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Hướng Dẫn Kháng Cáo Vi Phạm Quyền Sở Hữu Trí Tuệ trên TikTok Shop

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Hướng Dẫn Kháng Cáo Vi Phạm Quyền Sở Hữu Trí Tuệ trên TikTok Shop

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Published: 2025-03-11 · Source: crawler_authoritative

Tình huống

Người bán hoặc Creator trên TikTok Shop nhận được thông báo hoặc cảnh báo Vi phạm quyền Sở hữu trí tuệ (IPR) từ nền tảng và tin rằng chủ sở hữu quyền hoặc TikTok Shop đã đưa ra quyết định sai.

Insight

TikTok Shop cung cấp quy trình kháng cáo dành riêng cho người bán và Creator khi nhận thông báo vi phạm IPR. Đối với người bán: đăng nhập Seller Center → tab Shop Health → tab Vi phạm Records → nút Appeal. Người bán được phép kháng cáo tối đa 2 lần cho mỗi vi phạm - lần 1 trong vòng 30 ngày từ ngày thông báo, lần 2 trong vòng 15 ngày sau khi lần 1 bị từ chối. Đối với creator: đăng nhập Account Standing page → tab Account Standing → tab Violation Details → nút Appeal. Creator chỉ được kháng cáo 1 lần trong vòng 30 ngày. Có 10 loại vi phạm IPR: Trademark Hàng giả (bán hàng nhái), Trademark Wrong Association (liên kết sai nhãn hiệu), Trademark Over Use (sử dụng quá mức nhãn hiệu), Copyright Piracy (sao chép lậu), Copyright Unlawful Access (truy cập bất hợp pháp), Copyright Unlawful Reproduction (sao chép trái phép), Copyright Content Infringement (sử dụng nội dung vi phạm bản quyền), Design Infringement (vi phạm thiết kế đã đăng ký), và Patent Infringement (vi phạm bằng sáng chế). Các tài liệu hỗ trợ phổ biến bao gồm: Thư ủy quyền từ chủ sở hữu quyền hoặc nhà phân phối cấp 1 (phải có thông tin tên bên ủy quyền, bên được ủy quyền, quyền được ủy quyền, quốc gia, thời hạn, con dấu và chữ ký), Giấy chứng nhận nhãn hiệu từ cơ quan nhà nước hoặc WIPO, Bằng chứng mua hàng trong vòng 12 tháng (kèm ngày mua, thông tin người bán/người mua, sản phẩm, giá), Bằng chứng bán hàng trước đó, và Hình ảnh minh họa sự khác biệt.

Hành động

Bước 1: Xác định loại vi phạm IPR và thu thập tài liệu hỗ trợ tương ứng. Bước 2: Đăng nhập TikTok Shop Seller Center (người bán) hoặc Account Standing page (Creator). Bước 3: Điều hướng đến tab Vi phạm Records/Violation Details. Bước 4: Nhấp nút Appeal và nộp tài liệu hỗ trợ. Bước 5: Theo dõi trạng thái qua Appeal Details. Lưu ý: Đối với vi phạm Trademark Hàng giả và Copyright Piracy, có thể nộp Proof of Purchase từ Thương hiệu Principal hoặc nhà bán lẻ/bán sỉ được công nhận quốc tế trong vòng 12 tháng. Đối với Patent Infringement, phải cung cấp Illustration of Differences giải thích sự khác biệt giữa sản phẩm với các điểm yêu sách của bằng sáng chế bị cáo buộc. Đối với Design Infringement, cần cung cấp hình ảnh thiết kế từ 6 góc nhìn (trước, sau, trên, dưới, trái, phải) kèm hình ảnh chứng chỉ IPR. Khuyến nghị xác minh nguyên nhân gốc của vi phạm trước khi nộp kháng cáo.

Kết quả

Nếu kháng cáo thành công, TikTok Shop sẽ xóa bỏ mọi hình phạt và khôi phục các đặc quyền đã bị thu hồi. Nếu kháng cáo không thành công, TikTok Shop sẽ duy trì hình phạt và thu hồi đặc quyền. Các lý do từ chối phổ biến gồm: Missing Supporting Material (thiếu tài liệu), Valid Initial Rejection (lần kháng cáo đầu bị từ chối đúng), Unclear Supporting Material (tài liệu không rõ ràng), Invalid Supporting Material (tài liệu không đủ chứng minh), Irrelevant Supporting Material (tài liệu không phù hợp với loại Vi phạm).

Điều kiện áp dụng

Quy trình khác nhau cho người bán (Seller) và Creator. Người bán được kháng cáo 2 lần, creator chỉ được 1 lần. Thời hạn lần 1 là 30 ngày cho cả hai, nhưng lần 2 của người bán chỉ có 15 ngày. Tài liệu hỗ trợ phải tương ứng với loại Vi phạm cụ thể.

Nội dung gốc (Original)

Appeal Guidelines for IPR Penalties11/03/2025Manage OrdersListing RestrictionsAppealing Intellectual Property Rights (IPR) Violations At TikTok Shop, we work hard to create a secure and trustworthy environment for all of our users. The protection of others’ intellectual property rights is a critical factor in keeping our platform secure. As a result, we take action against sellers or creators who breach our TikTok Shop Intellectual Property Policy and related guidelines.If you receive a notice or warning of infringement and believe the rights owner or TikTok Shop made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.The Appeal ProcessIt is important to note that the appeal process and timeline differ depending on if you are a seller or creator.For SellersPlease login to your TikTok Shop Seller CenterClick on the “Shop Health” tab and navigate to the “Violation Records” tab Click on the “Appeal” button to file an appeal Once done, you can click on “Appeal Details” to monitor the status of your appealFor each violation, sellers can file up to two appeals.The first appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.The second appeal must be filed within fifteen (15) calendar days after the rejection of the first appeal.For CreatorsPlease login to your TikTok Shop Account Standing page. Click on the “Account Standing” tab and navigate to the “Violation Details” tab Click on the “Appeal” button to file an appealOnce done, you can click on “Appeal Details” to monitor the status of your appealCreators may file one appeal for each violation. The appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.Supporting Documents for Appeal When submitting appeals, TikTok Shop requires sellers and creators to provide supporting documents to help us with our investigation. The guidelines below sets out the supporting documents that sellers or creators must provide during an appeal for different types of alleged intellectual property rights violations.Please ensure that you submit the relevant supporting documents that correspond to your alleged violation type. Trademark Counterfeit This violation type occurs when the listed product is alleged to infringe on another’s trademark rights as it involves the sale or promotion of counterfeit products. To appeal a counterfeit product violation, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products / rights to sell or promote the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemTrademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Wrong Association This violation type occurs when the listed product infringes on another’s trademark rights because the associated trademark is for a different product. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Trademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Over Use This violation type occurs when the listed product uses another’s trademark in the product listing image(s) to promote the product / service predominantly without the authorisation of the trademark owner. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Piracy This violation type alleges that the listed product infringes on another’s copyright as a pirated copy. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemCopyright Unlawful Access This violation type alleges the listed product infringes on another’s copyright as it provides unauthorised access to copyrighted work. To appeal, you should submit:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Unlawful Reproduction This violation type alleges the listed product infringes on another’s copyright as it involves the sale of products featuring unauthorised copyrighted work, or unauthorised reproductions of copyrighted work. To appeal, you should submit one of the following documents.Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemProof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useCopyright Content Infringement This violation type alleges listed product infringes on another’s copyright as copyrighted work is used as listing content. To appeal, you should submit one of the following documents:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useIllustration of Differences. It should include the following information:Legible image / illustration of the allegedly infringed content and the listed product; and the differences between the twoDesign Infringement This violation type indicates the listed product was reported to be infringing on the registered design of another party. To appeal, you should submit one of the following documents:Letter of Authorisation from the Registered Design Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered design)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Registered design: front, back, top, bottom, left, and right information of listing product and IPR certificate image / illustration.AND any other additional supporting materials to support why you believe your product is non-infringing.Patent Infringement This violation type indicates the listed product was reported to infringe on another party’s patent. To appeal, you should submit one of the following documents:Letter of Authorisation from the Patent Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered patent)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Why the listed product does not infringe a patent. For example, differences between the features or functionalities of the listed product in comparison to claim(s) of the alleged patent.AND any other additional supporting materials to support why you believe your product is non-infringing.Supporting Document SamplesBelow are some samples of what the supporting documents may look like. Note that the list below is non-exhaustive and the documents may differ depending on the local Intellectual Property Offices, Intellectual Property Rights Owners, Distributors and Retailers.Appeal Outcomes If the appeal is successful, TikTok Shop will remove any penalties issued and restore any withdrawn privileges.If the appeal is unsuccessful, TikTok Shop will maintain the penalties issued and the withdrawal of privileges. Common Appeal Rejection Reasons Missing Supporting Material: You have not submitted any supporting materials in your appeal. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Valid Initial Rejection: The initial appeal rejection is correct and the penalty will be maintained.Unclear Supporting Material: Your material is illegible or not clear enough. Please submit a new appeal with supporting documents of a higher resolution or clarity.Invalid Supporting Material: Your material is insufficient to prove non-violation or is not applicable to the violation type. Please submit a nw appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Irrelevant Supporting Material: Your supporting materials do not match the violation type. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.For a successful appeal, we recommend that you first verify the root cause of the violation and submit the corresponding supporting materials in accordance to the Appeal Guidelines set out above. If you are unsure of the local IP laws and regulations, please seek professional legal advice. Is the content above helpful? PreviousAppeal Documentation for Customer Service ViolationsNext Reporting Invalid or Incorrect ReviewsYou may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.4 lessonsOrder ManagementThe order management system at Seller Center is extremely streamlined and easy to use for new seller…Patent and Design Infringement What are patents and designs? 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Prohibited products are products wh…Supported Languages For Product ListingsThe Importance of Using Supported Language(s) On TikTok Shop When buying online, customers rely on t…Table of contentsAppealing Intellectual Property Rights (IPR) ViolationsThe Appeal ProcessFor SellersFor CreatorsSupporting Documents for AppealTrademark CounterfeitTrademark Wrong AssociationTrademark Over UseCopyright PiracyCopyright Unlawful AccessCopyright Unlawful ReproductionCopyright Content InfringementDesign InfringementPatent InfringementSupporting Document SamplesAppeal OutcomesCommon Appeal Rejection Reasons

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