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Source URL: https://seller-vn.tiktok.com/university/essay?knowledge_id=10010043&role=1&identity=1 Ti

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Source URL: https://seller-vn.tiktok.com/university/essay?knowledge_id=10010043&role=1&identity=1 Ti

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Published: 2026-05-08 · Source: crawler_authoritative

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【Video】Introduction of store page02/17/2023Read this article to find out what a store page is , where is the entrance and the content related information.What is a store page?After the merchant is bound to the official account, the official account generates content for the merchant’s self-sold products, and sells e-commerce products through short videos and live broadcasts. At the same time, on the TikTok personal page, the products in the store are displayed in the form of [shop], so as to establish an official account for consumers to know the products in the store. Consumers build trust in the store. In the future, the store page will also become a traffic position for business Thương hiệu marketing and event promotion.Entrance of store pageEntrance in the profile pageConditions for exhibiting store entrancesAfter the consumer enters the account homepage, whether to display the store entrance, the following conditions must be metAccount identity: This account is bound as the official account of the merchantStore verification: The merchant has an active store in the background (and has passed the Reviews)Address: The area where the consumer is located is the same as the area where the product can be soldDisplay styleMerchants view their own profileExperimental group 1Experimental group 2The Store tab displays the products in the store, and slides down to display the store page entranceThe advanced functional area displays the store page entrance, click to enter the store pageConsumers view a merchant’s storeExperimental group 1Experimental group 2Display the products in the store in the tab, slide down to display the store page entrance, click to enter the store pageThe advanced functional area displays the store page entrance, click to enter the store pageEntry in the transaction processConditions for exhibiting store entrancesWhether the merchant or product has a corresponding store, and if so, display the store entranceDisplay styleEntranceFunction DescriptionSchematicLive Room - Product bagDisplay the store name on the top right side of the product bag in the live room, click to jump to the store pageAfter entering the store page from the live room, keep the small live windowNo online campaign｜With online campaign｜Store page retains live windowLive room-profile Click the ‘Go Shop’ button to enter the store pagePDPClick the store button in the lower left corner of the product details page to jump to the store pageShopping cartClick the store name above the product to jump to the store pageOrder List PageClick on the store name to jump to the store pageBill of Lading pageDisplay store avatar + name, but not support click-Order details pageClick on the store name to jump to the store pageCustomer Service Session PageIf the merchant has a bound official account, the corresponding store page will be displayedClick the shop icon in the upper right corner to jump to the shop pageStore page display contentdemoModuleMetricsDescriptionStore homepageStore infoshopnameDisplay the name of the store backstage of the merchantClick the store name to enter the store compliance information interfaceShop avatarDisplay the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayedOn live statusWhen the store’s bound account is in the live state, the store avatar will display the live state with a red circle;If there is live preview information, it will be displayed below the avatarShop scoreTake the average rating of all products in the store whose “product status” is active, seller deactive, sold out and have reviews:Meaning: the sum of ratings / the average of the total number of reviewsThe Store Rating will only be displayed when the following conditions are met at the same time:a. When the number of reviews > xb. Evaluation score > 3.5 pointsStore rating display methoda. Round to 1 decimal placeb. The ratings are displayed with stars. The rules for star display are as follows:0-0.25 (inclusive) show 0 stars0.25-0.75 (inclusive) show 0.5 stars0.75-1.25 (inclusive) show 1 star1.25-1.75 (inclusive) show 1.5 stars1.75-2.25 (inclusive) show 2 starsAnd so onShop salesSales data of all accumulated products in the store:Calculation logic: the sum of all product sales in the same storeTime range: full history, since the first time the business startedCommodity status: including products on sale, off the shelf, and deleted, which means in all statesDisplay form:Quantity < 100, no displayQuantity <10w, show specific dataQuantity>10w, show 10w+Relationship between shop and accountDisplay the official account linking to your shopDisplay the username of the official accountClick to jump to the account’s profile pageCustomer servicecustomer service buttonThe merchant customer service entry button is displayed on the store page, click to enter the customer service session pageStore Compliance InformationShop infoShop nameShop nameShop salesDisplay store sales, % (sold quantity) soldShop logoDisplay the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayedMerchant qualification informationEnterprise merchants:Business nameBusiness addressContact information: By default, it is hidden in *, click on the small eye to display the specific contact informationVAT ID: not displayed when there is no information or unavailableIndividual merchants:Business addressContact information: By default, it is hidden by *, click the small eye to display the specific contact informationHome page and product display after slidingProduct tabDisplay products in the storeScope of displayed products:The products are sold in the storeThe product is in the state of approvalThe item is on the shelf and the stock is > 0When the store does not display any products, it will display “The store does not have any products on the shelves”Sort bySupport sorting by “Comprehensive”, “Sales”, “Update Time”, and “Price”:Comprehensive sorting //Recommend: means the recommended order. By default, it is displayed according to the “comprehensive sorting”Best sales: sales are sorted from high to low;New release time: Sort by product update time from new to old;Price: Sort by the original price of the product, support switching, click for the first time to display the order of “low price to high price”, click again to display the order of “high price to low price”Tab order supports adjusting the order, adding and deletingproduct cardPicture: The first picture of the product picture on the product details pageProduct titlePrice: Show original price & discounted priceMarketing Labels: Displays campaign label information, up to 2 labelsHow to enter the TikTok shop center?Test group 1Test group 2 Official accountsOfficial accountsIntroduction& demoDisplay the products in the store in the store tab:The TikTok Shop Center entrance is displayed at the top of the store tab, click to enter itEnter the Creator tools with the hamburger in the upper right corner and click TikTok shop to enter TikTok Shop Center Tiếp thị liên kết creatorsAffiliate creatorsIntroduction& demoShowcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter itShowcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter itIs the content above helpful? PreviousMy Account - All Account Settings and PersonalizationsTable of contentsWhat is a store page?Entrance of store pageEntrance in the profile pageConditions for exhibiting store entrancesDisplay styleEntry in the transaction processConditions for exhibiting store entrancesDisplay styleStore page display contentHow to enter the TikTok shop center?

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【Video】Introduction of store page02/17/2023Read this article to find out what a store page is , where is the entrance and the content related information.What is a store page?After the merchant is bound to the official account, the official account generates content for the merchant’s self-sold products, and sells e-commerce products through short videos and live broadcasts. At the same time, on the TikTok personal page, the products in the store are displayed in the form of [shop], so as to establish an official account for consumers to know the products in the store. Consumers build trust in the store. In the future, the store page will also become a traffic position for business brand marketing and event promotion.Entrance of store pageEntrance in the profile pageConditions for exhibiting store entrancesAfter the consumer enters the account homepage, whether to display the store entrance, the following conditions must be metAccount identity: This account is bound as the official account of the merchantStore verification: The merchant has an active store in the background (and has passed the review)Address: The area where the consumer is located is the same as the area where the product can be soldDisplay styleMerchants view their own profileExperimental group 1Experimental group 2The Store tab displays the products in the store, and slides down to display the store page entranceThe advanced functional area displays the store page entrance, click to enter the store pageConsumers view a merchant’s storeExperimental group 1Experimental group 2Display the products in the store in the tab, slide down to display the store page entrance, click to enter the store pageThe advanced functional area displays the store page entrance, click to enter the store pageEntry in the transaction processConditions for exhibiting store entrancesWhether the merchant or product has a corresponding store, and if so, display the store entranceDisplay styleEntranceFunction DescriptionSchematicLive Room - Product bagDisplay the store name on the top right side of the product bag in the live room, click to jump to the store pageAfter entering the store page from the live room, keep the small live windowNo online campaign｜With online campaign｜Store page retains live windowLive room-profile Click the ‘Go Shop’ button to enter the store pagePDPClick the store button in the lower left corner of the product details page to jump to the store pageShopping cartClick the store name above the product to jump to the store pageOrder List PageClick on the store name to jump to the store pageBill of Lading pageDisplay store avatar + name, but not support click-Order details pageClick on the store name to jump to the store pageCustomer Service Session PageIf the merchant has a bound official account, the corresponding store page will be displayedClick the shop icon in the upper right corner to jump to the shop pageStore page display contentdemoModuleMetricsDescriptionStore homepageStore infoshopnameDisplay the name of the store backstage of the merchantClick the store name to enter the store compliance information interfaceShop avatarDisplay the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayedOn live statusWhen the store’s bound account is in the live state, the store avatar will display the live state with a red circle;If there is live preview information, it will be displayed below the avatarShop scoreTake the average rating of all products in the store whose “product status” is active, seller deactive, sold out and have reviews:Meaning: the sum of ratings / the average of the total number of reviewsThe store rating will only be displayed when the following conditions are met at the same time:a. When the number of reviews > xb. Evaluation score > 3.5 pointsStore rating display methoda. Round to 1 decimal placeb. The ratings are displayed with stars. The rules for star display are as follows:0-0.25 (inclusive) show 0 stars0.25-0.75 (inclusive) show 0.5 stars0.75-1.25 (inclusive) show 1 star1.25-1.75 (inclusive) show 1.5 stars1.75-2.25 (inclusive) show 2 starsAnd so onShop salesSales data of all accumulated products in the store:Calculation logic: the sum of all product sales in the same storeTime range: full history, since the first time the business startedCommodity status: including products on sale, off the shelf, and deleted, which means in all statesDisplay form:Quantity < 100, no displayQuantity <10w, show specific dataQuantity>10w, show 10w+Relationship between shop and accountDisplay the official account linking to your shopDisplay the username of the official accountClick to jump to the account’s profile pageCustomer servicecustomer service buttonThe merchant customer service entry button is displayed on the store page, click to enter the customer service session pageStore Compliance InformationShop infoShop nameShop nameShop salesDisplay store sales, % (sold quantity) soldShop logoDisplay the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayedMerchant qualification informationEnterprise merchants:Business nameBusiness addressContact information: By default, it is hidden in *, click on the small eye to display the specific contact informationVAT ID: not displayed when there is no information or unavailableIndividual merchants:Business addressContact information: By default, it is hidden by *, click the small eye to display the specific contact informationHome page and product display after slidingProduct tabDisplay products in the storeScope of displayed products:The products are sold in the storeThe product is in the state of approvalThe item is on the shelf and the stock is > 0When the store does not display any products, it will display “The store does not have any products on the shelves”Sort bySupport sorting by “Comprehensive”, “Sales”, “Update Time”, and “Price”:Comprehensive sorting //Recommend: means the recommended order. By default, it is displayed according to the “comprehensive sorting”Best sales: sales are sorted from high to low;New release time: Sort by product update time from new to old;Price: Sort by the original price of the product, support switching, click for the first time to display the order of “low price to high price”, click again to display the order of “high price to low price”Tab order supports adjusting the order, adding and deletingproduct cardPicture: The first picture of the product picture on the product details pageProduct titlePrice: Show original price & discounted priceMarketing Labels: Displays campaign label information, up to 2 labelsHow to enter the TikTok shop center?Test group 1Test group 2 Official accountsOfficial accountsIntroduction& demoDisplay the products in the store in the store tab:The TikTok Shop Center entrance is displayed at the top of the store tab, click to enter itEnter the creator tools with the hamburger in the upper right corner and click TikTok shop to enter TikTok Shop Center Affiliate creatorsAffiliate creatorsIntroduction& demoShowcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter itShowcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter itIs the content above helpful? PreviousMy Account - All Account Settings and PersonalizationsTable of contentsWhat is a store page?Entrance of store pageEntrance in the profile pageConditions for exhibiting store entrancesDisplay styleEntry in the transaction processConditions for exhibiting store entrancesDisplay styleStore page display contentHow to enter the TikTok shop center?

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