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Campaign Season Policy Tips & Tricks for Sellers

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Campaign Season Policy Tips & Tricks for Sellers

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Published: 2025-11-10 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop muốn tham gia các chiến dịch mùa campaign, cần đáp ứng yêu cầu eligibility và tuân thủ các best practice để tránh Vi phạm.

Insight

TikTok Shop quy định nhiều ngưỡng eligibility cụ thể cho seller tham gia campaign. Về Seller Qualification: Store Rating phải trên 3.0 và Vi phạm Points phải dưới 36. Về Product Qualification: Product Negative Reviews Rate (30 ngày gần nhất) phải dưới 1.5% (chỉ áp dụng nếu có hơn 5 đơn hàng có negative reviews). Seller-Fault Return/Refund Rate (7 ngày gần nhất) phải đáp ứng ngưỡng theo category: Electronics dưới 7%, Home & Living/Fashion dưới 8.8%, Health & Beauty & Personal Care/Grocery/Mom & Babies dưới 7% (chỉ áp dụng nếu có từ 5 đơn hàng trở lên có seller-fault returns hoặc refunds). Khi listing sản phẩm branded: phải ghi rõ Thương hiệu name trong product title, sử dụng authentic product images hiển thị rõ brand logo, đảm bảo brand field, title, description và images thể hiện cùng một brand name, và apply for Brand Qualification trước khi listing sản phẩm branded. KHÔNG được hide hoặc blur brand name/logo, không đề cập các brand khác khi chưa có permission, không misleading customers khi product là unbranded. Phải reply tất cả customer messages trong vòng 12 giờ (bao gồm cả weekends và holidays). Tỷ lệ 1 trong 4 shoppers abandon purchases khi sellers không reply chat. Về content creation: phải stay visible trên camera, zoom in để show product details nhưng vẫn ở trên screen, demonstrate sản phẩm từ nhiều góc độ, verbally introduce sản phẩm. Trong livestreams: actively respond to comments, đọc comments aloud trước khi reply. Nếu cần tạm nghỉ trong 2-5 phút: sử dụng PAUSE button (navigate đến ’…’ bottom right > click PAUSE LIVE). Nếu vắng mặt hơn 5 phút hoặc đã sử dụng pause function 3 lần thì phải kết thúc session và bắt đầu Livestream mới. Về packaging: sử dụng inner và outer packaging chắc chắn, wrap fragile items với 2-3 layers protection, tape liquid caps để tránh leaks, chọn packaging cứng cáp và seal tightly. Về aftersales: hơn 50% shoppers sẽ không mua lại sau trải nghiệm aftersales kém. Xử lý returns: Accept nếu item còn nguyên vẹn, Reject nếu item đã worn hoặc không thể resale. High-value items sẽ không được auto-approved cho returns - sellers luôn có cơ hội review trước. Theo dõi return/refund reasons ảnh hưởng đến Seller-Fault Return/Refund Rate để duy trì shop performance.

Hành động

  1. Kiểm tra campaign eligibility trước khi join bất kỳ campaign nào. 2. Đảm bảo Store Rating trên 3.0 và Vi phạm Points dưới 36. 3. Theo dõi Product Negative Reviews Rate (30 ngày) dưới 1.5% (chỉ áp dụng khi có hơn 5 đơn negative reviews). 4. Duy trì Seller-Fault Return/Refund Rate (7 ngày) theo ngưỡng category: Electronics <7%, Home & Living/Fashion <8.8%, Health & Beauty/Grocery/Mom & Babies <7% (chỉ áp dụng khi có từ 5 đơn seller-fault returns/refunds). 5. Listing branded products đúng cách: ghi rõ Thương hiệu name trong title, sử dụng authentic images với brand logo rõ ràng, apply for Brand Qualification trước khi listing, update images nếu packaging thay đổi. 6. Reply customer messages trong 12 giờ hoặc sớm hơn mỗi ngày bao gồm weekends và holidays. Enable chat notifications: PC Settings > Personal Settings > Message Notifications, App Settings > Push Notification > Chat Notification. Ưu tiên chats transferred từ chatbot. Sử dụng TikTok tools: Automated greetings, Chatbot và reply recommendations, Automated order updates. 7. Tạo content chất lượng cao: stay visible trên camera, zoom in show product details nhưng vẫn on screen, demonstrate từ nhiều angles, verbally introduce sản phẩm. Trong Livestream: actively respond to comments, đọc comments aloud trước khi reply. Sử dụng PAUSE function khi cần tạm nghỉ 2-5 phút (navigate ’…’ > PAUSE LIVE). Kết thúc session nếu vắng mặt >5 phút hoặc đã pause 3 lần. Tránh looping/slideshow videos với still images, text hoặc GIFs. 8. Đóng gói an toàn: sử dụng proper inner và outer packaging, wrap fragile items với 2-3 layers, tape liquid caps, chọn sturdy packaging, seal tightly. 9. Xử lý aftersales: Accept returns nếu item còn tốt, Reject nếu worn hoặc không resale được. Submit appeal nếu return được auto-approved. Theo dõi return/refund reasons ảnh hưởng Seller-Fault Return/Refund Rate.

Điều kiện áp dụng

Product Negative Reviews Rate chỉ áp dụng khi có hơn 5 đơn hàng có negative reviews. Seller-Fault Return/Refund Rate chỉ áp dụng khi có từ 5 đơn seller-fault returns/refunds trở lên. Các ngưỡng Return/Refund Rate khác nhau theo product category: Electronics <7%, Home & Living/Fashion <8.8%, Health & Beauty & Personal Care/Grocery/Mom & Babies <7%. High-value items sẽ không được auto-approved cho returns. Nếu không có Store Rating, áp dụng các quy định khác.

Nội dung gốc (Original)

Campaign Season Policy Tips & Tricks for Sellers11/10/2025CampaignLooking to boost your sales this campaign season?Follow these quick tips to stay compliant, avoid violations, and reach more customers.Check your campaign eligibility Before joining any campaign, make sure your shop and products meet the latest requirements.Seller QualificationStore Rating: Above 3.0Violation Points: Below 36Product QualificationProduct Negative Review Rate (past 30 days): Below 1.5% (applies only if there are more than 5 orders with negative reviews)Seller-Fault Return/Refund Rate (past 7 days): Meet these targets based on your product category: Electronics: Below 7%Home & Living / Fashion: Below 8.8%Health, Beauty & Personal Care / Grocery / Mom & Babies: Below 7%*Applies only if there are 5 or more orders with seller-fault returns or refundsNote: Don’t have a Store Rating? Click on ‘Learn more’ below to see what applies to you.Learn moreEnsure your products meet the requirements for affiliate collaborations Stay eligible for Affiliate Collaborations — ensure your shop and products meet the requirements:Learn moreList branded products the right way When selling branded products, make sure your listings are clear, accurate, and comply with intellectual property laws.✅ DOState the brand name in your product title.Use authentic product images that clearly show the brand logo.Ensure the brand field, title, description, and images display the same brand nameApply for Brand Qualification before listing a branded product.If your product has new packaging, update your listing images so customers know what to expect, for example:❌ DON’TDon’t hide or blur the brand name or logo.Don’t mention other brands without permission.Don’t mislead customers by implying that an unbranded product is branded.If your product has new packaging, avoid falsely suggesting that older packaging versions are counterfeit products.Learn moreRespond to customer chat within 12 hours to drive sales 1 in 4 shoppers abandon their purchases when sellers don’t respond to chat.Most shoppers just need a quick reply — often about colour, fit, or delivery details. A fast reply can make the difference between a sale and an abandoned cart.✅ DOReply to all customer messages within 12 hours (or earlier!) — every day, including weekends and holidays.Enable chat notifications so you never miss one:PC: Settings > Personal Settings > Message NotificationsApp: Settings > Push Notification > Chat NotificationPrioritize chats transferred from chatbot — these shoppers didn’t get their answers and still need help.Use TikTok’s built-in tools for faster replies:Automated greetingsChatbot and reply recommendationsAutomated order updatesLearn morePost engaging, high-quality content ✅ DOStay clearly visible on camera — avoid overlays or images that block your face or body.Zoom in to show product details but stay on screen so viewers can see you interacting with it.Demonstrate the product from different angles to highlight its features.Verbally introduce the product, highlighting its key features and your personal experience with it.During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.❌ DON’TAvoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product. Don’t hide behind filters, overlays, or looping edits.Don’t stay silent or rely only on background music or on-screen text.Pro-Tip: Use the PAUSE Function When Needed During a LivestreamIf stepping away briefly, continue talking to stay connected with your audience.Use the PAUSE button if you’re away for more than 2 minutes (up to 5 minutes).To use the PAUSE function, navigate to ”…” (bottom right) and click PAUSE LIVEIf you’re gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.Learn morePack your products securely to prevent damage ✅ Package items securelyUse proper inner and outer packaging to prevent damage.Wrap fragile items with 2–3 layers of protection.Tape liquid caps to avoid leaks.Choose sturdy packaging — give it a shake to ensure nothing moves.Seal your package tightly before shipping.Learn moreHandle aftersales smoothly to keep customers coming back More than 50% of shoppers won’t buy again after a poor aftersales experience.A smooth aftersales process keeps customers happy and protects your shop’s performance through the busy season.📌 How to Handle ReturnsAccept returns if the item is in good condition.Reject if the item is worn or cannot be resold.If a return was auto-approved by TikTok Shop, you can submit an appeal for review.Note: High-value items will not be automatically approved for returns. You’ll always have a chance to review these cases first.Pro-tip: Pay attention to return and refund reasons that could impact your Seller-Fault Return/Refund Rate. Keep this rate low to maintain strong shop performance.Learn moreFor more campaign season policy tips:Campaign Season Policy Tips & Tricks for CreatorsFashion Sellers: Campaign Season Policy Tips & TricksHealth & Beauty Sellers: Campaign Season Policy Tips & TricksIs the content above helpful? PreviousFashion Sellers: Campaign Season Policy Tips & TricksNext Star Shop+ (Star Shop Plus) ProgrammeYou may also be interested inLivestream CampaignsThis article teaches you how to use Livestream Campaigns to increase traffic and conversions in your…Co-Funded CampaignsThis article teaches you how to use Co-Funded Campaigns to increase sales in your store with high RO…Product CampaignsThis article teaches you how to participate in platform product campaigns to increase sales in your…Voucher Extra ProgramThis article teaches you what Voucher Extra are, how it works, as well as how the Voucher Extra Prog…Thứ 6 Extra - Voucher thả ga - ELHA & HL Campaign Objective A unique selling day that aims to create centralized, interactive shopping experi…Thứ 6 Extra - Voucher thả ga - FMCG & FA CampaignCampaign Objective A unique selling day that aims to create centralized, interactive shopping experi…#TikTok Lifestyle - Smart Living, Hot Summer Sale_Only 29/03…The Home & Living and Electronics Super Sale Campaign “#TikTok Lifestyle - Smart Living, Hot Summer…Campaign One-Click RegistrationProduct registration across multiple sub-campaigns under a parent campaign is repetitive and time-co…Video 5: Data TrackingVideo 4.1: How to Create Your own PromotionsTable of contentsCheck your campaign eligibilityEnsure your products meet the requirements for affiliate collaborationsList branded products the right wayRespond to customer chat within 12 hours to drive salesPost engaging, high-quality contentPack your products securely to prevent damageHandle aftersales smoothly to keep customers coming back

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