Hướng Dẫn Đăng Ký Xác Minh Thương Hiệu Trên TikTok Shop
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Published: 2026-04-28 · Source: crawler_authoritative
Tình huống
Người bán muốn kinh doanh sản phẩm Thương hiệu trên TikTok Shop và cần xác minh tính xác thực, bao gồm chủ sở hữu nhãn hiệu, đại lý ủy quyền và người bán có hóa đơn mua hàng. Người bán cá nhân có thể không được phép bán một số thương hiệu nhất định — cần đăng ký tài khoản Doanh nghiệp và được phê duyệt Xác minh thương hiệu.
Insight
TikTok Shop cung cấp 6 loại Xác minh Thương hiệu: (1) Chủ sở hữu nhãn hiệu — đăng ký nhãn hiệu chính thức; (2) Đại lý độc quyền cấp quốc gia cấp 1 — có quyền phân phối độc quyền trực tiếp từ chủ sở hữu; (3) Đại lý ủy quyền cấp 1 — được ủy quyền trực tiếp từ chủ sở hữu; (4) Đại lý ủy quyền cấp 2 — được ủy quyền từ cấp 1; (5) Đại lý ủy quyền cấp 3 — được ủy quyền từ cấp 2; (6) Người bán có hóa đơn mua hàng — chỉ áp dụng cho một số người bán được chọn. Thương hiệu xác minh không miễn trừ trách nhiệm Vi phạm Sở hữu trí tuệ. Giấy ủy quyền (LOA) phải đáp ứng: được phát hành trực tiếp từ chủ sở hữu, ghi đúng tên công ty, tên thương hiệu khớp với đơn đăng ký, có thời hạn hiệu lực, có chữ ký và chức danh của chủ sở hữu. Hóa đơn mua hàng phải trong vòng 12 tháng gần nhất, ghi rõ ngày mua, tên nhà cung cấp, tên người mua, thương hiệu, chi tiết sản phẩm, số lượng và giá. Thời gian xử lý đơn đăng ký: tối đa 7 ngày làm việc. Tên nhãn hiệu phải nhập chính xác theo đăng ký, bao gồm số, chữ cái và ký tự đặc biệt. Giới hạn ký tự thương hiệu: 2-30 ký tự chữ và số. Không cho phép: ký hiệu ®™©, liên kết web, địa chỉ email, cụm từ Khuyến mãi, hoặc chỉ toàn ký tự đặc biệt.
Hành động
Bước 1: Đăng nhập Seller Center, vào My Account > Account Settings > Qualification Centre > Brand Qualification > Add Brand Qualification. Bước 2: Chọn loại xác minh phù hợp. Bước 3: Điền đầy đủ thông tin nhãn hiệu/xác minh. Bước 4: Chọn trạng thái ủy quyền — có ủy quyền bằng văn bản, được ủy quyền bằng cách khác, hoặc chưa được ủy quyền. Bước 5: Tải lên tài liệu theo yêu cầu của loại xác minh. Lưu ý: tài liệu có thể được chia sẻ với chủ sở hữu quyền để xác minh thêm; cung cấp tài liệu giả mạo sẽ bị xử lý. Bước 6: Theo dõi trạng thái trong Qualification Center. Nếu bị từ chối, xem lại yêu cầu và nộp lại. Để kiểm tra thông tin nhãn hiệu, sử dụng WIPO Global Brand Database. Sau khi được phê duyệt, tên Thương hiệu không thể thay đổi.
Điều kiện áp dụng
Áp dụng cho tất cả người bán muốn kinh doanh sản phẩm Thương hiệu trên TikTok Shop. Người bán cá nhân có thể bị hạn chế với một số thương hiệu. Chỉ một tài khoản người bán có thể đăng ký làm chủ sở hữu nhãn hiệu.
Nội dung gốc (Original)
How to Apply for Brand Qualification04/28/2026What is Brand Qualification? Brand Qualification helps confirm that the branded products you sell on TikTok Shop are authentic and properly authorised. This applies if you are a trademark owner, authorised seller, or proof-of-purchase seller of branded products. Sellers are responsible for complying with all intellectual property rights. Brand Qualification does not exempt you from liability of any valid intellectual property violations.What are the Brand Qualification Types? You may apply for Brand Qualification under one of the following:Trademark Owner: You are the registered trademark owner.National Exclusive Level 1 Qualified Seller: You have exclusive distribution rights granted directly by the trademark owner.Level 1 Qualified Seller: You are directly authorised by the trademark owner to sell their products.Level 2 Qualified Seller: You are authorised by a Level 1 Qualified Seller.Level 3 Qualified Seller: You are authorised by a Level 2 Qualified Seller.Proof of Purchase Seller (selected sellers only): You can provide valid invoices or receipts for products purchased directly from the trademark owner or an authorised seller.Note: Sellers who are registered as Individual Sellers may not be allowed to sell certain brands on TikTok Shop. To sell these brands, you must register as a Corporate Seller and obtain Brand Qualification approval.Required Documents by Qualification Type Trademark Owner Official Trademark CertificateOnly one seller account can be registered as the trademark owner. Make sure you are applying with the correct seller account.National Exclusive Level 1 Qualified Seller Letter of Authorization (LOA) or distribution letter that meets all the following requirements:Issued directly by the brand ownerAddressed to your Company or Individual Name (as shown in your Seller Center > Seller Profile > Business Information)Includes the brand name (it must match the brand you are applying for)States the validity periodSigned or endorsed by the brand owner or their proxy, including their first name, last name, and job titleClearly includes the terms of exclusive distributionIt must be a true and authentic authorizationLevel 1 Qualified Seller Letter of Authorization (LOA) or distribution letter that meets all the following requirements:Issued directly by the brand ownerAddressed to your Company or Individual Name (as shown in your Seller Center > Seller Profile > Business Information)Includes the brand name (it must match the brand you are applying for)States the validity periodSigned or endorsed by the brand owner or their proxy, including their first name, last name, and job titleIt must be a true and authentic authorizationLevel 2 Qualified Seller Letter of Authorization (LOA) or distribution letter issued directly from the Level 1 Qualified Seller to you that meets the following requirements:Issued by a party authorized by the brandAccompanied by additional documentation showing that this party has permission from the brand owner to authorize other sellersAddressed to your Company or Individual Name (as shown in Seller Center > Seller Profile > Business Information)Includes the brand name (it must match the brand you are applying for)States the validity periodSigned or endorsed by the brand owner or their proxy, including their first name, last name, and job titleIt must be a true and authentic authorizationOptional: submit an authorization or distribution letter issued by the Trademark Owner directly to the Level 1 Authorized SellerLevel 3 Qualified Seller Letter of Authorization (LOA) or distribution letter issued directly from the Level 2 Qualified Seller to you that meets the following requirements:Issued by a party authorized by the brandAccompanied by additional documentation showing that this party has permission from the brand owner to authorize other sellersAddressed to your Company or Individual Name (as shown in Seller Center > Seller Profile > Business Information)Includes the brand name (it must match the brand you are applying for)States the validity periodSigned or endorsed by the brand owner or their proxy, including their first name, last name, and job titleIt is a true and authentic authorizationOptional: authorization or distribution letter issued by the Trademark Owner directly to the Level 1 Authorized SellerProof of Purchase Seller Invoice or receipt issued within the last 12 months that includes the following details:Purchase date, supplier name, buyer name, product brand, product details, quantity, and priceIf you are unable to disclose product prices due to a non-disclosure agreement, please submit a copy of the agreement in your application.Additional submissions:If the proof of purchase is not issued by the brand owner, submit documents or screenshots of the official website (with URL link included) to show that the supplier is an authorised distributor of the brandImages of products in your inventoryImages of the actual product (including its packaging) from 6 different anglesHow to Submit Brand Qualification Step 1 - Log in to the Seller Center Log in to your seller account and submit your brand qualification by navigating to My Account > Account Settings > Qualification Centre > Brand Qualification > Add Brand QualificationStep 2 - Select your Qualification Type Choose the applicable qualification type (e.g. Trademark Owner, Level 1 Qualified Seller, etc).Step 3 - Fill in Trademark/Qualification Information Complete all required fields.Step 4 - Select your Authorisation Status This step applies to non-Trademark Owners.ScenarioOptionYou have written authorisation from the Trademark OwnerSelect → I have written authorisationYou do not have written authorisation from the Trademark Owner, but the trademark owner has given you authorisation through other means.Select → I don’t have written authorisationYou have not received authorisation from the Trademark Owner.Do not submit the form yet. Seek authorisation from the Trademark Owner first.Step 5 - Upload Supporting Documents Attach the documents required for your qualification type.Note: Documents submitted may be shared with Rights Owners or endorsed vendors for additional verification purposes. Providing altered or fraudulent documents is strictly prohibited and may result in enforcement actions against your account.Step 6 - Monitor Your Status Processing time may take up to 7 calendar days.You may monitor your status in the Qualification Center, and resubmit your application if necessary.Additional Guidelines for Brand Qualification Submission Trademark NameEnter the name exactly as registered, including all numbers, letters, and special characters (including spacing).If the trademark only consists of a logo, input the brand name.Registration Number: Enter the registration number listed on the trademark certificate (not the application number).Brand NameFollow the brand’s official spelling and style (upper/lower case as used by the company).Must match the brand’s official website, registered trademark, or product packaging.Character limit: 2–30 alphanumeric characters.Language: Brand names can be in any language.❌ Not allowed:Symbols (e.g. ®, ™, ©)Hyperlinks or domain names (e.g. .com, .cn, .net, .org, etc, www., http:)Email addresses (e.g. gmail.com, outlook.com)Promotional phrases (e.g. ‘best deals’, ‘free shipping’)Cannot consist entirely of special characters (e.g. ’&/$*%#+’) or more than 5 consecutive digits (e.g. ‘111111’). Brand names must contain at least one alphanumeric character (e.g. su:m37°, 7-Eleven, & Other Stories)CategoryThis refers to the Nice Classification (NCL) of goods and services the trademark is registered under. All trademarks within classes 1-35 are accepted.Frequently Asked Questions (FAQs) Where can I find the trademark information? You can verify trademark details using the WIPO Global Brand Database.Search by brand name, owner, or registration number.Apply filters for:Status: RegisteredDestination countryNICE Classification: Select the category matching your product.Can I change my brand name after my Brand Qualification is approved? No. Once your application is approved, the brand name is final and cannot be changed.Why was my Brand Qualification application rejected? Your application may be rejected if the information or documents you provided do not meet TikTok Shop’s requirements. Refer to this article for more details.Is the content above helpful?Next Branded Products Listing GuidelinesTable of contentsWhat is Brand Qualification?What are the Brand Qualification Types?Required Documents by Qualification TypeTrademark OwnerNational Exclusive Level 1 Qualified SellerLevel 1 Qualified SellerLevel 2 Qualified SellerLevel 3 Qualified SellerProof of Purchase SellerHow to Submit Brand QualificationStep 1 - Log in to the Seller CenterStep 2 - Select your Qualification TypeStep 3 - Fill in Trademark/Qualification InformationStep 4 - Select your Authorisation StatusStep 5 - Upload Supporting DocumentsStep 6 - Monitor Your StatusAdditional Guidelines for Brand Qualification SubmissionFrequently Asked Questions (FAQs)Where can I find the trademark information?Can I change my brand name after my Brand Qualification is approved?Why was my Brand Qualification application rejected?
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837770400401153
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