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Product GMV Max - Creative Pool và Quy Trình Thiết Lập Shop Ads trên TikTok

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Product GMV Max - Creative Pool và Quy Trình Thiết Lập Shop Ads trên TikTok

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Published: 2024-07-06 · Source: crawler_authoritative

Tình huống

Người bán TikTok Shop muốn thiết lập và sử dụng Shop Ads, đặc biệt là chiến dịch Product GMV Max - giải pháp Quảng cáo shop mới nhất của TikTok sử dụng signal synergy để tối ưu hóa GMV từ cả lưu lượng trả phí và organic.

Insight

Product GMV Max là giải pháp Quảng cáo shop sử dụng signal synergy dựa trên enhanced delivery, tận dụng tín hiệu từ cả lưu lượng trả phí và organic (bao gồm video Tiếp thị liên kết) để tạo ra GMV tăng thêm. Tất cả đơn hàng từ sản phẩm được quảng cáo sẽ được tính là Product GMV Max, bao gồm cả đơn hàng organic bị ảnh hưởng bởi signal synergy. Creative Pool cho phép sử dụng video có product anchor links làm creative, nhưng chỉ video đã được ủy quyền mới có thể dùng làm creative quảng cáo. Video có nhiều product anchor links từ các shop khác nhau không đủ điều kiện. Các nguồn video được ủy quyền bao gồm: TikTok Official Account của shop, TikTok Business Account của shop, Available TikTok Accounts trong Seller Center (chính là Authorized TikTok Accounts trong TikTok Business Center), và Spark ads posts (video có mã ủy quyền) trong TTAM Creative Library từ ad account đã chọn chạy Product GMV Max. Marketing TikTok Accounts không thể sử dụng trực tiếp - cần link các tài khoản này vào shop trong Seller Center để trở thành Available TikTok Accounts. Nếu chạy Product GMV Max trên ad account thường xuyên sử dụng, các spark ads posts đã ủy quyền trước đó có thể tái sử dụng; nếu không, cần ủy quyền lại.

Hành động

Thiết lập GMV Max: Đăng nhập Seller Center với vai trò Shop Owner, Main Administrator hoặc Advertising Manager > Click Shop Quảng cáo > Tạo hoặc kết nối Business Center và ad accounts > Link tài khoản TikTok > Click Create Campaign > Create GMV Max > Chọn Promote Products hoặc Promote Live > Set ROI target, budget và schedule > Publish. Xem báo cáo trong Shop Ads tab. Kiểm tra quyền TikTok Accounts: Vào Shop Ads > Manage account > Kiểm tra Available TikTok accounts. Nếu có ‘Authorize now’ button: click để lấy full ad permissions. Nếu có ‘Edit Access’: click để cấp full permissions. Nếu có ‘Get Permission’: click để lấy full permissions. Nếu không có button: quyền đã được thiết lập đúng. Thêm TikTok Accounts: Vào Shop Ads > Manage account > Available TikTok accounts section > Click Connect account > Scan QR code bằng TikTok App để cấp quyền. Thêm Spark ads posts: Đăng nhập TTAM của ad account đã chọn > Sparks ads posts tab trong Creative Library > Click Apply for Authorization > Nhập code để tìm và ủy quyền post. Lưu ý: Video cần có một single product anchor link; posts có multiple product links từ shop khác nhau không hợp lệ; spark ads posts từ ad account không phải primary GMV Max account cần upload code vào primary account.

Điều kiện áp dụng

Áp dụng cho người bán TikTok Shop muốn sử dụng Shop Ads và Product GMV Max. Chỉ người dùng có vai trò Shop Owner, Main Administrator hoặc Advertising Manager mới thấy menu Ads. Tài khoản cần có advertising permission để tạo Quảng cáo.

Nội dung gốc (Original)

Shopping Ads Onboarding06/07/2024Get startedSet up account informationLog into Seller Center as the Shop Owner, Main Administrator or Advertising Manager.Click Shop Ads on the left, and begin the setup.Follow the steps to create or connect existing business center and ad accounts.Follow the steps to link TikTok account, then click Create Campaign.Create GMV MaxClick Create GMV Max. The campaign will be created in your primary ad account.Choose Promote Products or Promote Live.For Promote Products, you can promote all products or specific products.Provide your ROI target, set your budget and schedule, then publish.You can see reporting for your GMV Max campaign in the Shop Ads tab in Seller Center.Create Custom AdsClick Create Custom Ads. In TikTok Ads Manager, always select Product Sales as your campaign objective and Shop as product source. Then, complete the ad settings and publish your ad.Set up Video Shop Ads, Live Shop Ads, and Product Listing Ads.FAQ & TroubleshootingI can’t see the Shop Ads menu item in Seller Center:❗Important: Only users with shop owner, main administrator or advertising manager role for the shop, can see the Ads menu item. However, once the relevant accounts have been linked, other users with the relevant permissions can also create ads.I can’t complete the steps to connect my Business Center:This is likely due to your permissions.To associate accounts in Seller Center, you need to log in as the owner, main administrator or advertising manager of the shopTo connect an existing Business Center to a shop, you need to be admin of that Business CenterTo create ads, you need to have been granted advertising permissionI don’t have a Business Center account but I do have an Ads Manager account. What should I do to connect that Ads Manager account?First create a Business Center account in Seller Center. Then, continue with the remaining steps in Seller Center.I’ve created a new Ads Manager account. Why does it say that my account is under review?This means that the system is still reviewing the new account. Please wait until the process is complete.Where do I get help if I face issues with Shop Ads?Please submit a Help Center ticket under the topic “Ads”.Creative Pool of Product GMV MaxIntroductionProduct GMV Max is the latest shop ads advertising solution. It runs with signal synergy based enhanced delivery, which fully leverage signals both across paid and organic traffic (including traffic of affiliate videos) to generate incremental GMV. As a result, all orders generated from promoted products will be counted as Product GMV Max, including orders from organic content, which could be impacted by signal synergy as well.Creative Pool of Product GMV MaxAny video with product anchor links (one or multiple) can be used by your GMV Max campaigns, but only videos that have been authorized to be used in ads can actually be used as ad creatives for Product GMV Max campaigns. But please note that videos with multiple product anchor links from different shops will not be eligible for Product GMV Max ads.Product GMV Max automatically fetches organic videos which have a corresponding product anchor link and uses them as ads for the selected products in the campaign, as long as these videos are authorized to be used in ads. The authorized sources from where videos can be fetched are:Videos from TikTok Official Account of the shopVideos from TikTok Business Account of the shopVideos from Available TikTok Accounts in the shop’s Seller Center (which are exactly Authorized TikTok Accounts in the shop’s TikTok Business Center) Spark ads posts (authorized code videos) in the TTAM Creative Library from the ad account which has been selected to run Product GMV Max (spark ads posts in other ad accounts cannot be used)All other TikTok accounts cannot be used, such as shop’s Marketing TikTok Accounts. If sellers want to use Marketing TikTok Accounts or other TikTok accounts as creative sources, they should link these accounts to their shop in the Seller Center, thereby making them Available TikTok Accounts in the Seller Center.Also, it’s suggested to run Product GMV Max in the frequently used ad account. This way, previously authorized spark ads posts can be used. Otherwise, sellers need to reauthorize these spark ads posts in the selected ad account one more time.Creative SourceEligible for GMV Max ads?If No, how to make eligibleVideos from TikTok Official Account of the shopYesVideos from TikTok Business Account of the shopYesVideos from Available TikTok Accounts in the shop’s Seller Center (which are exactly Authorized TikTok Accounts in the shop’s TikTok Business Center) YesVideos from Marketing TikTok Accounts of the shop NoLink the marketing accounts to your Shop in Seller CenterSpark ads posts (authorized code videos) in the TTAM Creative Library from the ad account which has been selected to run Product GMV Max (primary GMV Max ad account)YesSpark ads posts (authorized code videos) for Product from non-primary GMV Max ad accountNoUpload spark codes to primary GMV Max ad accountAffiliate Creative Authorization BetaNoCollect the spark codes from Creators manually and upload them to Creative Library in TTAMPosts with multiple product links from different shopsNoPreviously run VSA ads that were sparked from Official TikTok Account that don’t have a product link NoReupload posts with one single product link if sellers don’t mind having identical videos with different product linksCheck ad permission for TikTok Accounts in the Seller CenterLog into the Seller Center of the shop, click on the Shop Ads tab on the leftClick on Manage account to the right of the ad account nameAt the bottom of the page, in the Available TikTok accounts section, sellers can see all authorized TikTok Accounts in Business CenterIf there is an Authorize now button, it means the official account doesn’t give full ad permissions to the shop, just click the button and get the full ad permissionsIf there is an Edit Access button, it means non-official accounts don’t give full ad permissions to the shop, just click the button and get the full ad permissionsIf there is a Get Permission button, it means these accounts have given full ad permissions to the shop, but the user logs in doesn’t get the full ad permission, just click the button and get the full ad permissionsIf there is no button, it means the permission is set correctly. Sellers are good to go!Check the TikToK Accounts which have been used in campaignIn the Ad creative section during campaign creation, sellers can see how many TikTok Accounts have been used as creative source. And click xx TikTok accounts, sellers can see the full list of TikTok accountsIf some TikTok accounts with available creatives are missing from the list, please check whether these TikTok accounts have been linked to the shop and have given ad permission to the shopHow to add more creatives into the poolPost videos with one single product anchor link in TikTok Official Account, TikTok Business Accounts or Available TikTok Accounts in the Shop’s Seller CenterAdd more TikTok accounts with videos that have one single product anchor link into the shop’s Seller Center (e.g. Influencers’ TikTok Accounts, Shop Marketing TikTok Accounts)Add more Spark ads posts with one single product anchor link into the Creative Library on TTAM of the selected ad account that is running Product GMV Max (e.g. Influencers’ TikTok Posts)a) Steps to add more TikTok Accounts into the Seller Center Log into the Seller Center of the shop, click the Shop Ads tab Click on Manage account to the right of the ad account nameAt the bottom of the page, in the Available TikTok accounts section, sellers can see all authorized TikTok Accounts in Business CenterClick Connect account. You can add more TikTok accounts here and these accounts will be added in Business Center tooUse the TikTok App scan the QR code to give ad permission to the Business Centerb) Steps to add more Spark ads posts into the Creative Library Log into the TTAM of the selected ad account, go to the Sparks ads posts tab in the Creative libraryClick Apply for Authorization, fill in the code to search for the post and get authorizationIs the content above helpful? PreviousBoosting your VideoNext Set Up Video Shopping AdsTable of contentsGet startedCreative Pool of Product GMV MaxIntroductionCreative Pool of Product GMV MaxCheck ad permission for TikTok Accounts in the Seller CenterCheck the TikToK Accounts which have been used in campaignHow to add more creatives into the poola) Steps to add more TikTok Accounts into the Seller Centerb) Steps to add more Spark ads posts into the Creative Library

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