Quy định sản phẩm Surprise-Based và LIVE Breaks trên TikTok Shop
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Published: 2026-03-20 · Source: crawler_authoritative
Tình huống
Người bán trên TikTok Shop muốn bán các sản phẩm surprise-based (mystery box, blind box, advent calendar, golden egg, trading card packs) hoặc tổ chức LIVE breaks (Livestream mở blind box/card breaks)
Insight
Surprise-Based Products là sản phẩm mà người mua biết các item có thể nhận được nhưng không biết chính xác item nào cho đến khi mở ra. LIVE breaks là Livestream nơi người bán/creator mở sản phẩm surprise-based đã niêm phong trên camera và phân bổ các item đã mở cho người mua theo quy tắc break. Yêu cầu: sản phẩm phải được sản xuất tại nhà máy, mua và bán lại trong bao bì gốc của nhà sản xuất mà không thay đổi; không chứa item cấm hoặc không được hỗ trợ. Phải hiển thị rõ: hình ảnh các sản phẩm có thể nhận cùng giá trị MSRP, số lượng/danh mục/biến thể, giá trị tổng phải dưới USD$100. LIVE Card/Blind Box breaks chỉ được phép trong các danh mục cho phép. Customer protections: người mua phải từ 18+; người mua dưới 25 tuổi giới hạn 8 giao dịch/ngày; sau 20 giao dịch phải chờ 15 phút cool-off period (áp dụng across all TikTok Shop stores).
Hành động
Người bán phải chọn đúng danh mục sản phẩm phù hợp với LIVE card breaks/blind-box opening trước khi đăng bán; tránh các định dạng break mà kết quả của người mua là ngẫu nhiên hoặc không rõ ràng - người mua phải biết chính xác họ có thể nhận được gì và cách xác định; đảm bảo tuân thủ các biện pháp bảo vệ người mua. Nếu Vi phạm, có thể nhận hành động thực thi (enforcement actions); tái phạm sẽ bị xử phạt nặng hơn. Có thể khiếu nại qua Seller Center nếu cho rằng bị xử phạt sai.
Điều kiện áp dụng
Không phải tất cả danh mục đều được kích hoạt cho mọi thị trường; không được đăng bán cho đến khi danh mục được cung cấp. Quy định được áp dụng cho cả người bán và Creator. Chính sách bảo vệ người mua đang được triển khai dần.
Nội dung gốc (Original)
Surprise-based Products and LIVE Breaks03/20/2026Live GiveawayWhat are Surprise-Based Products & LIVE Breaks? Surprise-Based Products refers to products where the buyer knows the possible items but cannot know the exact item(s) they will receive until the product is opened (e.g., Mystery Boxes, Golden Eggs, Advent Calendars, Blind Boxes, and Trading Card Packs). “LIVE breaks” (also called blind box breaks / card breaks) are livestreams where a seller/creator opens sealed surprise-based products on camera—like trading card packs/boxes/cases or blind boxes—and then allocates and ships the pulled items to buyers based on the break rules.All Surprise-Based Products and LIVE breaks must meet the requirements below.You must also ensure you comply with all applicable local laws with respect to Surprise-Based Products and LIVE breaks.Requirements for Surprise-Based Products Surprised-Based Product Listings must follow the following guidelines:The product must be manufactured in a factory and cannot be assembled by brands, sellers or creators. They should be purchased and resold in the manufacturer’s original packaging and content without any alterations. Randomised bundles self-assembled by brands/sellers/creators are strictly prohibited.The surprise-based products must not be, or contain any prohibited or unsupported items. Include the following information clearly in the product listing description: Images showing the possible products (and their respective values based on their Manufacturer’s Suggested Retail Price (MSRP), if applicable) the customer may receive in the surprise-based product listing.The quantity, category, and variation of products the customer may receive. The value of the product(s) that the customer will receive. The total value of the Surprise-Based Product must be less than USD$100. You must select the appropriate product category for your products. Click here to learn more.Requirements for LIVE Card/Blind Box BreaksLIVE Card/Blind Box breaks are permitted. However, sellers & creators must ensure that they meet certain conditions. In summary, you should be aware of the following:List products under the permitted categoriesAvoid prohibited break formatsBe aware of buyer protection measures that may impact salesPermitted Product CategoriesIf you intend for your products to be used for LIVE card breaks/blind-box opening, you must select the categories as follows.Note: Not all of these categories may be enabled for your market. Do not list/sell your products until the category is made available to you. If you require further support, please raise a ticket via the Seller Center. For sellers with an Account Manager, please reach out to them directly. If you carry out LIVE breaks without correctly categorising your product, you may receive enforcement actions.LIVE Break MethodsAvoid any break format where the buyer’s outcome is random or unclear—buyers should know exactly what they may receive (e.g. products and their respective values) and how it’s determined.Customer ProtectionsThese products are subject to purchase restrictions. These protections are progressively being rolled out to users.Age restrictionBuyers must be 18+ to purchase.Daily transaction capBuyers under 25 are limited to 8 transactions per day.Cool-off periodAfter 20 transactions, buyers must wait 15 minutes before making another purchase. This cooldown applies across all TikTok Shop stores (e.g., 10 transactions in Store A + 10 in Store B triggers the cooldown).What happens if I breach these guidelines? If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Sellers: Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.Creators: Please see our Creator Enforcement Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Please click here to read our TikTok Shop Product Listing Policy.Is the content above helpful? 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Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=4192653315114753
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