Tổng quan các hạn chế về sản phẩm và đăng bán trên TikTok Shop
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Published: 2025-06-29 · Source: crawler_authoritative
Tình huống
Nhà bán hàng trên TikTok Shop Việt Nam cần tuân thủ các quy định về sản phẩm được phép bán và cách thức đăng bán trên nền tảng.
Insight
TikTok Shop quy định nhiều hạn chế về sản phẩm và cách đăng bán. Về sản phẩm: (1) Controlled Products - Sản phẩm phải tuân thủ luật Việt Nam, không hư hỏng, hoạt động tốt, và đủ điều kiện bán trên nền tảng, bao gồm Sản phẩm cấm, sản phẩm hạn chế, và sản phẩm ‘Invite-Only’; (2) Surprise-based Products - Sản phẩm có yếu tố bất ngờ như Mystery Boxes, Golden Eggs, Advent Calendars, Surprise Trading Card Packs. Về cách đăng bán: (3) Alternate Ordering Information - không được đưa links, số điện thoại, mạng xã hội, email, QR code dẫn khách ra ngoài TikTok Shop; (4) Gambling Content - cấm bán sản phẩm liên quan đến cờ bạc, roulette wheel, lucky draws; (5) Infringement of Sở hữu trí tuệ - cấm xâm phạm quyền sở hữu trí tuệ, dùng Thương hiệu/logo/nhận dạng cá nhân không có phép; (6) ‘Compatible’ Products - sản phẩm tương thích phải rõ ràng không phải hàng chính hãng của nhãn hàng; (7) Misleading Claims and Clickbait - cấm thông tin sai lệch, Quảng cáo夸大, so sánh với sản phẩm khác; (8) Platform Subsidy Abuse - cấm thao túng giá để lạm dụng trợ cấp nền tảng; (9) Product Listings Directed Towards Minors - cấm nội dung nhắm vào trẻ em; (10) Shocking, Sensational or Violent Content - cấm nội dung bạo lực, kinh dị; (11) Unfair Behaviour or Terms of Sales - cấm ép khách để lấy Reviews tốt hoặc đe dọa khách; (12) Weight Management Claims - cấm quảng cáo giảm cân/tăng cân dễ dàng hoặc đảm bảo kết quả.
Hành động
Nhà bán hàng cần: (1) Đảm bảo sản phẩm tuân thủ luật pháp Việt Nam, không hư hỏng và đủ điều kiện bán; (2) Không sử dụng thông tin đặt hàng thay thế hay chuyển hướng khách ra ngoài nền tảng; (3) Không bán sản phẩm cờ bạc hoặc gamification yếu tố may rủi; (4) Tuân thủ quyền Sở hữu trí tuệ - chỉ dùng Thương hiệu khi có phép; (5) Khi đăng sản phẩm ‘compatible’, phải ghi rõ không phải hàng chính hãng; (6) Tránh thông tin sai lệch, Quảng cáo clickbait, và so sánh với sản phẩm khác; (7) Không thao túng giá để lạm dụng trợ cấp; (8) Không đăng nội dung nhắm vào trẻ em; (9) Tránh nội dung bạo lực, kinh dị; (10) Không ép buộc hoặc mua chuộc Reviews; (11) Không quảng cáo giảm cân/tăng cân đảm bảo kết quả. Tham khảo thêm các bài viết chi tiết cho từng hạn chế cụ thể trên TikTok Seller University.
Điều kiện áp dụng
Chính sách áp dụng cho tất cả nhà bán hàng trên TikTok Shop Việt Nam. Các hạn chế về sản phẩm và cách đăng bán ảnh hưởng đến khả năng hiển thị và tỷ lệ nhấp chuột của listing.
Nội dung gốc (Original)
Product & Listing Restrictions - Overview06/29/2025Manage ProductsCustomers expect product listings to be accurate, useful and verifiable, so do be aware of the following when listing your products:Restrictions on products you can sellControlled Products Products must comply with Vietnam’s laws, be undamaged, fully functional, and free from defects. In addition, all products must be eligible for sale on our platform. For more information, please see:Prohibited and Unsupported Products (Products not allowed for sale)Restricted Products (Products requiring additional qualifications before sale)“Invite-Only” Products (Products requiring you to be invited before sale)Surprise-based Products We consider products to be surprise-based if an element of mystery or surprise is an important part of the product the customer is purchasing. These include purchases where the customer is not certain of the product contents until they receive it. Examples include Mystery Boxes, Golden Eggs, Advent Calendars, and Surprise Trading Card Packs. Click here to learn more about such products, including when and how they can be listed for sale.Restrictions on how you list your productsAlternate Ordering Information (Redirecting Traffic) Alternate ordering information refers to links, references, phone numbers, social media handles, email addresses, or QR codes that direct users away from TikTok Shop to place orders or contact sellers. This includes “calls to action” that encourage customers to leave the TikTok Shop to order. Click here for more informationGambling Content Gambling-related products, services and paraphernalia are also not allowed to be sold on TikTok Shop. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value.Gamification with elements of chance to determine item(s) a customer will receive is prohibited. Examples include, but are not limited to, the use of games of chance such as wheel spin, lucky scoops or lucky draws. Click here for more information.Infringement of Intellectual Property or Personal Rights This involves publishing or distributing content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others. This includes the use of brands, logos, or names and images of individuals for commercial purposes without express permission from the brand or individuals.For more information, please refer to our article titled “Intellectual Property Infringement (Dos and Don’ts)” for more details.”Compatible” Products These are products that are designed to be used with other products or support their functionality, such as handphone charging cables. When listing such products, you must be careful not to create the impression that these products are actually manufactured by the same brand that created the primary product. Click here to learn how to list “compatible” products.Misleading Claims and Clickbait Tactics Customers can sometimes be misled by untrue, exaggerated or absolute claims about products. We consider a product listing to be misleading if it features: False information about the product or your shop Exaggerated descriptions or absolute claims about the product that are inaccurate or unverifiableClickbait tactics aimed at attracting “clicks” or “views”Comparisons with other products on TikTok Shop or other e-commerce websitesPlatform Subsidy Abuse Certain listing practices (for example, artificially inflating product prices) constitute an abuse of the subsidies we provide. Such practices are not allowed on our platform.Click here to learn more about what constitutes platform subsidy abuse.Product Listings Directed Towards Minors Product listings that use images, language, or themes designed to appeal to minors or attempt to persuade minors to buy or ask an adult to buy a product on their behalf are considered to be directed towards minors. Product listings that may have a negative effect on minor safety are also prohibited.Shocking, Sensational or Violent Content Shocking, sensational or excessively violent content can negatively impact customers’ experience. This may include bloody or gruesome content, animal abuse, or offensive content.Click here to learn more about when product listing content is considered shocking, sensational or violent.Unfair Behaviour or Terms of Sales Product listings must not impose unfair terms on customers. This may include:Intimidating, abusive, threatening, or inappropriate statements with the intent to get customers to act in the interest of the seller or prevent them from giving honest feedbackSoliciting, incentivising, or offering customers monetary or non-monetary rewards in exchange for a good reviewImposing any terms of sale that state or suggest that their sales services supersede or replace TikTok Shop’s policies or any consumer rights afforded to customers by local law.Click here to learn more about what is considered unfair behaviour or terms of sales.Weight Management Claims Promoting an unhealthy body image, claiming that losing or gaining weight is easy or guaranteed, or promising that a particular product alone (without exercise or proper diets) may lead to weight gain or loss, are considered weight management claims.Click here for more information.Is the content above helpful? 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A “comparison” is any statement that compares your product with the…Table of contentsRestrictions on products you can sellControlled ProductsSurprise-based ProductsRestrictions on how you list your productsAlternate Ordering Information (Redirecting Traffic)Gambling ContentInfringement of Intellectual Property or Personal Rights”Compatible” ProductsMisleading Claims and Clickbait TacticsPlatform Subsidy AbuseProduct Listings Directed Towards MinorsShocking, Sensational or Violent ContentUnfair Behaviour or Terms of SalesWeight Management Claims
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CTR (Tỷ lệ nhấp)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=1210192617211665
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