Hệ thống Điểm Vi phạm và Hành động thực thi trên TikTok Shop
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Published: 2025-10-18 · Source: crawler_authoritative
Tình huống
Nền tảng TikTok Shop - Quản lý tài khoản người bán, theo dõi tình trạng tuân thủ chính sách
Insight
Vi phạm được tính theo mức độ vi phạm và tự động reset sau 90 ngày. Hệ thống có 4 mốc điểm (12, 24, 36, 48 điểm) với hành động thực thi tăng dần: từ hạn chế đăng ký chương trình Khuyến mãi và Tiếp thị liên kết, đến ngừng tạo listing và giảm lưu lượng Livestream, rồi ngừng hoạt động shop 28 ngày, và cuối cùng là đình chỉ vĩnh viễn. Người bán nhận cảnh báo khi gần đạt mỗi mốc và có quyền sửa lỗi trong 48 giờ hoặc kháng cáo.
Hành động
Kiểm tra Vi phạm trên trang Shop Health trong Seller Center. Khi nhận vi phạm, nếu có tùy chọn ‘Correct’, cập nhật listing theo hướng dẫn trong vòng 48 giờ để hủy hành động thực thi. Nếu cho rằng vi phạm sai, nộp kháng cáo kèm bằng chứng qua Seller Center. Chủ động cải thiện tuân thủ chính sách để tránh tích lũy điểm.
Kết quả
Khi Vi phạm đạt 12 điểm: không đăng ký chiến dịch mới và Affiliates trong 7 ngày. 24 điểm: hạn chế 14 ngày, ngừng tạo listing, giảm lưu lượng Livestream, loại khỏi Shopping Center. 36 điểm: ngừng hoạt động 28 ngày, hạn chế 60 ngày. 48 điểm: đình chỉ vĩnh viễn.
Điều kiện áp dụng
Áp dụng cho tất cả người bán trên TikTok Shop. Vi phạm reset mỗi 90 ngày. Một số vi phạm có thể được sửa chữa trong 48 giờ, một số khác thì không. Cần xem chi tiết từng vi phạm cụ thể.
Nội dung gốc (Original)
Violation Points & Milestones for Sellers10/18/2025Account ManagementShop HealthWhat are Violation Points? Violation Points are points issued to sellers who breach our policies and guidelines. The number of Violation Points issued corresponds with the severity and impact of the infringement. Violation Points will reset every 90 calendar days from the date of issue. What are Violation Point Milestones?Your “Shop Health” page indicates milestones at 12, 24, 36 and 48 Violation Points. These are our Violation Point Milestones. You will receive warnings around 5 points before hitting each milestone. If your Violation Point total hits any of these milestones, your account will be subject to enforcement actions as follows. 12-point MilestoneYou will not be able to enroll in new campaigns, user growth activities, free shipping subsidies and other platform benefits for seven 7 calendar days.You will not be able to enroll in the TikTok Shop Affiliates Program for 7 calendar days.24-point MilestoneYou will not be able to enroll in new mega campaigns, user growth activities, free shipping subsidies and other platform benefits for 14 calendar days.You will not be able to enroll in the TikTok Shop Affiliates Program for 14 calendar days.Suspension of new listing creation and updates for 14 calendar days.Reduction of livestream traffic for 14 calendar days.Removal of products from eligibility for Shopping Center recommendations for 14 calendar days.36-point MilestoneYour shop will be deactivated for 28 calendar days.You will not be able to enroll in new mega campaigns, user growth activities, free shipping subsidies and other platform benefits for 60 calendar days.48-point MilestonePermanent suspension of your shop.Where can I find my current Violation Points?You can check your Violation Points on the “Shop Health” page of your TikTok Shop Seller Center. Where can I see the breakdown of my Violation Points? You can find your violation records and corresponding Violation Points by clicking on the “Violation Records” tab of your “Shop Health” page. What can I do after receiving a violation? After receiving a violation, you may take the following actions:Correct the violationFor certain violations, you may correct the violation to avoid enforcement actions. Fix the issue based on the violation details and submit it for review through Seller Center.Submit an appealIf you believe the violation was issued in error, you can file an appeal and provide supporting evidence for review.Improve your policy compliance Address the underlying issue to prevent similar violations in the future.How to submit a violation correction? For some violations, you will be given 48 hours to correct the issue before any enforcement action takes effect. Once your correction is approved, the pending enforcement for that violation will be cancelled. You can complete the correction process directly through Seller Center.Steps to Correct a ViolationGo to your violation record on the Shop Health page and check if a ‘Correct’ option is available.Update your listing based on the suggestions provided in the violation details.If your correction is approved, the enforcement action for the violation will be cancelled, and you’ll receive a notification in Seller Center.How to Appeal a Violation If you think an enforcement action has been taken against you in error, you may be able to appeal via the Seller Center. Please read our Seller Appeal Guidelines for more information.For more information, please see the TikTok Shop Seller Performance Evaluation Policy.Is the content above helpful?Next Violation Reasons, Points & Enforcement Actions for SellersYou may also be interested in2 lessonsAccount HealthLearn how to become a great seller on TikTok Shop and ensure your store is productive by understandi…1 lessonStore RatingLearn more about Store Rating, how it is calculated & how to maintain a good rating for your TikTok…Account Health Rating📌 Important Announcement Account Health Rating will be introduced in two phases: Preview Period: fr…Unfair Behaviour and Terms of SaleHere at TikTok Shop, one of our main objectives is to create a trustworthy shopping environment for…Seller-Fault Cancellation Rate (SFCR)What is the Seller-fault Cancellation Rate (SFCR)? The Seller-fault Cancellation Rate is the percen…Order Volume Limit (OVL)What is an Order Volume Limit (OVL)? 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