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Campaign Season Policy Tips & Tricks for Creators

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Campaign Season Policy Tips & Tricks for Creators

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Published: 2026-06-09 · Source: crawler_authoritative

Tình huống

TikTok Shop creators preparing for campaign season who need to comply with platform policies to maintain eligibility, avoid violations, and maximize sales performance during promotional periods.

Insight

TikTok Shop creators must meet strict eligibility criteria to participate in campaigns: no content violations in the last 30 days in areas including unoriginal/reproduced content, Sản phẩm cấm/unsupported/restricted products, and minor/child safety infringement; Creator Health Rating (CHR) score of at least 150; and Promotion Quality Points (PQP) of at least 3.5 for Tiếp thị liên kết Creators. Creators must enable “Show content only in shoppable regions” in TikTok Shop Creator Center > Settings > Privacy settings to ensure content appears only where products are available for sale. For livestreams, products must be added to the LIVE shopping cart at least 3 minutes before going live. The PAUSE function allows breaks up to 5 minutes (maximum 3 uses per session); exceeding 5 minutes or 3 pauses requires ending and restarting the Livestream. Pricing must be accurate and match product listings exactly—no rounding down (e.g., $9.99 to $9), no hiding promo limits or bundle conditions, no expired prices without disclaimers, and no unproven “lowest” or “best price” claims. Clear disclaimers must state promotion duration and that prices may vary after sale. Giveaways must use only TikTok Shop’s LIVE Giveaway feature with three supported formats: Join to Win, Comment to Win, and Follow to Win; prohibited prizes include cash, virtual currency, and gift cards. AI-generated content is allowed but must be genuine and accurate. Health and wellness products face stricter rules: permitted items include protein powder, collagen drinks, detox supplements (non-weight loss), fitness gear, shapewear, and weight tracking tools; prohibited items include slimming/fat loss products (pills, beverages, patches, creams, oils) and muscle-gain enhancers (prohormones, growth hormone peptides). No weight-loss or muscle-gain promises, before-after images, body-shape transformations, or body-shaming language. Fashion products require clear material and sizing information with size charts, and no nudity or suggestive poses. The Star Creator Program offers benefits including increased content reach, dedicated support, and Promote Coupons; Vietnam market monthly criteria include minimum 50,000 TikTok Shop content views, at least 15 videos or 15 hours of livestream, Creator Level 5+, PQP 4+, minimum 2,500 followers, and no more than 4 policy Vi phạm points.

Hành động

Enable “Show content only in shoppable regions” in TikTok Shop Creator Center Settings > Privacy settings. Add products to LIVE shopping cart at least 3 minutes before going live. Stay clearly visible on camera without overlays blocking face or body; zoom in on product details while remaining on screen; demonstrate products from multiple angles; verbally introduce products with key features and personal experience; keep Livestream focused on promoted product; actively respond to comments and read aloud before replying. Use PAUSE function (up to 5 minutes, max 3 times) via ”…” bottom right menu; end session if away longer. Double-check prices match product listings exactly; add disclaimers for promotion duration and price variability; state promotion periods clearly (e.g., “Special price for 11.11 event” or “Sale from Dec 1–3”); include “Prices may vary” or “Price subject to change after sale” disclaimers. Use only TikTok Shop LIVE Giveaway feature; explain entry method, duration, number of winners, prize details, and winner selection/claim process; activate tool before mentioning giveaway. Ensure all product claims match listings; show real unedited results; use AI content compliantly. For health products: use “supports energy” or “aids overall health” rather than “burns fat” or “suppresses appetite”; keep language positive and empowering. For fashion: provide close-ups of materials, accurate fabric and sizing info, and always include size chart. Avoid looping/slideshow videos, silent livestreams with only background music, filters/exaggerated visuals, false claims, gambling/gamification for giveaways, Sản phẩm cấm prizes, outdated information, misleading visuals or language, AI-generated exaggerated claims, weight-loss/muscle-gain promises, before-after images, body-shaming, nudity, suggestive poses, or sexualized thumbnails/angles.

Kết quả

Maintaining campaign eligibility, avoiding content violations and traffic restrictions, building shopper trust, and potentially qualifying for Star Creator Program benefits including increased content reach, dedicated support, and Promote Coupons.

Điều kiện áp dụng

Applies to TikTok Shop creators, particularly Tiếp thị liên kết Creators with PQP requirements. Vietnam-specific Star Creator criteria mentioned. Health and wellness products subject to stricter content requirements. Campaign eligibility requires 30-day clean Vi phạm record.

Nội dung gốc (Original)

Campaign Season Policy Tips & Tricks for Creators06/09/2026Live TipsShort Video TipsLooking to boost your sales this campaign season? Follow these tips to avoid violations, boost your sales, and reach new audiences.Check your campaign eligibility To enroll in a Campaign, you must meet the following performance criteria:No Content Violations in the following areas in the last 30 calendar days:Unoriginal or Reproduced ContentContent featuring prohibited, unsupported or restricted productsContent infringing Minor/Child SafetyCreator Health Rating (CHR) score: At least 150Promotion Quality Points (PQP) is at least 3.5 (for Affiliate Creators only)Campaign Eligibility GuidelinesTweak your settings: Show your content only where shoppers can buy Make sure your content is shown only to viewers in regions where your products are available for sale. How to enable this setting?Go to TikTok Shop Creator Center > Settings > Privacy settings > Toggle “Show content only in shoppable regions”Add products to your LIVE shopping cart early Add products to your LIVE shopping cart at least 3 minutes before going live. This ensures your LIVE is clearly focused on the product from the start and makes it easier for viewers to shop.Keep your content interactive and relevant to the product ✅ DOStay clearly visible on camera — avoid overlays or images that block your face or body.Zoom in to show product details but stay on screen so viewers can see you interacting with it.Demonstrate the product from different angles to highlight its features.Verbally introduce the product, highlighting its key features and your personal experience with it.Keep your livestream focused on the promoted product. Avoid off-topic chats or unrelated content that can distract viewers and reduce engagement.During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.❌ DON’TAvoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product. Don’t hide behind filters, overlays, or looping edits.Don’t stay silent or rely only on background music or on-screen text.Pro-Tip: Use the PAUSE Function When Needed During a LivestreamIf stepping away briefly, continue talking to stay connected with your audience.Use the PAUSE button if you’re away for more than 2 minutes (up to 5 minutes).To use the PAUSE function, navigate to ”…” (bottom right) and click PAUSE LIVEIf you’re gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.Learn moreBe clear and accurate about pricing ✅ DOEnsure prices are accurate — double-check that the price shown matches the actual product listing. Correct any mismatches before publishing.Add clear disclaimers. Tell viewers how long promotions last or if bundle deals come with any restrictions.When promoting discounted prices that apply only for a limited period, state the promotion period clearly, e.g. “Special price for 11.11 event” or “Sale from Dec 1–3.”Remind viewers that prices may change after the promotion ends, using disclaimers like “Prices may vary” or “Price subject to change after sale.”❌ DON’TDon’t show a different price from the product listing.Don’t round down the price (e.g. $9.99 → $9).Don’t hide promo limits or bundle conditions.Don’t keep old videos with expired prices that don’t include a disclaimer such as “prices may vary”.Don’t claim “lowest” or “best price” without proof.Learn moreConduct giveaways the right way ✅ DOUse only TikTok Shop’s LIVE Giveaway feature to run any giveaway.Explain giveaway details clearly, including:Entry methodGiveaway durationNumber of winnersPrize detailsHow winners will be selected and how they can claimUse only the two supported giveaway formats:Join to Win: Viewers can enter the giveaway by joining their LIVE.Comment to Win: Viewers can enter the giveaway by commenting on their LIVE.Follow to Win: Viewers can enter the giveaway by following the host’s account. Pro-tip! Activate the tool before promoting your giveaway. Don’t mention the giveaway until the tool has been activated.❌ DON’TDon’t use gambling, gamification, or any randomization methods.Don’t offer prohibited prizes such as cash, virtual currency, or gift cards as prizes.Learn moreStick to the facts — don’t oversell! Make sure everything you say about your product is accurate and doesn’t mislead shoppers.Note: While AI-Generated Content is allowed, please ensure all content is genuine, and reflects the product accurately. Click here to read more.✅ DOEnsure all product details, prices, and claims match the actual listing.When talking about promotions, be clear about the promotion timelines.Show real, unedited results. Avoid using filters or exaggerating product effects.Use AI in a manner that is compliant with the TikTok Shop Content Policy & TikTok Community Guidelines.❌ DON’TDon’t exaggerate or make false claims, such as promising guaranteed results (e.g. “clears scars in 3 days”).Don’t show incorrect or outdated information — prices, effects, and packaging must match the actual product.Don’t use visuals or language that may mislead shoppers.Don’t use AI to make exaggerated/unsupported claims that could mislead buyers or misrepresent the product.Learn morePromoting health and wellness products? Do it responsibly Health and wellness products are more sensitive and are subject to stricter content requirements.✅ DOOnly promote products that are allowed on TikTok Shop: Protein powder, collagen drinks, detox supplements (non-weight loss), fitness gear, shapewear, and weight tracking tools are permitted.Promote general wellness: Say “supports energy” or “aids overall health”, not “burns fat”, “suppresses appetite”.Use positive language. Keep messages empowering and inclusive for your audience.Follow local laws and ensure all listings and claims comply with applicable health and advertising regulations.❌ DON’TDon’t promote prohibited products such as slimming and fat loss products (e.g. fat loss pills, beverages for weight loss, slimming patches, creams or oils), or muscle-gain enhancers (e.g. prohormones, growth hormone peptides).Don’t make weight-loss or muscle-gain promises, e.g. “Lose 10kg fast”, “Burn fat instantly”, or “Gain muscle in 10 days.” Don’t use before–after images or body-shape transformations.Avoid using body-shaming language.Don’t use filters or visuals that exaggerate or imply guaranteed results.‼️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.Learn moreSelling fashion products? Show materials and sizing clearly ✅ DOUse close-ups and real footage to showcase materials and details.Provide accurate fabric, material, and sizing information.Always include a clear size chart.Keep your content appropriate for all ages and relevant to your audience ❌ DON’TDon’t show nudity or use suggestive poses or movements to draw attention to intimate body parts.Avoid discussing sexual activity when promoting products, including using suggestive emojis or language.When promoting intimate apparel on mannequins or models, showcase products in a neutral and informative way — for example, highlighting the fabric, fit, support, or design.Don’t use thumbnails, camera angles, or visuals designed to attract attention in a sexualized way.Learn moreLevel up with the Star Creator Program Campaign season is your time to shine! The Star Creator Program celebrates top creators who drive strong sales, deliver great content, and earn shopper trust. Star Creators can receive added benefits such as increased content reach, dedicated support, and access to Promote Coupons they can claim and use to boost their performance.Star Creator Program BenefitsHow to become a Star Creator?Learn moreFor more campaign season policy tips:Fashion Sellers: Campaign Season Policy Tips & TricksHealth and Beauty: Campaign Season Policy Tips and TricksCampaign Season Policy Tips and Tricks for SellersIs the content above helpful? PreviousPromotion Quality Points (PQP)You may also be interested inMisleading ContentTo protect customers and maintain trust, TikTok Shop prohibits any content that could mislead buyers…Non-Interactive Content - How to Avoid ViolationsUnderstanding “Non-Interactive Content” Violations and Why It Matters Non-Interactive content is a f…Avoid Inconsistent Product PromotionWhat is Inconsistent Product Promotion? Inconsistent Product Promotion occurs when the product being…Surprise-based Products and LIVE Breaks What are Surprise-Based Products & LIVE Breaks? Surprise-Based Products refers to products where the…Table of contentsCheck your campaign eligibilityTweak your settings: Show your content only where shoppers can buyAdd products to your LIVE shopping cart earlyKeep your content interactive and relevant to the productBe clear and accurate about pricingConduct giveaways the right wayStick to the facts — don’t oversell!Promoting health and wellness products? Do it responsiblySelling fashion products? Show materials and sizing clearlyKeep your content appropriate for all ages and relevant to your audienceLevel up with the Star Creator Program

Images in this article:

  • [Hình 1] Nhãn “TikTok Shop Creators” trong khung hình tròn màu hồng ở góc trái, bên phải là hình minh họa nhân vật 3D mặc áo có logo TikTok cùng các biểu tượng “LIVE”, sóng WiFi và đạo cụ điện ảnh.
  • [Hình 2] Ảnh chụp màn hình giao diện TikTok Shop Creator Center với cấp độ Lv. 0, chuyển từ menu Settings vào Privacy settings, trong đó có bật tùy chọn “Show content only in shoppable regions”.
  • [Hình 3] Hình ảnh hiển thị bốn màn hình điện thoại với dấu X đỏ, minh họa các quảng cáo sản phẩm không phù hợp trên TikTok: quần short giá $8.00 (giá gốc $24.00), mỹ phẩm giá $36.00, cùng các biểu tượng tương tác như 12.1K, 10.8K, 1,078, 2,876, 3,567 và thanh điều hướng Home, Discover, Inbox, Profile.
  • [Hình 4] Hình ảnh minh họa một người phụ nữ đang livestream bán sản phẩm chai màu xanh dương, với nhãn “LIVE” màu đỏ trên điện thoại, biểu tượng trái tim màu đỏ, dấu tích xanh lá tròn và tài liệu có dấu tích xanh trên bàn.
  • [Hình 5] Giao diện livestream mua sắm với nhãn “username”, ”+ Follow” và 999 lượt thích. Thông tin sản phẩm hiển thị “Host is size S/M, 160cm, PTP 37cm, Waist 60cm” trong khung hồng. Thanh nhập liệu có chữ “Type…” và các biểu tượng tương tác ở dưới cùng.
  • [Hình 6] Hình ảnh hiển thị các tính năng dành cho nhà sáng tạo: “Exclusive Star Creator Badge”, “More Visibility and Trust”, “Automatic Campaign Eligibility”, “Enhanced Creator Support” và “Promote Coupons to Boost Shoppable Content” với nhãn “New” màu đỏ.
  • [Hình 7] Tiêu chí hàng tháng của chương trình “Star Creator” tại thị trường Vietnam, yêu cầu tối thiểu 50.000 lượt xem nội dung TikTok Shop, ít nhất 15 video hoặc 15 giờ livestream, Cấp độ nhà sáng tạo từ Level 5 trở lên, điểm chất lượng quảng bá từ 4 trở lên, tối thiểu 2.500 người theo dõi và không quá 4 điểm vi phạm chính sách.
  • [Hình 8] Ảnh chụp màn hình hiển thị giao diện TikTok Shop với nhãn “Policy Guide” ở góc trên bên phải và tiêu đề chính “Misleading Content Overview” ở phía trái. Có hình minh họa 3D bàn tay cầm điện thoại, mũi tên tăng trưởng và các biểu tượng trang trí.
  • [Hình 9] Ảnh chụp màn hình TikTok Shop với nhãn “Policy Guide” ở góc trên bên phải. Tiêu đề chính là “Non-Interactive Content - How to Avoid Violations”.
  • [Hình 10] Ảnh chụp màn hình TikTok Shop có tiêu đề “Avoid Inconsistent Product Promotion”, nút “Policy Guide” màu hồng, và hình minh họa điện thoại với nhãn “Live”, biểu tượng lửa và hashtag.
  • [Hình 11] Ảnh chụp màn hình hiển thị giao diện TikTok Shop với nhãn “Policy Guidance” và tiêu đề chính “Surprise-Based Products and LIVE Breaks Policy”. Bên cạnh là hình minh họa điện thoại có mái hiên xanh và túi mua sắm màu hồng.

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