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TikTok Shop Content Policy - Quy định nội dung cho Nhà sáng tạo

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TikTok Shop Content Policy - Quy định nội dung cho Nhà sáng tạo

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Published: 2026-03-16 · Source: crawler_authoritative

Tình huống

Đây là chính sách nội dung chính thức của TikTok Shop dành cho Creator/nhà bán hàng tại Singapore. Tài liệu quy định rõ ràng về các sản phẩm bị cấm hoặc hạn chế cũng như cách thức quảng bá nội dung được phép trên nền tảng.

Insight

TikTok Shop Content Policy bao gồm nhiều danh mục quy định quan trọng:

Sản phẩm bị cấm và hạn chế: Sữa công thức cho trẻ sơ sinh (0-6 tháng) và sữa cho trẻ 6-12 tháng bị cấm hoàn toàn. Sản phẩm kê đơn, tăng cường sinh lý, vũ khí, thuốc lá, chất cấm đều không được phép quảng bá. Sản phẩm bị hạn chế cần có sự chấp thuận trước khi quảng bá.

Nội dung bất hợp pháp và Vi phạm: Cấm nội dung liên quan đến hoạt động bất hợp pháp, vi phạm quyền Sở hữu trí tuệ, cờ bạc (ngoại trừ Live Giveaway Tool chính thức), và nội dung gây hiểu lầm về y tế, sức khỏe.

Tính toàn vẹn và xác thực: Cấm nội dung AI tạo sinh (AIGC) không có nhãn đúng theo TikTok Community Guidelines. Cấm đấu thầu, thao túng giá, tăng tương tác giả (spam, bot), chuyển hướng người dùng ra ngoài nền tảng (link, QR code, email, số điện thoại, social media). Giveaway và Khuyến mãi dựa trên mua hàng chỉ được phép khi sử dụng công cụ chính thức của TikTok Shop.

Nội dung chất lượng thấp: Cấm nội dung sao chép, không có sáng tạo mới, nội dung không tương tác (hình ảnh tĩnh, không có tương tác thời gian thực), và nội dung quảng bá không liên quan đến sản phẩm đang bán.

Niêm yết hư cấu (Fictitious Listings): Cấm quảng bá các sản phẩm không tồn tại, vô nghĩa, đùa giỡn (ví dụ: ‘Điện thoại vô hình’, ‘UFO từ không gian’), hoặc liên quan đến mua bán con người (ví dụ: ‘Thuê bạn trai’, ‘Mua cô dâu’).

Nội dung nhạy cảm và có hại: Cấm nội dung nhắm vào trẻ dưới 18 tuổi, nội dung tình dục, Quảng cáo giảm/cân đơn thuần (chỉ cho phép kèm theo sản phẩm fitness/lối sống lành mạnh), nội dung chính trị, và nội dung khai thác sự kiện nhạy cảm (khẩn cấp, thiên tai, khủng hoảng y tế).

Hành động

Creator cần tuân thủ các bước sau:

  1. Tham khảo danh sách đầy đủ các sản phẩm bị cấm và không được hỗ trợ trên trang chính thức của TikTok Shop
  2. Đảm bảo tất cả sản phẩm quảng bá tuân thủ luật địa phương và TikTok Community Guidelines
  3. Xin phê duyệt trước khi quảng bá bất kỳ Sản phẩm cấm Products nào
  4. Khi sử dụng AIGC, phải gắn nhãn theo đúng yêu cầu của TikTok Community Guidelines
  5. Chỉ sử dụng công cụ Khuyến mãi chính thức của TikTok Shop cho Giveaway và Purchase-based Incentives
  6. Tạo nội dung nguyên gốc, có tính tương tác thời gian thực, không phải video pre-recorded thiếu sáng tạo
  7. Không chuyển hướng người dùng ra ngoài nền tảng qua bất kỳ phương thức nào
  8. Không Livestream đồng thời trên nhiều nền tảng (simulcasting)
  9. Nếu bị áp dụng hành động thực thi nhầm, kháng cáo qua TikTok App theo Creator Appeal Guidelines

Kết quả

Vi phạm chính sách có thể dẫn đến các hành động thực thi đối với tài khoản. Các vi phạm lặp lại sẽ bị xử phạt nghiêm trọng hơn. Nếu Creator cho rằng bị xử phạt nhầm, có thể kháng cáo qua ứng dụng TikTok.

Điều kiện áp dụng

Chính sách áp dụng cho tất cả Creator/nhà bán hàng trên TikTok Shop Singapore. Đặc biệt quan trọng với những người bán sản phẩm sức khỏe, làm đẹp, sản phẩm giảm cân, và người thường xuyên sử dụng Khuyến mãi, giveaway.

Nội dung gốc (Original)

AcademyPolicy CenterCreatorRestricted & Prohibited ContentTikTok Shop Content Policy03/16/2026TikTok Shop provides an authentic, creative, and engaging shopping experience for users. To maintain trust and quality, all content promoting products must be accurate, useful, and verifiable. These guidelines apply to all types of content created by users on the platform.​​Restrictions on products you can promote​Prohibited and Unsupported Products ​All products displayed or featured in all content must comply with all local laws, regulations, and our TikTok Community Guidelines. Additionally, any content that features or promotes any Prohibited or Unsupported Products is strictly disallowed. Common examples include:​Prescription Medication and Sexual Enhancement Products​Dangerous and hazardous products, including firearms and weapons​Tobacco and drugs​Please click here for the full list of Prohibited and Unsupported Products.​​Restricted Products​Users are prohibited from promoting any content that relates to Restricted Products, if the seller has not received approval to do so. Certain restricted products may only be promoted with additional approval. ​Please click here to learn more.​​Growth and Infant Formula Milk (Prohibited)​Users are prohibited from uploading content that promotes the following products:​Infant formula milk (0–6 months)​Follow-on formula milk (6–12 months)​​​​Restrictions on how you promote your products ​Illegal and Regulated Content​Illegal or Criminal Activity​We prohibit all content that contains or promotes any form of illegal or criminal activity. Content will be removed from the platform if it violates any regional laws or regulations.​Please click here to learn more.​​Intellectual Property Rights Infringement​We prohibit content that infringes, enables, or encourages the infringement of intellectual property or personal rights. This includes using brands, logos, or individuals’ names and images for commercial purposes without their permission.​Please click here to learn more.​​Gambling Content​We strictly prohibit gambling, gamification techniques, and other game-based activities with elements of chance to ensure a transparent and authentic shopping experience. Some elements of chance-based gamification may be implemented only when using the Live Giveaway Tool.​Please click here to learn more.​​​Integrity and Authenticity​Misleading or False Content​Users are prohibited from uploading or sharing content that contains any misleading information or promotion(s). Please click below to learn more: ​Medical Misinformation​False displays of information​Exaggerated Claims or Descriptions ​Misleading Claims (Health and Beauty Products)​Product Comparisons​False Claims​False promises of rewards or gains​Circumventing Content Restrictions​Misleading Price Claims and Expired Pricing​Inconsistent Product Promotion​​Artificial Intelligence Generated Content (AIGC)​AI-Generated Content (AIGC) - images, video, or audio - is only permitted on TikTok Shop when it complies with the TikTok Community Guidelines and this TikTok Shop Content Policy. Creators must use the AIGC label as per the requirements stated in the TikTok Community Guidelines, and under applicable policies and laws. Any content (including AIGC) that misleads, deceives or impersonates others is prohibited on the platform.​​Auctions and Price Manipulation​Auction-based activities are prohibited on the platform. This includes, but is not limited to, bidding, offering or soliciting bids and/or any other similar alternative behavior. Directing users to any auction activity on external or third-party platforms is prohibited.​Please click here to learn more.​​Artificial Engagement, Spam and Other Inauthentic Engagement Practices​Content including any form of spam or fraud in user profiles, comments or chats is prohibited. Users should not engage in inauthentic activity that manipulates or artificially increases the number of orders, views, likes, comments, follows, and/or positive customer feedback or ratings.​Please click here to learn more.​​Giveaways and Purchase-Based Incentives​Conducting ‘Giveaways’ and offering ‘Purchase-based Incentives’ are prohibited unless official TikTok Shop promotional tools are used. When using these tools, users must meet specific criteria to ensure these activities are fair and transparent for all participating customers.​Please click here to learn more.​​Redirecting User Traffic ​We can not guarantee the safety or security of transactions conducted outside the platform. We prohibit content that redirects users externally, including links, phone numbers, social media handles, email addresses, QR codes, or other off-platform actions.​Please click here to learn more.​​Simulcasting and Multicasting​We prohibit livestreaming on multiple platforms or accounts simultaneously to maintain platform quality and protect user experience. Users are not prohibited from streaming on or conducting livestreams on other platforms, but should refrain from doing so simultaneously.​​Low Quality Content​We prohibit content that is sourced from other users, platforms or copyrighted materials, as well as content that is not filmed in real-time.​Please click below to learn more:​Unoriginal or Pre-recorded Content​Non-interactive and Low-quality Content​Irrelevant Promotional Content​​​Unoriginal Content​Content is considered unoriginal if the user has not added new or creative edits to any imported or uploaded media. Imported media includes media uploaded to our platform that has previously been shared on TikTok, and media from other social media platforms or sources including television, movies, or webcasts. ​Click here to learn more.​​Irrelevant Promotional Content​This occurs when the content does not clearly promote the listed product. It may show a different item, fail to display or mention the product, or involve unrelated activities with no commercial intent, such as chatting or gaming without introducing the product being sold.​Click here to learn more.​​Non-Interactive Content​Non-Interactive content is a form of low quality content that has no meaningful on-screen activity (eg. mostly still images or static scenes) or has no sustained, real-time verbal interaction with viewers.​Click here to learn more.​​Content Promoting Fictitious Listings​Creators are prohibited from promoting fictitious listings. This includes products that have no realistic function, practical use, or genuine intent to be sold as legitimate goods, such as joke items, meme products, impossible goods, or listings involving the sale of humans or relationships.​Examples of fictitious listing promotion include but not limited to:​Promoting non-existent, impossible, or meaningless goods listed purely as jokes​Examples: “Buy this Invisible phone”, “UFO from space for sale”, “Magic anti-gravity shoes”​Promoting listings involving the sale of humans or human relationships, which are strictly prohibited and harmful​Examples: “Rent a boyfriend”, “Adopt a person”, “Order a bride” ​Promoting objects posted as stunts, memes, or comedic content that lack practical use or genuine value​Examples: “Buy this Anti-wind dress made from plastic bag”, ” Paper cup sold for 9,999 SGD” , ” Air for sale” ​​​​Harmful and Sensitive Content​Harmful and Sensitive Content​Users may feature products for minors, such as toys or clothing, but must not target content or promotions specifically toward minors, as defined by local regulations. Content featuring minors under 18 promoting or representing products is prohibited unless accompanied by an adult.​Please click here to learn more.​​Sexual Content​Content featuring sexually suggestive behavior or language in product promotions, including those involving digital characters or objects, is prohibited.​Please click here to learn more.​​Weight Management Content​We prohibit the sale of weight management products or claims that a product, when used by itself, can solely drive weight loss or gain. Weight management products are defined as any products that are designed to help people control or regulate their weight. However, weight management claims are allowed for products promoting healthy lifestyles, such as fitness equipment or educational materials.​Please click here to learn more.​​Sensational or Shocking Content ​Content that is graphic, offensive, or harmful is strictly prohibited. This includes sympathy promotions, depictions of violence, discrimination, dangerous behaviors, or defamatory statements that could impact the trust and integrity of TikTok Shop.​Please click here to learn more.​​Political Content​We prohibit TikTok Shop content containing political references. This may include depictions of political actors, election campaign materials or discussions of electoral outcomes, governments or politicised issues. Exemptions are granted for content with public service interest subject to the platform’s discretion.​​Sensitive Events​Sensitive Events refer to unforeseen or developing situations that may impact our ability to maintain a safe and trustworthy environment. These may include, but are not limited to, civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.​When a Sensitive Event occurs, TikTok Shop may remove or limit content that aims to exploit or endorse the situation, including content used to drive engagement or generate profit from the event.​​​What happens if I breach these guidelines?​If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.​Please see the TikTok Shop Creator Performance Evaluation Guidelines article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.​​Is the content above helpful?NextProhibited Practices for CreatorsMenuRestrictions on products you can promote​Prohibited and Unsupported Products ​Restricted Products​Growth and Infant Formula Milk (Prohibited)​Restrictions on how you promote your products ​Illegal and Regulated Content​Illegal or Criminal Activity​Intellectual Property Rights Infringement​Gambling Content​​Integrity and Authenticity​Misleading or False Content​Artificial Intelligence Generated Content (AIGC)​Auctions and Price Manipulation​Artificial Engagement, Spam and Other Inauthentic Engagement Practices​Giveaways and Purchase-Based Incentives​Redirecting User Traffic ​Simulcasting and Multicasting​Low Quality Content​Unoriginal Content​Irrelevant Promotional Content​Non-Interactive Content​Content Promoting Fictitious Listings​Harmful and Sensitive Content​Harmful and Sensitive Content​Sexual Content​Weight Management Content​Sensational or Shocking Content ​Political Content​What happens if I breach these guidelines?​

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