TikTok Shop Content Policy
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Published: 2026-03-16 · Source: crawler_authoritative
Tình huống
TikTok Shop sellers and creators on the Singapore platform (and globally) need to comply with comprehensive content policies when promoting products through any content format on the platform. The policy applies to all types of user-created content including videos, livestreams, and product listings.
Insight
TikTok Shop maintains strict content guidelines organized into multiple categories, effective as of March 16, 2026. Sản phẩm cấm AND UNSUPPORTED PRODUCTS include: prescription medication and sexual enhancement products, dangerous/hazardous products including firearms and weapons, tobacco and drugs. Growth and Infant Formula Milk is specifically prohibited: infant formula milk (0–6 months) and follow-on formula milk (6–12 months) cannot be promoted in any content. RESTRICTED PRODUCTS require prior approval before promotion. ILLEGAL AND REGULATED CONTENT covers: illegal or criminal activity prohibition; Sở hữu trí tuệ rights infringement (using brands, logos, or individuals’ names/images without permission); gambling content (strictly prohibited except limited elements of chance via Live Giveaway Tool). INTEGRITY AND AUTHENTICITY rules include: misleading or false content with subcategories of medical misinformation, false displays of information, exaggerated claims/descriptions, misleading claims for health and beauty products, product comparisons, false claims, false promises of rewards/gains, circumventing content restrictions, misleading price claims and expired Pricing, inconsistent product promotion. AI-GENERATED CONTENT (AIGC) is permitted only when compliant with TikTok Community Guidelines and this policy; creators must use the AIGC label as required; any AIGC that misleads, deceives or impersonates others is prohibited. Auctions and price manipulation are prohibited including bidding, soliciting bids, or directing users to external auction platforms. ARTIFICIAL ENGAGEMENT and spam in profiles, comments, chats are prohibited; manipulating orders, views, likes, comments, follows, ratings is forbidden. GIVEAWAYS and purchase-based incentives are prohibited unless using official TikTok Shop promotional tools with specific criteria. REDIRECTING USER TRAFFIC externally is prohibited including links, phone numbers, social media handles, email addresses, QR codes, or other off-platform actions. SIMULCASTING and multicasting (livestreaming on multiple platforms/accounts simultaneously) is prohibited; streaming on other platforms is allowed if not simultaneous. LOW QUALITY CONTENT restrictions cover: unoriginal or pre-recorded content (imported media without new creative edits, including from other social platforms, TV, movies, webcasts); irrelevant promotional content (not clearly promoting listed product, showing different items, no product mention/display, unrelated activities without commercial intent like chatting/gaming); non-interactive content (no meaningful on-screen activity, mostly still images/static scenes, no sustained real-time verbal interaction); content promoting fictitious listings including non-existent/impossible/meaningless goods listed as jokes (“Invisible phone”, “UFO for sale”, “Magic anti-gravity shoes”), sale of humans or relationships (“Rent a boyfriend”, “Adopt a person”, “Order a bride”), stunt/meme/comedic content lacking practical use (“Anti-wind dress made from plastic bag”, “Paper cup sold for 9,999 SGD”, “Air for sale”). HARMFUL AND SENSITIVE CONTENT rules: products for minors (toys, clothing) allowed but cannot target minors specifically; minors under 18 promoting/representing products prohibited unless accompanied by adult; sexual content with suggestive behavior/language prohibited including digital characters/objects; WEIGHT MANAGEMENT products or claims that a product solely drives weight loss/gain are prohibited, though weight management claims allowed for healthy lifestyle products (fitness equipment, educational materials); sensational/shocking content prohibited including sympathy promotions, violence, discrimination, dangerous behaviors, defamatory statements; POLITICAL CONTENT prohibited including depictions of political actors, election campaign materials, discussions of electoral outcomes, governments, politicized issues (exemptions for public service interest at platform discretion); SENSITIVE EVENTS provision allows TikTok Shop to remove/limit content exploiting civil emergencies, natural disasters, public health crises, terrorism, mass violence for engagement or profit. ENFORCEMENT: violations result in account enforcement actions with escalated penalties for repeated offenses; appeals available via TikTok App per Creator Appeal Guidelines.
Hành động
Creators must: ensure all featured products comply with local laws, regulations, and TikTok Community Guidelines; obtain approval before promoting any Restricted Products; never promote Sản phẩm cấm infant/follow-on formula milk; use AIGC label when posting AI-generated images/video/audio; only use official TikTok Shop promotional tools for giveaways and purchase-based incentives; avoid all forms of artificial engagement manipulation; refrain from including any external redirects in content; avoid simultaneous livestreaming on multiple platforms; create original content with meaningful edits rather than reposting imported media; ensure content clearly promotes the listed product with sustained real-time verbal interaction; never promote fictitious, joke, or impossible products; accompany any minors under 18 in content with adults; avoid weight management claims unless for healthy lifestyle products; avoid all political references unless qualifying for public service exemption; appeal enforcement actions via TikTok App if believed erroneous.
Kết quả
Violations result in enforcement actions against Creator accounts, with repeated offenses incurring more significant penalties as outlined in TikTok Shop Creator Performance Evaluation Guidelines and Creator Terms of Service.
Điều kiện áp dụng
Applies to all content creators on TikTok Shop platform. Content must comply with local laws and regulations in addition to platform rules. Enforcement and appeal processes managed through TikTok App.
Nội dung gốc (Original)
TikTok Shop Content Policy03/16/2026TikTok Shop provides an authentic, creative, and engaging shopping experience for users. To maintain trust and quality, all content promoting products must be accurate, useful, and verifiable. These guidelines apply to all types of content created by users on the platform.Restrictions on products you can promoteProhibited and Unsupported Products All products displayed or featured in all content must comply with all local laws, regulations, and our TikTok Community Guidelines. Additionally, any content that features or promotes any Prohibited or Unsupported Products is strictly disallowed. Common examples include:Prescription Medication and Sexual Enhancement ProductsDangerous and hazardous products, including firearms and weaponsTobacco and drugsPlease click here for the full list of Prohibited and Unsupported Products.Restricted ProductsUsers are prohibited from promoting any content that relates to Restricted Products, if the seller has not received approval to do so. Certain restricted products may only be promoted with additional approval. Please click here to learn more.Growth and Infant Formula Milk (Prohibited) Users are prohibited from uploading content that promotes the following products:Infant formula milk (0–6 months)Follow-on formula milk (6–12 months)Restrictions on how you promote your products Illegal and Regulated Content Illegal or Criminal ActivityWe prohibit all content that contains or promotes any form of illegal or criminal activity. Content will be removed from the platform if it violates any regional laws or regulations.Please click here to learn more.Intellectual Property Rights InfringementWe prohibit content that infringes, enables, or encourages the infringement of intellectual property or personal rights. This includes using brands, logos, or individuals’ names and images for commercial purposes without their permission.Please click here to learn more.Gambling ContentWe strictly prohibit gambling, gamification techniques, and other game-based activities with elements of chance to ensure a transparent and authentic shopping experience. Some elements of chance-based gamification may be implemented only when using the Live Giveaway Tool.Please click here to learn more.Integrity and Authenticity Misleading or False ContentUsers are prohibited from uploading or sharing content that contains any misleading information or promotion(s). Please click below to learn more: Medical MisinformationFalse displays of informationExaggerated Claims or Descriptions Misleading Claims (Health and Beauty Products)Product ComparisonsFalse ClaimsFalse promises of rewards or gainsCircumventing Content RestrictionsMisleading Price Claims and Expired PricingInconsistent Product PromotionArtificial Intelligence Generated Content (AIGC)AI-Generated Content (AIGC) - images, video, or audio - is only permitted on TikTok Shop when it complies with the TikTok Community Guidelines and this TikTok Shop Content Policy. Creators must use the AIGC label as per the requirements stated in the TikTok Community Guidelines, and under applicable policies and laws. Any content (including AIGC) that misleads, deceives or impersonates others is prohibited on the platform.Auctions and Price ManipulationAuction-based activities are prohibited on the platform. This includes, but is not limited to, bidding, offering or soliciting bids and/or any other similar alternative behavior. Directing users to any auction activity on external or third-party platforms is prohibited.Please click here to learn more.Artificial Engagement, Spam and Other Inauthentic Engagement PracticesContent including any form of spam or fraud in user profiles, comments or chats is prohibited. Users should not engage in inauthentic activity that manipulates or artificially increases the number of orders, views, likes, comments, follows, and/or positive customer feedback or ratings.Please click here to learn more.Giveaways and Purchase-Based IncentivesConducting ‘Giveaways’ and offering ‘Purchase-based Incentives’ are prohibited unless official TikTok Shop promotional tools are used. When using these tools, users must meet specific criteria to ensure these activities are fair and transparent for all participating customers.Please click here to learn more.Redirecting User Traffic We can not guarantee the safety or security of transactions conducted outside the platform. We prohibit content that redirects users externally, including links, phone numbers, social media handles, email addresses, QR codes, or other off-platform actions.Please click here to learn more.Simulcasting and MulticastingWe prohibit livestreaming on multiple platforms or accounts simultaneously to maintain platform quality and protect user experience. Users are not prohibited from streaming on or conducting livestreams on other platforms, but should refrain from doing so simultaneously.Low Quality ContentWe prohibit content that is sourced from other users, platforms or copyrighted materials, as well as content that is not filmed in real-time.Please click below to learn more:Unoriginal or Pre-recorded ContentNon-interactive and Low-quality ContentIrrelevant Promotional ContentUnoriginal ContentContent is considered unoriginal if the user has not added new or creative edits to any imported or uploaded media. Imported media includes media uploaded to our platform that has previously been shared on TikTok, and media from other social media platforms or sources including television, movies, or webcasts. Click here to learn more.Irrelevant Promotional ContentThis occurs when the content does not clearly promote the listed product. It may show a different item, fail to display or mention the product, or involve unrelated activities with no commercial intent, such as chatting or gaming without introducing the product being sold.Click here to learn more.Non-Interactive ContentNon-Interactive content is a form of low quality content that has no meaningful on-screen activity (eg. mostly still images or static scenes) or has no sustained, real-time verbal interaction with viewers.Click here to learn more.Content Promoting Fictitious ListingsCreators are prohibited from promoting fictitious listings. This includes products that have no realistic function, practical use, or genuine intent to be sold as legitimate goods, such as joke items, meme products, impossible goods, or listings involving the sale of humans or relationships.Examples of fictitious listing promotion include but not limited to:Promoting non-existent, impossible, or meaningless goods listed purely as jokesExamples: “Buy this Invisible phone”, “UFO from space for sale”, “Magic anti-gravity shoes”Promoting listings involving the sale of humans or human relationships, which are strictly prohibited and harmfulExamples: “Rent a boyfriend”, “Adopt a person”, “Order a bride” Promoting objects posted as stunts, memes, or comedic content that lack practical use or genuine valueExamples: “Buy this Anti-wind dress made from plastic bag”, ” Paper cup sold for 9,999 SGD” , ” Air for sale” Harmful and Sensitive Content Harmful and Sensitive ContentUsers may feature products for minors, such as toys or clothing, but must not target content or promotions specifically toward minors, as defined by local regulations. Content featuring minors under 18 promoting or representing products is prohibited unless accompanied by an adult.Please click here to learn more.Sexual ContentContent featuring sexually suggestive behavior or language in product promotions, including those involving digital characters or objects, is prohibited.Please click here to learn more.Weight Management ContentWe prohibit the sale of weight management products or claims that a product, when used by itself, can solely drive weight loss or gain. Weight management products are defined as any products that are designed to help people control or regulate their weight. However, weight management claims are allowed for products promoting healthy lifestyles, such as fitness equipment or educational materials.Please click here to learn more.Sensational or Shocking Content Content that is graphic, offensive, or harmful is strictly prohibited. This includes sympathy promotions, depictions of violence, discrimination, dangerous behaviors, or defamatory statements that could impact the trust and integrity of TikTok Shop.Please click here to learn more.Political ContentWe prohibit TikTok Shop content containing political references. This may include depictions of political actors, election campaign materials or discussions of electoral outcomes, governments or politicised issues. Exemptions are granted for content with public service interest subject to the platform’s discretion.Sensitive EventsSensitive Events refer to unforeseen or developing situations that may impact our ability to maintain a safe and trustworthy environment. These may include, but are not limited to, civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.When a Sensitive Event occurs, TikTok Shop may remove or limit content that aims to exploit or endorse the situation, including content used to drive engagement or generate profit from the event.What happens if I breach these guidelines?If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.Please see the TikTok Shop Creator Performance Evaluation Guidelines article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Is the content above helpful?Next Prohibited Practices for CreatorsTable of contentsRestrictions on products you can promoteProhibited and Unsupported ProductsRestricted ProductsGrowth and Infant Formula Milk (Prohibited)Restrictions on how you promote your productsIllegal and Regulated ContentIllegal or Criminal ActivityIntellectual Property Rights InfringementGambling ContentIntegrity and AuthenticityMisleading or False ContentArtificial Intelligence Generated Content (AIGC)Auctions and Price ManipulationArtificial Engagement, Spam and Other Inauthentic Engagement PracticesGiveaways and Purchase-Based IncentivesRedirecting User TrafficSimulcasting and MulticastingLow Quality ContentUnoriginal ContentIrrelevant Promotional ContentNon-Interactive ContentContent Promoting Fictitious ListingsHarmful and Sensitive ContentHarmful and Sensitive ContentSexual ContentWeight Management ContentSensational or Shocking ContentPolitical ContentWhat happens if I breach these guidelines?