Hướng Dẫn Khiếu Nại Vi Phạm Quyền Sở Hữu Trí Tuệ (IPR) Trên TikTok Shop

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Published: 2025-03-11 · Source: crawler_authoritative

Tình huống

Người bán hoặc Creator nhận được thông báo hoặc cảnh cáo Vi phạm quyền Sở hữu trí tuệ (IPR) trên TikTok Shop và tin rằng chủ sở hữu quyền hoặc TikTok Shop đã có sai sót.

Insight

TikTok Shop coi trọng việc bảo vệ quyền Sở hữu trí tuệ và sẽ xử lý người bán hoặc Creator Vi phạm chính sách IPR. Quy trình khiếu nại và thời hạn khác nhau tùy thuộc vào vai trò. Đối với Người bán: có thể nộp tối đa hai lần khiếu nại cho mỗi vi phạm. Lần khiếu nại đầu tiên phải được nộp trong vòng 30 ngày từ ngày thông báo vi phạm được đưa ra. Lần khiếu nại thứ hai phải được nộp trong vòng 15 ngày sau khi lần khiếu nại đầu tiên bị từ chối. Đối với Creator: chỉ được nộp một lần khiếu nại cho mỗi vi phạm, trong vòng 30 ngày từ ngày thông báo vi phạm. Các loại vi phạm IPR bao gồm: Trademark Hàng giả (hàng giả xâm phạm nhãn hiệu), Trademark Wrong Association (liên kết nhãn hiệu sai), Trademark Over Use (sử dụng quá mức nhãn hiệu), Copyright Piracy (sao chép lậu bản quyền), Copyright Unlawful Access (truy cập bất hợp pháp bản quyền), Copyright Unlawful Reproduction (sao chép bất hợp pháp bản quyền), Copyright Content Infringement (xâm phạm nội dung bản quyền), Design Infringement (xâm phạm thiết kế đã đăng ký), Patent Infringement (xâm phạm sáng chế). Tài liệu hỗ trợ có thể bao gồm: Thư ủy quyền từ chủ sở hữu nhãn hiệu/bản quyền hoặc Distributor cấp 1 (phải có thông tin: tên bên ủy quyền, tên bên được ủy quyền, quyền được ủy quyền, quốc gia ủy quyền, thời hạn ủy quyền, con dấu và chữ ký của bên ủy quyền), Giấy chứng nhận nhãn hiệu từ cơ quan Sở hữu trí tuệ quốc gia, EUIPO hoặc WIPO, Biên lai hoặc hóa đơn mua hàng từ Thương hiệu Principal hoặc nhà bán buôn/bán lẻ được công nhận quốc tế trong vòng 12 tháng gần nhất, Bằng chứng bán hàng/sử dụng trước đó, Bản minh họa sự khác biệt giữa sản phẩm bị cáo buộc và sản phẩm đã đăng ký IPR. Nếu kháng nghị thành công, TikTok Shop sẽ xóa mọi hình phạt và khôi phục các đặc quyền đã bị thu hồi. Nếu không thành công, TikTok Shop sẽ duy trì các hình phạt và thu hồi đặc quyền. Các lý do phổ biến khiếu nại bị từ chối: thiếu tài liệu hỗ trợ, tài liệu không rõ ràng, tài liệu không hợp lệ hoặc không phù hợp với loại vi phạm.

Hành động

Đối với Người bán: Đăng nhập TikTok Shop Seller Center → nhấp tab Shop Health → điều hướng đến tab Vi phạm Records → nhấp nút Appeal để nộp khiếu nại → có thể nhấp Appeal Details để theo dõi trạng thái. Đối với Creator: Đăng nhập TikTok Shop Account Standing page → nhấp tab Account Standing → điều hướng đến tab Violation Details → nhấp nút Appeal để nộp khiếu nại. Khi nộp đơn khiếu nại, người bán và creator phải cung cấp tài liệu hỗ trợ tương ứng với loại vi phạm bị cáo buộc. TikTok Shop khuyến nghị trước tiên xác minh nguyên nhân gốc rễ của vi phạm và nộp tài liệu hỗ trợ phù hợp. Nếu không chắc chắn về luật Sở hữu trí tuệ địa phương, nên tìm kiếm tư vấn pháp lý chuyên nghiệp.

Kết quả

Nếu kháng nghị thành công, TikTok Shop sẽ xóa mọi hình phạt và khôi phục các đặc quyền đã bị thu hồi. Nếu kháng nghị không thành công, TikTok Shop sẽ duy trì các hình phạt và việc thu hồi đặc quyền.

Điều kiện áp dụng

Quy trình khiếu nại khác nhau giữa người bán (seller) và người sáng tạo nội dung (Creator). Người bán được phép nộp 2 lần khiếu nại, creator chỉ được 1 lần. Tài liệu hỗ trợ yêu cầu khác nhau tùy thuộc vào loại Vi phạm IPR cụ thể (trademark, copyright, design, patent).


Nội dung gốc (Original)

Appeal Guidelines for IPR Penalties11/03/2025Manage OrdersListing RestrictionsAppealing Intellectual Property Rights (IPR) Violations At TikTok Shop, we work hard to create a secure and trustworthy environment for all of our users. The protection of others’ intellectual property rights is a critical factor in keeping our platform secure. As a result, we take action against sellers or creators who breach our TikTok Shop Intellectual Property Policy and related guidelines.If you receive a notice or warning of infringement and believe the rights owner or TikTok Shop made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.The Appeal ProcessIt is important to note that the appeal process and timeline differ depending on if you are a seller or creator.For SellersPlease login to your TikTok Shop Seller CenterClick on the “Shop Health” tab and navigate to the “Violation Records” tab Click on the “Appeal” button to file an appeal Once done, you can click on “Appeal Details” to monitor the status of your appealFor each violation, sellers can file up to two appeals.The first appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.The second appeal must be filed within fifteen (15) calendar days after the rejection of the first appeal.For CreatorsPlease login to your TikTok Shop Account Standing page. Click on the “Account Standing” tab and navigate to the “Violation Details” tab Click on the “Appeal” button to file an appealOnce done, you can click on “Appeal Details” to monitor the status of your appealCreators may file one appeal for each violation. The appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.Supporting Documents for Appeal When submitting appeals, TikTok Shop requires sellers and creators to provide supporting documents to help us with our investigation. The guidelines below sets out the supporting documents that sellers or creators must provide during an appeal for different types of alleged intellectual property rights violations.Please ensure that you submit the relevant supporting documents that correspond to your alleged violation type. Trademark Counterfeit This violation type occurs when the listed product is alleged to infringe on another’s trademark rights as it involves the sale or promotion of counterfeit products. To appeal a counterfeit product violation, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products / rights to sell or promote the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemTrademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Wrong Association This violation type occurs when the listed product infringes on another’s trademark rights because the associated trademark is for a different product. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Trademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Over Use This violation type occurs when the listed product uses another’s trademark in the product listing image(s) to promote the product / service predominantly without the authorisation of the trademark owner. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Piracy This violation type alleges that the listed product infringes on another’s copyright as a pirated copy. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemCopyright Unlawful Access This violation type alleges the listed product infringes on another’s copyright as it provides unauthorised access to copyrighted work. To appeal, you should submit:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Unlawful Reproduction This violation type alleges the listed product infringes on another’s copyright as it involves the sale of products featuring unauthorised copyrighted work, or unauthorised reproductions of copyrighted work. To appeal, you should submit one of the following documents.Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemProof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useCopyright Content Infringement This violation type alleges listed product infringes on another’s copyright as copyrighted work is used as listing content. To appeal, you should submit one of the following documents:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useIllustration of Differences. It should include the following information:Legible image / illustration of the allegedly infringed content and the listed product; and the differences between the twoDesign Infringement This violation type indicates the listed product was reported to be infringing on the registered design of another party. To appeal, you should submit one of the following documents:Letter of Authorisation from the Registered Design Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered design)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Registered design: front, back, top, bottom, left, and right information of listing product and IPR certificate image / illustration.AND any other additional supporting materials to support why you believe your product is non-infringing.Patent Infringement This violation type indicates the listed product was reported to infringe on another party’s patent. To appeal, you should submit one of the following documents:Letter of Authorisation from the Patent Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered patent)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Why the listed product does not infringe a patent. For example, differences between the features or functionalities of the listed product in comparison to claim(s) of the alleged patent.AND any other additional supporting materials to support why you believe your product is non-infringing.Supporting Document SamplesBelow are some samples of what the supporting documents may look like. Note that the list below is non-exhaustive and the documents may differ depending on the local Intellectual Property Offices, Intellectual Property Rights Owners, Distributors and Retailers.Appeal Outcomes If the appeal is successful, TikTok Shop will remove any penalties issued and restore any withdrawn privileges.If the appeal is unsuccessful, TikTok Shop will maintain the penalties issued and the withdrawal of privileges. Common Appeal Rejection Reasons Missing Supporting Material: You have not submitted any supporting materials in your appeal. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Valid Initial Rejection: The initial appeal rejection is correct and the penalty will be maintained.Unclear Supporting Material: Your material is illegible or not clear enough. Please submit a new appeal with supporting documents of a higher resolution or clarity.Invalid Supporting Material: Your material is insufficient to prove non-violation or is not applicable to the violation type. Please submit a nw appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Irrelevant Supporting Material: Your supporting materials do not match the violation type. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.For a successful appeal, we recommend that you first verify the root cause of the violation and submit the corresponding supporting materials in accordance to the Appeal Guidelines set out above. If you are unsure of the local IP laws and regulations, please seek professional legal advice. Is the content above helpful? PreviousAppeal Documentation for Customer Service ViolationsNext Reporting Invalid or Incorrect ReviewsYou may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.4 lessonsOrder ManagementThe order management system at Seller Center is extremely streamlined and easy to use for new seller…Patent and Design Infringement What are patents and designs? 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Prohibited products are products wh…Supported Languages For Product ListingsThe Importance of Using Supported Language(s) On TikTok Shop When buying online, customers rely on t…Table of contentsAppealing Intellectual Property Rights (IPR) ViolationsThe Appeal ProcessFor SellersFor CreatorsSupporting Documents for AppealTrademark CounterfeitTrademark Wrong AssociationTrademark Over UseCopyright PiracyCopyright Unlawful AccessCopyright Unlawful ReproductionCopyright Content InfringementDesign InfringementPatent InfringementSupporting Document SamplesAppeal OutcomesCommon Appeal Rejection Reasons

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