8 campaign!Happy Selling!TikTok ShopFebruary 2025 Updates [Reminder] Appeal refund decisions for wrongly returned items If an item has been wrongly returned, you may appeal the refund decision to request compensation for order fulfillment issues, including:Damaged products upon returnIncorrect items returned by the customerRefund decisions made by TikTok ShopHow to Submit an Appeal:Go to Seller CenterNavigate to Orders > Manage Returns/Refunds > AppealSubmit supporting documentation for reviewOur Customer Service team will assess your appeal along with order details and may request additional information if needed.Please read our Managing Returns/Refunds and Initiating an Appeal for Return/Refund Requests articles for more information.[Policy Update - Effective March 2025] Brand Qualification Application changes From March 2025, we will be implementing the following changes to the Brand Qualification process:[From 12th March 2025] Mall Sellers can no longer use Proof of Purchase for Brand Qualification applications.[Launching Soon] 1st Level Authorization Letters will be optional for 2nd Level Authorized Sellers.[Launching Soon] A “Renewal” option will be available before your Brand Qualification expires to minimize disruptions.For more information on the Brand Qualification process, please visit the Policy Center.[Policy reminder] Switched/Recycled ListingsEditing a product listing to represent a different item is strictly prohibited and may result in enforcement. Ensure listings accurately reflect the actual product. For details, refer to our Switched/Recycled Listings articleJanuary 2025 Updates [Article Update] TikTok Shop Content PolicyOur content policy has been updated to make it easier to understand what practices to avoid on our platform. This policy applies to all e-commerce content created on the platform. Please read through the article carefully to avoid violations and ensure smooth sales on TikTok Shop!For more information, please read our article TikTok Shop Content Policy.[Article Update] Learn how to Avoid Weight Management ViolationsAt TikTok Shop, we want to create a body-positive and inclusive environment for our users. While we do allow the sale of weight management products, we require creators to make responsible claims when promoting them. Content or claims that could mislead users about the effectiveness of such products are strictly prohibited.Click here to explore the Do’s and Don’ts for Weight Management Content and here for the policy guidelines on Weight Management Products.[Article Update] Learn how to avoid Unoriginal Content & Pre-recorded Content ViolationsCustomers prefer genuine, engaging, and interactive content. To provide an engaging shopping experience and foster creativity, we prohibit Unoriginal Content in Livestreams and Videos and prohibit playing pre-recorded content during Livestreams.Click here to find out more about the Do’s and Don’ts for our Unoriginal or Pre-recorded Content policies.[Criteria Update - 7th Feb 2025] TikTok Shop Mall Qualification Criteria TikTok Shop Mall is a virtual shopping mall that features a curated selection of brands, reputable retailers and authorized resellers. Sellers who qualify to sell products on TikTok Shop Mall are referred to as TikTok Shop Mall Sellers. TikTok Shop Mall Sellers will have access to the following: A TikTok Shop Mall badge and a badge of authenticity on their shop and all their productsHigher visibility in the customer shopping journeyAccess to dedicated TikTok Shop Mall campaigns and benefits programsFor more information, please read our article TikTok Shop Mall Qualification.Shop Ownership Change Process TikTok Shop Content PolicySellers will be able to change ownership from individual to corporate/household sellers or corporate/household to corporate/household sellers.Click here to learn moreDecember 2024 Updates Seller-Creator Unbinding CriteriaThe Seller-Creator Unbinding Criteria applies to Merchant Creators who want to unbind from Sellers. Creators who don’t meet the criteria will face restrictions on unbinding for specific periods.Click here to learn moreMedical MisinformationMisleading Claims (Health & Beauty Products)Click here for more informationMisleading Claims (Health & Beauty Products)TikTok Shop values our customers’ trust. Misleading product promotions lead to negative reviews and cause buyers to lose trust in the Seller, Creator and TikTok Shop. As such, we do not allow misleading claims about a product’s functions or effects.Click here for more informationWeight Management Claimst TikTok Shop, we want to create a body-positive and inclusive environment for our users. We require creators to make responsible claims when promoting products. We do not allow sale of weight management products or claims that a product can lead to weight loss or weight gain. Click here to learn moreNovember 2024 Updates TikTok Shop Affiliate Link ProgrammeThe TikTok Shop Affiliate Links Programme empowers creators to earn income by sharing links that promote products, stores, or campaign pages from the TikTok Shop. Creators will receive a commission for each product purchased by users who click on their shared links. What are the differences between the TikTok Shop Affiliate Links and the TikTok Shop Affiliate Marketing Programme?There is no follower count requirement for the TikTok Shop Affiliate Linkshare Programme. By lowering these requirements, creators can gain access to certain features, although some features may initially remain restricted. As the account reaches the required follower count and meets all the requirements, these restricted features will be unlocked. Where can I learn more?For more details, please read our TikTok Shop Affiliate Link ProgrammeHigh-Quality Content - Tips & TricksPolicy reminder! Changes to Official and Marketing Creator Accounts from Nov 12, 2024Common Causes of Low-Quality Content and 5 Tips for Creating High-Quality Content For more details, please read our article High-Quality Content - Tips & TricksPolicy reminder! Changes to Official and Marketing Creator Accounts from Nov 12, 2024Starting November 12, 2024, any newly linked TikTok creator accounts as Official or Marketing accounts will have access to different benefits. These changes are aimed at ensuring Creators clearly represent your shop, fostering trust and credibility.Key changesOfficial or Marketing creator accounts can promote products from the linked shop.To obtain Affiliate permission,The Creator account must be a Marketing Account, and The Marketing Account must meet the Affiliate permission criteria.For a full list of benefits available for each type of account, please see the image below.How do Official and Marketing accounts differ?Learn more about Official and Marketing Accounts in our Shop Academy Feature Guide!Shop Official account Shop Marketing Account ⚠️ Actions to Take:You may link TikTok accounts to your shop account within Seller CenterPC Desktop Web Version (Seller Centre → My Account → Linked TikTok accounts)Seller Centre App version (Seller Centre → Settings → Linked TikTok accounts)Visit the TikTok Shop Creator Center to check if your marketing creator account is eligible for Affiliate permission. TikTok Shop Tool Kit Section → Affiliate Permission → submit your application. Once approved, you can begin promoting products from the Product Marketplace.Policy reminder! From 18th November 2024, your Fast Dispatch Rate will contribute to your Store RatingTo provide you with a way to assess your fulfillment performance and better serve your customers, we previously announced that we will be introducing the Fast Dispatch Rate metric. From 18th November 2024, it will also replace the Late Dispatch Rate for the purposes of calculating your Store Rating. Please read the Store Rating article to learn more.You can find your shop’s Fast Dispatch Rate in the following places:Shop Health page (currently visible)Store Rating page (from 18th November 2024)Actions to takeFamiliarise yourself with the Fast Dispatch RateBegin to optimise your fulfillment to keep your Fast Dispatch Rate highEnsure that you understand the other Store Rating metrics and continue to deliver your best servicesOctober 2024 Updates Policy Guidance! When Listing Branded Products, please adhere to our Branded Product Listing GuidelinesPolicy Update! From 18th November 2024, your Fast Dispatch Rate will contribute to your Store Rating.What are Branded Products?Branded products are products bearing a brand. The brand and its features of the brand may be protected by intellectual property rights which are owned by rightsholders. These rights must be respected by sellers on our platform. What do I need to do when listing Branded Products?When selling a branded product, the product listing must explicitly state that it is branded, allowing consumers to identify the brand without any difficulties.Listing attributes (title, product images, description, sku info etc.) should mention the brand being sold, where possible.Ensure that all listing attributes are consistent with the product listing “Brand” field. Do not attempt to hide or withhold any brand information, or you may receive a Brand Circumvention violation.Where can I learn more?For more details, please read our Branded Products - Listing GuidelinesImportant Update! Changes to Official and Marketing Creator Accounts from Nov 12, 2024Starting November 12, 2024, any newly linked TikTok creator accounts as Official or Marketing accounts will have access to different benefits. These changes are aimed at ensuring Creators clearly represent your shop, fostering trust and credibility.Key changesOfficial or Marketing creator accounts can promote products from the linked shop.To obtain Affiliate permission,The Creator account must be a Marketing Account, and The Marketing Account must meet the Affiliate permission criteria.For a full list of benefits available for each type of account, please see the image below.How do Official and Marketing accounts differ?Learn more about Official and Marketing Accounts in our Shop Academy Feature Guide!Shop Official account Shop Marketing Account ⚠️ Actions to Take:You may link TikTok accounts to your shop account within Seller CenterPC Desktop Web Version (Seller Centre → My Account → Linked TikTok accounts)Seller Centre App version (Seller Centre → Settings → Linked TikTok accounts)Visit the TikTok Shop Creator Center to check if your marketing creator account is eligible for Affiliate permission. TikTok Shop Tool Kit Section → Affiliate Permission → submit your application. Once approved, you can begin promoting products from the Product Marketplace.Policy Update! From 18th November 2024, your Fast Dispatch Rate will contribute to your Store Rating.To provide you with a way to assess your fulfillment performance and better serve your customers, we previously announced that we will be introducing the Fast Dispatch Rate metric. From 18th November 2024, it will also replace the Late Dispatch Rate for the purposes of calculating your Store Rating. Please read the Store Rating article to learn more.You can find your shop’s Fast Dispatch Rate in the following places:Shop Health page (currently visible)Store Rating page (from 18th November 2024)Actions to takeFamiliarise yourself with the Fast Dispatch RateBegin to optimise your fulfillment to keep your Fast Dispatch Rate highEnsure that you understand the other Store Rating metrics and continue to deliver your best servicesImportant Notice! Scam Alert Regarding Tax Enforcement Payout BlockScammers are targeting sellers with payout blocks, falsely claiming they can unblock funds for a fee. The only legitimate way to unblock payouts is by submitting a valid tax code via the TikTok Shop Seller Center. Please refer to our Tax Code Submission article for detailed guidance or contact our official customer service channel for further assistance. Stay vigilant and do not engage with any parties offering such services.[Infographic] 11.11 Campaign Preparation Checklist September 2024 Updates Effective Sep 16: Dangerous Goods must be declared during product listingA dangerous good is any product capable of posing a risk to health, safety, and property during shipping, storage, and handling. These goods can contain flammable, corrosive, pressurised, or otherwise harmful substances.Some common dangerous goods include, but are not limited to:Lithium battery products (such as powerbanks, laptops or smartphones)Corrosive or flammable liquids (such as household cleaners)Aerosol products (such as insecticides, or air fresheners)Oxidising products (such as fertilizers)Please note that hazardous goods that can not be sold on our platform are listed on our TikTok Shop Prohibited Products PolicyWhat do I need to do?You are required to declare if your goods are ‘Dangerous Goods’ during product listing. You may do so by selecting “Yes” for the attribute “Dangerous Goods” under the “Shipping” section of the product listing page. You may also edit this for existing products.What would happen if I fail to declare my “Dangerous goods”?Failing to declare your product(s) as “dangerous goods” may result in your parcels/product being seized and/or destroyed by authorities, and your order being cancelled.In addition, if you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Click here to learn morePolicy Reminder: Avoid publishing content primarily with Static/Still Images or TextOriginal, interactive, and genuine content is more likely to garner you more views, and hence, more sales! Customers value content where Creators share their personal experiences and reviews of the product they are promoting. We highly encourage you to appear in your own videos as they make your content more personal.We would like to remind you to avoid content which primarily consists of static/still images or textExamples of content to avoidContent where a video is playing in the background with a static image covering most of the video.Content with mostly text/images, with a small segment showing an irrelevant video.Content with static images “moving” using video effects.Note: When using templates or video-generators, you are required to include your own original content as well.If you are found to have uploaded such content, we may take enforcement actions against you. Please read our Non-Interactive and Low-Quality Content article to learn more.Effective Sep 17: Updated Affiliate Collaboration Qualification ThresholdsTo improve the quality of products promoted by Creators on our platform, we will be updating our Affiliate Collaboration Qualification thresholds from 17 September 2024.What are the requirements to qualify for Affiliate Collaborations?Shop CriteriaNo counterfeit-related Violation Points in the last 60 calendar daysStore Rating must be at least 3Product CriteriaNegative Review Rate for Electronics and Fashion products must be less than 1.5%.Negative Review Rate for Home & Living, Health, and Beauty & Personal Care products must be less than 1.3%.Negative Review Rate for Groceries and “Mom & Babies” products must be less than 1%.Please note that your shop or a specific product may be disqualified from Affiliate Marketing if it fails to meet the above criteria.Click here to learn moreEffective Sep 27: Simplified Star Shop Eligibility CriteriaFrom 27th September 2024, we will be simplifying the Star Shop eligibility criteria to make it easier for you to track your progress.To qualify for Star Shop on 26th October, you will need to meet the following criteria from 27th September - 25th October.Assess your eligibility to be a Star Shop Seller by navigating to the dedicated Star Shop page within the Seller Center (Seller Center > Growth Center > Star Shop).We appreciate your commitment to being an outstanding seller and delivering a great customer experience. Keep up the great work!Learn more about Star Shop on TikTok Shop AcademyEffective Sep 30: Probation Period for New Shops - Update to Passing CriteriaFrom 30th September 2024, shops will need to pass the following criteria in order to pass the new shop probation period.Updated Criteria:You may assess your Probation Status and performance by clicking the Shop probation box in the Seller Center.Learn more about Probation Period at TikTok Shop AcademyIs the content above helpful? PreviousSeller-Creator Unbinding CriteriaTable of contentsJuly 2026 UpdatesSellers[NEW]June 2026 UpdatesSellers[NEW] [Policy Reminder] FIFA World Cup 26™ Reminder: Product Listings & Custom Jerseys[NEW] Review the IPPC Reporting Guide Today![Policy Reminder] Outdoor Lighting and Fan Sellers: Review and Correct Product Listing Information by 20 June 2026[Effective 15 Jun 2026] Late Dispatch Rate (LDR) Calculation Update[Policy Update] Mandatory Identity Authentication via Near Field Communication (NFC) Scan for Newly Onboarded Sellers from 1 July 2026[Policy Update] New Invite-Only Products: Sexual Wellness[Policy Update] Non-Returnable Product Categories Updated from 6.6[Policy Update] Change of Mind Returns: New Name, Rejection Rules & Appeal Reason Update[Starting 15 Jun 2026] Account Health Rating Gradual Rollout[Policy Update] Stricter Enforcement on Buyer Personal Information (PII) Violations[From July 2026] Customers May Transfer Certain Chats to Customer Service (LSP or TikTok Shop)[Policy Update] New Features to Help You improve your Store Rating[Effective 6 Jul 2026] 12-Hour Response Rate: Enforcement Starts 6 Jul 2026[Coming Soon] Live Auction - Only for Eligible Sellers & CreatorsCreators[NEW] [Effective June 25] New Account Limit for TikTok Shop Creator Applications[NEW] [Effective 7 July] Weight Management Policy Updates[NEW] Beware of Blue Badge Scams![NEW] [Policy Reminder] Simulcasting & Multicasting are not allowed[Policy Update] Enhanced Creator Verification via NFC and Mandatory Tax Information Submission from 1 July 2026CHR point resets may happen later than usualMay 2026 UpdatesSellers[Policy Update] Account Re-verification for Sellers with Increased Violations[Effective 9 Jun 2026] Changes to Payment Settlement Periods[Effective 8 June 2026] Mall Sellers: Protect your metrics with the Order Handling Capacity Tool6.6 Campaign Policy RemindersFIFA Season Reminder - Do Not Use FIFA Names, Logos, or Branding Without Authorization[Policy Update] Unsupported Brands on TikTok Shop[Effective 28 May 2026] Brand Circumvention Policy: Expanded Definition Now Includes Text-Based Evasion TacticsThe new Account Health Rating preview is now available[Effective 28 May 2026] New Metrics: Instant Late Dispatch Rate and Same-day Late Dispatch RateCreators6.6 Campaign Policy Reminders[Policy Reminder] Creator Health Rating points are valid for 90 days[Policy Reminder] LIVE Break Methods: Ensure Buyers Know What They May Receive[Effective Immediately] Bait-and-Switch Pricing Policy UpdateDo Not Use FIFA Content or Branding Without AuthorizationHow to work with a Multi-Channel Network (MCN)Star Creator Assessment Period UpdateApril 2026 UpdatesSellersStore Rating Update[Policy Update] Clearer Return Reasons and Expanded Partial RefundsSeller-to-Customer Returns: What to Do When You’re Asked to Send an Item BackAlready Have the Brand Owner’s Direct Approval? Apply for Brand Qualification Without a Written LOA!FIFA World Cup 26™ Reminders[Policy Reminder] Illegal Products Are Prohibited From SaleFIFA Season Reminder: Ensure Valid Brand Qualification (BQ) for Branded MerchandiseAccount Health Rating Launch[Policy Reminder] Weight Management Product Promotion[Effective 01 April] Star Shop+ : Updated Benefits for New Advertisers[Effective 16th April] Buyers may Inspect Cash-On-Delivery Orders Before Making Payment[Effective 20 April] Affiliate Qualification Update: Highly Perishable FruitsCreators[Policy Reminder] Do not over-promote or misrepresent products in your content[Policy Reminder]: Avoid Non-Interactive ContentMarch 2026 UpdatesSellersChanged your packaging? Keep your product listing accuratePolicy Update: Affiliate Marketing Qualification Requirements[Effective 25 March] Accurate Pricing for Mobile Phone Products[Effective 25 March] Fictitious Listings and Fictitious Listing Promotion are Prohibited[Effective 20 March 2026] Mandatory Product Attributes[Effective Today!] LIVE Card/Blind Box Breaks: What You Need to KnowCreators[Policy Reminder] Sexually suggestive content is prohibitedReminder: Do not over-promote or misrepresent products in your content[Effective 30 March] Content Posting Limit UpdateFebruary 2026 UpdatesSellersCampaign Reminders for SellersFulfillment, Return and Refund Timeline Extension during Lunar New Year 2026Reminder: Prohibition of Gambling-Related Promotions on TikTok Shop During Lunar New Year[Effective 5 February] - Selected Sellers will be required to enable Two-Step AuthenticationUpdates to the New Shop Adjustment PeriodCreatorsCampaign Reminders for Creators[Update] Star Creator Program[Policy Guidance] Check your CHR violation records in Account Health[Policy Reminder] Creators must avoid Bait-and-Switch Pricing PracticesUsing AI-Generated Content? Take note of these Do’s and Dont’s to protect yourself!January 2026 UpdatesSellers[Effective 15 Jan] “No Longer Needed”/“Change-of-Mind” Policy Updates[Effective 27 Jan] Order Cancellation Updates[Effective 18 Jan] Cash-On-Delivery Updates[Effective 26 Jan] Refund-Only requests will be Auto-Approved for Deactivated Products/Closed ShopsCreators[Policy Update] Star Creator Program - Requirements Update[Effective 19 Jan] New Content Posting Limits for Non-Interactive Content[Feature Update] Creator Account Health PageDecember 2025 UpdatesCreators:Creator Health Rating (CHR) Preview Now AvailableComing Soon: Creator Health Rating (CHR)[Policy Guide] Get Ready for 12.12!Sellers:Sensitive Events Policy[Policy Reminder] - Avoid Missing or Incorrect Products[Policy Reminder] - Electronic products must meet local safety certification[Effective 14 Dec 2025] - Updated Returns and Refund Reasons[Policy Guide] Get Ready for 12.12![Effective 03 Dec 2025] - Star Shop+ is now Live - Check your status and discover exclusive benefits[Policy Reminder] After-sales Policy: What you need to knowNovember 2025 UpdatesCreators:Policy Reminder - Avoid False Claims regarding “TikTok PayLater”Policy Reminder - Irrelevant Promotional Content is ProhibitedPolicy Reminder - Sensational & Shocking Content is Prohibited[Policy Tip] Get the blue check to build trust with your audience[Policy Tip] Keep your content visible only where it’s shoppableCampaign Season Policy Tips and Tricks for CreatorsSellers:Free Trial Star Shop+ with Enhanced Benefits for Star Shop SellersEffective 01 Jan 2026 - Aftersales Approval Tool Activation[Effective 05 November] Update on Seller Appeal SLACampaign Season Policy Tips and Tricks for Sellers[Effective 01 December 2025] Adjustments to our NDDR & FDR TimelinesOctober 2025 UpdatesCreators:[Effective 10 Oct 2025] Irrelevant Promotional Content Update[Policy Update] Campaign Eligibility Requirements[Policy Update] Follow the Creator Code of ConductSellers:[Policy Update] Affiliate Collaboration Policy Update[Policy Update] New! Submit a Violation Correction to Avoid Enforcement11.11 Campaign Eligibility Guidelines[Policy Update] - Returns and RefundSeptember 2025 Updates[Policy Reminder] 3 Features to Help You Stay Violation-Free!Policy Risk ReminderViolation Pre-CheckViolation Snapshot[Policy Reminder] Do’s and Don’ts for Using the LIVE Giveaway ToolDo’s and Don’ts for Live Giveaways[Effective 19 Sep] Prohibited Content Editing Techniques[Policy Update] Unoriginal Content[Policy Update] Repetitive Non-Engaging Content Publishing[Policy Update] New Affiliate Collaboration Qualification Criteria[Policy Update] Negative Balance PolicyAugust 2025 Updates[Policy Updates] Shipping Fee UpdatesShipping Fee Updates — Effective 3 September 2025[Policy tips] 8.8 Campaign Prep: Utilise these Seller Tools Today to Optimise your Aftersales Service!Utilise these Seller Tools Today to Optimise your Aftersales Service!February 2025 Updates[Reminder] Appeal refund decisions for wrongly returned items[Policy Update - Effective March 2025] Brand Qualification Application changes[Policy reminder] Switched/Recycled ListingsJanuary 2025 Updates[Article Update] TikTok Shop Content Policy[Article Update] Learn how to Avoid Weight Management Violations[Article Update] Learn how to avoid Unoriginal Content & Pre-recorded Content Violations[Criteria Update - 7th Feb 2025] TikTok Shop Mall Qualification CriteriaShop Ownership Change ProcessDecember 2024 UpdatesSeller-Creator Unbinding CriteriaMedical MisinformationMisleading Claims (Health & Beauty Products)Weight Management ClaimsNovember 2024 UpdatesTikTok Shop Affiliate Link ProgrammeHigh-Quality Content - Tips & TricksPolicy reminder! Changes to Official and Marketing Creator Accounts from Nov 12, 2024Policy reminder! From 18th November 2024, your Fast Dispatch Rate will contribute to your Store RatingOctober 2024 UpdatesPolicy Guidance! When Listing Branded Products, please adhere to our Branded Product Listing GuidelinesImportant Update! Changes to Official and Marketing Creator Accounts from Nov 12, 2024Policy Update! From 18th November 2024, your Fast Dispatch Rate will contribute to your Store Rating.Important Notice! Scam Alert Regarding Tax Enforcement Payout Block[Infographic] 11.11 Campaign Preparation ChecklistSeptember 2024 UpdatesEffective Sep 16: Dangerous Goods must be declared during product listingPolicy Reminder: Avoid publishing content primarily with Static/Still Images or TextEffective Sep 17: Updated Affiliate Collaboration Qualification ThresholdsEffective Sep 27: Simplified Star Shop Eligibility CriteriaEffective Sep 30: Probation Period for New Shops - Update to Passing Criteria

Liên kết

• Nền tảng: TikTok Shop
• Funnel: Visibility (Hiển thị) · Completion (Hoàn tất đơn) · Retention (Giữ chân)
• Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=8831988245645057#july-2026-updates

Xem thêm:

• Shop Official Account
• Shop Official Account
• Star Shop Programme
• Lịch trình lên kế hoạch khuyến mãi Mega Sales trên TikTok Shop
• Introduction of Store Page