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Avoid Making Weight Management Claims

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Avoid Making Weight Management Claims

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Published: 2026-06-25 · Source: crawler_authoritative

Tình huống

TikTok Shop áp dụng chính sách nghiêm ngặt cho người bán và Creator nội dung trong lĩnh vực Sức khỏe và Làm đẹp (Health and Wellness). Nền tảng này cấm các tuyên bố quản lý cân nặng (weight management claims) liên quan đến giảm cân, giảm mỡ và tăng cơ, nhằm đảm bảo cộng đồng an toàn, tôn trọng và tránh lan truyền thông tin sai lệch về sức khỏe.

Insight

TikTok Shop phân loại rõ ràng các tuyên bố quản lý cân nặng (weight management claim) là bất kỳ phát ngôn hoặc gợi ý nào cho rằng sản phẩm có thể hỗ trợ giảm cân, giảm mỡ hoặc tăng cơ bắp, xuất hiện dưới dạng văn bản, âm thanh, video, mô tả hoặc hashtag. Các sản phẩm BỊ CẤM hoàn toàn bao gồm: sản phẩm giảm cân/giảm mỡ (ví dụ: thuốc viên, đồ uống, miếng dán, kem, dầu) và sản phẩm tăng cơ nguy cơ cao (ví dụ: tiền chất đồng hóa, prohormone, peptide hormone tăng trưởng). Các tuyên bố BỊ CẤM bao gồm: tuyên bố giảm cân gây hiểu lầm (hứa hẹn phóng đại, chuyển đổi cực đoan, ngôn ngữ body-shaming), tuyên bố tăng cơ phóng đại (ví dụ: “Tăng 10kg cơ trong 10 ngày”, “Tăng cơ nhanh”, “Bulk up quickly”), trước/sau (before-and-after) về cân nặng hoặc hình thể, chỉ định số kg giảm, số đo cơ thể hoặc thời gian cụ thể (ví dụ: “Từ 80kg xuống 70kg”, “Từ size XL xuống S”, “Giảm 8 inch vòng eo”, “Giảm mỡ chỉ trong 1 tuần”), sử dụng hashtag liên quan đến giảm cân (#WeightLossTea, FatBurningCoffee, Lose7kgin7Days), cử chỉ ngụ ý giảm mỡ (ví dụ: véo mỡ bụng), thông điệp miệt thị hoặc tiêu cực (“Stop being fat!”, “Make yourself skinnier and more attractive!”), tuyên bố sản phẩm hiệu quả như thuốc phê chuẩn (“Nature’s Ozempic”, “GLP-1 booster”, “GLP-1 support”), khuyến khích tập luyện không an toàn khi bị chấn thương hoặc ốm, khuyến khích lạm dụng sản phẩm (“Uống gấp đôi để giảm cân nhanh hơn”), tuyên bố thay đổi cấu trúc cơ thể bên trong (đai nịt bụng), khuyến khích rối loạn ăn uống (ăn kiêng cực đoan, nhịn ăn kéo dài, đi xông hơi để giảm cân). Lưu ý quan trọng: Chứng nhận hoặc giải thưởng về hiệu quả giảm cân/tăng cân KHÔNG miễn trừ tuân thủ quy tắc này. Nội dung tập trung chủ yếu vào tuyên bố giảm cân hoặc tăng cơ có thể bị hạn chế lưu lượng (traffic restrictions).

Hành động

Để tuân thủ và quảng bá có trách nhiệm, người bán/nhà sáng tạo cần: (1) Cân bằng - Tập trung vào phạm vi lợi ích sức khỏe rộng hơn, không chỉ giảm cân hoặc tăng cơ; luôn đề cập kết quả có thể khác nhau. (2) Thực tế - Sử dụng tuyên bố rõ ràng và trung thực phản ánh giá trị thực của sản phẩm (ví dụ: “Tăng cường phòng thủ tự nhiên và năng lượng” thay vì “Giảm cân nhanh!”). (3) Tuân thủ - Theo dõi tất cả hướng dẫn liệt kê sản phẩm và nội dung, cũng như luật pháp hiện hành. Các loại sản phẩm được PHÉP với điều kiện cụ thể: Thực phẩm bổ sung sức khỏe (Health Supplements) - cho phép tuyên bố thực tế, không phóng đại về lợi ích sức khỏe chung như “Tăng cường miễn dịch tự nhiên”, “Hỗ trợ sức khỏe tim mạch”, “Tăng năng lượng và chống mệt mỏi”, “Hỗ trợ giấc ngủ tốt hơn”, “keep fit”; tránh “Chứa L-arabinose để giảm cân dễ dàng”. Sản phẩm detox (không nhằm mục đích quản lý cân nặng) - cho phép “Giữ cho đường ruột khỏe mạnh”, “giảm đầy hơi”, “cải thiện tiêu hóa”, “thải độc gan”; tránh “Detox tea để đốt cháy mỡ”. Protein powder/Sữa protein cao - cho phép “Hỗ trợ phục hồi cơ bắp, sửa chữa cơ và giảm đau nhức”, “Giúp duy trì cơ bắp”, “Hỗ trợ sức khỏe xương”, “Convenient way to add protein to your day”, “Help to tone up”; tránh “Bulk up overnight”. Thực phẩm đồ uống ít calo/ít béo/ít đường - cho phép trình bày thông tin dinh dưỡng “zero calories”, “low sugar”, “no sugar”, “high fibre”, “only 80kcals per packet”; tránh “Eat just these vegetable chips for extreme weight loss”. Quần áo - cho phép Quảng cáo đồ shapewear có hiệu ứng làm thon tạm thời khi mặc; tránh quảng cáo đai nịt bụng (waist trainers) nhằm mục đích giảm cân hoặc thay đổi cấu trúc cơ thể bên trong. Cân sức khỏe/Cân thực phẩm - cho phép quảng cáo thiết bị đo; tránh “If you’re worried about getting fat, then you should try this body weight scale”. Nếu Vi phạm, hãy kháng cáo qua ứng dụng TikTok theo Creator Appeal Guidelines.

Kết quả

Nếu Vi phạm các hướng dẫn này, tài khoản có thể bị áp dụng các biện pháp thực thi (enforcement actions); vi phạm lặp lại sẽ dẫn đến hình phạt nghiêm trọng hơn.

Điều kiện áp dụng

Áp dụng cho tất cả người bán và Creator nội dung trên TikTok Shop. Các quy tắc này bổ sung cho TikTok Community Guidelines, TikTok Shop Content Guidelines, Creator Performance Evaluation Guidelines và Creator Terms of Service. Cần tuân thủ cả luật pháp địa phương hiện hành.

Nội dung gốc (Original)

Avoid Making Weight Management Claims06/25/2026Health is personal, and every journey is unique. At TikTok Shop, we’re committed to building an inclusive and informed community where everyone can access what they need to feel their best. When promoting Health and Wellness products, it’s essential to do so responsibly. All content must comply with TikTok’s Community Guidelines to ensure a safe and respectful platform for everyone.🚫 Not AllowedAvoid promoting these products:Slimming and fat loss products - E.g. pills, beverages, patches, creams, oils.High-risk muscle gain products - E.g. anabolic precursors, prohormones, growth hormone peptides.Avoid making these claims:Misleading weight loss claims - Do not make exaggerated promises, showcase extreme transformations, or use body-shaming language.Exaggerated muscle building claims - Avoid making unrealistic statements about muscle growth such as “Gain 10kg of muscle in 10 days”, “Gain muscle fast”, “Bulk up quickly”, or showcase exaggerated before-and-after depictions of muscle gain.⚠️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.✅ AllowedPromoting non-medical weight gain products - E.g. milk, honey, supplements.Mentioning non-exaggerated weight loss or muscle gain effects in your promotional content.These mentions are only allowed when paired with broader health benefits. They cannot be the main focus of your content.For example: Creatine, protein powders, and similar products may be promoted if the focus is on overall wellness or athletic performance and not solely on appearance changes.What is a weight management claim? A weight management claim refers to any statement or suggestion that a product can assist in weight loss, fat loss, or muscle gain. These claims can appear in various formats, such as written text, audio, video, descriptions, or hashtags. For more information about weight management products, please visit Weight Management Products.Examples of Prohibited Claims to Avoid ❌ Promoting prohibited weight loss or high risk muscle gain products”Buy this weight loss pill!”, “Buy this weight loss tea!""Detox drink for weight loss""Use this fat burning gummy!”❌ Claims of easy, fast or unrealistic weight loss or muscle gain”For easy weight loss""Lose weight fast""Burn fat immediately""Suppresses appetite!""Help you stay fuller""Wear this waist belt and lose weight""Reduce obesity”, “anti obesity""Lose weight before the holidays begin""Bulk up rapidly""Quick and easy muscle gain”❌ Include any media illustrating the “before and after” effect of a particular product on a person’s weight”I went from 80kg to 70kg using this!”Showing before and after images showing changes in weight or body figure, for example:❌ Specify how much weight loss, body size measurements or timelines a person might lose from consuming a product”10kg has gone after using this product, my pants are now loose!""Gain 10kg of muscle mass with this easy trick""Go from size XL to S""Lose 8 inches from your waist""Lose body fat in just 1 week”❌ Making weight management claims using hashtags#WeightLossTea#FatBurningCoffee#Lose7kgin7Days❌ Using gestures to imply that a product can help to achieve a thin body shape. Pinching belly fat to imply that a product can help someone lose fat❌ Shaming or negative messaging, or claiming that changing body weight or shape will improve someone’s lifeStop being fat!""Make yourself skinnier and more attractive!”If you feel ugly, try this weight loss drink!""If you want girls to call you hot, get jacked by using this”❌ Claiming a product is as effective as a pharmaceutical for weight loss or muscle gain”Nature’s Ozempic""GLP-1 booster”, “GLP-1 support”❌ Encouraging unsafe exercise for weight loss or muscle gain, despite injury or illness”I have a bad flu but I still need to run to lose weight""No rest days, even when you’re injured""Push through the pain to burn fat”❌ Encouraging misuse of a product for weight loss or muscle gain”The label says take 2, but I take 4 for faster results""Double the dose to slim down faster”❌ Claiming products can change someone’s body shape by altering internal body structure”Wear this waist trainer and you’ll become skinny""Use this waist trainer to tighten your body and create curves”❌ Promoting disordered eating and dangerous weight loss or muscle gain behaviorsIncludes encouraging extreme dieting (e.g. single food group diets), depiction of binge-eating and purging behaviours, severe fasting, or activities that can cause health or well-being risks”Go to the sauna to sweat off your weight""This will make you pee and poop so much you’ll be so skinny”Note: Having certification or awards demonstrating a product’s weight loss or gain effects does not exempt it from following these rules. How can I avoid making weight management claims? We’re committed to supporting our community by promoting healthy nutrition, positive lifestyles, and body positivity. By helping your audience make informed choices, you also build trust and strengthen your relationship with them. Here’s how to promote responsibly:Be balanced. Focus on the range of health benefits, not just weight loss or muscle gain. Always mention that results may vary!Be realistic. Use clear and honest claims that reflect the true value of your product (e.g. “Strengthens natural defenses and boosts energy levels” rather than “Lose weight fast!”). Promote healthy choices and active lifestyles!Be compliant. Follow all product listing & content guidelines and applicable laws. Avoid making misleading or exaggerated claims.Health SupplementsWe allow factual, non-exaggerated claims about general health benefits for these products, such as claims that ingredients can help reduce the appearance of cellulite or improve appetite. When promoting these products, please be sure to avoid medical misinformation or misleading claims.What to Avoid”Contains L-arabinose for easy weight loss""Helps you gain 5kg of pure muscle”What is Okay”Boost natural immune defenses""Supports heart health""Boosts energy and fights fatigue""Supports better, less interrupted sleep""Gives you healthy glow”, “keep fit""This product is packed with vitamins and antioxidants for good health”Detox products (for non-weight management purposes)We allow claims about general health benefits for these products, such as claims about reducing bloating, improving digestion or strengthening the body’s immune system. You should not promote detox products with the purpose of losing weight.What to Avoid”Detox tea for fat burning""Detox coffee will make you skinny”What is Okay”Keeps your bowel healthy”, “reduces bloating”, “improve digestion""Liver detox to support healthy liver function""Skin detox to give you a natural glow”Protein powder/High protein milkProtein powder and high protein products are dietary supplements that are designed to add protein intake. We allow claims about the function of protein to support muscle repair, recovery, maintenance and toning.What to Avoid”Lose weight in your sleep""Bulk up overnight with our protein powder”What is Okay”Supports muscle recovery, muscle repair and reduces soreness""Helps to maintain muscle""Helps with bone health""Convenient way to add protein to your day, to support your health and athletic goals""Help to tone up”Fitness supplementsFitness supplements are designed to complement an individual’s diet and exercise routine with specific nutrients to support their overall fitness goals. We allow claims about the general health benefits for these products, including explanations about how ingredients support recovery and sports performance.What to Avoid”Supercharge your weight loss”What is Okay”Improves athletic performance""Replenish essential amino acids” Low calorie/fat/sugar food and drinks Low calorie/fat/sugar food and drinks are products that provide a relatively small amount of calories per serving compared to other options. We allow the promotion of low calorie products as a healthier alternative to other food options.What to Avoid”Eat just these vegetable chips for extreme weight loss""Low sugar coffee helps you achieve drastic fat loss”What is OkayContains stevia to “help your sweet tooth”Sugar replacement to “use instead of sugar” Presenting nutritional information, such as saying “zero calories”, “low sugar”, “no sugar”, “high fibre”, “only 80kcals per packet!""This low calorie option is tasty and helps support a healthy diet”ClothesIt is allowed to promote shapewear and clothing that have a brief slimming effect while wearing the product. However, do not promote products such as waist trainers for weight loss purposes, where the mechanism involves altering internal body structure for a certain body shape.What to Avoid”Wear this waist trainer and you’ll become skinny""Using this waist trainer, I went from size M to XS”What is Okay”This shapewear is great, I love how it makes this dress fit”Body Scales and Food ScalesWe allow promoting body weight measuring equipment and food scales. However, avoid making prohibited weight loss claims when promoting these products.What to Avoid”If you’re worried about getting fat, then you should try this body weight scale""Track every gram of food to get skinny fast""I use these food scales to restrict my diet to very low calories”What is Okay”These body scales are convenient to use and measure body fat too""I use these food scales to measure out flour when baking”What happens if I breach these guidelines? If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see the TikTok Shop Creator Performance Evaluation Guidelines article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Please read our TikTok Shop Content Guidelines to learn more.Is the content above helpful? PreviousSensational or Shocking Content Next Circumventing Content RestrictionsTable of contents🚫 Not Allowed✅ AllowedWhat is a weight management claim?Examples of Prohibited Claims to AvoidHow can I avoid making weight management claims?Health SupplementsDetox products (for non-weight management purposes)Protein powder/High protein milkFitness supplementsLow calorie/fat/sugar food and drinksClothesBody Scales and Food ScalesWhat happens if I breach these guidelines?

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