Hướng dẫn định giá sản phẩm TikTok Shop
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Published: 2026-03-13 · Source: crawler_authoritative
Tình huống
Người bán trên TikTok Shop cần tuân thủ quy định về hiển thị giá sản phẩm khi niêm yết hàng hóa trên nền tảng.
Insight
Quy định hiển thị giá: phải thể hiện tổng giá bao gồm thuế và các thành phần giá, hiển thị rõ giá gốc, giá Khuyến mãi và phí Vận chuyển. Giá niêm yết phải luôn cao hơn giá bán. Các hành vi bị cấm gồm: đặt giá bất thường so với thị trường, thay đổi giá đột ngột trong thời gian ngắn, đặt phí ship bất thường, hoặc niêm yết giá thấp không có ý định thực sự bán.
Hành động
Người bán cần nhập thông tin giá đúng cách theo hướng dẫn trong Seller Center và đảm bảo tuân thủ quy định pháp luật hiện hành.
Kết quả
Vi phạm sẽ bị xử lý theo chính sách. Tái phạm sẽ chịu hình thức xử phạt nặng hơn. Người bán có thể khiếu nại qua Seller Center nếu cho rằng bị xử lý sai.
Điều kiện áp dụng
Áp dụng cho tất cả người bán trên TikTok Shop khi thiết lập giá sản phẩm.
Nội dung gốc (Original)
Product Pricing03/13/2026Manage ProductsPricing GuidelinesWhen displaying product pricing, you should adhere to these guidelines:You need to always specify the total price, including all taxes and all other price components. The listed price (i.e. the reference price), sale price (i.e. any applicable promotional price), and any applicable shipping fee(s) need to be clearly displayed to customers. A product’s list price should always be higher than its sale price. Ensure your product pricing practices are compliant with applicable laws.Please follow the instructions in the Seller Center on how to input price information correctly. Harmful PracticesHonest pricing plays an essential role in retaining customer trust, so we do not allow certain pricing practices that harm customer trust on TikTok Shop. Harmful pricing practices include: Setting an abnormal or significantly higher/lower price than the current market rate. This includes but is not limited to setting an abnormal price on a product that is significantly higher/lower than recent prices offered on the market. Fluctuating or altering prices dramatically within a short period of time.Engaging in pricing practices that are not compliant with applicable laws.Setting abnormal or significantly high shipping prices. Sellers must not list products at a low or discounted price without the intention of selling or fulfilling the customer’s order. What happens if I breach these guidelines?If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, please raise an appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Please click here to read our TikTok Shop Product Listing Guidelines.Is the content above helpful? PreviousProduct Attributes & Shipping InformationNext Additional Requirements for Listing Multiple Products You may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.1 lessonWhat causes Incomplete Information in product listings? (Inf…Best practices to avoid Incomplete Information violationAdding Existing Products from TikTok ShopGetting your products live is the first essential step to succeeding on our platform. While we offer…Branded Products Listing GuidelinesWhat are Branded Products? Branded products are products bearing a brand. The brand and its features…Price DiagnosisThis feature will help sellers to review their product price competitiveness in TikTok Shop and full…Trademark InfringementWhat is a Trademark? A trademark includes but is not limited to words, symbols, slogans, designs, sh…Product Listing and Image Editor on Seller Center AppImage Editor The new product image editor enables sellers to take product pictures continuously and…Patent and Design Infringement What are patents and designs? Patents protect inventions and give the owner the right to prevent oth…Copyright InfringementWhat is a copyright? Copyright is a legal right that protects original works and stops others from u…Making Comparisons in Product ListingsWhat constitutes a “comparison”? A “comparison” is any statement that compares your product with the…Table of contentsPricing GuidelinesHarmful PracticesWhat happens if I breach these guidelines?
Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?identity=1&role=1&knowledge_id=5918681919260432&from=policy
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