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TikTok Shop Platform Abuse Policy - Quy định về Hành vi Lạm dụng Nền tảng

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TikTok Shop Platform Abuse Policy - Quy định về Hành vi Lạm dụng Nền tảng

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Published: 2026-04-27 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop cần tuân thủ các quy định về hành vi bị cấm trên nền tảng để duy trì thị trường công bằng và đáng tin cậy.

Insight

Chính sách Platform Abuse Policy của TikTok Shop liệt kê 4 nhóm hành vi bị cấm: (1) Dropshipping - không được phép, bao gồm sao chép đơn hàng từ ngoài TikTok Shop vào nền tảng, đặt đơn thay khách hàng không có tài khoản TikTok, hoặc hướng dẫn khách đặt đơn qua Livestream để hưởng free shipping nhưng đơn không orig từ TikTok Shop; (2) Abuse of Platform Subsidies - lạm dụng subsidy của nền tảng gây tổn thất cho platform (tài chính, hiệu quả) để trục lợi cá nhân, bao gồm thao túng giá sản phẩm bằng cách bundle với dịch vụ, hoặc gian lận phân loại sản phẩm; (3) Placing Fake Orders - đặt đơn giả để tăng metrics bán hàng, bao gồm tự đặt hàng, collude với khách hàng, sử dụng tracking number giả, giao đến địa chỉ không khớp. TikTok Shop có thể phát hiện qua các signals: buyer thường xuyên mua số lượng lớn từ một seller, reviews không liên quan đến sản phẩm; (4) Fraudulent Shipping Behaviour - hành vi gian lận Vận chuyển, bao gồm falsify order status (đánh dấu ‘Awaiting Collection’ trước khi đóng gói để tránh Late Dispatch flag), gửi sai/mếp/trá hàng, cung cấp tracking ID giả, giao đến địa chỉ không được phép, thay đổi thông tin đơn hàng khách hàng mà không có consent, giao hàng cấm theo Sản phẩm cấm Products policy hoặc ille m律.

Hành động

Người bán cần tránh tất cả các hành vi bị cấm nêu trên. Nếu Vi phạm, tài khoản sẽ bị enforcement actions; vi phạm lặp lại sẽ bị penalties nặng hơn. Người bán có thể appeal qua Seller Center nếu cho rằng enforcement action bị áp dụng sai (tham khảo Seller Appeal Guidelines). Creator có thể appeal qua TikTok App (tham khảo Creator Appeal Guidelines). Để biết thêm chi tiết, xem Seller Performance Evaluation Policy và Seller Terms of Service.

Kết quả

Enforcement actions được áp dụng đối với tài khoản Vi phạm. Vi phạm lặp lại dẫn đến penalties nghiêm trọng hơn.

Điều kiện áp dụng

Áp dụng cho tất cả người bán và Creator trên TikTok Shop. Chính sách có hiệu lực từ ngày 27/04/2026.

Nội dung gốc (Original)

TikTok Shop Platform Abuse Policy04/27/2026Manage OrdersFulfillment PolicyTikTok Shop is committed to maintaining a fair and trustworthy marketplace for all users. This Policy sets out the practices that undermine that commitment and the consequences that apply when these practices are detected.Prohibited Practices Dropshipping Dropshipping is not permitted on our platform. Dropshipping occurs when a seller uses the platform’s shipping subsidies or services to fulfil or ship an order for a sale that did not originally take place on the platform. This includes:Duplicating any sale you made outside TikTok Shop on TikTok Shop itselfPlacing an order on behalf of a customer who does not have a TikTok account and/or shipping such an order to that customerAdvising a customer to place an order via your Livestream on the basis that it qualifies for free shipping, where the underlying sale did not originate on TikTok ShopAbuse of Platform Subsidies Abuse of platform subsidies occurs when a user misuses subsidies granted by the platform, thereby causing the platform loss (e.g. financial loss, efficiency loss), in order to gain a personal benefit. Abuse of platform subsidies is not permitted on our platform. This includes:Artificially inflating or manipulating product prices, whether by bundling products with services or otherwiseDeliberately misnaming, mislabelling or misdescribing products in order to list them under product categories in which they clearly do not belongPlacing Fake Orders Fake orders are orders that are not made by legitimate customers or for legitimate purposes, such as colluding with customers or a group of customers to order large amounts of the same or similar items from a seller’s shop to boost its sales performance. This includes:Orders placed by the seller themselves, individuals connected to the seller, or affiliates working in coordination with the sellerSelf-purchasing or coordinating with a customer or group of customers to order large quantities of the same or similar items to boost sales metricsUsing invalid, duplicate, or fabricated tracking numbersShipping to an address that does not match the order’s stated delivery addressThe Platform may also identify fake order activity through the following signals, which may be used as grounds for investigation or enforcement:A buyer or group of buyers frequently purchases large quantities of the same or similar items from a single sellerA seller’s product reviews are inconsistent with or unrelated to the product listingOther patterns of behaviour that suggest artificial manipulation of sales performanceFraudulent Shipping Behaviour Fraudulent shipping behaviour occurs when a seller deliberately misrepresents, manipulates, or circumvents any part of the shipping or fulfilment process — whether to avoid penalties, deceive the Platform, or harm customers. This is not permitted on the Platform. This includes:Falsifying order status: Updating an order’s status in Seller Centre before the corresponding action has taken place — for example, marking an order as “Awaiting Collection” before it has been packed, in order to avoid a Late Dispatch flagShipping incorrect items: Sending empty, incomplete, or incorrect packages, or products that do not match their listing description or order detailsProviding false shipping information: Submitting invalid or duplicate tracking IDs, or false return shipping or warehouse addressesDelivering to an unauthorised address: Shipping an order to any address other than the customer’s stated delivery addressModifying customer details without consent: Changing a customer’s order or shipping information without their knowledge or agreementShipping prohibited items: Shipping any product that is prohibited under TikTok Shop’s Prohibited and Unsupported Products policies, restricted by your Logistics Service Provider, or illegal under applicable lawWhat happens if I breach this Policy? If you are found to violate this Policy, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Sellers: Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Creators: Please see our Creator Enforcement Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Is the content above helpful? 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