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Hướng Dẫn Chính Sách Mùa Chiến Dịch TikTok Shop Dành Cho Creator

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Hướng Dẫn Chính Sách Mùa Chiến Dịch TikTok Shop Dành Cho Creator

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Published: 2026-02-10 · Source: crawler_authoritative

Tình huống

Creator TikTok Shop muốn tham gia các chiến dịch mùa cao điểm (campaign season) cần đáp ứng các tiêu chí hiệu suất và tuân thủ quy định về nội dung, giá cả, giveaway và quảng bá sản phẩm theo từng danh mục.

Insight

Điều kiện tham gia Campaign: Không có Vi phạm nội dung trong 30 ngày gần nhất (bao gồm nội dung sao chép, Sản phẩm cấm/hạn chế, vi phạm an toàn trẻ em); Điểm CHR tối thiểu 150; Điểm PQP tối thiểu 3.5 (chỉ áp dụng cho Tiếp thị liên kết Creators). Bật cài đặt ‘Show content only in shoppable regions’ để hiển thị nội dung chỉ ở khu vực có sản phẩm bán. Thêm sản phẩm vào giỏ LIVE shopping ít nhất 3 phút trước khi lên sóng. Sản phẩm sức khỏe được phép: protein powder, collagen drinks, detox supplements (không giảm cân), fitness gear, shapewear, weight tracking tools. Sản phẩm cấm: thuốc giảm cân, sản phẩm tăng cơ, prohormones, growth hormone peptides. Giveaway chỉ được dùng tính năng LIVE Giveame của TikTok Shop với 3 định dạng: Join to Win, Comment to Win, Follow to Win. Không dùng phương thức random hóa cờ bạc, không tặng tiền mặt, thẻ quà tặng. PAUSE function có thể sử dụng khi vắng mặt 2-5 phút, tối đa 3 lần mỗi session.

Hành động

Kích hoạt tính năng Giveaway trước khi quảng bá, không đề cập giveaway cho đến khi tool được bật. Bật PAUSE LIVE ở ’…’ (góc dưới bên phải) nếu cần rời đi hơn 2 phút. Nếu vắng mặt quá 5 phút hoặc đã dùng pause 3 lần, kết thúc Livestream và bắt đầu session mới. Sử dụng close-up và footage thật để showcase chất liệu và chi tiết sản phẩm fashion. Luôn cung cấp size chart chính xác. Khi quảng bá sản phẩm giảm giá theo thời gian, phải nêu rõ ‘Special price for 11.11 event’ hoặc ‘Sale from Dec 1-3’ và nhắc nhở ‘Prices may vary after promotion ends’. Không được làm tròn xuống giá (VD: $9.99 → $9). Không sử dụng hình ảnh trước-sau hoặc biến đổi hình dáng cơ thể cho sản phẩm giảm cân/tăng cơ.

Điều kiện áp dụng

Áp dụng cho tất cả Creator TikTok Shop tham gia campaign season. Sản phẩm sức khỏe và thực phẩm chức năng chịu yêu cầu nội dung nghiêm ngặt hơn. Fashion sellers cần tuân thủ quy định về trình bày sản phẩm và nội dung phù hợp.

Nội dung gốc (Original)

Campaign Season Policy Tips & Tricks for Creators02/10/2026Live TipsShort Video TipsLooking to boost your sales this campaign season? Follow these tips to avoid violations, boost your sales, and reach new audiences.Check your campaign eligibility To enroll in a Campaign, you must meet the following performance criteria:No Content Violations in the following areas in the last 30 calendar days:Unoriginal or Reproduced ContentContent featuring prohibited, unsupported or restricted productsContent infringing Minor/Child SafetyCreator Health Rating (CHR) score: At least 150Promotion Quality Points (PQP) is at least 3.5 (for Affiliate Creators only)Campaign Eligibility GuidelinesTweak your settings: Show your content only where shoppers can buy Make sure your content is shown only to viewers in regions where your products are available for sale. How to enable this setting?Go to TikTok Shop Creator Center > Settings > Privacy settings > Toggle “Show content only in shoppable regions”Add products to your LIVE shopping cart early Add products to your LIVE shopping cart at least 3 minutes before going live. This ensures your LIVE is clearly focused on the product from the start and makes it easier for viewers to shop.Keep your content interactive and relevant to the product ✅ DOStay clearly visible on camera — avoid overlays or images that block your face or body.Zoom in to show product details but stay on screen so viewers can see you interacting with it.Demonstrate the product from different angles to highlight its features.Verbally introduce the product, highlighting its key features and your personal experience with it.Keep your livestream focused on the promoted product. Avoid off-topic chats or unrelated content that can distract viewers and reduce engagement.During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.❌ DON’TAvoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product. Don’t hide behind filters, overlays, or looping edits.Don’t stay silent or rely only on background music or on-screen text.Pro-Tip: Use the PAUSE Function When Needed During a LivestreamIf stepping away briefly, continue talking to stay connected with your audience.Use the PAUSE button if you’re away for more than 2 minutes (up to 5 minutes).To use the PAUSE function, navigate to ”…” (bottom right) and click PAUSE LIVEIf you’re gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.Learn moreBe clear and accurate about pricing ✅ DOEnsure prices are accurate — double-check that the price shown matches the actual product listing. Correct any mismatches before publishing.Add clear disclaimers. Tell viewers how long promotions last or if bundle deals come with any restrictions.When promoting discounted prices that apply only for a limited period, state the promotion period clearly, e.g. “Special price for 11.11 event” or “Sale from Dec 1–3.”Remind viewers that prices may change after the promotion ends, using disclaimers like “Prices may vary” or “Price subject to change after sale.”❌ DON’TDon’t show a different price from the product listing.Don’t round down the price (e.g. $9.99 → $9).Don’t hide promo limits or bundle conditions.Don’t keep old videos with expired prices that don’t include a disclaimer such as “prices may vary”.Don’t claim “lowest” or “best price” without proof.Learn moreConduct giveaways the right way ✅ DOUse only TikTok Shop’s LIVE Giveaway feature to run any giveaway.Explain giveaway details clearly, including:Entry methodGiveaway durationNumber of winnersPrize detailsHow winners will be selected and how they can claimUse only the two supported giveaway formats:Join to Win: Viewers can enter the giveaway by joining their LIVE.Comment to Win: Viewers can enter the giveaway by commenting on their LIVE.Follow to Win: Viewers can enter the giveaway by following the host’s account. Pro-tip! Activate the tool before promoting your giveaway. Don’t mention the giveaway until the tool has been activated.❌ DON’TDon’t use gambling, gamification, or any randomization methods.Don’t offer prohibited prizes such as cash, virtual currency, or gift cards as prizes.Learn moreStick to the facts — don’t oversell! Make sure everything you say about your product is accurate and doesn’t mislead shoppers.Note: While AI-Generated Content is allowed, please ensure all content is genuine, and reflects the product accurately. .Click here to read more✅ DOEnsure all product details, prices, and claims match the actual listing.When talking about promotions, be clear about the promotion timelines.Show real, unedited results. Avoid using filters or exaggerating product effects.Use AI in a manner that is compliant with the TikTok Shop Content Policy & TikTok Community Guidelines.❌ DON’TDon’t exaggerate or make false claims, such as promising guaranteed results (e.g. “clears scars in 3 days”).Don’t show incorrect or outdated information — prices, effects, and packaging must match the actual product.Don’t use visuals or language that may mislead shoppers.Don’t use AI to make exaggerated/unsupported claims that could mislead buyers or misrepresent the product.Learn morePromoting health and wellness products? Do it responsibly Health and wellness products are more sensitive and are subject to stricter content requirements.✅ DOOnly promote products that are allowed on TikTok Shop: Protein powder, collagen drinks, detox supplements (non-weight loss), fitness gear, shapewear, and weight tracking tools are permitted.Promote general wellness: Say “supports energy” or “aids overall health”, not “burns fat”, “suppresses appetite”.Use positive language. Keep messages empowering and inclusive for your audience.Follow local laws and ensure all listings and claims comply with applicable health and advertising regulations.❌ DON’TDon’t promote prohibited products such as slimming and fat loss products (e.g. fat loss pills, beverages for weight loss, slimming patches, creams or oils), or muscle-gain enhancers (e.g. prohormones, growth hormone peptides).Don’t make weight-loss or muscle-gain promises, e.g. “Lose 10kg fast”, “Burn fat instantly”, or “Gain muscle in 10 days.” Don’t use before–after images or body-shape transformations.Avoid using body-shaming language.Don’t use filters or visuals that exaggerate or imply guaranteed results.‼️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.Learn moreSelling fashion products? Show materials and sizing clearly ✅ DOUse close-ups and real footage to showcase materials and details.Provide accurate fabric, material, and sizing information.Always include a clear size chart.Keep your content appropriate for all ages and relevant to your audience ❌ DON’TDon’t show nudity or use suggestive poses or movements to draw attention to intimate body parts.Avoid discussing sexual activity when promoting products, including using suggestive emojis or language.When promoting intimate apparel on mannequins or models, showcase products in a neutral and informative way — for example, highlighting the fabric, fit, support, or design.Don’t use thumbnails, camera angles, or visuals designed to attract attention in a sexualized way.Learn moreLevel up with the Star Creator Program Campaign season is your time to shine! The Star Creator Program celebrates top creators who drive strong sales, deliver great content, and earn shopper trust. Star Creators can receive added benefits such as increased content reach, dedicated support, and access to Promote Coupons they can claim and use to boost their performance.Star Creator Program BenefitsHow to become a Star Creator?Learn moreFor more campaign season policy tips:Fashion Sellers: Campaign Season Policy Tips & TricksHealth and Beauty: Campaign Season Policy Tips and TricksCampaign Season Policy Tips and Tricks for SellersIs the content above helpful? PreviousPromotion Quality Points (PQP)You may also be interested inSurprise-based Products and LIVE Breaks What are Surprise-Based Products & LIVE Breaks? Surprise-Based Products refers to products where the…Misleading ContentTo protect customers and maintain trust, TikTok Shop prohibits any content that could mislead buyers…Non-Interactive Content - How to Avoid ViolationsUnderstanding “Non-Interactive Content” Violations and Why It Matters Non-Interactive content is a f…Avoid Inconsistent Product PromotionWhat is Inconsistent Product Promotion? Inconsistent Product Promotion occurs when the product being…Table of contentsCheck your campaign eligibilityTweak your settings: Show your content only where shoppers can buyAdd products to your LIVE shopping cart earlyKeep your content interactive and relevant to the productBe clear and accurate about pricingConduct giveaways the right wayStick to the facts — don’t oversell!Promoting health and wellness products? Do it responsiblySelling fashion products? Show materials and sizing clearlyKeep your content appropriate for all ages and relevant to your audienceLevel up with the Star Creator Program

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