Giới hạn Đăng Tin Nội Dung TikTok Shop (CPL) cho Người Bán

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Published: 2026-03-03 · Source: crawler_authoritative

Tình huống

Người bán trên TikTok Shop đăng nội dung chất lượng thấp như video không tương tác hoặc gây hiểu lầm cho người xem.

Insight

TikTok Shop áp dụng Content Posting Limit (CPL) giới hạn số lượng video và LIVE có thể đăng khi tài khoản Vi phạm quy định chất lượng nội dung. Nếu đăng 5 video trở lên không tương tác hoặc gây hiểu lầm trong 7 ngày, tài khoản sẽ bị giới hạn 7 video TikTok Shop trong 7 ngày tiếp theo. Video đăng sau giới hạn vẫn xuất bản nhưng liên kết sản phẩm sẽ bị ẩn.

Hành động

Tập trung tạo nội dung tập trung vào sản phẩm, thể hiện rõ sản phẩm trên màn hình, tương tác thời gian thực với người xem, đặc biệt trong Livestream. Tránh dùng hình ảnh tĩnh, văn bản chỉ, hoặc lặp lại hình ảnh không có tương tác. Không sử dụng nội dung AI để tạo sự đồng cảm, bóp méo thông tin sản phẩm hoặc thể hiện kết quả không thực tế.

Kết quả

Khi đạt giới hạn, video và LIVE đăng sau sẽ không hiển thị liên kết sản phẩm. Giới hạn có hiệu lực trong 7 ngày kể từ ngày áp dụng.

Điều kiện áp dụng

Chính sách áp dụng khi có từ 5 video không tương tác hoặc gây hiểu lầm trở lên trong 7 ngày. LIVE streams không bị ảnh hưởng trong trường hợp này. Nội dung không có liên kết sản phẩm không bị giới hạn.


Nội dung gốc (Original)

TikTok Shop Content Posting Limit03/03/2026What is a TikTok Shop Content Posting Limit (CPL)? A TikTok Shop Content Posting Limit (CPL) limits the number of shoppable videos or LIVE streams you can publish within a set period. Depending on the violation, the posting limit may apply to videos, LIVE streams, or both.This limit may be applied when an account repeatedly posts low-quality content, such as content that is non-interactive or does not clearly promote the product. If you post content after reaching the limit:Your video or LIVE will still be publishedProduct links will be hiddenThis limit applies only to TikTok Shop content. Videos or LIVEs without product links are not affected and can still be posted as usual.These limits help keep TikTok Shop content useful, engaging, and high quality for viewers.When are posting limits applied? When there are too many non-interactive or misleading videos Non-interactive videos are low-quality videos that lack meaningful on-screen activity or real-time engagement with viewers.Misleading videos include content that may confuse or misinform viewers, such as:Inconsistent product promotion: videos that do not match the linked product listing (e.g. different product shown, incorrect price, brand, materials, or features).Misleading functionality and effect: videos that exaggerate product performance, show unrealistic results, or use edited or deceptive visuals that misrepresent how the product works.Sympathy-based promotions: videos that use emotional pressure, hardship narratives, or guilt-based messaging to influence purchase decisions instead of providing accurate product information.Posting limits may apply to AI-generated content (AIGC) if it includes any of the violations listed above.A video posting limit will be applied if you publish 5 or more non-interactive or misleading videos in the past 7 days.What will happen:You will receive a violation ticket on your Account Health page indicating that a Content Posting Limit has been applied to your account.You can post up to 7 TikTok Shop videos in the next 7 days.Once the limit is reached, additional TikTok Shop videos will not show product links.For this violation, the limit only applies to TikTok Shop videos with product links. LIVE streams are not affected and can be posted as usual.All other non-shoppable content can be posted as usual.What happens once you hit the posting limit? If you reach your content posting limit:Depending on the scenario, any newly posted shoppable videos and/or LIVEs will still be published, but their product anchor links will be hidden.This will apply for the rest of the posting limit period.Example: How the posting limit works Violation: Posted 5 or more non-interactive or misleading videos in the last 7 daysPosting limit period: 1 March to 7 March (7 days)Posting limit: 7 TikTok Shop videosThe first 7 TikTok Shop videos will be published as usual, with product linksAny additional TikTok Shop videos posted during this period will be published without product linksHow to check for affected content Go to Videos > Manage.If your account has reached the content posting limit, a “Content Quality Violation” notice will appear. Tap it to see a pop-up explaining that your content posting quota has been reached.Once the posting limit period ends, you can post TikTok Shop content again. Note that product links on videos posted during the limit period will remain hidden.Frequently Asked Questions (FAQs)How will I know if my account has been limited? You will receive a violation notice indicating that your account’s shoppable content posting has been limited.How can I check their non-interactive content violations? Go to Account Health > Account Standing > See all violations Look for non-interactive content, inappropriate promotional behavior, inconsistent product promotion, misleading product claims violationsHow can I avoid the content posting limit? Focus on creating product-focused content that clearly helps viewers understand what you’re promoting.Make sure most of your content clearly features the productShow the product on-screen and explain it as you present itStay present and interact with viewers in real time, especially during livestreamsDemonstrate product features using different angles or close-upsAvoid relying on non-interactive or repetitive formatsAvoid using still images or text-only slidesDo not rely on rotating displays to introduce productsAvoid looping or repeating the same visuals without meaningful interactionIf using AI-generated content (AIGC), ensure it does not mislead viewers. Do not use AIGC to create sympathy, misrepresent product details, or exaggerate product results.Learn more: Non-Interactive Content, AI-Generated Content (AIGC)How can I appeal a content posting limit? If you believe a posting limit was applied incorrectly:Go to Account Health > Account Standing > See all violationsFind the Content Posting Limit violation recordTap Appeal and follow the instructionsIs the content above helpful? PreviousRedirecting TrafficTable of contentsWhat is a TikTok Shop Content Posting Limit (CPL)?When are posting limits applied?When there are too many non-interactive or misleading videosWhat happens once you hit the posting limit?Example: How the posting limit worksHow to check for affected contentFrequently Asked Questions (FAQs)How will I know if my account has been limited?How can I check their non-interactive content violations?How can I avoid the content posting limit?How can I appeal a content posting limit?

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