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Misleading Content

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Misleading Content

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Published: 2025-12-05 · Source: crawler_authoritative

Tình huống

TikTok Shop platform policy applicable to all sellers and creators using content formats including product listings, short videos, livestreams, and all on-screen or metadata elements (cover images, titles, scripts, captions, hyperlinks, behavior, voice, clothing, nicknames, personal introductions, and other components).

Insight

TikTok Shop prohibits any content that could mislead buyers during their decision-making process. Content is considered misleading if it presents false information, exaggerates claims, makes inaccurate comparisons, or uses deceptive promises. The policy identifies seven categories of Sản phẩm cấm practices: (1) Exaggerated Claims or Descriptions - sellers must not claim unproven product functions, scientifically impossible results, or promise outcomes within unrealistic timelines; must avoid edited or deceptive visuals when showing product effects. Related guidance documents: General Guidance, Health & Beauty Claims Guidance, Medical Misinformation Guidance. (2) False display of information / Inconsistent Product Promotion - videos and livestreams must accurately reflect the product linked in the listing; information shown must match listing details including price, Thương hiệu, return/refund policy, material, product origin, etc. Related documents: False Display of Information, Inconsistent Product Promotion. (3) False claims and misrepresentation - prohibited to claim awards, certifications, or endorsements the product does not have; claim affiliation with other brands without authorization; misstate product origin, materials, or specifications. (4) Comparisons/Disparaging Content - avoid malicious comparisons or negative statements targeting other brands, products, or e-commerce platforms; comparative claims must be factual, neutral, and supported. (5) False promises of rewards or gains - do not advertise giveaways, incentives, prizes, or free gifts unless genuine, available, and accurately described; free giveaways must use only the LIVE Giveaway feature on TikTok Shop. Related document: Giveaways and Purchase-Based Incentives. (6) Product listing circumvention - do not feature prohibited or unsupported products; must comply with local laws and TikTok Community Guidelines; must obtain required approvals before promotion; do not bypass listing/content policies such as mismatched Quảng cáo vs listings or concealing unsupported items; violations may incur increased enforcement. (7) Misleading price claims / expired promotions - promotional prices and comparisons must be accurate and match the linked product listing; do not inflate discounts or advertise expired promotional prices. Enforcement: violations result in enforcement actions against account; repeated offenses cause more significant penalties. Sellers may appeal via TikTok App; Creator Appeal Guidelines provide more information. Related policies: Vi phạm Enforcement Policy, Creator Terms of Service, TikTok Shop Content Guidelines.

Hành động

Sellers and creators must: ensure all product claims are proven, scientifically possible, and realistic in timeline; use only unedited authentic visuals for product demonstrations; verify that all Livestream/video content matches linked product listing details exactly (price, Thương hiệu, return policy, material, origin); avoid claiming any awards, certifications, endorsements, or brand affiliations without verified authorization; ensure accurate product descriptions for origin, materials, and specifications; make only factual, neutral, supported comparative claims without disparaging competitors; conduct all giveaways exclusively through TikTok Shop LIVE Giveaway feature with genuine, available, accurately described rewards; comply with local laws and TikTok Community Guidelines and obtain all required approvals before promotion; avoid featuring Sản phẩm cấm or unsupported products; do not bypass listing/content policies or conceal unsupported items; ensure all promotional prices and comparisons are accurate and current, matching the linked product listing; do not inflate discount percentages or advertise expired promotions. For enforcement actions, Reviews Vi phạm Enforcement Policy and Creator Terms of Service; appeal via TikTok App following Creator Appeal Guidelines if action taken in error.

Kết quả

Violations result in enforcement actions against seller/creator account; repeated offenses lead to more significant penalties.

Điều kiện áp dụng

Applies to all sellers and creators on TikTok Shop. All content formats covered: product listings, short videos, livestreams, and all on-screen/metadata elements. Specific guidance documents referenced for deeper rules on Health & Beauty Claims, Medical Misinformation, False Display of Information, Inconsistent Product Promotion, Giveaways and Purchase-Based Incentives.

Nội dung gốc (Original)

Misleading Content12/05/2025Livestream OperationLive TipsShort Video TipsShort Video OperationTo protect customers and maintain trust, TikTok Shop prohibits any content that could mislead buyers during their decision-making process. This policy applies to all content formats on TikTok Shop, including product listings, short videos, livestreams, and all on-screen or metadata elements: cover images, titles, scripts, captions, hyperlinks, behavior, voice, clothing, nicknames, personal introductions, and any other components.What counts as misleading content? Content is misleading if it presents false information, exaggerates claims, makes inaccurate comparisons, or uses deceptive promises.Prohibited practices What are some types of Misleading Content? The following practices may be considered Misleading Content. Exaggerated Claims or Descriptions Do not claim product functions or results that are unproven, scientifically impossible, or promise outcomes within unrealistic timelines.Avoid edited or deceptive visuals when showing product effects.See: General Guidance; Health & Beauty Claims Guidance; Medical Misinformation Guidance.False display of information / Inconsistent Product Promotion Ensure videos and livestreams accurately reflect the product linked in the listing.Information shown must match the listing details (e.g., price, brand, return/refund policy, material, product origin etc.).See: False Display of Information; Inconsistent Product PromotionFalse claims and misrepresentation Do not claim awards, certifications, or endorsements the product does not have.Do not claim affiliation with other brands or products without authorization.Do not misstate product origin, materials, or specifications.Click here to learn moreComparisons/Disparaging Content Avoid malicious comparisons or negative statements targeting other brands, products, or e‑commerce platforms.Comparative claims must be factual, neutral, and supported.Click here to learn moreFalse promises of rewards or gains Do not advertise giveaways, incentives, prizes, or free gifts unless they are genuine, available, and accurately described.To conduct free giveaways, sellers and creators must only use the LIVE Giveaway feature on TikTok Shop.See: Giveaways and Purchase-Based IncentivesProduct listing circumvention Do not feature prohibited or unsupported products; comply with local laws and TikTok Community Guidelines, and obtain required approvals before promotion.Do not bypass listing/content policies (e.g., mismatched ads vs listings, concealing unsupported items). Violations may incur increased enforcement.Click here to learn moreMisleading price claims / expired promotions Promotional prices and comparisons must be accurate and match the linked product listing.Do not inflate discounts or advertise expired promotional prices.Click here to learn moreWhat happens if I breach these guidelines?If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties. Please see our Violation Enforcement Policy article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.Please read our TikTok Shop Content Guidelines to learn more.Is the content above helpful?Next Medical MisinformationYou may also be interested in【video】Techniques for Crafting Viral Short The Underlying Lo…01. The Recommendation Mechanism for Short Videos 02. Underlying Logic of Crafting Viral Short Video…【video】Short video script design and content optimization st…01. How to define and classify the script? 02. How to arrange a script? 03. How to optimize the cont…【video】TikTok product-promoting video operation SOP (Standar…01. Early preparation 02. Operating methods for product-promoting videos 03. Creating and Posting Vi…【video】Preparations and Promotion Strategies Before Going Li…01. Preparation Checklist 02. 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This article will guide you on how to…Auto-Sort Products for LIVEIn this article, we will teach you how the auto-sort products feature works and how it can benefit y…Table of contentsTo protect customers and maintain trust, TikTok Shop prohibits any content that could mislead buyers during their decision-making process.What counts as misleading content?Prohibited practicesWhat are some types of Misleading Content?Exaggerated Claims or DescriptionsFalse display of information / Inconsistent Product PromotionFalse claims and misrepresentationComparisons/Disparaging ContentFalse promises of rewards or gainsProduct listing circumventionMisleading price claims / expired promotionsWhat happens if I breach these guidelines?

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