Hướng Dẫn Thiết Lập Shop Ads và Creative Pool Product GMV Max trên TikTok Shop
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Published: 2024-07-06 · Source: crawler_authoritative
Tình huống
Người bán trên TikTok Shop cần thiết lập và chạy các chiến dịch Quảng cáo Shop Ads bao gồm GMV Max và Custom Ads để tăng doanh thu từ sản phẩm.
Insight
Thiết lập Shop Ads: Để truy cập Shop Ads, người dùng phải đăng nhập Seller Center với vai trò Shop Owner, Main Administrator hoặc Advertising Manager. Quy trình gồm: (1) Đăng nhập Seller Center, (2) Click Shop Ads bên trái, (3) Tạo hoặc kết nối Business Center và tài khoản Quảng cáo, (4) Liên kết tài khoản TikTok, (5) Click Create Campaign.
GMV Max: Người bán chọn Promote Products hoặc Promote Live, đặt ROI target, ngân sách và lịch trình. Campaign sẽ được tạo trong tài khoản quảng cáo chính. Báo cáo xem được trong tab Shop Ads.
Product GMV Max Creative Pool: Đây là giải pháp quảng cáo mới nhất, sử dụng signal synergy từ cả traffic trả phí và organic (bao gồm video Tiếp thị liên kết). Tất cả đơn hàng từ sản phẩm được quảng cáo đều được tính là Product GMV Max.
Video nguồn đủ điều kiện: (1) Video từ TikTok Official Account của shop; (2) Video từ TikTok Business Account của shop; (3) Video từ Available TikTok Accounts trong Seller Center (Authorized TikTok Accounts trong TikTok Business Center); (4) Spark ads posts (video có mã ủy quyền) trong TTAM Creative Library từ ad account đang chạy GMV Max.
Video KHÔNG đủ điều kiện: Video từ Marketing TikTok Accounts (chưa liên kết), video có nhiều product link từ các shop khác nhau, Spark ads posts từ non-primary ad account.
Quyền quảng cáo TikTok Accounts: Kiểm tra trong Shop Ads > Manage account > Available TikTok accounts. Có thể có các nút: Authorize now (chưa cấp quyền đầy đủ), Edit Access (tài khoản non-official chưa cấp quyền), Get Permission (tài khoản đã cấp quyền nhưng user hiện tại chưa có), hoặc không có nút (đã OK).
Hành động
Cách thêm TikTok Accounts vào Seller Center: (1) Vào Shop Ads > Manage account; (2) Tại Available TikTok accounts, click Connect account; (3) Quét QR code bằng TikTok App để cấp quyền Quảng cáo cho Business Center.
Cách thêm Spark ads posts vào Creative Library: (1) Đăng nhập TTAM của ad account đang chạy GMV Max; (2) Vào tab Spark ads posts trong Creative library; (3) Click Apply for Authorization, nhập mã code để tìm và ủy quyền cho post.
Cách kiểm tra TikTok Accounts đã dùng trong campaign: Trong phần Ad creative khi tạo campaign, xem số lượng TikTok Accounts đã sử dụng. Nếu thiếu tài khoản có available creatives, kiểm tra xem tài khoản đó đã được liên kết với shop và cấp quyền quảng cáo chưa.
Mẹo: Nên chạy Product GMV Max trên ad account thường xuyên sử dụng để tận dụng các spark ads posts đã được ủy quyền trước đó. Nếu dùng ad account mới, cần reauthorize lại các spark ads posts.
Điều kiện áp dụng
Chỉ người dùng có vai trò Shop Owner, Main Administrator hoặc Advertising Manager mới thấy menu Shop Quảng cáo. Marketing TikTok Accounts và các tài khoản TikTok khác ngoài Official/Business Account cần được liên kết vào Seller Center mới có thể dùng làm nguồn creative.
Nội dung gốc (Original)
Shopping Ads Onboarding06/07/2024Get startedSet up account informationLog into Seller Center as the Shop Owner, Main Administrator or Advertising Manager.Click Shop Ads on the left, and begin the setup.Follow the steps to create or connect existing business center and ad accounts.Follow the steps to link TikTok account, then click Create Campaign.Create GMV MaxClick Create GMV Max. The campaign will be created in your primary ad account.Choose Promote Products or Promote Live.For Promote Products, you can promote all products or specific products.Provide your ROI target, set your budget and schedule, then publish.You can see reporting for your GMV Max campaign in the Shop Ads tab in Seller Center.Create Custom AdsClick Create Custom Ads. In TikTok Ads Manager, always select Product Sales as your campaign objective and Shop as product source. Then, complete the ad settings and publish your ad.Set up Video Shop Ads, Live Shop Ads, and Product Listing Ads.FAQ & TroubleshootingI can’t see the Shop Ads menu item in Seller Center:❗Important: Only users with shop owner, main administrator or advertising manager role for the shop, can see the Ads menu item. However, once the relevant accounts have been linked, other users with the relevant permissions can also create ads.I can’t complete the steps to connect my Business Center:This is likely due to your permissions.To associate accounts in Seller Center, you need to log in as the owner, main administrator or advertising manager of the shopTo connect an existing Business Center to a shop, you need to be admin of that Business CenterTo create ads, you need to have been granted advertising permissionI don’t have a Business Center account but I do have an Ads Manager account. What should I do to connect that Ads Manager account?First create a Business Center account in Seller Center. Then, continue with the remaining steps in Seller Center.I’ve created a new Ads Manager account. Why does it say that my account is under review?This means that the system is still reviewing the new account. Please wait until the process is complete.Where do I get help if I face issues with Shop Ads?Please submit a Help Center ticket under the topic “Ads”.Creative Pool of Product GMV MaxIntroductionProduct GMV Max is the latest shop ads advertising solution. It runs with signal synergy based enhanced delivery, which fully leverage signals both across paid and organic traffic (including traffic of affiliate videos) to generate incremental GMV. As a result, all orders generated from promoted products will be counted as Product GMV Max, including orders from organic content, which could be impacted by signal synergy as well.Creative Pool of Product GMV MaxAny video with product anchor links (one or multiple) can be used by your GMV Max campaigns, but only videos that have been authorized to be used in ads can actually be used as ad creatives for Product GMV Max campaigns. But please note that videos with multiple product anchor links from different shops will not be eligible for Product GMV Max ads.Product GMV Max automatically fetches organic videos which have a corresponding product anchor link and uses them as ads for the selected products in the campaign, as long as these videos are authorized to be used in ads. The authorized sources from where videos can be fetched are:Videos from TikTok Official Account of the shopVideos from TikTok Business Account of the shopVideos from Available TikTok Accounts in the shop’s Seller Center (which are exactly Authorized TikTok Accounts in the shop’s TikTok Business Center) Spark ads posts (authorized code videos) in the TTAM Creative Library from the ad account which has been selected to run Product GMV Max (spark ads posts in other ad accounts cannot be used)All other TikTok accounts cannot be used, such as shop’s Marketing TikTok Accounts. If sellers want to use Marketing TikTok Accounts or other TikTok accounts as creative sources, they should link these accounts to their shop in the Seller Center, thereby making them Available TikTok Accounts in the Seller Center.Also, it’s suggested to run Product GMV Max in the frequently used ad account. This way, previously authorized spark ads posts can be used. Otherwise, sellers need to reauthorize these spark ads posts in the selected ad account one more time.Creative SourceEligible for GMV Max ads?If No, how to make eligibleVideos from TikTok Official Account of the shopYesVideos from TikTok Business Account of the shopYesVideos from Available TikTok Accounts in the shop’s Seller Center (which are exactly Authorized TikTok Accounts in the shop’s TikTok Business Center) YesVideos from Marketing TikTok Accounts of the shop NoLink the marketing accounts to your Shop in Seller CenterSpark ads posts (authorized code videos) in the TTAM Creative Library from the ad account which has been selected to run Product GMV Max (primary GMV Max ad account)YesSpark ads posts (authorized code videos) for Product from non-primary GMV Max ad accountNoUpload spark codes to primary GMV Max ad accountAffiliate Creative Authorization BetaNoCollect the spark codes from Creators manually and upload them to Creative Library in TTAMPosts with multiple product links from different shopsNoPreviously run VSA ads that were sparked from Official TikTok Account that don’t have a product link NoReupload posts with one single product link if sellers don’t mind having identical videos with different product linksCheck ad permission for TikTok Accounts in the Seller CenterLog into the Seller Center of the shop, click on the Shop Ads tab on the leftClick on Manage account to the right of the ad account nameAt the bottom of the page, in the Available TikTok accounts section, sellers can see all authorized TikTok Accounts in Business CenterIf there is an Authorize now button, it means the official account doesn’t give full ad permissions to the shop, just click the button and get the full ad permissionsIf there is an Edit Access button, it means non-official accounts don’t give full ad permissions to the shop, just click the button and get the full ad permissionsIf there is a Get Permission button, it means these accounts have given full ad permissions to the shop, but the user logs in doesn’t get the full ad permission, just click the button and get the full ad permissionsIf there is no button, it means the permission is set correctly. Sellers are good to go!Check the TikToK Accounts which have been used in campaignIn the Ad creative section during campaign creation, sellers can see how many TikTok Accounts have been used as creative source. And click xx TikTok accounts, sellers can see the full list of TikTok accountsIf some TikTok accounts with available creatives are missing from the list, please check whether these TikTok accounts have been linked to the shop and have given ad permission to the shopHow to add more creatives into the poolPost videos with one single product anchor link in TikTok Official Account, TikTok Business Accounts or Available TikTok Accounts in the Shop’s Seller CenterAdd more TikTok accounts with videos that have one single product anchor link into the shop’s Seller Center (e.g. Influencers’ TikTok Accounts, Shop Marketing TikTok Accounts)Add more Spark ads posts with one single product anchor link into the Creative Library on TTAM of the selected ad account that is running Product GMV Max (e.g. Influencers’ TikTok Posts)a) Steps to add more TikTok Accounts into the Seller Center Log into the Seller Center of the shop, click the Shop Ads tab Click on Manage account to the right of the ad account nameAt the bottom of the page, in the Available TikTok accounts section, sellers can see all authorized TikTok Accounts in Business CenterClick Connect account. You can add more TikTok accounts here and these accounts will be added in Business Center tooUse the TikTok App scan the QR code to give ad permission to the Business Centerb) Steps to add more Spark ads posts into the Creative Library Log into the TTAM of the selected ad account, go to the Sparks ads posts tab in the Creative libraryClick Apply for Authorization, fill in the code to search for the post and get authorizationIs the content above helpful? PreviousBoosting your VideoNext Set Up Video Shopping AdsTable of contentsGet startedCreative Pool of Product GMV MaxIntroductionCreative Pool of Product GMV MaxCheck ad permission for TikTok Accounts in the Seller CenterCheck the TikToK Accounts which have been used in campaignHow to add more creatives into the poola) Steps to add more TikTok Accounts into the Seller Centerb) Steps to add more Spark ads posts into the Creative Library
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837802037987073
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