Chính sách chống lạm dụng nền tảng TikTok Shop - Các hành vi bị cấm và hậu quả
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Published: 2026-04-27 · Source: crawler_authoritative
Tình huống
TikTok Shop - Nền tảng thương mại điện tử với các hành vi lạm dụng từ người bán cần được xử lý
Insight
TikTok Shop có chính sách nghiêm cấm nhiều hành vi lạm dụng nền tảng. Dropshipping (bán hàng kiểu ký gửi) không được phép, bao gồm: sao chép đơn hàng từ nền tảng khác sang TikTok Shop, đặt hàng thay khách hàng không có tài khoản TikTok, hoặc hướng dẫn khách đặt hàng qua Livestream để được free ship nhưng đơn không gốc từ TikTok Shop. Lạm dụng trợ cấp nền tảng bị cấm bao gồm: thổi phồn giá sản phẩm, gian lận danh mục sản phẩm. Đặt đơn Hàng giả (Fake Orders) là các đơn không từ khách hàng hợp lệ, bao gồm: tự đặt hàng hoặc thông đồng với khách đặt nhiều sản phẩm để tăng thứ hạng, sử dụng mã tracking trùng lặp hoặc giả mạo, Vận chuyển đến địa chỉ không khớp với đơn. TikTok Shop có thể phát hiện qua: buyer thường xuyên mua nhiều sản phẩm giống nhau từ một shop, Reviews sản phẩm không phù hợp với listing. Hành vi giao hàng gian lận bị cấm bao gồm: cập nhật sai trạng thái đơn để tránh bị đánh Late Dispatch, giao sai/tráo hàng, cung cấp thông tin giao hàng giả, giao đến địa chỉ không được ủy quyền, thay đổi thông tin khách hàng không có sự đồng ý, giao hàng cấm.
Hành động
Người bán Vi phạm sẽ bị áp dụng hành động thực thi lên tài khoản. Vi phạm lặp lại sẽ dẫn đến hình phạt nghiêm trọng hơn. Tham khảo Seller Performance Evaluation Policy và Seller Terms of Service để biết thêm chi tiết. Nếu cho rằng bị xử lý sai, người bán có thể khiếu nại qua Seller Center theo Seller Appeal Guidelines. Creator tham khảo Creator Enforcement Policy và Creator Terms of Use, khiếu nại qua TikTok App theo Creator Appeal Guidelines.
Kết quả
Người bán bị áp dụng hành động thực thi tài khoản, Vi phạm lặp lại bị phạt nặng hơn
Điều kiện áp dụng
Áp dụng cho tất cả người bán trên TikTok Shop
Nội dung gốc (Original)
TikTok Shop Platform Abuse Policy04/27/2026Manage OrdersFulfillment PolicyTikTok Shop is committed to maintaining a fair and trustworthy marketplace for all users. This Policy sets out the practices that undermine that commitment and the consequences that apply when these practices are detected.Prohibited Practices Dropshipping Dropshipping is not permitted on our platform. Dropshipping occurs when a seller uses the platform’s shipping subsidies or services to fulfil or ship an order for a sale that did not originally take place on the platform. This includes:Duplicating any sale you made outside TikTok Shop on TikTok Shop itselfPlacing an order on behalf of a customer who does not have a TikTok account and/or shipping such an order to that customerAdvising a customer to place an order via your Livestream on the basis that it qualifies for free shipping, where the underlying sale did not originate on TikTok ShopAbuse of Platform Subsidies Abuse of platform subsidies occurs when a user misuses subsidies granted by the platform, thereby causing the platform loss (e.g. financial loss, efficiency loss), in order to gain a personal benefit. Abuse of platform subsidies is not permitted on our platform. This includes:Artificially inflating or manipulating product prices, whether by bundling products with services or otherwiseDeliberately misnaming, mislabelling or misdescribing products in order to list them under product categories in which they clearly do not belongPlacing Fake Orders Fake orders are orders that are not made by legitimate customers or for legitimate purposes, such as colluding with customers or a group of customers to order large amounts of the same or similar items from a seller’s shop to boost its sales performance. This includes:Orders placed by the seller themselves, individuals connected to the seller, or affiliates working in coordination with the sellerSelf-purchasing or coordinating with a customer or group of customers to order large quantities of the same or similar items to boost sales metricsUsing invalid, duplicate, or fabricated tracking numbersShipping to an address that does not match the order’s stated delivery addressThe Platform may also identify fake order activity through the following signals, which may be used as grounds for investigation or enforcement:A buyer or group of buyers frequently purchases large quantities of the same or similar items from a single sellerA seller’s product reviews are inconsistent with or unrelated to the product listingOther patterns of behaviour that suggest artificial manipulation of sales performanceFraudulent Shipping Behaviour Fraudulent shipping behaviour occurs when a seller deliberately misrepresents, manipulates, or circumvents any part of the shipping or fulfilment process — whether to avoid penalties, deceive the Platform, or harm customers. This is not permitted on the Platform. This includes:Falsifying order status: Updating an order’s status in Seller Centre before the corresponding action has taken place — for example, marking an order as “Awaiting Collection” before it has been packed, in order to avoid a Late Dispatch flagShipping incorrect items: Sending empty, incomplete, or incorrect packages, or products that do not match their listing description or order detailsProviding false shipping information: Submitting invalid or duplicate tracking IDs, or false return shipping or warehouse addressesDelivering to an unauthorised address: Shipping an order to any address other than the customer’s stated delivery addressModifying customer details without consent: Changing a customer’s order or shipping information without their knowledge or agreementShipping prohibited items: Shipping any product that is prohibited under TikTok Shop’s Prohibited and Unsupported Products policies, restricted by your Logistics Service Provider, or illegal under applicable lawWhat happens if I breach this Policy? If you are found to violate this Policy, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Sellers: Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Creators: Please see our Creator Enforcement Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Is the content above helpful? 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Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837795792570114
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