KakaFlow KB

Appeal Guidelines for IPR Penalties

17 phút đọc

Appeal Guidelines for IPR Penalties

Trust: ★★★☆☆ (0.90) · 0 validations · factual

Published: 2025-11-03 · Source: crawler_authoritative

Tình huống

Người bán hoặc Creator trên TikTok Shop nhận được thông báo Vi phạm quyền Sở hữu trí tuệ (IPR) và cần kháng cáo

Insight

TikTok Shop có chính sách nghiêm ngặt về bảo vệ quyền Sở hữu trí tuệ. Khi nhận được thông báo vi phạm, người bán và Creator có quyền kháng cáo nếu cho rằng chủ sở hữu quyền hoặc TikTok Shop đã mắc lỗi. Quy trình kháng cáo khác nhau giữa người bán và nhà sáng tạo. Đối với người bán: đăng nhập Seller Center, vào tab Shop Health > Vi phạm Records, nhấn Appeal, sau đó theo dõi qua Appeal Details. Người bán được phép kháng cáo tối đa 2 lần cho mỗi vi phạm: lần kháng cáp thứ nhất trong 30 ngày kể từ ngày nhận thông báo, lần thứ hai trong 15 ngày kể từ ngày bị từ chối lần đầu. Đối với nhà sáng tạo: đăng nhập trang Account Standing, vào tab Account Standing > Violation Details, nhấn Appeal. Nhà sáng tạo chỉ được kháng cáo 1 lần trong 30 ngày. Có 9 loại vi phạm IPR với yêu cầu tài liệu khác nhau: (1) Trademark Hàng giả (hàng giả mạo nhãn hiệu) - cần Giấy ủy quyền từ chủ sở hữu nhãn hiệu hoặc nhà phân phối cấp 1, hoặc Chứng từ mua hàng (hóa đơn/biên lai) từ Thương hiệu chính hãng hoặc nhà bán buôn/bán lẻ quốc tế được công nhận trong 12 tháng qua, hoặc Giấy chứng nhận nhãn hiệu từ chính phủ/văn phòng SHTT quốc gia/EUIPO/WIPO; (2) Trademark Wrong Association (liên kết nhãn hiệu sai) - cần Giấy ủy quyền hoặc Giấy chứng nhận nhãn hiệu; (3) Trademark Over Use (sử dụng quá mức nhãn hiệu) - cần Giấy ủy quyền; (4) Copyright Piracy (vi phạm bản quyền - hàng nhái) - cần Giấy ủy quyền từ chủ sở hữu bản quyền hoặc Chứng từ mua hàng; (5) Copyright Unlawful Access (truy cập bản quyền trái phép) - cần Giấy ủy quyền; (6) Copyright Unlawful Reproduction (sao chép bản quyền trái phép) - cần Giấy ủy quyền, Chứng từ mua hàng, hoặc Chứng minh bán hàng/sử dụng trước; (7) Copyright Content Infringement (vi phạm nội dung bản quyền) - cần Giấy ủy quyền, Chứng minh bán hàng/sử dụng trước, hoặc Minh họa sự khác biệt; (8) Design Infringement (vi phạm thiết kế) - cần Giấy ủy quyền từ chủ sở hữu thiết kế đã đăng ký hoặc nhà phân phối cấp 1, hoặc Minh họa sự khác biệt (6 góc nhìn + hình chứng nhận IPR) cùng tài liệu bổ sung; (9) Patent Infringement (vi phạm bằng sáng chế) - cần Giấy ủy quyền từ chủ sở hữu bằng sáng chế hoặc nhà phân phối cấp 1, hoặc Minh họa sự khác biệt giải thích tại sao sản phẩm không vi phạm bằng sáng chế (so sánh tính năng/chức năng với yêu sách bằng sáng chế) cùng tài liệu bổ sung. Giấy ủy quyền phải có: tên bên ủy quyền, tên bên được ủy quyền, quyền được ủy quyền, quốc gia ủy quyền, thời hạn ủy quyền, con dấu (nếu chủ sở hữu là tổ chức), chữ ký chủ sở hữu hoặc đại diện. Chứng từ mua hàng phải có: ngày mua, thông tin người bán, thông tin người mua, thông tin sản phẩm, giá. Giấy chứng nhận nhãn hiệu phải có: thông tin nhãn hiệu, quốc gia cấp, tên chủ sở hữu, thời hạn hiệu lực, phân loại nhãn hiệu. Nếu kháng cáo thành công, TikTok Shop sẽ xóa hình phạt và khôi phục quyền lợi; nếu thất bại, hình phạt được giữ nguyên. Các lý do từ chối phổ biến: thiếu tài liệu, từ chối ban đầu đúng, tài liệu không rõ ràng, tài liệu không hợp lệ, tài liệu không liên quan.

Hành động

Người bán: Đăng nhập TikTok Shop Seller Center → Shop Health → Vi phạm Records → nhấn Appeal → theo dõi Appeal Details. Creator: Đăng nhập Account Standing → Account Standing → Violation Details → nhấn Appeal → theo dõi Appeal Details. Chuẩn bị tài liệu kháng cáo phù hợp với từng loại vi phạm cụ thể. Đảm bảo tài liệu rõ ràng, độ phân giải cao, đúng loại vi phạm. Tư vấn pháp lý chuyên nghiệp nếu không rõ về luật SHTT địa phương.

Kết quả

Nếu kháng cáo thành công: xóa hình phạt, khôi phục quyền lợi bị thu hồi. Nếu thất bại: giữ nguyên hình phạt và thu hồi quyền lợi.

Điều kiện áp dụng

Áp dụng cho người bán và Creator trên TikTok Shop nhận được thông báo Vi phạm IPR. Thời hạn kháng cáo giới hạn (30 ngày cho lần đầu, 15 ngày cho lần hai của người bán). Tài liệu phải phù hợp với loại vi phạm cụ thể.

Nội dung gốc (Original)

Appeal Guidelines for IPR Penalties11/03/2025Manage OrdersListing RestrictionsAppealing Intellectual Property Rights (IPR) ViolationsAt TikTok Shop, we work hard to create a secure and trustworthy environment for all of our users. The protection of others’ intellectual property rights is a critical factor in keeping our platform secure. As a result, we take action against sellers or creators who breach our TikTok Shop Intellectual Property Policy and related guidelines.If you receive a notice or warning of infringement and believe the rights owner or TikTok Shop made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.The Appeal ProcessIt is important to note that the appeal process and timeline differ depending on if you are a seller or creator.For SellersPlease login to your TikTok Shop Seller CenterClick on the “Shop Health” tab and navigate to the “Violation Records” tab Click on the “Appeal” button to file an appeal Once done, you can click on “Appeal Details” to monitor the status of your appealFor each violation, sellers can file up to two appeals.The first appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.The second appeal must be filed within fifteen (15) calendar days after the rejection of the first appeal.For CreatorsPlease login to your TikTok Shop Account Standing page. Click on the “Account Standing” tab and navigate to the “Violation Details” tab Click on the “Appeal” button to file an appealOnce done, you can click on “Appeal Details” to monitor the status of your appealCreators may file one appeal for each violation. The appeal must be filed within thirty (30) calendar days from the date the violation notification was issued.Supporting Documents for Appeal When submitting appeals, TikTok Shop requires sellers and creators to provide supporting documents to help us with our investigation. The guidelines below sets out the supporting documents that sellers or creators must provide during an appeal for different types of alleged intellectual property rights violations.Please ensure that you submit the relevant supporting documents that correspond to your alleged violation type. Trademark Counterfeit This violation type occurs when the listed product is alleged to infringe on another’s trademark rights as it involves the sale or promotion of counterfeit products. To appeal a counterfeit product violation, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products / rights to sell or promote the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemTrademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Wrong Association This violation type occurs when the listed product infringes on another’s trademark rights because the associated trademark is for a different product. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Trademark Certificate from the Government, national Intellectual Property office, European Union Intellectual Property Office or World Intellectual Property Organization. It should include the following information:Trademark informationTrademark certificate issuance countryTrademark Owner nameValidity periodTrademark classificationTrademark Over Use This violation type occurs when the listed product uses another’s trademark in the product listing image(s) to promote the product / service predominantly without the authorisation of the trademark owner. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Trademark Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use trademark for the complained products) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Piracy This violation type alleges that the listed product infringes on another’s copyright as a pirated copy. To appeal, you need to submit one of the document types listed here. Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemCopyright Unlawful Access This violation type alleges the listed product infringes on another’s copyright as it provides unauthorised access to copyrighted work. To appeal, you should submit:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Copyright Unlawful Reproduction This violation type alleges the listed product infringes on another’s copyright as it involves the sale of products featuring unauthorised copyrighted work, or unauthorised reproductions of copyrighted work. To appeal, you should submit one of the following documents.Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Purchase (either a receipt or invoice) from the Brand Principal or Internationally recognised wholesale/Retailer with legitimate sources issued within the last 12 months. It should include the following information:Purchase dateSeller informationBuyer informationPurchase item informationPrice of purchase itemProof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useCopyright Content Infringement This violation type alleges listed product infringes on another’s copyright as copyrighted work is used as listing content. To appeal, you should submit one of the following documents:Letter of Authorisation from the Copyright Owner or Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to use copyright material) Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Proof of Prior Sales/Prior Use of the complained copyright material. It should include the following information:Date of prior sales / prior use Item (product / artwork) of prior sales / prior useIllustration of Differences. It should include the following information:Legible image / illustration of the allegedly infringed content and the listed product; and the differences between the twoDesign Infringement This violation type indicates the listed product was reported to be infringing on the registered design of another party. To appeal, you should submit one of the following documents:Letter of Authorisation from the Registered Design Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered design)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Registered design: front, back, top, bottom, left, and right information of listing product and IPR certificate image / illustration.AND any other additional supporting materials to support why you believe your product is non-infringing.Patent Infringement This violation type indicates the listed product was reported to infringe on another party’s patent. To appeal, you should submit one of the following documents:Letter of Authorisation from the Patent Owner or authorised Level 1 Distributor. It should include the following information:Name of authorising partyName of authorised partyAuthorised rights (rights to sell or offer for sale the products with the registered patent)Authorised countryAuthorisation periodStamp of the authorising party (if the IPR Owner is a corporate entity)Signature of the IPR Owner (or representative if the IPR Owner is a corporate entity)Illustration of Differences. It should include the following information:Why the listed product does not infringe a patent. For example, differences between the features or functionalities of the listed product in comparison to claim(s) of the alleged patent.AND any other additional supporting materials to support why you believe your product is non-infringing.Supporting Document SamplesBelow are some samples of what the supporting documents may look like. Note that the list below is non-exhaustive and the documents may differ depending on the local Intellectual Property Offices, Intellectual Property Rights Owners, Distributors and Retailers.Appeal Outcomes If the appeal is successful, TikTok Shop will remove any penalties issued and restore any withdrawn privileges.If the appeal is unsuccessful, TikTok Shop will maintain the penalties issued and the withdrawal of privileges. Common Appeal Rejection Reasons Missing Supporting Material: You have not submitted any supporting materials in your appeal. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Valid Initial Rejection: The initial appeal rejection is correct and the penalty will be maintained.Unclear Supporting Material: Your material is illegible or not clear enough. Please submit a new appeal with supporting documents of a higher resolution or clarity.Invalid Supporting Material: Your material is insufficient to prove non-violation or is not applicable to the violation type. Please submit a nw appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.Irrelevant Supporting Material: Your supporting materials do not match the violation type. Please submit a new appeal with supporting documents that correspond to the violation type as per the Appeal Guidelines above.For a successful appeal, we recommend that you first verify the root cause of the violation and submit the corresponding supporting materials in accordance to the Appeal Guidelines set out above. If you are unsure of the local IP laws and regulations, please seek professional legal advice. Is the content above helpful? PreviousAppeal Documentation for Customer Service ViolationsNext Reporting Invalid or Incorrect ReviewsYou may also be interested in5 lessonsProduct Listing And ManagementListing your product is the first step in officially bringing your product to consumers.4 lessonsOrder ManagementThe order management system at Seller Center is extremely streamlined and easy to use for new seller…Patent and Design Infringement What are patents and designs? Patents protect inventions and give the owner the right to prevent oth…Copyright InfringementWhat is a copyright? Copyright is a legal right that protects original works and stops others from u…Making Comparisons in Product ListingsWhat constitutes a “comparison”? A “comparison” is any statement that compares your product with the…Clickbait Tactics in Product ListingsWhat constitutes clickbait tactics? In the e-commerce context, clickbait tactics are used to induce…Alternate Ordering Information (Redirecting Traffic)As we cannot guarantee the safety of other websites, we do not allow product listings to include any…Restricted ProductsWhat are Restricted Products? Restricted Products are those that require prior approval from TikTok…Prohibited and Unsupported ProductsThe following types of products may not be sold on TikTok Shop. Prohibited products are products wh…Supported Languages For Product ListingsThe Importance of Using Supported Language(s) On TikTok Shop When buying online, customers rely on t…Table of contentsAppealing Intellectual Property Rights (IPR) ViolationsThe Appeal ProcessFor SellersFor CreatorsSupporting Documents for AppealTrademark CounterfeitTrademark Wrong AssociationTrademark Over UseCopyright PiracyCopyright Unlawful AccessCopyright Unlawful ReproductionCopyright Content InfringementDesign InfringementPatent InfringementSupporting Document SamplesAppeal OutcomesCommon Appeal Rejection Reasons

Images in this article:

  • [Hình 1] Ảnh chụp màn hình trang TikTok Shop Seller Center trong mục Shop Health, thẻ Violation Records, hiển thị danh sách các vi phạm với các cột Record ID, Violation Type, Create Time, Violation Reason, Enforcement Type, Appeal Status và Action. Có các trạng thái kháng cáo như Successful, Not appealed, In appeal kèm các nút Appeal và Appeal details.
  • [Hình 2] Giao diện TikTok Shop hiển thị trang Account Standing với điểm vi phạm 00/24, thông báo “Well done!” và danh sách các vi phạm trong 90 ngày qua bao gồm các trạng thái kháng cáo như Appeal Approved, Appeal Under Review, Appeal Not Approved, Appeal Expired, cùng các nút hành động View, Appeal Details và Appeal được đánh dấu bằng khung đỏ.
  • [Hình 3] Hình ảnh hiển thị hai tài liệu: bên trái là “GIẤY CHỨNG NHẬN ĐĂNG KÝ NHÃN HIỆU Số” của CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM có ngày đăng ký 21.02.2012, số đơn 4-2012-00757, nhãn hiệu “KIC”; bên phải là mẫu “Invoice” với các trường “Invoice Issue date”, “Name of invoice issue party”, “Name of purchase party” và bảng chi tiết sản phẩm gồm “Product Item Description”, “Quantity”, “Unit Price”, “Total”.
  • [Hình 4] Đây là giao diện TikTok Shop với nhãn “Shop opening” trong thanh tìm kiếm và tiêu đề “PRODUCT LISTING AND MANAGEMENT” bên dưới. Bên trái có hình ảnh minh họa cửa hàng màu hồng và một hộp carton.
  • [Hình 5] Giao diện TikTok Shop với nhãn “Shop opening” trên thanh tìm kiếm và văn bản “ORDER MANAGEMENT AND FULFILLMENT” bên dưới. Hình ảnh bao gồm biểu tượng cửa hàng màu hồng và hộp carton.

Liên kết

Xem thêm:

Sơ đồ

Liên kết ngược