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TikTok Shop cấm sản phẩm giảm cân và claim phóng đại về giảm cân/tăng cơ

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TikTok Shop cấm sản phẩm giảm cân và claim phóng đại về giảm cân/tăng cơ

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Published: 2026-04-01 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop đang Quảng cáo sản phẩm sức khỏe và làm đẹp

Insight

TikTok Shop cấm Quảng cáo các sản phẩm giảm cân (thuốc, đồ uống, miếng dán, kem, dầu) và sản phẩm tăng cơ nguy hiểm (tiền chất anabolic, prohormone, peptide hormone tăng trưởng). Các claim không được phép bao gồm: claim giảm cân gây hiểu lầm (hứa hẹn quá mức, biến đổi cực đoan, ngôn ngữ body-shaming) và claim tăng cơ phóng đại (ví dụ: ‘Tăng 10kg cơ trong 10 ngày’). Nội dung tập trung chủ yếu vào giảm cân hoặc tăng cơ có thể bị hạn chế lưu lượng.

Hành động

Tránh Quảng cáo các sản phẩm giảm cân và tăng cơ nguy hiểm. Không sử dụng claim phóng đại hoặc gây hiểu lầm. Tập trung vào lợi ích sức khỏe tổng thể thay vì thay đổi ngoại hình.

Kết quả

Vi phạm sẽ bị xử lý hành chính. Tái phạm sẽ bị xử phạt nặng hơn.

Điều kiện áp dụng

Áp dụng cho tất cả người bán sản phẩm sức khỏe và làm đẹp trên TikTok Shop

Nội dung gốc (Original)

Weight Management Claims04/01/2026Health is personal, and every journey is unique. At TikTok Shop, we’re committed to building an inclusive and informed community where everyone can access what they need to feel their best. When promoting Health and Wellness products, it’s essential to do so responsibly. All content must comply with TikTok’s Community Guidelines to ensure a safe and respectful platform for everyone.🚫 Not AllowedAvoid promoting these products:Slimming and fat loss products - E.g. pills, beverages, patches, creams, oils.High-risk muscle gain products - E.g. anabolic precursors, prohormones, growth hormone peptides.Avoid making these claims:Misleading weight loss claims - Do not make exaggerated promises, showcase extreme transformations, or use body-shaming language.Exaggerated muscle building claims - Avoid making unrealistic statements about muscle growth such as “Gain 10kg of muscle in 10 days”, “Gain muscle fast”, “Bulk up quickly”, or showcase exaggerated before-and-after depictions of muscle gain.⚠️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.✅ AllowedPromoting non-medical weight gain products - E.g. milk, honey, supplements.Mentioning non-exaggerated weight loss or muscle gain effects in your promotional content.These mentions are only allowed when paired with broader health benefits. They cannot be the main focus of your content.For example: Creatine, protein powders, and similar products may be promoted if the focus is on overall wellness or athletic performance and not solely on appearance changes.What is a weight management claim? How can I avoid making weight management claims? We’re committed to supporting our community by promoting healthy nutrition, positive lifestyles, and body positivity. By helping your audience make informed choices, you also build trust and strengthen your relationship with them. Here’s how to promote responsibly:Be balanced. Focus on the range of health benefits, not just weight loss or muscle gain. Always mention that results may vary!Be realistic. Use clear and honest claims that reflect the true value of your product (e.g. “Strengthens natural defenses and boosts energy levels” rather than “Lose weight fast!”). Promote healthy choices and active lifestyles!Be compliant. Follow all product listing & content guidelines and applicable laws. Avoid making misleading or exaggerated claims.What products can I promote with weight management claims? What happens if I breach these guidelines? Violating these guidelines will result in enforcement actions taken against your content or account. Repeated offenses will result in more significant penalties. Please see our Creator Performance Evaluation Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Please read our TikTok Shop Content Policy to learn more.Is the content above helpful? PreviousSensational or Shocking Content Next Circumventing Content RestrictionsTable of contents🚫 Not Allowed✅ AllowedWhat is a weight management claim?How can I avoid making weight management claims?What products can I promote with weight management claims?What happens if I breach these guidelines?

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