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TikTok PC Streamer Desktop Playbook - Hướng Dẫn Sử Dụng Nền Tảng Streamer Cho Seller

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TikTok PC Streamer Desktop Playbook - Hướng Dẫn Sử Dụng Nền Tảng Streamer Cho Seller

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Published: 2022-12-13 · Source: crawler_authoritative

Tình huống

Seller TikTok Shop sử dụng tài khoản có EC-Permission trên nền tảng desktop (PC) để quản lý Livestream và sản phẩm. Yêu cầu: tài khoản TikTok có quyền EC, kết nối internet ổn định, tương thích OBS livestream. Phù hợp cho Merchant (tài khoản chính thức, tài khoản marketing) và Creator.

Insight

Nền tảng EC Streamer Desktop (App và PC) của TikTok Shop cho phép Host quản lý Livestream và sản phẩm trên PC thay vì chỉ dùng App, đặc biệt hữu ích khi sử dụng OBS. Portal entrance: https://shop.tiktok.com/streamer/welcome. LIVE Module hỗ trợ thao tác sản phẩm livestream trên PC bao gồm: batch move to top, pin sản phẩm, thêm, xóa sản phẩm. Trạng thái sản phẩm: In Stock, Sold out. Thêm sản phẩm từ: URL sản phẩm từ Seller Center, Targeted Plan, Showcase. Showcase Module cho phép quản lý tất cả sản phẩm trong橱窗 với trạng thái: In Stock, Sold out, Under Reviews, Unavailable, Hidden. Thao tác: kéo thứ tự, move to top, batch move to top, edit cover, hide (ẩn khỏi trang chủ và short video), delete. Lưu ý: chỉ hỗ trợ thêm URL đơn lẻ (batch adding sẽ có sau). Data Compass gồm 3 phần: Core Data (followers, income, WoW comparison), Recent Livestreams (4 livestream gần nhất: Revenue, Orders, Total Viewers, New followers), Live Analytics (traffic metrics và deal metrics, tối đa 5 chỉ số, hỗ trợ export Excel). Live Dashboard cung cấp dữ liệu real-time: revenue trend minute-level, traffic source (chỉ organic, paid traffic gom vào ‘others’), buyer/viewer profile (fans status, gender, viewer country), interactive trend (viewing, entering, leaving, comments, shares). Video Analysis đo lường 3 khả năng cốt lõi: Branding (VV, new followers), Transaction (revenue, RPM), Drainage (drainage PV, drainage success rate). RPM = (Revenue/VV)*1000. Drainage PV = tổng số lần vào phòng livestream qua breathing light avatar trong video. Recommended video hiển thị TOP 3 video có revenue cao nhất cùng sản phẩm (bao gồm video của Creator và các creator khác). Video Profile phân tích: watch users profile (age, gender, country distribution) và new followers profile.

Hành động

  1. Đăng nhập portal: https://shop.tiktok.com/streamer/welcome bằng tài khoản có EC-Permission. 2. LIVE Module: Vào Live product để pin sản phẩm khi host đang giới thiệu, sử dụng batch move to top để sắp xếp nhanh. Thêm sản phẩm từ URL Seller Center, Targeted Plan hoặc Showcase. 3. Showcase Module: Quản lý trạng thái sản phẩm (In Stock/Sold out/Under Reviews/Unavailable/Hidden), dùng hide để ẩn sản phẩm khỏi homepage và short video. 4. Live Dashboard: Vào từ Data Overview > Recent Lives > Live Dashboard hoặc từ Livestream Details. Set up to 5 indicators để theo dõi, dùng fuzzy search tìm sản phẩm. 5. Video Analysis: Xem TOP 3 video có revenue cao để học hỏi, phân tích target audience theo age, gender, country. Export dữ liệu video theo thời gian, VV, followers, revenue, RPM, drainage PV. 6. Với video có nhiều product links: vào Transaction Analysis, chọn 1 sản phẩm cụ thể để xem recommended videos. 7. Nếu tài khoản không có quyền TT live: vẫn quản lý được showcase products nhưng không vào được Live product tab.

Điều kiện áp dụng

Yêu cầu TikTok account có EC-Permission. Cần internet ổnố định để truy cập tiktok.com. Tương thích với OBS Livestream. Video private hoặc đã xóa không hiển thị playback. Paid traffic chỉ hiển thị gom chung trong ‘others’.

Nội dung gốc (Original)

TikTok PC Streamer Desktop Playbook12/13/2022Product Overview Portal Entrance: https://shop.tiktok.com/streamer/welcome Use TikTok Account with EC-Permission to log-in. Available for Merchants (official account, marketing accounts) & Creators account --------------------------------------------------------To enter EC_Steamer Desktop. Your Internet Condition has to be valid to access tiktok.com. What is a desktop platform for global EC Streamers?A Streamer desktop platform (App and PC) is a product tool that enables Hosts (Seller official account, marketing accounts and Creators) to conduct content marketing via Livestream, short videos & showcase.App-End is already available on TikTok (TikTok Shop), This doc will focus on the PC Desktop. Benefits from EC_Streamer Desktop Platform Improve the efficiency of e-commerce hosts (Seller official account, marketing accounts and Creators) , enabling them to conduct the following moves on PC. Showcase product management ( drag-switch product sequence, move to top, delete, hide, Edit the cover of the product) & Adding products to showcase (from URL, targeted plan) Livestream product management (pin, move to top, delete, add) & Adding products to Livestream (from URL, targeted plan, showcase)Check e-commerce performance data ( including core data, livestream analysis, live dashboard)Case Example: The host focuses on product explanation and comment answering, while livestream product operations ( move to top, pin, add new product, etc.) being done by colleages/assistants. Go Live: App-endLivestream product operations: App-end or PC-end (Recommended) Check realtime Livestream data: PC-end(Live Dashboard) Introduction of Product Features All data below is test account, virtual data, subject to productLIVE Module 1.1 Live product managementLivestream product management：supports PC-end Livestream operations such as (batch) product move to top, pin, add, delete, etc., resolves the inconvenience and instability of app-end livestream preparation/operation, especially under the circumstances of OBS livestream. 1.1.1 Product status:StatusDemoDescription：Additional reminderStock In Stock Sold out  1.1.2 Manage Live productFeature Demo Instruction Additional reminderChange the order of products Change the order of products (drag, move to top, batch move to top)  edit the cover of the product edit the cover of the product  Support Pin product card Using PC, you can help pin the product card when the host is describing the product during LIVE via App  1.1.3 Add products to LivestreamFeature Demo Instruction Showcase - Add products to Livestream Livestream Products ⇒ Add new Product ⇒ Showcase Products URL - Add products to Livestream Use the product URL to add Targeted Plan product copy the product link from seller center - Manage products Targeted plan - Add products to Livestream Livestream Products ⇒ Add new Product ⇒ Targeted Plan Products Add from my shop - Add products to livestream Livestream Products ⇒ Add new Product ⇒ My shop Showcase Module 2.1 Showcase Product Management This page will help streamers to manage all products in the showcase, same as managing in their App. What information will be displayed?2.2.1 Product status displayStatusDescriptionDemoAdditional reminderStock In Stock, Sold out  Review Status Live Changes under review Under review Unavailable Not Approved If you hover on the status, there will be more info: Is product hidden? If product is hidden by host from showcase, display as demo ref：个人主页橱窗隐藏商品上线说明//Hide products from homepage Showcase for LIVE GTM  2.2.2 Manage Showcase product Feature Demo Instruction Change the order of products Change the order of products (drag, move to top, batch move to top) Edit the cover of the product Edit the cover of the product Hide the product Hide the product (hide one, multiple product; unhide) To prevent Livestream and Short Video products being sold in ShowcaseDelete products Delete products (single product or batch delete) 2.2.3 Add product to ShowcaseFeature Demo Instruction URL - Add products to Showcase Use the product URL to add Targeted Plan product copy the product link directly copy the product link from seller center - Manage products Please Note:Only supports adding single URL (batch adding will be available later) Error messages: If URL is not identified, shown as below Targeted plan - Add products to Showcase Showcase Products ⇒ Add new Product ⇒ Targeted Plan Products Add from my shop - Add products to showcase Showcase Products ⇒ Add new Product ⇒ My shop Data Compass 3.1 Data overview Data Overview：supports Hosts performance overview, including new followers, income etc.Core Data Feature Demo Instruction Additional info Core data of creator & merchants Includes streamer Core data Supports Time period selection for corresponding data. Supports 2 metrics for comparison and Correlation analysis. ( includes WoW data comparison)  Recent LivestreamsFeature Demo Instruction Additional info Recent Livestreams Displays 4 recent EC livestreams and corresponding data（Revenue, Orders, Total Viewers, New followers) Click Live Dashboard to enter the “Live Dashboard”.  3.2 Live Analytics Livestream Detail Page：EC Livestream data in details and supports export supports hosts with LIvestream Reviews. Core Data - LiveFeature Demo Instruction Additional info Livestream Core data Includes Livestream Core data Supports Time period selection for corresponding data. Supports 2 metrics for comparison and Correlation analysis. ( includes WoW data comparison)  Livestreams Details Feature Demo Instruction Additional info Livestreams Details Supports Livestream name search Time period selection for corresponding data Metrics：Catagorized into “traffic metrics” and deal metrics, with a maximum of 5 indicators. Supports data exports to excel Click Live Dashboard to enter the “Live Dashboard” for a more live details regarding a single livestream.  3.3 Live Dashboard for StreamersLive Dashboard：Provides Real-time Live data and livestream playback, which supports Hosts to Modify their Livestream strategy in real time and enable hosts to Review their Livestream afterwards. Live Dashboard Entrance How to enter the Live Dashboard Demo Data Overview ⇒ Recent Lives ⇒ Live Dashboard Live Details ⇒ Livestream Details ⇒ Live Dashboard Livestream Data dashboard module introduction ModuleFeature Demo Instruction Core data LIVE basic info Show the handle, the start time of LIVE, and the duration of the LIVE Core indicator Indicators can be manually configured Click ‘Set indicator’ button to configure indicators in the pop-up window Product list Product info Show all the products in this livestream, including on-platform products and off-platform products, display the source label of products Indicator Sorting The user sorts the product list (in descending order) according to the selected indicator Set indicator Click ‘Set indicator’ button to configure more indicators, select up to 5 items, select at least 1 item Fuzzy search Fuzzy search can be performed according to the product name Revenue trend Revenue trend Provides minute-level trends for Revenue Traffiic source Traffic source Currently, we only support organic traffic sources details. For paid traffic, we classify them in the ‘others’ channel for now. User profile Buyer profile Include 1) whether Buyers are fans or not 2) Gender Viewer profile Include 1) whether Viewers are fans or not 2) Gender 3) Viewer Country proportion Interactive trend Viewing Trends Provide minute-level trends for Livestream Viewing, Entering, and Leaving Engagement Trends Provide minute-level trends for Livestream Views, Comments, and Shares LIVE Real-time LIVE LIVE replay When a LIVE is in progress, you can monitor the LIVE pictures and comments, and at the same time you can switch to pure comment mode Supports LIVE replay and can adjust the time progress Other funciton Full screen  3.4 Video Analysis GTM_主播工作台_视频分析//Creator Platform_Video Analysis Short Video Analysis：Understand the performance of Short Videos ( transaction, promotion etc. ) with data analysis and summary of short videos. Learn From Top Short Videos：You can directly see the Top 3 revenue videos, which benefits other creators/merchants to improve their short video production capabilility. Target Audience analysis：Find the target audience of Short Videos to help creators/merchants clarify the production direction of video content. Core Data - Short VideosDemo Details Indicator definitionThree core abilities of creator videos: Branding ability: view(VV), new followers Transaction ability: revenue, RPM Drainage ability: drainage PV, drainage success rate Each indicator shows the change trend of the indicator in the selected time period and the increase/decrease percentage of the indicator compared with the previous period. Indicator definition: Video view ( VV ): The cumulative video view of all videos in the selected period New followers: The cumulative new followers of all videos in the selected period Revenue：The cumulative amount by the creator’s videos RPM：Revenue per thousand impressions (Revenue/ VV ) * 1000 Drainage PV: During the selected period, all the times of entering the author’s live-stream room through the breathing light of the author’s avatar in the video are added up Drainage success rate: Drainage PV/Exposures of short video avatar’s breathing effects Video list Demo Instruction Support to view video performance according to time, video view(VV), new followers, revenue, RPM, drainage PV and drainage success rate. The right side of the video list can directly view the goods sold by the video, and click on the goods to enter the goods details page to view the goods information; Click Export to download the basic information and core indicators of all videos within the selected time period; Support search by video name to quickly find the target video; Video DetailTransaction AnalysisDemo details The basic information of short video includes: release time, duration, music info, video label; Click the video picture/play button to play the public and undeleted video; Core indicators & trend analysisCore indicators: revenue, RPM, buyers, sales, CTR, product view, product reach Two indicators can be selected at the same time to compare the change trends of these two indicators in the selected time period; You can select All/Individual products, and the following indicators will change according to the selected product range, for example: Select commodity A, then the index below counts the exposure, click, transaction and conversion of this commodity; Select All, then the index below counts the exposure, click, transaction and conversion data of all commodities in the video; Recommended video（The video with the higher revenue of the same product）Reason for recommendation: A video of the same product with revenue ranking TOP3 within all videos; If the video contains only one product link, the area 2 shows the 3 short videos with the highest revenue among all videos selling the product (including the short videos of the creator and all other creators), for the creator to learn how to make excellent videos; If the short video contains multiple product links, when selecting All , the second part will not recommend videos; only after one product is selected, the three videos with the highest revenue will appear below. Content AnalysisDemo Details Core indicators: video view(VV), finish rate, new followers, shares, comments, likes, number of drainage and drainage success rate; Two indicators can be selected at the same time to compare the change trends of these two indicators in the selected time period. Note: Up to two indicators can be selected at the same time, and at least one indicator should be selected.Video ProfileDemo Details Watch users profile：Show the age, gender, country & region distribution of users watching the video within the selected time range; New followers profile：Show the age, gender, country & region distribution of new followers from the video within the selected time range; Account standing In Account standing, creators/merchants can track and appeal violation ticketsModuleDemoTrack Violations Appeal violation tickets FAQ If a TikTok account doesn’t have TT live access, when you clicking into “Live product” tab, you might see the below image; but you still can manage the showcase products. Video Analysis FAQ Why can’t the video in the video detail page be played and the video picture is blank? Videos, whose status are set to private or deleted, do not support playback and cannot display video pictures; Videos, whose status are set to private and have never been made public, have no transaction or content data; Why are the recommended videos with high revenue not shown in the transaction analysis in the video detail page? For videos with multiple product links, you need to select one product in the video detail page-transaction analysis, and the video of the TOP3 revenue amount in all videos (including the creator’s own short video and other creators’ short videos) with the same product will be displayed below the transaction analysis. Appendix Bilingual Version：TikTok PC Streamer Desktop Playbook // TikTok主播工作台 使用手册 Chinese Version：TikTok主播工作台-中文版使用手册 Is the content above helpful?Table of contentsProduct OverviewIntroduction of Product Features1.1 Live product management1.1.1 Product status:1.1.2 Manage Live product1.1.3 Add products to Livestream2.1 Showcase Product Management2.2.1 Product status display2.2.2 Manage Showcase product2.2.3 Add product to Showcase3.1 Data overview3.2 Live Analytics3.3 Live Dashboard for Streamers3.4 Video AnalysisFAQAppendix

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