KakaFlow KB

Chính sách Hạn chế Sản phẩm và Đăng bán trên TikTok Shop Việt Nam

8 phút đọc

Chính sách Hạn chế Sản phẩm và Đăng bán trên TikTok Shop Việt Nam

Trust: ★★★☆☆ (0.90) · 0 validations · factual

Published: 2025-06-29 · Source: crawler_authoritative

Tình huống

Người bán TikTok Shop tại Việt Nam cần tuân thủ các quy định về sản phẩm được phép bán và cách thức đăng bán sản phẩm trên nền tảng

Insight

TikTok Shop quy định nhiều loại hạn chế về sản phẩm và cách đăng bán. Về sản phẩm: Phải tuân thủ luật Việt Nam, không hư hỏng, hoạt động tốt và đủ điều kiện bán trên nền tảng. Các sản phẩm bị hạn chế bao gồm: Sản phẩm cấm Products (không được bán), Restricted Products (cần thêm chứng nhận), Invite-Only Products (cần lời mời). Surprise-based Products như Mystery Boxes, Golden Eggs, Advent Calendars, Surprise Trading Card Packs cũng bị điều chỉnh riêng. Về cách đăng bán: Nghiêm cấm Alternate Ordering Information (đường dẫn, số điện thoại, mạng xã hội dẫn khách ra ngoài TikTok Shop); Gambling Content (cờ bạc, roulette, wheel spin, lucky scoops, lucky draws); Infringement of Sở hữu trí tuệ (sử dụng Thương hiệu, logo, hình ảnh cá nhân không có phép); Compatible Products (không được gây nhầm lẫn là sản phẩm chính hãng); Misleading Claims (thông tin sai lệch, so sánh với sản phẩm khác trên TikTok Shop hoặc sàn khác); Platform Subsidy Abuse (tăng giá nhân tạo để lạm dụng trợ cấp nền tảng); Listings Directed Towards Minors (hình ảnh, ngôn ngữ hướng đến trẻ em); Shocking Content (nội dung bạo lực, kinh dị, ngược đãi động vật); Unfair Behaviour (đe dọa khách hàng, mua Reviews tốt, điều khoản bất công); Weight Management Claims (Quảng cáo giảm cân/tăng cân không lành mạnh).

Hành động

Người bán cần đảm bảo sản phẩm tuân thủ luật pháp Việt Nam, không có hư hỏng và đủ điều kiện bán. Không đăng các sản phẩm bị cấm hoặc cần chứng nhận đặc biệt. Tránh sử dụng đường dẫn ngoài nền tảng, cờ bạc, Vi phạm Sở hữu trí tuệ. Không Quảng cáo sai sự thật, không so sánh với đối thủ cạnh tranh. Không tăng giá nhân tạo để lạm dụng trợ cấp. Sản phẩm phụ kiện tương thích phải ghi rõ không phải hàng chính hãng của Thương hiệu chính. Tham khảo thêm các bài viết chi tiết về từng chính sách cụ thể trên TikTok Shop Seller University.

Điều kiện áp dụng

Áp dụng cho tất cả người bán trên TikTok Shop tại thị trường Việt Nam

Nội dung gốc (Original)

Product & Listing Restrictions - Overview06/29/2025Manage ProductsCustomers expect product listings to be accurate, useful and verifiable, so do be aware of the following when listing your products:Restrictions on products you can sellControlled Products Products must comply with Vietnam’s laws, be undamaged, fully functional, and free from defects. In addition, all products must be eligible for sale on our platform. For more information, please see:Prohibited and Unsupported Products (Products not allowed for sale)Restricted Products (Products requiring additional qualifications before sale)“Invite-Only” Products (Products requiring you to be invited before sale)Surprise-based Products We consider products to be surprise-based if an element of mystery or surprise is an important part of the product the customer is purchasing. These include purchases where the customer is not certain of the product contents until they receive it. Examples include Mystery Boxes, Golden Eggs, Advent Calendars, and Surprise Trading Card Packs. Click here to learn more about such products, including when and how they can be listed for sale.Restrictions on how you list your productsAlternate Ordering Information (Redirecting Traffic) Alternate ordering information refers to links, references, phone numbers, social media handles, email addresses, or QR codes that direct users away from TikTok Shop to place orders or contact sellers. This includes “calls to action” that encourage customers to leave the TikTok Shop to order. Click here for more informationGambling Content Gambling-related products, services and paraphernalia are also not allowed to be sold on TikTok Shop. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value.Gamification with elements of chance to determine item(s) a customer will receive is prohibited. Examples include, but are not limited to, the use of games of chance such as wheel spin, lucky scoops or lucky draws. Click here for more information.Infringement of Intellectual Property or Personal Rights This involves publishing or distributing content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others. This includes the use of brands, logos, or names and images of individuals for commercial purposes without express permission from the brand or individuals.For more information, please refer to our article titled “Intellectual Property Infringement (Dos and Don’ts)” for more details.”Compatible” Products These are products that are designed to be used with other products or support their functionality, such as handphone charging cables. When listing such products, you must be careful not to create the impression that these products are actually manufactured by the same brand that created the primary product. Click here to learn how to list “compatible” products.Misleading Claims and Clickbait Tactics Customers can sometimes be misled by untrue, exaggerated or absolute claims about products. We consider a product listing to be misleading if it features: False information about the product or your shop Exaggerated descriptions or absolute claims about the product that are inaccurate or unverifiableClickbait tactics aimed at attracting “clicks” or “views”Comparisons with other products on TikTok Shop or other e-commerce websitesPlatform Subsidy Abuse Certain listing practices (for example, artificially inflating product prices) constitute an abuse of the subsidies we provide. Such practices are not allowed on our platform.Click here to learn more about what constitutes platform subsidy abuse.Product Listings Directed Towards Minors Product listings that use images, language, or themes designed to appeal to minors or attempt to persuade minors to buy or ask an adult to buy a product on their behalf are considered to be directed towards minors. Product listings that may have a negative effect on minor safety are also prohibited.Shocking, Sensational or Violent Content Shocking, sensational or excessively violent content can negatively impact customers’ experience. This may include bloody or gruesome content, animal abuse, or offensive content.Click here to learn more about when product listing content is considered shocking, sensational or violent.Unfair Behaviour or Terms of Sales Product listings must not impose unfair terms on customers. This may include:Intimidating, abusive, threatening, or inappropriate statements with the intent to get customers to act in the interest of the seller or prevent them from giving honest feedbackSoliciting, incentivising, or offering customers monetary or non-monetary rewards in exchange for a good reviewImposing any terms of sale that state or suggest that their sales services supersede or replace TikTok Shop’s policies or any consumer rights afforded to customers by local law.Click here to learn more about what is considered unfair behaviour or terms of sales.Weight Management Claims Promoting an unhealthy body image, claiming that losing or gaining weight is easy or guaranteed, or promising that a particular product alone (without exercise or proper diets) may lead to weight gain or loss, are considered weight management claims.Click here for more information.Is the content above helpful? PreviousAlternate Ordering Information (Redirecting Traffic)Next Gambling ContentYou may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.1 lessonWhat causes Incomplete Information in product listings? (Inf…Best practices to avoid Incomplete Information violationAdding Existing Products from TikTok ShopGetting your products live is the first essential step to succeeding on our platform. While we offer…Branded Products Listing GuidelinesWhat are Branded Products? Branded products are products bearing a brand. The brand and its features…Price DiagnosisThis feature will help sellers to review their product price competitiveness in TikTok Shop and full…Trademark InfringementWhat is a Trademark? A trademark includes but is not limited to words, symbols, slogans, designs, sh…Product Listing and Image Editor on Seller Center AppImage Editor The new product image editor enables sellers to take product pictures continuously and…Patent and Design Infringement What are patents and designs? Patents protect inventions and give the owner the right to prevent oth…Copyright InfringementWhat is a copyright? Copyright is a legal right that protects original works and stops others from u…Making Comparisons in Product ListingsWhat constitutes a “comparison”? A “comparison” is any statement that compares your product with the…Table of contentsRestrictions on products you can sellControlled ProductsSurprise-based ProductsRestrictions on how you list your productsAlternate Ordering Information (Redirecting Traffic)Gambling ContentInfringement of Intellectual Property or Personal Rights”Compatible” ProductsMisleading Claims and Clickbait TacticsPlatform Subsidy AbuseProduct Listings Directed Towards MinorsShocking, Sensational or Violent ContentUnfair Behaviour or Terms of SalesWeight Management Claims

Liên kết

Xem thêm:

Sơ đồ

Liên kết ngược