Hướng dẫn niêm yết sản phẩm tái chế/second-hand trên TikTok Shop
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Published: 2025-06-11 · Source: crawler_authoritative
Tình huống
Người bán muốn niêm yết sản phẩm tái chế hoặc second-hand trên TikTok Shop. Đây là sản phẩm thuộc danh mục ‘Invite-only’ - chỉ những người bán được tiếp nhận qua quy trình mời mới được bán.
Insight
TikTok Shop chỉ cho phép niêm yết một số loại sản phẩm second-hand nhất định: Túi xách & phụ kiện túi, Điện thoại di động & máy tính bảng, Laptop & máy tính để bàn, Desktop all-in-one & máy chủ. Tiêu đề sản phẩm phải bắt đầu bằng [Second-hand], (2nd hand), Second hand -, [Đã qua sử dụng], (Đã qua sử dụng), hoặc Đã qua sử dụng -. Sản phẩm phải được đặt đúng danh mục con trong nhóm ‘Pre-Owned - Refurbished’. Người bán phải điền đầy đủ thuộc tính sản phẩm và chọn tình trạng phù hợp từ danh sách: Refurbished (Grade A/B/C) hoặc Second-hand (Like New, Lightly Used, Well Used, Heavily Used). Cần cung cấp thông tin bảo hành (loại bảo hành: quốc tế, nhà sản xuất, nhà cung cấp, hoặc không bảo hành) và thời hạn bảo hành. Mô tả sản phẩm phải bao gồm thông số kỹ thuật chi tiết (kích thước, trọng lượng, CPU, RAM, màn hình, pin, camera…) và mô tả chi tiết tình trạng vật lý (vết trầy, móp, nứt, gỉ sét). Hình ảnh và video phải phản ánh chính xác sản phẩm thực tế khách hàng sẽ nhận được.
Hành động
- Đăng ký tham gia chương trình ‘Invite-only’ với tài khoản quản lý. 2. Đặt tiêu đề sản phẩm với prefix đúng quy định: [Second-hand] hoặc [Đã qua sử dụng]. 3. Chọn danh mục con phù hợp trong nhóm Pre-Owned - Refurbished. 4. Điền đầy đủ product attributes (bắt buộc với điện thoại, laptop, tablet, desktop, server). 5. Chọn ‘PRE-OWNED’ từ dropdown và phân loại đúng grade (Refurbished Grade A/B/C hoặc Like New/Lightly Used/Well Used/Heavily Used). 6. Chọn loại và thời hạn bảo hành phù hợp. 7. Cung cấp thông số kỹ thuật chi tiết và mô tả tình trạng vật lý chính xác, bao gồm hình ảnh các vùng bị ảnh hưởng. 8. Đảm bảo hình ảnh/video phản ánh đúng sản phẩm thực tế.
Kết quả
Vi phạm hướng dẫn có thể dẫn đến hành động xử lý trên tài khoản. Vi phạm lặp lại sẽ bị xử lý nghiêm trọng hơn. Có thể kháng cáo qua Seller Center nếu cho rằng bị xử lý sai.
Điều kiện áp dụng
Chỉ áp dụng cho 4 nhóm sản phẩm được phép: Túi xách & phụ kiện túi, Điện thoại & máy tính bảng, Laptop & máy tính để bàn, Desktop all-in-one & máy chủ. Người bán phải được tiếp nhận qua quy trình Invite-only trước khi có thể niêm yết.
Nội dung gốc (Original)
Refurbished/Second-hand Product Listing Guidelines06/11/2025Listing RestrictionsWhen listing refurbished or second-hand products, you are required to follow certain criteria. Refurbished/second-hand products are classified as “Invite-only” products which refer to specific products that sellers can only sell if they have been onboarded through an “invite-only” process. This involves submitting relevant required documentation to your account managers.For more information about the application process, please refer to “How to apply to be an “Invite-only” Seller”.Note: The current second-hand products allowed for sale on our platform are: Bags & Bag AccessoriesMobile phones & tabletsLaptops & desktop computersAll-in-one desktops & serversProduct title All the second-hand/refurbished titles must begin with [Second-hand], (2nd hand), Second hand -, [Đã qua sử dụng], (Đã qua sử dụng), Đã qua sử dụng -.For example, a secondhand mobile phone can be titled “[Second-hand] Xiaomi Redmi 9”.Product Category All second-hand mobile phones, laptops, tablets, desktop computers, all-in-one desktops, servers, bags and bags accessories must be placed under the right category as below:Type of productsCategoryMobile PhonesPre-Owned - Refurbished Phones & Electronics - Mobile PhonesLaptopsPre-Owned - Refurbished Phones & Electronics - LaptopsTabletsPre-Owned - Refurbished Phones & Electronics - TabletsDesktop ComputersPre-Owned - Refurbished Desktop Computers - Desktop ComputersAll-in-One DesktopsPre-Owned - Refurbished Desktop Computers - All-in-One DesktopsServersPre-Owned - Refurbished Desktop Computers - ServersProfessional & Technology BagsPre-Owned - Bags - Professional & Technology BagsBucket BagsPre-Owned - Bags - Bucket BagsMessenger BagsPre-Owned - Bags - Messenger BagsCrossbody BagsPre-Owned - Bags - Crossbody BagsShoulder BagsPre-Owned - Bags - Shoulder BagsTote BagsPre-Owned - Bags - Tote BagsMini BagsPre-Owned - Bags - Mini BagsTop Handle BagsPre-Owned - Bags - Top Handle BagsBackpacksPre-Owned - Bags - BackpacksBelt BagsPre-Owned - Bags - Belt BagsSmall Leather GoodsPre-Owned - Bags - Small Leather GoodsClutches & WristletsPre-Owned - Bags - Clutches & WristletsBag AccessoriesPre-Owned - Bags - Bag AccessoriesProduct attributes Product attributes of refurbished or second-hand mobile phones, laptops, tablets, desktop computers, all-in-one desktops and servers must be filled.Product Condition From the drop-down menu, please select “PRE-OWNED”. The purpose of the “Product Condition” requirement is to provide more clarity on the secondhand product’s quality and condition for customers, so they can properly assess if they want to buy it. Please take reference from criteria below when selecting your Product Condition.ConditionGradesDefinitionRefurbishedRefurbished Grade AIn near-mint condition Cosmetic aspect is excellent, and they show next to no signs of previous use No scratches, cosmetic damage Tested, and no software issues Refurbished Grade B2nd best conditionOnly light cosmetic scratches, scuffsSigns of light usage and in workable conditionTested, and no software issuesRefurbished Grade CLowest cosmetic conditionMay have visible and obvious cosmetic scratches, scuffs, dentsSigns of heavy usage but still in workable conditionTested, and no software issuesSecond-handLike NewUsed once or twice. As good as new. No physical damage.Lightly UsedUsed with care. Barely noticeable physical flaws such as scuff marks.Well UsedHas minor flaws or defects.Heavily UsedHas obvious signs of use or defects.Warranty typeWarranty types include ‘international warranty’, ‘manufacturer warranty’, ‘supplier warranty’ or ‘no warranty’. This information can guide customers in determining the appropriate point of contact for addressing warranty-related inquiries and managing their expectations accordingly.Warranty Duration The duration of a warranty sets expectations for how long the product is eligible for repairs or replacements. It is your responsibility to choose the appropriate warranty duration for the product being offered. This helps both sellers and customers to manage their expectations regarding the extent of protection provided.Product description Product specification Product specifications provide customers with detailed information about the product, allowing them to make a more informed purchase. Please provide the following information where applicable.For mobile phones, tablets, laptops, desktop computers, all-in-one desktops and servers:Type (non-exhaustive)DefinitionDimensions and WeightPhysical size and weight of the deviceTechnical SpecificationsInformation about the processor, RAM, storage capacity, operating system, and other internal componentsDisplaySize, resolution, type (LCD, LED, OLED), and any additional features such as touch capabilities or HDR supportConnectivitySupported network bands, Wi-Fi standards, Bluetooth version, ports (USB, HDMI), and any other connectivity optionsBatteryCapacity, type, and estimated battery lifeCameraResolution, aperture size, sensor type, and any additional features like optical image stabilization or AI enhancementsAudioSpeaker configuration, audio formats supported, headphone jack availability, and any audio enhancement technologiesSoftware FeaturesPre-installed apps, software features, and compatibility with third-party software or appsFor bags and bag accessories:Type (non-exhaustive)DetailDimensions and WeightPhysical size and weight of the productCompartmentsTotal number of compartments of the productOther informationMaterial, color, storage instruction, originPhysical condition You must provide a detailed description of the product’s physical condition, emphasizing any imperfections like scratches, dents, or cracks on any part of the item. It is advised that sellers include images of the affected areas.Example:Dent: Laptop corners are slightly dentedScratches: Minor scratches on the top right of the screenCracks: No chips or cracks on the screenRust: The small zipper inside the bag is slightly rustedImage & Videos Uploaded product images and videos need to be an authentic reflection of what customers will receive once a purchase is made. Please follow the requirements set out here.What happens if I breach these guidelines? If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see our TikTok Shop Seller Performance Evaluation Policy article for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please click here to read our TikTok Shop Product Listing Guidelines.Is the content above helpful? 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Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=383957212661520
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